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SWOT of S&R Casing Company

Strength
The demands of electricity for smart devices are getting higher and higher nowadays. The solar casing not
only charge up the devices of the user, but also promotes the use of green technology which can help to
reduce the consumption of non-renewable energy resources. It becomes a good helper to reduce electricity
consumption either at home, at office or at school. Since solar casing does not require electricity to operate,
it is convenient to bring to outdoor.

Weakness
The manufacturing cost of solar casing will be a higher than the normal casing. Besides, the thickness of
solar casing will be thicker than the normal casing as there is battery embedded in the solar casing. The
solar casing will also take a long time to recharge the user devices. Furthermore, there are also some
customers that might not be confident to try out new type product. Hence, it may cause the customer to
make further consideration before buying this product.

Opportunity
The opportunity on the local market is high because there are none of the similar product exists in the local
market. Since this product is still new in Malaysia, S&R Casing can target the local customer by introducing
the product with strong advertisement. The opportunity on the international market is also high because
green product is popular in many foreign countries. Although the casing is designed for all range of people,
traveler and backpacker find that it is extremely helpful to charge their devices since the casing can be
independent from the electric socket.

Threat
S&R Casing have many strong competitors because the pricing of solar case is higher than the normal
casing. This situation caused S&R Casing need to face intense competition from other competitor in current
market. Some company will also try to sell the same products from S&R Casing to the market. As a result,
S&R Casing will conduct research and development in future to further improve all the casing products
and apply for independent intellectual property rights.

Porters Five Forces

Threat of new entrants

S&R Casing have a high threat from newly established companies because solar casing is a good potential
product that can enter the market as it is green and convenient. Other companies might also start to sell for
renewable energy solar casing after S&R Casing has successfully entered the market. This will cause a

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threat to the S&R Solar Casing. However, there is some barrier to entrances since the licensing requirement
for solar casing is tedious.
Threat of substitutes
The threat of substitutes for S&R Casing is low because the demand of electricity for smart phone and
tablets is very higher. However, scientist and engineer are making effort to research for new type of
renewable energy. The advancement of technology might produce a new type of alternative energy that is
more feasible than a solar panel to supply the current for electronic devices.

Bargaining power of suppliers

The bargaining power of suppliers is high because the solar panel is brought from supplier. The overall
cost of products from S&R Casing will be affected if the suppliers choose not to supply certain materials
to S&R Casing. Although S&R Casing relies on certain supplier, S&R Casing will always look for
suppliers that can provide material that is low cost with high quality product.

Bargaining power of buyers

The bargaining power of buyers is moderate. Customers have a large number of options when choosing
casing for smart devices. Some buyers are price sensitive that they will ignore the benefits and function
from solar casing and just buy whatever casing based on the price. Although solar casing provides a good
solution against electricity consumption, customers may prefer for a casing which is lighter and thinner.
Therefore, customers have a good bargain power in terms of buying preferences and demand.

Rivalry among competitors

S&R Casing have moderate rivalry among existing firm. The solar casing has a high degree of
differentiation of the product with other competitor. The competitive of this solar casing can be high if the
awareness of alternative energy is widely known. On the other hand, the competitiveness of solar casing
can be low if the people tend to stick with the original casing. The product differentiation is very important
to make solar casing outstanding and attract customer.

Physical aspect
S&R Casing Company produces a new generation of solar casing series which is compatible with a variety
kind of device that is available in the market. The solar casing is designed to have a solar panel that is able
to fit into a plastic case which is made up of PET. The solar panel is interchangeability from the case so
that the customer can choose to buy the case individually without the solar panel. The products designed
from S&R Casing adopt human factor, which means humanized design. The wall of the solar casing is a
plastic material that it can act as an insulator to protect the leakage of current to the user. Besides, the
surface of the casing is also easy to clean. It is designed to be able to sustain a considerable amount of
temperature that the user might face in daily life. The solar casing has embedded a high quality Lithium-
ion batteries and a protection circuit to prevent the casing from overcharging, over discharge and short-
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circuit. The battery of solar casing not only can be charged up by sunlight, but also the light from indoor
fluorescent bulb. It is so versatile that the casing can be recharged overnight by the indoor light. So when
the user wakes up in the morning, the user can actually see that their devices have been charged up without
using the electricity from their socket. One of the important factors is that S&R Casing has considered the
sustainability life cycle of the solar casing which helps in reducing the impacts on the environment. With
the help of modern sustainability tools, life cycle assessment can be performed on solar casing to account
for environmental conservation. Although the charging time for the solar casing may not be as fast as
expected, solar energy is always a better choice compared to the use of normal electricity since it is more
environmentally friendly.

