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SWOT Analysis For Revlon

Revlon has several strengths including brand recognition, quality manufacturing, and aggressive advertising. However, it also has weaknesses such as high debt and restructuring costs. Opportunities exist in expanding markets like Asia and among new demographic groups. Threats include intense competition and concerns over corporate social responsibility. Revlon's strategies focus on promoting products for diverse groups, customizing for Asian markets, and modifying products to address weaknesses and seize opportunities in expanding consumer bases.

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2K views

SWOT Analysis For Revlon

Revlon has several strengths including brand recognition, quality manufacturing, and aggressive advertising. However, it also has weaknesses such as high debt and restructuring costs. Opportunities exist in expanding markets like Asia and among new demographic groups. Threats include intense competition and concerns over corporate social responsibility. Revlon's strategies focus on promoting products for diverse groups, customizing for Asian markets, and modifying products to address weaknesses and seize opportunities in expanding consumer bases.

Uploaded by

muhammadamad8930
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SWOT Matrix for Revlon: Strengths: 1.

Long term debt


nearly $2.3billion
1. $25 million spend on 2. High restructuring
CSR programs costs ($17.9
2. Spend $24.4million on million, 2006)
R&D 3. Higher prices than
3. Aggressive advertising competitors
worth $120 million 4. Decrease in net
4. Great operating sales for 2006 by
efficiency and use of $1 million
capital assets 5. High net losses in
5. Quality manufacturing 2006 i.e. $251
standards million
6. Strong brand 6. Employee layoff
recognition by 8 %
7. Rapid new product 7. Less variety of
development products

SO Strategies: WO Strategies:

1. Promote companies products 1. Build new products to target


to target Hispanics (S3,O2) Asian markets (W7, O3, O5)
2. Make customized products 2. Launch new colors in hair
Opportunities: to exclusively target Asian color products (W7, O7)
markets (S7, O3,O5)
1. Increase in US teen market 3. Target men’s segment
i.e. 20 million segment by (S7,O6)
2010
2. Growth in Hispanic
population i.e. 40.5 million
by 2010
3. Asian markets with 60% world’s population
still uncovered
4. Increase in online retailing
5. Women in China, India and
Middle East are rapidly,
growing interest in
purchasing cosmetics
6. Men also using the cosmetic
products WT Strategies:
ST Strategies:
7. Expansion in hair coloring
market amongst youth
1. Modify products to serve 1. Go for market development
diverse ethnic groups (S7, T1) and enter Asian markets
Threats: (W4,W5, T1, T2, T6)
2. Promote company’s CSR
1. Racial and ethnic changes in activities (S1, T4)
US market
2. Intense competition
3. Disposable income of
Americans decreasing
4. Consumers’ concern about
product safety and CSR
activities
5. Major retailers reducing
inventory
6. Decrease in the value of
dollar Weaknesses:

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