A GUIDE TO

INCOME
EXPLOSION
$$$
An introductory guide to increasing your
income in your business, practice, or sales
career and gain Greater Success, Control,
And Freedom in Your Business Life!

A Publication of

LOGO
Table of
Contents
Introduction

Chapter 1 The Majority Is ALWAYS

Wrong

Chapter 2 The Business Youre

REALLY In

Chapter 3 What Makes You

Unique?

Chapter 4 If You want More, Make

Yourself More Valuable

Conclusion

SMART INCOME 2016

 Introduction
Congrats on taking your rst step to building
your dream income!
My name is Charles J Phua,
Ive built and marketed businesses all my life.

In my early 20s, I joined an e-commerce and helped grow it from $20,000 $36
million dollar revenue business within few years. During this Qme, I built and
sold several other businesses, such as G[CHARGE], one of Singapores rst
lifestyle mobile accessories brand.

In 2012, I started 360 Night & Day. Were a social-media-markeQng digital
company that helps SMEs & Startup brands tell their stories and drive their
business results. We are currently in four locaQons: Singapore, Malaysia,
Myanmar, Shanghai

In 2015, I launched BeyondSales, a Business Growth ConsultaQon that helps
companies and startups to launch their business and catapult their sales using
the latests sales strategies employed by Fortune 500 companies.

In 2015, I also launched The Hungry CEO, a Food-Centric media company that
reviews and feature cool new restaurants and cafe for hungry execuQves in
Singapore.

I have been proled on The Straits Times Singapore, Yahoo! Singapore, OMG
Magazine, MarkeQng InsQtuQon of Singapore and KaraZine.

Till date, I have started and partnered in over 5 business ventures. During my
dayQme, I consults for individuals and SME businesses in Sales & MarkeQng
Strategies.

In short, Im a Business Developer. And this year, Im going to help YOU to
succeed in making more money using the power of internet.
 1
CHAPTER ONE

The Majority is
ALWAYS WRONG

SMART INCOME 2016

THE MAJORITY IS ALWAYS
WRONG
Be the Black Sheep

If you could take away one success secret from this Income
Explosion guide, let it be this one. This alone could explode your
income and give you a HUGE advantage over your competition!

This concept is nothing new. Earl Nightingale, considered to be

the Father of Personal Development described this in this
program, Lead the Field. It goes like this:

If you want to achieve success in any endeavor, and dont have

an example to follow, look at what everyone else is doing and do
the opposite. Because the majority us always wrong.

This can be said for pretty much anything in life, but it can be
HUGE when it comes to your marketing.

During your time with me, youre going to come across a lot of
uncommon marketing strategies that might make you fee a little
uneasy or youll question whether or not theyll work for you. In
fact, some of them are going to be a little crazy and youll easily
dismiss them.

Thats because what youre going to learn is vastly different then

what the majority teaches about marketing & making money

SMART INCOME 2016

THE MAJORITY IS ALWAYS
WRONG
Be the Black Sheep

Youre here because what you have been doing to market your
business, grow your income hasnt been working and you are
looking for more arrows in your quiver you can pull out and
summon more customers and more income streams at the drop of
a hat.

And to accomplish this, you simply need to do what most of your

competitors will not! You simply need to go against the grain of
how other people in your industry market themselves or how
things are done around here in your market.

So the question for you is this: What are you going to do

differently to change your life? Youll be presented with a host of
uncommon success strategies that have worked for myself and
tons of other people that I have coached over the years. You just
have to take massive action and implement them into your own
business/life and the wealth and prosperity you desire will be
inevitable!

SMART INCOME 2016

 2
CHAPTER TWO

The Business Youre

Really In

SMART INCOME 2016

 THE BUSINESS YOURE
REALLY IN!
You are not in whatever you are in.

If you ask 99% of business owners, entrepreneurs, white collar

workers what business theyre in, theyll more than likely to tell
you, Im a Chiropractor, I'm a Doctor.or Im a Finance
Consultant. In other words, theyll simply tell you the thing they
do for a living.

Sadly thats what most people focus on when they attempt to

improve their income. They simply focus on improving the ne
thing they do for a living and believe that more money is suddenly
going to siphon into their bank account.

For example, most copywriters think that learning how to write a

better headline, a stronger close will allow them to magically
command higher fees.

However the #1 mindset shift you NEED to have thatll give you
more wealth and abundance is to realize that the REAL business
youre in is the MARKETING business!

You see, without marketing youll simply be hoping and praying

that targeted customers and clients will magically contact you for
your product and services.

