Design

Thinking For
Innovation
Salamun Taofik Rifai
Sahabat Cita Foundation
Sacita School of Social Business
Awardee Indonesia Endowment Fund For Education, Ministry of Finance
Design Thinking Conference and Workshop Experiences
as a Speaker
International Conference Workshop on Design Thinking 2015 (Best Idea)
International Conference Workshop on Design Thinking 2016 (Lead
Facilitator)
Konferensi Nasional Inovasi dan Technopreneurship 2016
Indonesia Changesmaker Forum 2017
Abhipraya Indonesia 2017 LPDP Kementerian Keuangan RI
Astra International Startup Challenge 2017
WUB Jawa Barat 2016 dan 2017
Penerimaan Mahasiswa Baru Universitas Padjadjaran 2015
Social Entrepreneurship AISEC Global 2017
 DESIGN THINKING
Sebuah pendekatan inovatif yang sangat baik dalam pemecahan sebuah
permasalahan dan atau dalam menciptakan sebuah produk atau kebijakan
yang dibutuhkan oleh konsumen, perusahaan ataupun pemerintah.
Design Thinking mengelaborasi kemampuan Analytical Thinking dengan
Intuitive Thinking dengan orientasi Human Centered Design dengan
mengelaborasi empati dan Business Sense
(Purnomo, 2013)
Design Thinking can be applied to various field:
(Education, business, social, politics, technology, community
empowerment, etc)
! Key Elements of Design Thinking
Human Centered Design
Collaborative
Experimental
Iterative
 Human-Centered Design
Design Thinking begins from deep empathy and understanding of needs and
motivations of people. Empathy is key. You need the ability to understand and
share the feelings of others.

--Design Thinking For Educators--

 Collaborative
Several great minds are always stronger when solving a challenge than just one.
Design Thinking benefis greatly from the views of multiple perspectives, and others
creativity bolstering your own
--Design Thinking For Educators--
 Collaboration in Design Thinking

Academic
Penta- Business
Community
Area of Multidisciplinary
Helix Government Expertise sciences
Media
Hackathon as Culture
 Experimental
Design Thinking gives you permission to fail and to learn from your mistakes,
because you come up with new ideas, get feedback on them, then iterate. Make
ideas tangible.
--Design Thinking For Educators--
 Iterative
The road to success does not follow a straight line. The more you are able to loop
through understand > create > learn cycle, the higher chance you have for good
results.
--Design Thinking For Educators--
 Insight For Innovation
Does the solution show Can we afford it?
empathy for end-users? Does it make me more
Is this the simplest profitable?
desirability viability
solution that gets the job Do we have the skills?
human needs business needs
done? What is my ROI?
Is it elegant?
Is it useful?

feasibility
technical needs

How quickly can I configure the solution to suit my needs?

Is the solution easy to maintain?
Is it consistent with my current system landscape?
Can the solution be easily supported?
 Construct Brainstor
Learn
About
Point of
View
ming
And come
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Represent
Test
Your
Design Thinking
User Based on up
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ation Ideas For Innovation Process
User Of your
Needs Creative Ideas
Dschool, Stanford University
Observation solutions
Empathize

Define Protot
Ideate Test
ype

Innovation
 1
Empathise
Empathy Building.
Empathy is the centerpiece of a human-centered design process. The Empathize is the
work you do to understand people.
It is the effort to understand the way they do things and why, their physical and
emotional needs
Uncover deep and meaningful needs (both overt & latent).
Understand the experience, situation and emotion of the person who you are working
for
How to Empathise
Observe users and their behaviour in the context of their lives.
Engage with people in conversations and interviews. Ask why.
Watch and listen: ask someone to complete a task and tell you what they are doing
UNDERSTAND THE USER
 2
Define
Process and synthesise the findings in order to form a user point of view that you will
addressIt
Framing the right problem is the only way to create the right solution
Definining:
User: develop an understanding of the type of person you are designing for
Needs: synthesise and select a limited set of needs that you think are important to
fulfil
Insights: express insights you developed and define principles
 3
Ideate
Focus on idea generation. You translate problems into solutions. Explore a wide variety and
large quantity of ideas to go beyond the obvious solutions to a problem. Its not about coming
up with the right idea, its about generating the broadest range of possibilities of idea
Creativity: combine the un/conscious with rational thoughts and imagination
Group synergy: leverage the group to reach out new ideas an build upon others ideas
 4
Prototype
Build to think. A simple, cheap and fast way to shape ideas so you can experience and
interact with them.
Start building: Create an artefact in low resolution. This can be a physical object or a
digital clickable sketch. Do it quick and dirty but can elicit useful feedback from the
object
Storyboard: create a scenario you can role play in a physical environment and let
people experience your solution
 5
Testing
Ask for feedback on your prototypes. Learn about your user,
reframe your view and refine your prototype.
Show: let people use your prototype. Give it in their hands and let them use it. Listen to
what they say.
Create experiences: let people talk about how they experience it and how they feel
Empathize

Define
Prototype

Ideate
Testing
 Konferensi
Nasional Inovasi
dan
Technopreneurs
hip 2016
 Konferensi
Nasional Inovasi dan
Technopreneurship
2016
International Conference Workshop on Design
Thinking 2015 (Best Idea)
Teknis Workshop
Sebelum workshop peserta akan diberikan pemahaman tentang
Design Thinking
Workshop akan mensimulasikan seluruh proses Design Thinking
(Empathize to Test)
Workshop akan dibuat perkelompok, jumlah anggota perkelompok
sekitar 15-20 orang atau disesuaikan dengan jumlah peserta
Dengan dipandu oleh fasilitator, masing-masing kelompok akan
diberikan permasalahan untuk dicarikan solusi dan prototype dari
solusi tersebut
Waktu workshop pukul 08.00-16.30 WIB
Rundown
08.00-08.30 Opening Set
08.30-09.30 Crash Course to Design Thinking
09.30-10.30 Empathize - Problem Identification
10.30-11.30 Defining Problem Statement
11.30-12.00 Challenge Statement
12.00-13.00 Break
13.00-14.00 Ideation
14.00-15.00 Prototype
15.00-15.30 Break
15.30-16.30 Test/Story Telling
Oleh:
Dr Dwi Purnomo
Anas Bunyamin STP.,M.Si
Salamun Taofik S.P.,M.P.Par
Marlis Nawawi S.Pt.,MS
Yeti Yuli Astuti STP