25 Pertanyaan tertulis

1. merchants' costs of changing prices

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menu costs

2. revenue model

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a description of how a firm will earn a revenue, generate profits, and produce a
return on investment

3. micropayment

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payment less than 10, usually

4. an online e-commerce revenue model where the firm receives a fee for enabling or
executing transactions

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transaction fee revenue model

5. streaming

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a publishing method for music and video files that flows a continuous stream of
content to a user's device without being stored locally on the device

6. ability of merchants to tarket marketing messages to specific individuals by adjusting

the message for a person's name, interests, and past purchases

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personalization

7. subscription revenue model

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web site charging a subscription fee for access to some or all of its content or
services on an ongoing basis

8. information on local places and things based on the GPS position of the user

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 geoinformation services

9. transaction costs

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costs incurred when a firm buys on the marketplace what it cannot make itself

10. delivering ads to users based on their GPS location

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geoadvertising

11. the time and money spent locating a suitable product and determining the best price
for that product

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search costs

12. an e-commerce rev model in which a firm offers basic services or content for fee,
while charging a premium for advanced or high value features

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fremium revenue model

13. use of a web sites featuring user-created web pages to share knowledge about items
of interest to other shoppers

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social shopping

14. tracking the click-streams (history of clicking behavior) of individuals across multiple
Web sites for the purpose of understanding their interests and intentions, and
exposing them to advertisements which are uniquely suited to their interests

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behavioral targeting

15. long tail marketing

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refers to the ability of firms to profitably market goods to very small online audiences,
largerly because of the lower costs of reaching very small market segments
16. market creator

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an e-commerce business model in which firms provide a digital online environment

where buyers and sellers can meet, search for products, and engage in transactions

17. wisdom of the crowds

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the belief that large numbers of people can make better decisions about a wide
range of topics or products than a single person or small committee of experts

18. social networkign based on GPS location of users

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geosocial services

19. market entry costs

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the cost merchants msut pay to bring their goods to market

20. intangible property created by individuals or corps that is subject to protections under
trade secret, copyright, and patent law

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intellectual property

21. map of all significant online relationships, comparable to a social network describing
offline relationships

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social graph

22. exchanges

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third-party net marketplace that is primarily transaction oriented and that connects
many buyers and suppliers for spot purchasing
 23. B2C electronic commerce

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electonic retailing of products and services directly to consumers

24. richness

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measurement of the depth and detail of information that a business can supply to the
customer as well as information the business collects about the customer

25. pricing of items based on real-time interaction between buyers and sellers that
determine what a item is worth at any particular moment

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dynamic pricing

25 Pertanyaan mencocokkan
1. B2B electric commerce

A. business to business; electronic sales of goods and services among businesses

2. C2C

J. consumers selling goods to other consumers (think ebay

3. sales revenue model

T. selling goods, info, or services to the customers as the main source of revenue for
a company

4. disintermediation

M. the removal of organizations or business process layers responsible for certain

intermediary steps in a value chain

5. e-tailer

C. online retail stores from the giant amazon to tiny local stores that have web sites
where retail goods are sold

6. advertising revenue model

P. web site generating revenue by attracting a large audience

7. information assymetry

D. situation where the relative bargaining power of two parties in a transaction is

determined by one party in the transaction posessing more information essential to
the transaction than the other party

8. electronic data interchange (EDI)

E. the direct computer-to computer exchange between two organizations of standard

business transactions, such as orders, shipment instructions, or payments

9. information density

B. the total amount and quality of info available to all market participants, consumers,
and merchants

10. private exchange

N. another term for private industrial network

11. prediction markets

K. an analysi of the portfolio of potential applications within a firm to determine the

risks and benefits, and to select among alternatives for information systems

12. community provider

R. a web site business model that creates a digital online environment where people
with similar interests can transact (buy and sell goods); share interests, photos,
videos; communicate with like-minded people; perceive interest-related information;
and even play out fantasies by adopting online personalities called avatars

13. marketspace

I. a marketplace extended beyond traditional boundaries and removed from a

temporal and geographic location

14. crowdsourcing

W. using large internet audiences for advice, market feedback, new ideas and
solutions to business problems. rleated to the 'wisdom of crowds' theory

15. affiliate revenue model

S. an e-commerce revenue model in which Web sites are paid as "affiliates" for
sending their visitors to toher sites in return for a referral fee
16. mobile commerce (m-commerce)

X. the use of wireless devices, such as cell phones or handheld digital information
appliances, to conduct both b-c and b-b ecommerce transactions over the internet

17. co-location

G. a kind of web site hosting in which firms purchase or rent a physical server
computer at a hosting company's location in order to operate a Web site

18. private industrial networks

F. web-enabled networks linking systems of multiple firms in an industry for the

coordination of trans-organizational business processes

19. digital gods

O. goods that can be delivered over a digital network

20. customization

L. the modification of a software package to meet an organization's unique

requirements without destroying the package software's integrity

21. location-based services

Q. GPS map services available on smartphones

22. podcasting

U. publishing audio broadcasts via the internet so that subscribing users can
download audio files onto their personal computers or portable music players

23. price transparency

Y. the ease with which consumers can find out the variety of prices in a market

24. net marketplace

H. a single digital marketplace based on internet technolog linking many buyers to

many sellers

25. cost transparency

V. the ability of consumers to discover the actual costs merchants pay for products