Dr. B. R.

AMBEDKAR UNIVERSITY-SRIKAKULAM
B.B.A SYLLABUS
STRUCTURE UNDER CHOICE BASED CREDITS SYSTEM
REVIEWED SYLLUBUS w.e.f. 2016-17

SEMESTER - I

Part Subject Hours Credits Internal External Total

Assessment Examination

English I 4 4 25 75 100
Part I
Second Language I 4 4 25 75 100

Management Process 6 6 25 75 100

Part II Managerial Economics 6 6 25 75 100

Information Technology for Managers 6 6 25 75 100

Foundation Course - I
3 2 25 75 100
(Human Values & Professional Ethics)
Part - III
Skill Development I
3 2 25 75 100
(Communication & Soft Skills) I
Total 32 30 175 525 700
 BBA(C.B.C.S) FIRST SEMESTER With effect from 2015-16
MANAGEMENT PROCESS

UNIT I
Introduction: Meaning and importance of Management; Role and responsibilities of
top, middle and lower managers. Functions of management. Challenges of
Management in the context of new era.

UNIT II
Planning: Concept Significance Process Techniques Problems Planning
Principles.

UNIT III
Organizing : Concept significance process techniques problems. Principles of
organizing. Formal and informal organizations. Organizational design.
Departmentation types: advantages and disadvantages. Span of Control. Delegation
of authority. Delegation Vs. decentralization. Line and Staff Positions Committees.

UNIT IV
Staffing: Meaning and importance of staffing. Recruitment Selection interviewing
induction.
Leading: Meaning importance of leading. Leadership Styles. Developing leadership
skills.
Motivating: Meaning importance of motivation. Theories of motivation.
Communicating: Meaning importance process problems of communication.
Barriers of Communication Measures towards effective communication.

UNIT V
Controlling Importance process - problems of controlling. Control as a feed back
system.
Requirements of effective control. Preventive and overall controls.

Recommended Books:
1. Prof. D. A. R. Subrahmanyam, & Smt. D. Swapna, A Text Book on Principles
of Management, Maruthi Book Depot, Guntur
2. Koontz, H. and Wihrich H, Management, Mc Graw Hill.
3. Stoner, J etc., Management, Pearson Education.
4. Sharma, Principles of Management, Kalyani Publishers, Hyderabad.
 MODEL QUESTION PAPER
BBA FIRST SEMESTER WITH EFFECT FROM 2015-16
MANAGEMENT PROCESS
Max.Marks:75
SECTION A
Answer any Five question of the following. 5 x 5 = 25 Marks
1) Functions of Management
2) MBO
3) Formal Organization
4) Delegation
5) Span of Control
6) Incentives
7) Supervision
8) Staffing

SECTION B
Answer the following questions: 5 x 10 = 50 Marks
9) Is Management an art or science or profession?
(OR)
Explain the principles of Henry Fayol.
10) Explain various stages in the Process of Planning.
(OR)
Bring out the differences between Formal and Informal Organizations.
11) Explain Line & Staff. Why conflicts occur between Line and Staff Positions.
(OR)
Explain Span of Control. What factors determine the Span of Control?
12) Explain different styles of Leaderships.
(OR)
Explain the concept and barriers of Communication.
13) Explain the concept and importance of Control.
(OR)
Explain different types of direct and indirect Controls in Organizations.
 BBA (C.B.C.S) FIRST SEMESTER With effect from 2015-16
MANAGERIAL ECONOMICS

UNIT I: Introduction

Economic and non-economic activities; Business Meaning and its importance in the economy;
Economics: Definitions Distinction between micro and macro economics; Concept of Utility; Cardinal
and ordinal utility; Law of Diminishing Managerial Utility; Law of substitution.

UNIT II: Demand, Supply and Market Equilibrium

Demand: Meaning, Importance, Types of Demand; Law of Demand; Elasticity of Demand: Different types
of elasticity of demand Price elasticity, income elasticity, cross elasticity and promotional elasticity
Determinants of elasticity of demand; Supply: Meaning and importance; Law of Supply; Market
equilibrium; Consumers surplus.

