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in

ACADEMIC REGULATIONS &

COURSE STRUCTURE

For

MBA (Regular)
te s
(Applicable for batches admitted from 2016-2017)

d a
U p
i t y
e r s
n i v
U
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY: KAKINADA
KAKINADA - 533 003, Andhra Pradesh, India

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JAWAHARLAL NEHRU TENHNOLOGICAL UNIVERSITY, KAKINADA: KAKINADA

School of Management Studies
Course Structure MBA (Regular) 2016-2017
(Effective for the students admitted into first year from the academic year 2016-2017)

Semester - I
Subject Title Marks Credits
C-101 Principles of Management 100 3
C-102 Managerial Economics 100 3
C-103 Accounting for Managers 100 3
C-104 Managerial Communication & Soft skills 100 3
C-105 Business Environment 100 3
C-106 Quantitative Analysis for Business Decision 100 3
C-107 IT LAB 100 3

Semester - II
Subject Title Marks

te s
Credits

a
C-201 Financial Management 100 3
C-202 Human Resource Management 100 3
C-203
C-204
C-205
Marketing Management
Production and Operations Management
Business Research Methods
p
100
100
100 d 3
3
3
C-206
C-207
Organizational Behavior
Mini Project *
Seminar on Mini Project

y U 100
50
50
3
2
2

Semester - III
Subject Title

s i t Marks Credits
C-301
C -302
C -303
Strategic Management

e r
Legal Aspects of Business
Business Ethics & Corporate Governance
100
100
100
3
3
3
E -301
E-302
E-303
E-304

n i v
Elective 1
Elective 2
Elective 3
Elective 4
100
100
100
100
3
3
3
3

U
Semester - IV
Subject
C -401
C -402
E-401
Title
Logistic and Supply Chain Management
Entrepreneurship Development
Elective 5
Marks
100
100
100
Credits
3
3
3
E-402 Elective 6 100 3
E-403 Elective 7 100 3
E-404 Elective 8 100 3
Major Project & Comprehensive Viva Grade 8
Total Marks / Credits 2700 90

Elective: The student has to choose any ONE Specialization from the following areas in the beginning
of III Semester

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III SEMESTER

HR

S. no SUBJECT TITLE
1 Leadership Management
2 Compensation and Reward Management
3 Performance Management
4 Strategic Human Resource Management

S. no
FINANCE

SUBJECT TITLE
te s
1
2
Security Analysis & Portfolio Management
Banking and Insurance Management

d a
3
4
Advance Management Accounting
Strategic Financial Management

U p
i t y
MARKETING

S. no
1

e
Consumer Behavior
r s
SUBJECT TITLE

v
2 Retail Management
3
4

n i
Customer Relationship Management
Strategic Marketing Management

U
S. no
1 E-Business
SYSTEMS

SUBJECT TITLE

2 RDBMS
3 Web Designing
4 System Analysis & Design

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IV SEMESTER

HR
SUBJECT TITLE
Elective-5 Organizational Development & Change Management
Elective-6 Global HRM
Elective-7 Labor Welfare & Legislation
Elective-8 Management of Industrial Relations

FINANCE
SUBJECT TITLE

te s
Elective-5
Elective-6
Financial Markets and Services
Global Financial Management
Risk Management

d a
p
Elective-7
Elective-8 Tax Management

MARKETING

y U
Elective-5

i t
SUBJECT TITLE
Services Marketing

s
Promotional Distribution Management

r
Elective-6
Global Marketing Management

e
Elective-7
Elective-8 Supply Chain Management

n i v SYSTEMS
SUBJECT TITLE

U
Elective-5 Business Intelligence
Elective-6 Enterprise Resource Planning
Elective-7 Cyber Laws & Security
Elective-8 Information Systems Audit

*Mini Project Report

The student should undergo survey based fieldwork under the guidance of Internal Faculty and submit
the report before the completion of II Semester End Examinations.

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