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This document outlines the structure and contents of a research paper on consumer behavior and brand preferences related to smartphones. It includes sections on introduction to smartphones, research methodology, literature review on consumer decision making and factors influencing smartphone purchases, data presentation and analysis of survey results on smartphone ownership, and conclusions and recommendations. The literature review covers topics like consumer behavior models, influences on consumer behavior, and impact of brand on smartphone preferences.

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heena
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38 views

Index

This document outlines the structure and contents of a research paper on consumer behavior and brand preferences related to smartphones. It includes sections on introduction to smartphones, research methodology, literature review on consumer decision making and factors influencing smartphone purchases, data presentation and analysis of survey results on smartphone ownership, and conclusions and recommendations. The literature review covers topics like consumer behavior models, influences on consumer behavior, and impact of brand on smartphone preferences.

Uploaded by

heena
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SR TOPIC PAGE

NO. NO. PARTICULARS NO.


1 INTRODUCTION
1.1 Introduction of smart phones
1.2 History of smart phones
1.3 Characteristics of smart phones
1.4 Types of smartphones
2 RESEARCH METHODOLOGY
2.1 Research objective
2.2 Need for the study
2.3 Hypothesis
2.4 Research design
2.5 Research questions
2.6 Data collection and Sampling methods
2.6.1 Data collection methods
2.6.2 Primary data collection
2.6.3 Sample
2.6.4 Sample population
2.6.5 Sampling data
2.6.6 Empirical Research - Sampling
2.6.7 Measurement and scaling
2.6.8 Quantitative Questionnaire
2.6.9 Data analysis techniques
2.6.10 Limitations of the study
3 LITERATURE REVIEW
3.1 Consumer Decision Making
3.2 Models of Consumer Behavior
3.3 The Hawkins , Best and Coney Model
3.3.1 External Influence on Consumer Behaviour
3.3.2 Internal Influence on Consumer Behaviour
3.3.3 Social Concept and Lifestyle
3.3.4 Decision Process
3.4 Factors Affecting Purchase Decision for Smartphones
3.4.1 Social Factors
3.4.2 Self Actualization
3.4.3 Brand Concern
3.4.4 Price Concern
3.4.5 Product Features Concern
3.5 Impact of Brand on Consumer Behaviour for Smart phones
3.5.1 Brand Equity
3.5.2 Brand Awareness
3.5.3 Customer Brand Engagement
3.5.4 Brand Loyalty
3.5.5 Brand Association
4 DATA PRSENTATION AND DATA ANALYSIS
4.1 Demographics
4.1.1 Age
4.1.2 Gender
4.1.3 Occupation
4.2 Consumers Attitude towards owning and level of satisfaction from
smartphones
4.3 Consumer Attitude towards Switching Smartphones
4.4 Consumer Brand Preference
5 CONCLUSIONS AND RECOMMENDATIONS
5.1 Conclusions delivered by survey
5.2 Recommendations to Industry
APPENDICES
Appendix : Graph for Age and Occupation
Appendix : Quesionnaire
BIBLIOGRAPHY

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