UNIT III: Production and Costs

Concept of Production; Production function; Distinction between short run and long run; Law of variable
proportions; Law of Returns to Scale; Concept of cost of production; Cost function: Costs in short run and
costs in long run.

UNIT IV: Market structures and Pricing

Market Structures: Characteristics Perfect Competition Monopoly Monopolistic Competition

Oligopoly; Pricing in various market structures during short run and long run; Different types of pricing
and pricing strategies.

UNIT V: National Income, Trade Cycles and International Trade

National Income: Definition Measurement Difficulties and problems in measurement of national income
different concepts of national income; Trade Cycles: Definitions Causes Control of Trade Cycles;
Monetary Policy and Fiscal Policy; International Trade: Meaning, Theories of international trade; Concept
of Balance of Payments.

RECOMMENDED BOOKS:

Prof. D. A. R. Subrahmanyam, & Dr. V. Hari Leela, A Text Book on Managerial Economics, Maruthi Book Depot,
Guntur.
Gupta G.S., Managerial Economics, Tata McGraw Hill.
Mithani D.M., Fundamentals of Business Economics, Himalaya Publishing House.
A. V. R. Chary, Business Economics Entrepreneurship & Development, Kalyani Publishers, Hyderabad.
 MODEL QUESTION PAPER
BBA FIRST SEMESTER With effect from 2015-16
MANAGERIAL ECONOMICS
Max.Marks
:
75
SECTION A
Answer any Five question of the following. 5 x 5 = 25 Marks
1) Cardinal utility
2) Elasticity of Demand
3) Consumers surplus
4) Production function
5) Oligopoly
6) Monetary Policy
7) Balance of Trade
8) Trade Cycle

SECTION B
Answer the following questions: 5 x 10 = 50 Marks
9) Distinguish between Micro and Macro Economics.
(OR)
Explain the Law of Diminishing Marginal Utility.
10) Explain different kinds of Price Elasticity of Demand.
(OR)
Explain Law of Demand. Bring out its importance and exceptions.
11) Explain law of Diminishing Marginal Returns.
(OR)
Explain law of Returns to Scale
12) Explain the characteristics of perfect competition. How is price determined in
long run under perfect competition?
(OR)
Explain differences between skim-the-cream pricing and penetration pricing.
13) Explain different concepts of national income.
(OR)
What do you mean by balance of payments? Explain the components of balance
of payments.
 BBA (C.B.C.S) FIRST SEMESTER With effect from 2015-16
IT FOR MANAGERS
UNIT I
IT in the Modern Organization: Basic concepts of Information Systems Organizational
structure and IT support. IT support at different organizational levels Managing
Information Technology in organizations.
Introduction to Computer Systems: Introduction to Computers Five generations of
Modern Computers Classification of Digital Computer Systems.
UNIT II:
Computer Hardware: Computer Hardware: Central Processing Unit (CPU). Control Unit,
Arithmetic Logic Unit (ALU).
Memory: Memory Organization Random Access Memory (RAM), Dynamic RAM
(DRAM, Static RAM (SRAM). Read Only Memory (ROM), Registers.
Factors affecting Processor Speed Instruction set, Mechanic Cycle

Secondary Storage Devices: Magnetic Tape, magnetic Disks, Hard Disks, Flexible Disks,
Optical Disk.

Input Devices: Key Board, Mouse, Trackball, Game Controllers, Scanners, Voice
Recognition, Web Cams, Digital Cameras, OCR, OMR, MICR.
Output Devices: Monitor: CRT Monitors, Flat-Panel Monitors. Printers: Daisy-wheel,
DoT-Matrix, Ink-jet Printer Plotter, Multimedia Projector.
UNIT III

Computer Software: System Software and Application Software. Operating Systems:

Windows Operating Systems, Mobile Device Operating Systems, and Notebook Operating
Systems.