Service aspect
S&R Casing does provide online, retail, customer, consultation and delivery services to all customers. The
customer service hotline or live chat online is available for 24 hours as the staffs of S&R Casing are
working in a routine of shift time. Customers can easily complaint or request help through the webpage of
S&R Casing by using the live chat tool or by contacting the hotline and all the doubt raised by customer
will be recorded as a reference for S&R Casing to serve as a guideline future improvement including range
from products to services. Any enquires sent through the email of S&R Casing by customer is expected to
get a replied within 6 hours. S&R Casing do provide online payment services so that it is very convenient
for customers to buy S&R Casing product. The official website of S&R Casing has all information
regarding all the products available and the pricing shown is subjected to include GST. The invoice of
payment and information regarding the status of a customer order shall be sent to the customer by email as
soon as the payment confirmation has been received by S&R Casing. S&R Casing do offer both online &
offline payment options. For local customer, S&R Casing do accept payment via RHB Bank, Maybank,
CIMB, Hong Leong Bank, BSN, and Eon Bank. Type of payment to S&R Casing can be made by interbank
transfer, online bank transfer, cash deposit, credit cards, debit cards or cheque. For international buyer, the
payment can be made by using a visa or master card. S&R also does accept online wallet such as PayPal,
Alipay, Amazon gift card, Moneybookers, Alertpay, Western Union, MoneyGram and so on. The
substantial way of payment to S&R Casing is to make the purchasing easier and reduce the unnecessary
service charge by bank or third party.

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Background of Production Process in making S&R Casing

Supplier
Supplier

No

QC
QC Accept?
Accept? Workstation 1

Yes

Raw
Raw Material
Material Workstation 2

Workstation 3
Production
Production

No
Production
Production Workstation 4

QC
QC Accept?
Accept? Workstation 5

Yes

Workstation 6
Sub-Con
Sub-Con
No

QC
QC Workstation 7
Accept?
Accept?
Yes

Logistic
Logistic Workstation 8

Delivery
Delivery

Flowchart: Production Process of S&R Casing

The production process of S&R Casing consists of eight stations. Firstly, plastics and solar panels that
purchased from the supplier are to be inspected by IQC Inspector from work station 1. If the requirement
of the specification is not met, the materials from the supplier will be rejected by S&R Casing. Accepted
materials will be kept in a warehouse to prepare for the use in production line. Workstation 3 will require
a Plastic Material Sorting Machine to crush, separates and sort plastics. After the process is done, the scrap
plastics will need to put into a Plastic Injection Moulding Machine to form the shape of solar casing. This
will be done in Workstation 4. Thereafter, the required equipment to use is Coordinate Measuring Machine
which will be operating by IPQC Inspector to check for the required specification of the solar casing. If the
requirements are not met; the casing will be sent back to the production line to redo the process. Accepted
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casing will be outsourced to sub-contractor to paint the casing. Lastly, OQC Inspector will be checking the
solar casings that have painted. Finished products are ready to be delivering to customer. Workstation 8 is
the logistic department which used up some space from warehouse to keep the finalized products.
Authorized personnel work in the warehouse is required to handle inventory management, products
preservation and goods shipping. On the other hand, S&R Casing is planned to have at some of the basic
facilities such as office, meeting room, production area, warehouse, canteen and public restroom.
Expansion of facilities is expected in the future depends on the scope and manpower of S&R Casing.

.Sustainability Issues
Material Extraction
The casing of the devices is make of mainly by recycled content. The material chosen to manufacture the
casing is Recycled Polyethylene terephthalate (PET) plastics bottle. A PET plastic is material that consists
of polymerized units of the monomer ethylene terephthalate that has repeating (C10H8O4) units. Hence, this
material is the most preferred material to be recycled. For the casing, the company will buy the bottles
scrap from the bottle scrap collector company and to be used in manufacturing the casing. The companies
to be targeted as the supplier of bottle scrap are Recycle Networks SDN BHD. and Mts Mega Metal (m)
SDN BHD. Both of these companies are located in Klang, Malaysia.
Besides, S&R Company will also cooperate with Miniwiz Co. Ltd to provide the casing. This company is
a global innovator which reuses, reduce and recycle the used product. There are many attractive casing has
been made by the company and all of them are made of recycled materials.
The company will also cooperate with China solar panel manufacturer which is China Blue Solar Company
as a supplier of solar panel and battery. This company is one of the most professional solar panel
manufacturing in China which produces many solar panel and solar cell with different shape and output.
The business range of the company included amorphous silicon solar cells, flexible thin film solar panel,
solar charger and solar kits.

