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Lesson Guide - Strategic Marketing Management

These lesson guides provide the objectives, materials, activities, and assignments for a 5-week marketing management course taught by Earl Russell S. Paulican. Over the 5 weeks, students will learn about strategic marketing management, planning, positioning, forecasting, and various product strategies. The course materials will come from the textbook "Marketing Management" and will include role plays, case analyses, quizzes, and oral recitations to reinforce the concepts.

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Earl Russell S Paulican
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513 views

Lesson Guide - Strategic Marketing Management

These lesson guides provide the objectives, materials, activities, and assignments for a 5-week marketing management course taught by Earl Russell S. Paulican. Over the 5 weeks, students will learn about strategic marketing management, planning, positioning, forecasting, and various product strategies. The course materials will come from the textbook "Marketing Management" and will include role plays, case analyses, quizzes, and oral recitations to reinforce the concepts.

Uploaded by

Earl Russell S Paulican
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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DMC College Foundation

School of Business and Accountancy


Sta. Filomena, Dipolog City

Lesson Guide

Instructor: Earl Russell S. Paulican


Subject: Marketing 5 Strategic Marketing Management
Date: Week 1
Time: 9:00-12:00 nn

Objective ( Subject Matter, Topics):

1.) explain what is marketing management;


2.) discuss the importance of strategies in businesses;
3.) explain the essence and the functions of strategies in a business pursuit for success ;
4.) know how to strategically solve business cases and know how to apply strategies:

Materials/ References (indicate pages)

MARKETING MANAGEMENT (CONCEPTS AND APPLICATIONS FOR STRATEGIC MARKETING PLANNING)


Felix M. Lao JR., Ph.D.

Motivation

Students are introduced to the study of Product Management and its significance to the course.

Learning Activities/Participation

Role Play

Evaluation

Quiz
Class participation

Assignment

Analyze cases 1 and 2 of Chapter 1.


DMC College Foundation
School of Business and Accountancy
Sta. Filomena, Dipolog City

Lesson Guide

Instructor: Earl Russell S. Paulican


Subject: Marketing 5 Strategic Marketing Management
Date: Week 2
Time: 9:00-12:00 nn

Objective ( Subject Matter, Topics):

1.) explain what is planning as the primary function in strategy formulation;


2.) discuss the different plans of a business firm;
3.) explain what is vision, mission, goals and objectives of a firm and each differences.

Materials/ References (indicate pages)

MARKETING MANAGEMENT (CONCEPTS AND APPLICATIONS FOR STRATEGIC MARKETING PLANNING)


Felix M. Lao JR., Ph.D.

Motivation

Students are introduced to the study of planning as a fundamental function in strategy making.

Learning Activities/Participation

Case Analysis

Evaluation

Quiz
Class participation

Assignment

Study for a quiz next meeting.


DMC College Foundation
School of Business and Accountancy
Sta. Filomena, Dipolog City

Lesson Guide

Instructor: Earl Russell S. Paulican


Subject: Marketing 5 Strategic Marketing Management
Date: Week 3
Time: 9:00-12:00 nn

Objective ( Subject Matter, Topics):

1.) explain the different marketing planning Activities;


2.) discuss the major areas for strategic goals; and,
3.) explain the hierarchy of plans.

Materials/ References (indicate pages)

MARKETING MANAGEMENT (CONCEPTS AND APPLICATIONS FOR STRATEGIC MARKETING PLANNING)


Felix M. Lao JR., Ph.D.

Motivation

Students are introduced to the study of the different goals of a business.

Learning Activities/Participation

Role Play

Evaluation

Quiz
Class participation

Assignment

Prepare for a long quiz next meeting.


DMC College Foundation
School of Business and Accountancy
Sta. Filomena, Dipolog City

Lesson Guide

Instructor: Earl Russell S. Paulican


Subject: Marketing 5 Strategic Marketing Management
Date: Week 4
Time: 9:00-12:00 nn

Objective ( Subject Matter, Topics):

1.) explain what is positioning;


2.) discuss the 9 positioning strategies;
3.) explain what is forecasting and its importance in strategy formulations.
4.) know the different types of forecasting.

Materials/ References (indicate pages)

MARKETING MANAGEMENT (CONCEPTS AND APPLICATIONS FOR STRATEGIC MARKETING PLANNING)


Felix M. Lao JR., Ph.D.

Motivation

Students are introduced to the study of product positioning, positioning strategies and forecasting as
tools in strategy making conquest.

Learning Activities/Participation

Oral Recitation
Evaluation

Quiz
Class participation

Assignment

Study the next lessons.


DMC College Foundation
School of Business and Accountancy
Sta. Filomena, Dipolog City

Lesson Guide

Instructor: Earl Russell S. Paulican


Subject: Marketing 5 Strategic Marketing Management
Date: Week 5
Time: 9:00-12:00 nn

Objective ( Subject Matter, Topics):

1.) explain the different product mix decisions and strategies;


2.) discuss different product strategies, eg., branding strategies, packaging strategies and pricing
strategies.
3.) explain the different product life cycle strategies;
4.) explain the 6 major strategies to sustain rapid market growth in the target market segment.

Materials/ References (indicate pages)

MARKETING MANAGEMENT (CONCEPTS AND APPLICATIONS FOR STRATEGIC MARKETING PLANNING)


Felix M. Lao JR., Ph.D.

Motivation

Students are introduced to the study of the different product strategies.

Learning Activities/Participation

Oral Recitation

Evaluation

Quiz
Class participation

Assignment

Analyze cases 4 and 5 of Chapter 4.

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