Application Software: Types of Personal Application Software. Spreadsheets Data

Management Word Processing Desktop Publishing, Graphics, CAD, CAM, CIM, Multi
Media. Speech-recognition Software, Groupware, Software suits.

Programming Languages: Assembly language, Procedural languages, Non-procedural

languages, Natural Programming Languages, Visual Programming Languages, Hyper Text
Markup Language, Modeling Language, Object-Oriented Programming Languages.
UNIT IV

Telecommunications and Networks: Introduction, Analog and Digital Signals. Modulation

Need for Modulations, Types of Modulations. Modems
The Tele Communication System: Communication Processors: Modem, Multiplexers,
Front-end Processor.
Communication Media & Channels: Cable Media, Broadcast Media Channels. Twisted
Pan, Coaxial Cable, Fiber-Optic Cable, Micro-wave, Satellite, Radio, Cellular Radio,
Infrared Global Positioning Systems
Networks: Local Area Networks, LAN Topologies, Wide Area Networks (WAN) Value
Added Networks (VAN) Virtual Private Networks (VPN)
The Internet, Intranets and Extranets: The Evolution of the Internet, Services provided by
the Internet, World Wide Web: Intranets & Extranets.

UNIT V
New Technologies in Information Technology: Introduction to Hyper Media, Artificial
Intelligence and Business Intelligence, Knowledge Discovery in Database: (KDD). Data
Warehouses and Data Marts. Data Mining and On-line Analytical Processing (OLAP)
Enterprise Resource Planning (ERP) Supply Chain Management (SCM) Customer
Relationship Management (CRM) Geographic Information Systems.

RECOMMENDED BOOKS:
1) Ms. J. J. L. R. Bharathi Devi, M.Com., MBA., MCA., M.Phil (Computers), M.Phil.
(Management) A Text Book on Information Technology, Maruthi Book Depot,
Guntur.
2) N. V. N. Chary & Lalitha S., Fundamentals of Information Technology, Kalyani
Publishers, Hyderabad.
3) Turban, Rainer, Potter Introduction to Information Technology, Wiley India [2 nd
Edition]
4) Alexis Leon and Mathews Leon, Fundamentals of Information Technology, Leon
Press [2nd Edition]
 MODEL QUESTION PAPER
BBA(CBCS) FIRST SEMESTER With effect from 2015-16
I.T. FOR MANAGERS
Max.Marks :75
SECTION A
Answer any Five question of the following. 5 x 5 = 25 Marks
1) Explain basic concepts of Information Systems.
2) Classification of Digital Computer Systems.
3) How are secondary storage devices classified?
4) What are the different types of printers?
5) Explain the features and capabilities of a word processor.
6) Classify the major types of networks.
7) Explain how extranets are used by business.
8) What are the characteristics of Hyper Media?
SECTION B
Answer the following questions: 5 x 10 = 50 Marks
9) Describe the hierarchical structure of an organization.
(OR)
Describe the features and capabilities of fifth generation computers.
10) What is a CPU and explain how it works?
(OR)
What are the different kinds of input devices?
11) What are the different types of software?
(OR)
Explain the features, characteristics, and capabilities of a spreadsheet.
12) Describe the components of a telecommunications system.
(OR)
Describe the capabilities that the Internet offers to users.
13) What is Knowledge Discovery? Why is Knowledge Discovery important?
(OR)
What are the benefits of OLAP?
---
 BBA(C.B.C.S) SECOND SEMESTER With effect from 2015-16
QUANTITATIVE METHODS FOR MANAGERS

UNIT I: Introduction to Business:

Meaning definition, functions, importance and limitations of Statistics Collection of data Primary and
Secondary data Schedule and questionnaire Frequency distribution Tabulation, Diagram and graphic
presentation of data Statistical system in India.

UNIT II: Measures of Central Tendency and Dispersion:

Definition, objectives and characteristics of Measures of Central Tendency Types of Averages Arithmetic Mean,
Geometric Mean Harmonic Mean, Median, Mode, Quartiles, Deciles, percentiles, Properties of averages and
their application.