SMART INCOME 2016

 THE BUSINESS YOURE
REALLY IN!
You are not in whatever you are in.

While the line If you build it, they will come! worked for Kevin
Costner in the movie Field of Dreams, it wont work for your
business!

Why? Because it doesnt matter how well you do your thing if you
have a dearth of customers and clients coming to your office,
emailing you or calling you.

And thats what Im all about. Creating marketing systems thatll

attract your ideal customers and clients to your business. Placing
your #1 focus on marketing is the only way youre going to enjoy
huge incomes most people would DREAM of earning!

This secret is so important that I highly regard it as one of my

biggest breakthrough in business life. And you will discover more
secrets in a private business session with me.

SMART INCOME 2016

 3
CHAPTER THREE

What Makes You

Unique?

SMART INCOME 2016

 What Makes You Unique?
The kid that stands out in the class. In a good way.

Most entrepreneurs and businesses are ho-hum businesses.

They dont differentiate themselves from their competitors and
attracting and keeping customers seems to be a function of luck.

The bottom line is this: you need a unique selling proposition. In

other words, what makes you the go-to person in your market?
Why should people do business with you versus a competitor?

The perfect example of a unique selling proposition is Dominos

Pizza. It used to be a small pizza chain in Michigan until Tom
Monaghan decided to make his pizza chain unique.

So he came up with the unique selling proposition: Fresh Hot

Pizza Delivered In 30 Minutes Or Its FREE! This is an
irresistible offer that most people who are looking for pizza delivery
cannot turn down.

This propelled Dominoes from being a small pizza chain in

Michigan to becoming the top chain in the U.S. They dont use this
USP anymore since pizza drivers were running over people in
order to deliver their pizzas, but it gave them a huge competitive
advantage over other pizza chains that has NO unique selling
point.

SMART INCOME 2016

 What Makes You Unique?
The kid that stands out in the class. In a good way.

So the question you have to always ask yourself is:

Why Should I, Your Prospective Customer/Client/Patient

Do Business With You V.S Any And Every Other Options Available
To Me?

You will learn much more about USP and related message device
as you work together with me and youll be able to borrow some of
my messages or be inspired by examples from some of my best
works.

So think about what makes you unique in your marketplace. Do

you do your thing faster than anyone else? Do you have a
unique guarantee? Do you have a unique backstory? This one
concept, when implemented, could turn around your business
almost overnight!

Deciding your unique selling proposition is one of the most

challenging aspects of marketing you can contact me for a
consultation where we will go into greater detail on how to create a
unique selling proposition so you can stand out in your market!

SMART INCOME 2016

 4
CHAPTER FOUR

If You Want More,

Make Yourself More
Valuable

SMART INCOME 2016

 If You Want More, Make
Yourself More Valuable
Shine like a Diamond

The mayor of a small town once wrote to Benjamin Franklin asking for a
donaQon so the town could buy a bell for its town square. Franklin sent
money with a note suggesQng they forego the bell in favor of buying
books for the town library.

It is at the library we might nd an answer to why so few succeed and
why most fail at anything, at everything.

Most people do not apply themselves to acquiring know-how nor apply
the know-how they acquire. In short, they have the aeenQon span of a
gnat, the diligence of an idle, random breeze. They certainly dont study.

I have become quite rich and somewhat celebrated, reaching the
pinnacle of success in not one but three dierent elds. At each
required skill-set, I once sucked. For me, there has always been a crawl
to competence, then a fast rise to superiority. Part of the process is
gehng through of a lot of informaQon in a hurry but also conQnuously.

For nearly 10 years, I read a book a day plus newspapers, trade journals,
newsleeers, visited the public library weekly; took on a needed skill and
so thoroughly and intensely studied it as to become a world class
expert.

SMART INCOME 2016
 If You Want More, Make
Yourself More Valuable
Shine like a Diamond

When I was teaching myself to be an adverQsing copywriter, for

example, I studied no less than an hour every day, listened to recorded
material on the subject constantly, sought out and got to know the top
people in the eld, and when one told me to take great direct-response
ads and write them out longhand 21 Qmes each, to teach my
subconscious the rhythm of such wriQng, I did that with 100 ads.

I collected over 200 books on the subject and immersed myself in them.
I built organized les of samples that ll a room. I traced one master
back to his teachers, they to theirs, thus even knowing the genealogy of
the eld.

