INDIVIDUAL ASSIGNMENT (15%) (Due Date week 9)

Presentation week 10

Topic: Plan A New Startup Business Proposal.

Each student will be ask to come out with a new creative business idea proposal
together with actual product prototype/ finish product sample that relate with retail
industry. They will need to prepare a Realistic Business Proposal and come out with a
good marketing strategy so that they can make real money from their business idea.
They will need to apply all that they learn in retail class, learn to develop new product
and create demand for their product (do market testing, try to sell to potential
customers). Afterthat they need to pitch in front of panels/ judges to present their
new product in order to win and get funding. The report format will follow the
standard business proposal format. This assignment is good to encourage the student
to be creative, innovative and boost their entrepreneurship mind thinking.

GENERAL FORMAT
1. It must be typed by following the following format:
Tahoma size 12, or Times New Roman, size 12
Line spacing: 1.5
2. A table of content is necessary.
3. Reference must be cited properly.
4. The assignment should be submitted with a cover sheet stating these
details:
(a) Assignment Title
(b) Organization / Company chosen
(c) Lecturers name
(d) Class / Program
(e) Submission date
(f) Name and student IC number.
5. Reports should be organized and assembled as a continuous report and
should not be several independent segment bound together.
6. All references must follow American Psychological Association (APA)
format.
7. Any assignment with elements of plagiarism, copying or similarities of
content, or sentences structure academic dishonors WILL NOT BE GIVEN
ANY MARKS.
8. Quotes from authors are allowed, but with acknowledgements to the
authors.
9. Soft copy / CD of the report MUST BE SUBMITTED TOGETHER.

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 BUSINESS PROPOSAL FORMAT

1.0 Introduction
1.1 Executive Summary
* Your problem statement
* Business Objectives (and what do you expect from this assignment)

2.0 Organizational Plan

2.1 Companys Profile, Background & Companys Description.
2.2 Business Logo & Description.
2.3 Business Location
2.4 Organizational Chart

3.0 Mission Statement and Vision.

4.0 Market Analysis

4.1 Types of segmentation (Geographic/ Demographic/ Psychographic/
Benefit/ Usage-Rate) more than one accepted
4.2 Strategies for Selecting Targeting Markets (Undifferentiated Targeting/
Concentrated Targeting/ Multi-segment Targeting) either one
4.3 Positioning
4.3.1 Positive/ Negative
4.3.2 Positioning Bases ( Product attributes/ price & quality/ usage &
application/ product user/ product class/ competitors/ emotion)
more than one accepted
4.3 Market Size
4.4 Companys Competitors Analysis (Industry Group Map)
4.5 Market Share (Before & After Entry)

5.0 Competitor Analysis

5.1 Direct Competitors Profile (current and potential)
5.2 Strength and Weakness
5.3 Opportunity and Threats
5.4 SWOT Matrix

* DRAFT 1 Dateline on 4th week

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6.0 Marketing Plan
6.1 Product Strategy
6.1.1 Product decision
Companys Product/ Service
Type of consumer product (convenience/
shopping/specialty/unsought) either one
Product items, product line and product mix
Branding
Packaging & Labeling
6.1.2 Developing & Managing Product
New Product Development Process (7 Stages)
Product Life Cycle (PLC)
Perceptual Mapping
6.2 Channel Structure (Place)
6.2.1 Type of Marketing Channel (Direct channel/ retailer channel/
Wholesaler channel/ agent/broker channel) more than one
accepted
6.2.2 Levels of distribution intensity (intensive/selective/exclusive)
either one
6.2.3 Retailing
Types of stores (Department store/specialty store/
supermarket/ convenience store/ discount store/ drugstore/
restaurant.. etc) more than one accepted
Non store Retailing (Vending machine/ direct retailing/ direct
marketing/ direct mail/ catalog & mail order/ telemarketing/
electronic retailing/ online retailing.. etc) more than one
accepted
*Note: Students may opt for both item or choose either one
(whichever applicable to the chosen business).
6.3 Promotion Strategy
6.3.1 Promotion Strategies (advertising/public relations/ sales
promotion/ personal selling) more than one accepted
6.3.2 Advertising- Media Types (newspapers /magazine / radio/
television/ outdoor media/ internet/ alternative media) more than
one accepted
6.3.3 Public Relations- Major Tools (new-product publicity/ product
placement/ consumer education/ sponsorships/ internet web
sites) more than one accepted

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 6.3.4 Sales promotion- Major Tools (coupons and rebates/ premiums/
loyalty marketing programs/ contests and sweepstakes/
sampling/ point-of purchase/ online sales) more than one
accepted.
Note: For all or the above, please include the following:
* Explain the major tools of the Promotion Mix selected,
* Include pictures of banners, pamphlets, booklets, name cards,
website, FB page and sample TV commercial videos, radio
dialogue etc.)
6.4 Pricing Strategy
6.4.1 Pricing Objective (Profit-oriented/ Sales-oriented/ status quo)
either one
6.4.2 Price Strategies (Price skimming/penetration pricing/status quo
pricing) more than one accepted
6.4.3 Pricing tactics

* DRAFT 2 Dateline on 8th week

7.0 Financial Plan

7.1 Sales Forecast
7.2 Expenses Budget
7.3 Cash-Flow Statement
7.4 Income Projection
7.5 Break Even Analysis

8.0 Conclusion
8.1 Achieve your objective or not (please refer 1.1)
8.2 Limitation
8.3 Learning experience

9.0 References
9.1 Internet
9.2 Books
9.3 People

10.0 Appendix
10.1 Pictures
10.2 Video

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GROUP ASSIGNMENT (30%) (Due Date week 10)
Presentation week 11

ASSIGNMENT DETAILS
A group of 4 students.
Assignment Outline
a. Table of contents
b. Chapter 1 Background of the case study. Please include any additional
information about the company/ organisation.
c. Chapter 2 Answer all questions in the case study.
d. Chapter 3 Recommendations and Conclusions
e. Bibliography-(APA style and format)
(http://psychology.about.com/od/apastyle/APA_Format_and_Style.htm)
f. Appendices
Front Cover - Write lecturers name correctly.
Includes course name, course code, title of the assignment, groups name, and
student matric. Date of submission).
1.5 spacing, Tahoma, Font Size: 12pt
15-20 pages (excluding bibliography)
A minimum of five (5) references which include academic journal articles,
books (only your referred page(s), newspaper article(s).
The project leader will inform and update on the groups by weekly
assignment progress report to the lecturer.
All reports must be an original piece of work and ring-bound.

REPORT SUBMISSION DUE DATE: Week 10 at SSTC Retail Class Room. Late
submission will not be accepted.

Topic: Retail Industry Trend Analysis (Focus In Kota Kinabalu Shopping

Mall)
In a group of 4, the student will be ask to analyze a Shopping Mall located in Kota
Kinabalu. Student will need to do field visits to the retail store/ malls in Kota Kinabalu
area in order to collect primary data and also together with secondary data from
journal articles or previews research. They will need to do analysis particularly the
market analysis, customer analysis, competition analysis, etc. They will also need to
do in depth analysis by using strategic tools such as PEST and SWOT analysis and
after that they also need to predict the future trends of the mall according to their
topic. The outcome result from this is analysis will be valuable and very useful for
malls to plan their upcoming strategies in becoming the market leader especially in
Kota Kinabalu big city.