Meaning, definitions, objectives of Dispersion, Range Quartile Deviation, Mean deviation, Standard Deviation
Co-efficient of variation Definition and objectives of Skewness Karl Pearsons and Bowles measures of
skewnes.

UNIT III: Measures of Correlation:

Meaning, Definition and use of correlation types of correlation Karl Pearsons correlation co-efficient
Spearmans Rank correlation probable error Meaning utility of regression analysis comparison between
Correlation and Regression Regression Equations Interpretation of Regression Co-efficients.

UNIT IV: Set Theory:

Set, Subset, Types of Sets Operations on sets Venn Diagram Demogran Laws Applications of Set theory
Laws of indices Arithmetic Progressions Geometric Progressions Harmonic Progressions.

UNIT V:

Matrix:Meaning and operations Matrix Algebra Types of matrices Matrix addition Matrix Multiplication
Matrix Determinants, Minors and Co-factors Matrix inversion.

RECOMMENDED BOOKS:

1. Sivayya K. V. and Satya Rao, Business Mathematics, Saradhi Publications, Guntur.

2. Sancheti and Kapoor V K., Business Mathematics, Sulthan Chand & Sons, New Delhi.

3. D. N. Elhance: Fundamental of Statistics, Kitab Mahal, Allahabad.

4. Gupta S.C. : Fundamentals of Business Statistics, Sultan Chand, New Delhi.
5. Aggarwal, Business Statistics, Kalyani Publishers, Hyderabad.
6. Reddy C R, Business Statistics, Deep & Deep Publications, New Delhi.
 MODEL QUESTION PAPER
BBA(CBCS) SECOND SEMESTER With effect from 2015-16
QUANTITATIVE METHODS FOR MANAGERS
Max.Marks
:
75
SECTION A
Answer any Five question of the following. 5 x 5 = 25 Marks
1) Define Arithmetic mean in Individual Series
2) Define Median in Discrete Series
3) Write the relationship between mean, medium and mode
4) Define Range
5) Define Rank- Correlation
6) Define Covariance
7) P.T (A U B) = (A B) U B
8) Find the Sum of the Series 3+5+7+9 to 40 terms

SECTION B
Answer the following questions: 5 x 10 = 50 Marks
9) Write the property of Arithmetic mean? And calculate the Arithmetic mean for
the following data

x 1 2 3 4 5 6 7
f 5 9 12 17 14 10 6
(OR)
Explain the median in continuous series and calculate the median for the
following data.
C.I. 0-5 5-10 10-15 15-20 20-25 25-30
f 5 8 20 15 16 10

10) Explain any three type of measure of dispersion.

(OR)
Calculate the mean deviation for the following data.
x 5 10 15 20 25 30
 f 3 4 8 12 7 2
11) P.T the Rank correlation coefficient always lies between -1 and 1 i.e., -1 p1
(OR)

Define Regression Coefficient. And write the properties of the Regression

Coefficient.
12) A town has a total population of 50,000 out of it 28,000 read Economics Times and
23,000 read times of India, while 4,000 read both the papers indicate how many
read neither economic times nor times of India.
(OR)

In a G.P. If the sum of three consecutive terms is 14 and their product is 64, find
them.
13) Solve 3x 2y + z = 20, x+2y-3z= 5, -x y + z = 10 using the matrix inverse.
(OR)

Solve 3x + 3y z = 11, 2x-y+2z = 9, 4x+3y+2z = 24 by using Cramers

rule
 BBA(C.B.C.S) SECOND SEMESTER With effect from 2015-16
ACCOUNTING FOR MANAGERS

No. of Hours per week : 06 Max. Marks :100

UNIT1: Introduction to Accounting

Need for Accounting definition, features, objectives, functions, systems and bases and
scope of accounting - Book keeping and Accounting - Branches of Accounting -
Advantages and limitations-basic terminology used- Accounting concepts and
conventions.