When I am asked by edgling or journeymen copywriters how they, too,
might have clients waiQng in line to pay them $100,000.00 fees when
there are thousands of copywriters adverQsing their availability for
1/10th that or less, and I tell them this answer, they reject it. They seek
rewards out of kilter with their value and are unwilling to do what is
necessary to build up their value.

The same answer could be given by the top earners in insurance, real
estate, retail store ownership, denQstry name the business or
profession. The answer is the same.

SMART INCOME 2016

 If You Want More, Make
Yourself More Valuable
Shine like a Diamond

I am told by people all the Qme that they simply do not have Qme to
read and listen to all the material they have purchased or subscribed to.
But Qme is democraQc and just. Everyone has the same amount.

When I choose to read with my mid- morning coee break and you
choose to blather about trivia with friends; when I choose to study for
an hour sihng on my backyard deck at days end but you choose to
watch an American Idol episode, we reveal much.

When someone says he does not have the Qme to apply himself to
acquiring the know-how required to create sucient value for his stated
desires, he is a farmer surrounded by ripe fruit and vegetables, whole
grains and a herd of caele on his own

SMART INCOME 2016

 5
CHAPTER FIVE

If Your Income Isnt

Where You Want It,
There Is A Reason.

SMART INCOME 2016

If Your Income Isnt Where You Want
It, There Is A Reason
Its probably you.

One of my earliest mentors had his oce walls adorned top to boeom,
side to side, with big, handwrieen signs intended as cauQons to others
as well as reminders for himself. If youve ever been in a direct sales
environment, youve probably seen such a place. Two of the biggest
signs read Thumb-Suckers Not Welcome Here and You Can Hire
Spellers For Minimum Wage.

He was a millionaire, and in one company, held a commission record at
the Qme of slightly over $1-million earned in 37 months. But he could
not spell. And aunted it. He said that, since you could hire perfect
spellers for minimum wage, he preferred learning and thinking about
more important things, things it was not so easy to pay cheaply for.

He was talking about the concept of value. Value is fundamental. In
boom Qmes or tough Qmes, in big business or small business or any kind
of business, even in any occupaQon or career, the person who makes
himself most valuable and creates the most value for others (as they
perceive it and are willing to pay for it) always prospers. If your income
isnt where youd like it to be, youre not creaQng enough value. His
advice to me, said less elegantly than this, was to nd and master
something so valuable to enough other people that they will cheerfully
pay just about anything for it, and devote all your Qme and energy to
selling and doing that. Most people who fail to achieve their aspiraQons

SMART INCOME 2016
If Your Income Isnt Where You Want
It, There Is A Reason
Its probably you.

In business do the exact opposite. They let themselves be consumed

doing things of low value, then are surprised to discover they reap small
harvests. To be fair, gehng yourself organized and disciplined to be
relentlessly focused on creaQng value by making yourself more valuable
daily by always learning more, acquiring and processing more
informaQon, running more experiments, making more useful contacts;
and by doing the most valuable things you can do is not an easy task.
Ive wrieen four dierent books that reveal dierent paths converging
at this same point. AssociaQon with others working on this same skill is
helpful. Dis-associaQon from those not dedicated to this premise is also
helpful.

Which brings me to the other sign. He had zero tolerance for adults sQll
sucking their thumbs. If you wanted to whine and cry like a baby when
something didnt go your way, you were told to go home, sQck a pacier
in your mouth and hug your blankie.

At the Qme Im wriQng this, the economys a bit tough and bruising and I
hear too many adults who sound like babies. Actually, its just one of
those Qmes that the enQre economy woke up on the wrong side of the
bed grumpy and is telling everybody: thumb-suckers not welcome here.
And this must be your personal policy, if you are to prosper and thrive
while most others do not.
SMART INCOME 2016
If Your Income Isnt Where You Want
It, There Is A Reason
Its probably you.

Which is, incidentally, all the Qme; fewer than 5% have 95% of the
wealth ow to them all the Qme; the disparity is just more stark, the
judgment of the criQcal marketplace more harsh and quick and visible at
some Qmes than others. You need zero tolerance for thumb-sucking,
personally, or by anybody you permit in your world: sta, associates,
vendors, even customers, friends, neighbors, media voices you listen to,
authors you read.

SMART INCOME 2016

 BONUS CHAPTER
How I Made $1 Million Dollar With
Just This 1 Skill
True Story.
Armed with a University degree, the best job I could nd auer 4 years of higher
educaQon was a being a Restaurant MarkeQng Manager. It was a frustraQng
period, growing up poor, I wanted to give more for my aging parents.

