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The Changing Face of Banking

Westpac customers are increasingly using digital and mobile banking, with 98% of transactions now occurring online or via mobile. The use of branches, cheques, and ATMs has declined significantly from 2012 to 2017, with only 2% of transactions now occurring over the counter at branches. While investing in new branches and upgrades, Westpac is also expanding access through Bank@Post outlets, video banking sites, and ATMs, to reflect customers' shifting preferences towards digital and mobile banking.

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jessica.brown
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800 views1 page

The Changing Face of Banking

Westpac customers are increasingly using digital and mobile banking, with 98% of transactions now occurring online or via mobile. The use of branches, cheques, and ATMs has declined significantly from 2012 to 2017, with only 2% of transactions now occurring over the counter at branches. While investing in new branches and upgrades, Westpac is also expanding access through Bank@Post outlets, video banking sites, and ATMs, to reflect customers' shifting preferences towards digital and mobile banking.

Uploaded by

jessica.brown
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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The changing face of banking

How Westpac customers are banking

WESTPAC CUSTOMERS USING ATMS/ONLINE/MOBILE


98%
OF WESTPAC
0%
PHONE
3000000 TRANSACTIONS
NO LONGER INVOLVE
A BRANCH
2500000

2000000 1% 5%
CHEQUE ATM
1500000

1000000

37% 56%
FY14

FY16
FY15
FY12

FY13
FY11

500000
DIGITAL/MOBILE EFTPOS/
CREDIT CARD
0

9 10 Westpac transactions now take


place via DIGITAL/MOBILE
or ELECTRONIC CHANNELS
2% OF WESTPAC TRANSACTIONS
OCCUR OVER THE COUNTER

Investing in Australia

FY17 $76M
INVESTMENT IN
NEW BRANCHES AND
BRANCH UPGRADES

The modern face of Westpac in Australia

3585 669 4254


BANK@POST WESTPAC
OUTLETS BRANCHES

672 VIDEO
BANKING SITES 1967 ATMs
AUSTRALIA WIDE
TOTAL
OUTLETS

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