Accounting Process-Accounting cycle-Accounting equation classification of accounts-

rules of double entry book keeping identification of financial transactions- Journalizing
Posting to Ledgers, Balancing of Ledger Accounts - Computerized Accounting:
Meaning and Features-Advantages and disadvantages of computerized Accounting
Creating of an Organization - Grouping of accounts Creation of Accounts creation of
inventory-creation of stock groups-stock categories, units of measurement stock items-
entering of financial transactions-types of vouchers-voucher entry editing and deleting
of vouchers-voucher numbering-customization of vouchers

UNIT 2: Subsidiary Books and Bank Reconciliation Statement

Sub Division of Journal-Preparation of Subsidiary Books including different types of
cashbooks- simple cashbook, cashbook with cash and discount columns, cashbook with
cash, discount and bank columns, cashbook with cash and bank columns and petty cash
book. Preparation of sales register, purchase register, journal proper, debit note
register, credit note register, and different cash books including interest and discount
transactions using computers.

Bank Reconciliation Statement- Need - Reasons for difference between cash book and
pass book balances - problems on favorable and over draft balances - Ascertainment of
correct cash book balance. Preparation of bank reconciliation statement using
computers.
UNIT 3: Trial Balance, Final Accounts: Errors Rectification.
Trial Balance: meaning, objectives, methods of preparation Final Accounts: Meaning,
features, uses and preparation of Manufacturing, Trading Account, Profit & Loss
Account and Balance Sheet-Adjusting and Closing entries. Preparation of trial balance,
trading, profit and loss account, processing of year ending and closing the books,
adjusting and closing entries and balance sheet using computers. Errors and their
Rectification - Types of Errors Rectification before and after preparations of final
Accounts - Suspense Account- Effect of Errors on Profit. Rectification of errors using
computers.

UNIT 4 : Consignment and Joint Ventures:

Consignment - Features, Terms used Proforma invoice Account sale Delcredere
commission -Accounting treatment in the books of the consignor and the consignee -
Valuation of consignment stock - Normal and abnormal Loss - Invoice of goods at a price
higher than the cost price.

Joint ventures -features-difference between joint venture and consignment,

Accounting Procedure Methods of keeping records for Joint venture accounts-method
of recording in co ventures books-separate set of books method.

UNIT 5: Depreciation - Provisions and Reserves.

Meaning of Depreciation - Causes -Objects of providing for Depreciation - Factors

effecting depreciation - Accounting treatment - Methods of providing depreciation -
Straight line method - Diminishing balance method.

Provisions and reserves - Reserve fund - Different types of provisions and reserves.

RECOMMENDED BOOKS:
1. Dr. K. Arun Jyothi, A Text Book on Fundamentals of Accounting, Maruthi Publications,
Guntur.
2. Principles and Practice of Accounting - R.L. Gupta & V.K. Gupta Sulthan Chand &sons
Textbook &CD
3. Accountancy - I - S.P. Jain & K.L Narang Kalyani Publishers
4. Financial Accounting - Dr.V.K.Goyal Excel Books
5. Introduction to Accountancy - T.S.Grewal S.Chand and Co.
6. Advanced Accountancy-I - S.N.Maheshwari & V.L.Maheswari Vikash Publishing Co.
 MODEL QUESTION PAPER
BBA(CBCS) SECOND SEMESTER With effect from 2015-16
ACCOUNTING FOR MANAGERS
Max.Marks:
75 75
SECTION A
Answer any Five question of the following. 5 x 5 = 25 Marks
1.
Reserves and Provisions
2.
Trade Discount
3.
Capital Expenditure
4.
Trial Balance
5.
Journal Proper
6.
Suspense Account
7.
Bank Reconciliation Statement
8.
Voucher
SECTION B
Answer the following questions: 5 x 10 = 50 Marks
9. Distinguish between Book Keeping and Accounting. What are the functions of
Accounting?
(OR)
Explain the advantages and disadvantages of computerized accounting.