Young and hungry, I started my rst mini-entrepreneur venture at the age of 17,
buying and selling products from Alibaba. It was then when I found my passion
in business. I quickly took on more and more opportuniQes, Network MarkeQng,
Gemstone Trading, Arcade Machines etc. Basically anything that were presented
to me, I will rush into it without understanding more the business neither did I
have a mentor that will guide me along.

Within the next twelve months, all my business went bankrupt.
The combinaQon of dishonest partners and incompetence due to lack of
business experience have drained the accounts dry.

My dear fair-weathered partners leu the company the very next day, literally,
leaving behind with debts of over $100,000 mainly to bank loans and investors,
all under my name. The level of pressure and stress. I kid you not.

I nally realized that my ignorance and was too stubborn to nd a mentor. I had
the wrong thinking of Build it and Customers Will Come and had absolutely no
idea how to run a business much less on how to generate posiQve cash ow
a.k.a SALES.

But now auer losing all that money, IM ALL ALONE WITH NO ONE TO TURN TO.
SMART INCOME 2016
 BONUS CHAPTER
How I Made $1 Million Dollar With
Just This 1 Skill
True Story.
It was the darkest period of my life that lasted a year that seems like eternity.
Every single day, creditors never fail to keep my phone alive every 5 minutes.
More than once I had contemplated suicide, trying to gure out how the hell am
I going to pay back all these loans while dealing with crazy interests rates that is
as high as 20% (Thats $20,000 monthly on top of $100,0000).
I thought of the most cowardly way out, jumping o a building.

But a single thought enter my mind just as I about to take the leap, whos going
to take care of my ageing parents?

During my search on methods to clear my debt, I found that SALES is the only
thing that allows a business to keep growing and for a person to make a good
living without limits. With every ounce of determinaQon, I decided that I have to
learn everything about sales,
how to close deals, how to get more leads,
how to ensures there will always be new sales leads coming in while grooming
current clients to buy more, reaching out to top sales people, gehng them to
mentor me and get an insight understanding what strategy wouldnt and will
work. There was no plan B for me, its Do or Die.

TOUGH TIMES DOESNT LASTS. TOUGH PEOPLE DO.

6 months later. I have cleared ALL my debt, consistently ranked the Top Sales
week auer week and currently brings home a nice 5-6 gure cheque every single
month by simply implemenQng a Sales Strategy.
SMART INCOME 2016
 BONUS CHAPTER
How I Made $1 Million Dollar With
Just This 1 Skill
True Story.
While this whole experience has been hell, it also turns out to be a blessing in
disguise as it made me a much stronger entrepreneur than i ever was and I
learned some of the best Sales Techniques, System and Sales Strategies out
there.

That was almost 10 years ago and now for the last 5 years, Ive been sharing
powerful Sales and MarkeQng Strategies that I gained from my painful
experience to help any individuals, company as a consultant, to grow their
business with eecQve lead generaQon and sales/conversaQon methods, which
can be used Online and Oine.

Now, Im going to share with you a small part of a sales strategy that has helped
me to generate over $1 million dollars for an online business in just 24 hours and
if you like to nd out how your business can benet from , drop me a mail at
[email protected] or add me on LinkedIn.

1. Find a rela,ve Market / segment
that has the same characterisQcs of your clients. For example, if you are selling
natural sleep aids, you can look for Spa companies that deals with execuQve
clients and target their customers as they are more likely to be interested in
their well-being.

2. Contact their business associa,on or group representa,ve
and oer to give them a free High Perceived Value seminar / trial test. At this
point, think about what they would be interested in and what they would want.
This will NOT work if you are just thinking about pushing them your products/
services SMART INCOME 2016

 BONUS CHAPTER
How I Made $1 Million Dollar With
Just This 1 Skill
True Story.
3. Posi,on yourself as an Expert Authority,
a force to be reckon with. You are able to reduce or solve the thing that
is causing them pain. For example, if my clients are looking for ways
to increase their revenue, I help them to look beyond than just gehng
more clients. I will show them how to double their clients current
orders.
4. Be a Farmer and not a Hunter.
Everyone out there is trying to be a Hunter, aggressively pushing their
products to the face of everyone. An average person see 3000
adverQsing message per day, and he is sick of it. Establish a relaQonship
with your potenQal customer, educated, not push, the benets of your
products and services. Encourage them to sign up for your newsleeer
and engage them on a weekly basis with high valued content.

Its more important to grow
your income than cut your
expenses. Its more important to

grow your spirit that cut your
dreams - Robert Kiyosaki

SMART INCOME 2016