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Executive Summary 1 1. 2 2. "IT Doesn't Matter" The Gospel According To Nicholas G. Carr 3

This document discusses Nicholas Carr's view that IT no longer provides competitive advantage ("IT Doesn't Matter") and counters this view. It argues that while IT has become more ubiquitous, it can still confer competitive benefits through reducing costs, enabling new customer relationships, and powering innovation. Emerging technologies like AI and voice interfaces also continue to shape industry competition. In the end, the document concludes IT still matters greatly for competitive advantage.

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chenboontai
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50 views

Executive Summary 1 1. 2 2. "IT Doesn't Matter" The Gospel According To Nicholas G. Carr 3

This document discusses Nicholas Carr's view that IT no longer provides competitive advantage ("IT Doesn't Matter") and counters this view. It argues that while IT has become more ubiquitous, it can still confer competitive benefits through reducing costs, enabling new customer relationships, and powering innovation. Emerging technologies like AI and voice interfaces also continue to shape industry competition. In the end, the document concludes IT still matters greatly for competitive advantage.

Uploaded by

chenboontai
Copyright
© © All Rights Reserved
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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CONTENTS

Executive Summary 1

1. Introduction 2

2. IT Doesnt Matter; The Gospel According To Nicholas G. Carr 3

2.1 Ubiquitous IT Results in Loss of its Strategic Value 3


2.2 Proprietary Vs Infrastructural Technologies 3
2.3 The Commoditization of IT 4
2.4 Widespread Adoption of Best-Practices Software Makes
IT-Based Advantages Disappear for Everyone 5
2.5 Existing IT Capabilities Are Largely Sufficient for
Corporate Needs 5

3. The Reality: IT Does Matter 6

3.1 Has Ubiquity in IT Result in Loss of its Strategic Value? 6


3.2 Has IT as an Infrastructural Technology Fail to Offer a
Competitive Advantage? 7
3.3 Has IT as a Commodity Ceased to Provide Competitive
Distinction and hence Competitive Advantage? 7
3.4 Has the Adoption of Best-Practices Software Makes IT-Based
Advantages Disappear for Everyone? 7
3.5 Are Existing IT Capabilities Largely sufficient for
Corporate Needs? 8

4. IT And Competitive Advantage 9

4.1 Key Parameters of Competitive Advantage 10

4.1.1 Resources 10
4.1.2 Capabilities 10

4.2 Advantages Of It In Supporting Business Competitive Edge 11

4.2.1 Advantage of Reducing Internal Transaction Costs 11


4.2.2 Advantage of Reducing Transaction and Interaction Costs
Between Companies 11
4.2.3 Advantage of IT-Enabled Relationship with customers 11
4.2.4 Advantage of Innovation Based on IT 12

4.3 Challenges of IT in Supporting Business Competitive Edge 12


4.3.1 Artificial Intelligence (AI) 12
4.3.2 Voice Interfaces 13
4.3.3 Other Cutting-Edge IT 13
4.3.4 Emerging IT Innovations 13

5. Conclusion 15

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