10. Record the following in concerned subsidiary books.

October 1 Purchased goods from Madhu at a price of Rs.75,000 less trade
discount 10%
2 Sold Goods to Prasanna worth Rs.20,000
5 Purchased goods from T.A. Swamy Rs.28,000
7 Returned goods to Madhu at Rs.8,000
8 Goods returned by Prasanna Rs.5,000
10 Sold goods to Pradeep Rs.38,000
12 Goods returned by Pradeep Rs.4,000
(OR)
From the following particulars ascertain the balance that would appear in the pass
book of Mr. Ram as on 31st December 1992.
(1) The Cash Book showed a credit balance of Rs.18,500
 (2) Out of the cheques worth Rs.30,000 issued prior to this date, it was found that
the Bank had paid only cheques worth Rs.14,500
(3) There was also a credit in the Pass Book for an amount paid by our customer
direct into the Bank Rs.11,610.

(4) The Bank had also collect the Bill for Rs.8,200 which fell due on 31 st December
1992.
(5) Rs.950 in respect of a cheque paid in but dishonoured appear in the Pass Book
only.
(6) Cheques paid in before 31st December 1992 amounted to Rs.23,000 but the
bank had collected and credited cheques worth Rs.9,000.
(7) Interest on Investments collected by Bank and credited in the Pass Book
amounts to Rs.95.
(8) There was an entry on the debit side in the Pass Book for bank charges Rs.25.
11. The following Trial Balance has been Prepared wrongly. You are asked to prepare
the Trial balance correctly.
Dr. Cr.
Capital 22,000
Stock 10,000
Debtors 8,000
Creditors 12,000
Machinery 20,000
Cash in hand 2,000
Bank O.D. 14,000
Sales returns 8,000
Purchase returns 4,000
Misc. Exp. 12,000
Sales 44,000
Purchases 26,000
Wages 10,000
Salaries 12,000
Prepaid insurance 200
Bills payable 10,800
Outstanding salaries 1,400
-------------- -------------
1,08,200 1,08,200
------------- -------------
 (OR)
From the following Trial Balance, prepare trading, profit and loss account for the
year ended 31st March 2008 and the balance sheet as on that date:
Debit Rs. Credit Rs.
Stock on 1.4.07 12,100 Provision for bad debt 350
Purchases 62,200 Outstanding wages 900
Manufacturing expenses 900 Capital account 30,000
Building 30,000 Sales 1,12,450
Postage and Telegrams 500 Rent or premises sublet 1,800
Wages 7,000 Sundry creditors 4,500
Sundry debtors 20,000

(P.T.O.)
Salaries 4,000
Travelling expenses 2,700
Carriage inwards 1,000
Bills receivable 5,000
Drawings 1,400
Cash at bank 3,200
--------------- ----------------
1,50,000 1,50,000
--------------- ----------------
You are required to consider the following adjustments:
a) Stock on 31st March 2008 was valued at Rs.14,700
b) Charge depreciation on buildings at 5% per annum
c) Calculate interest on capital and on drawings at 5% per annum.
d) Increase the provision for bad debts upto Rs.1,000
e) Provide for Managers commission at 3% on the net profits ascertained before
charging such commission.

12. Vinay of Visakhapatnam consigned 2000 cases to Harini of Hyderabad at the rate
of Rs.300 each. Vinay paid freight Rs.2,000. During transit, 200 cases were totally
damaged. Harini took delivery of the remaining cases and paid Rs.3,000 towards
clearing charges to godown. Harini sent a bank draft to Vinay for Rs.15,000 as an
advance and latter sent account sales showing that 1,600 cases were sold @
Rs.440 each. Selling expenses incurred by Harini amounted to Rs.5,000. She is
 entitled to commission of 10%. She settled her account by sending a bank draft to
the balance amount.
Prepare necessary accounts in the books of Vinay.
(OR)
Mr. X and Mr. Y carrying on a business separately as contractors, jointly take up
the work of constructing a building at an agreed price of Rs.3,50,000 payable in
cash Rs.2,40,000 and in fully paid shares of a company for the balance of
Rs.1,10,000. A bank account is opened in which X and Y paid Rs.75,000 and
Rs.50,000 respectively. The following costs were incurred in completing the
construction and the contract price was duly received:

Wages Rs.90,000
Materials purchased for cash Rs.2,10,000
Materials supplied by Y from his stock Rs.27,000
Consulting Engineers fees paid by X Rs.6,000
X agreed to take over the shares at an agreed valuation of Rs.48,000 while Y agreed
to take the remaining stock at Rs.9,000.

Prepare necessary ledger accounts for the joint venture. X and Y share profits in
the ratio of 2:1.

13. Distinguish between Provisions and Reserves. Explain different types of Provisions
and Reserves.
(OR)
A company purchased a second hand machine on 1 st April 2004 for Rs.17,000 and
spent immediately for its repairs Rs.1,800 and for its erection Rs.1,200 on 1 st
October, 2004 it purchased another machine for Rs.10,000 and on 1 st April, 2005
it sold off the first machine (purchased in 2004) for Rs.16,000 on the same date it
purchased a new machine for Rs.25,000 on 1st July, 2006 it brought a second hand
machine for Rs.8,000 and spent immediately for its repairs and erection Rs.2,000
on the same date it sold the second machine. (brought in 2004) for Rs.8,500.

Depreciation was charged at 10% on the original cost method and accounts were
closed on 31st March every year prepare machinery account for the period ending
31st March 2007.
-oOo-
 BBA (CBCS) SECOND SEMESTER With effect from 2015-16
BUSINESS ENVIRONMENT
UNIT I: Framework of Business Environment

Concept, Significance and Nature of Business Environment; Elements of Environment: Internal and External.

UNIT II: Economic Environment of Business

Elements of economic environment; Economic systems; Economic planning in India; Industrial Policy; Fiscal Policy;
Economic Reforms; Economic liberalization

UNIT III: Political and Legal Environment of Business

Elements of Political Environment; Government and Business; Legal Environment and Business: Competition Act,
FEMA, Licensing Policy; Consumerism and Consumer Protection Act

UNIT IV: Socio-Cultural and Technological Environment of Business

Elements of Socio-cultural environment; Elements of Technological environment; social audit; Research and
Development; Patent Laws; Technology Transfer

UNIT V: International Environment of Business

Elements of International Environment; Multinational Corporations (MNCs); Non-Resident Indians (NRIs) and Indian
Corporate Sector; International Economic Institutions: WTO, World Bank and IMF; Foreign Trade Policy.

RECOMMENDED BOOKS:

1. K. V. Sivaiah & V.B.M. Das, Indian Industrial Economy, S. Chand & Company, New Delhi.
2. Francis Cherunilam, Business Environment, Himalaya Publications.
3. Suresh Bedi, Business Environment, Excel Books, New Delhi.
4. Raj Agarwal and Parag Diwan Business Environment, Excel Books, New Delhi.
5. Sengupta, N. M., Government and Business in India , Vikas Publication, New Delhi.
6. Joshi, Business Environment, Kalyani Publishers, Hyderabad.
 MODEL QUESTION PAPER
BBA (CBCS) SECOND SEMESTER With effect from 2015-16
BUSINESS ENVIRONMENT
Max.Marks
:
75
SECTION A
Answer any Five question of the following. 5 x 5 = 25 Marks
1) Elements of External Environment
2) Economic Reforms
3) Licensing Policy
4) Consumerism
5) Social Audit
6) Patents
7) WTO
8) MNCs
SECTION B
Answer the following questions: 5 x 10 = 50 Marks
9) Explain the concept and significance of Business Environment.
(OR)
Explain micro and macro environment of business.
10) Explain different economic systems.
(OR)
Explain the salient features of present Industrial Policy of India
11) What do you mean by Consumerism? Explain the salient features of Consumers
Protection Act.
(OR)
Explain the salient features of Foreign Exchange Maintenance Act (FEMA).
12) Explain the elements of technological environment.
(OR)
Explain the salient features of Trade Marks Act, 1999.
13) Discuss the aims and functions of World Bank.
(OR)
Discuss the objectives and functioning of WTO.
---