Material Extraction Processes

In order to create a new product from the PET bottle, certain
processes have to be involved. The first thing to do is to buy
the PET bottle scrap from the companies stated above. The
contents of the bottles have to be extracted out to make it
empty. All the collected PET bottles are sent to sorting plants
to separate the materials accordingly. At the end of the sorting
plant process, all the used bottles are converted into flakes. The
flakes was then washed and dried. The recycling process starts
solid flakes (raw materials) are used to manufacture new
products.

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Material Processing and Manufacturing

The raw materials of PET must be dried before proceed to manufacturing. After that, it is compressed and
melted by the rotating screw. The molten PET is then injected into the injection cavity and cooled rapidly
to form a preform. The preforms temperature is adjusted to the correct profile for blowing purpose.
Lastly, the preform is blown and stretched simultaneously to obtain the desired shaped and the casing is
formed. (Plastics Project 2015)

Disposal
Since the casing is made of recycled PET plastics and solar panel, both of these will be recycled at the
end of useful life. So, there will be less carbon footprint to the environment.

Quality Function Development

Quality Function Development (QFD) is one of the way to know what the customers are expecting to have
and to satisfy their needs. The company has make use of this tool to understand more on customers needs
and based on these needs to drive the development process. In order to build the house of quality, the very
first thing to do is to determine and specify the customers needs. Our customers are mainly from target
market which includes business man and adults. As what we may noticed in current day, most of the
people are purchasing power bank for their smart phone or tablet. Based on this situation, the customers
needs can be determined which they desired to extend their devices operation time. Regards to this issue,
our company innovated a product that much better than a power bank. Power bank is just a gadget that
can only be charged when there is power supply. Unlikely, our company casing can charge the devices
without power supply, however, it requires the light sources. This is to bring convenient to customers to
charge their devices.

The below is product attributes of the casing produced by the company based on the customers needs.
(i) Features
Will have many color to increase the preferences to customers.
The solar panel is replaceable
The casing is recyclable.
Water proof which means that the solar panel is prevented from being short circuited.
The casing is designed in many patterns.

(ii) Quality
The products produced are confirmed in good condition.
Refund is available if the product is break due to quality factor instead of other means.
The product will be very safe to use.
The product is high durability.

(iii) Services
Warranty of the product is provided within 1 year
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House of Quality

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Product Benchmarking
Benchmarking is a method that is applied to compare the operation or performance of our business to other
similar businesses, then established a performance level that desired to achieve. This will probably provide
insight and understanding of how an organization compares with other similar organization. There are two
kind of benchmarking, which are technical benchmarking and competitive benchmarking.

There are too many competitors in the market but our company only target on two companies which are
Xiaomi Inc. and Shenzhen Light Point Technology Co. Ltd. Based on the survey our company did, Xiaomi
company is one of the competitive company as their products are in low price as compared to other
company. Price always the main factor that attracts customers as they only concern their own needs and
wants. Once the product with lower price has meets their needs, they will purchase directly. It is obvious
that Xiaomi Company has very good performance in providing attractive price of products. As for the
Shenzhen Company, the products produced are almost similar as our company products. Even the products
are currently not exported to local market, but the potentiality exists that their products will be extended
until Malaysia one day. So, our company benchmarks our product with those company in order to improve
the current product.

As for the current comparison between companies, the results can be obtain as follow:

S&R Casing Xiaomi Shenzhen

Company Company Company
Solar Yes No Yes
Charging
Design Various Various Various
Price medium low High
Durability medium higher medium
Extra >1 1 >1
Function
Battery Yes No Yes

From the results tabulated above, product benchmarking has identify the weaknesses and good
performances between companies. If compared with Xiaomi Company, our product performed better as
there are more features in our product. The weakness is that the price of our casing will be more expensive
as there are more abilities. However, as compared to Shenzhen Company, our product price is much more
lower as our casing is made of 100% recycled contents.

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Process Strategy
There are four types of process strategies which are process focus, repetitive focus, product focus and mass
customization focus. ()Through these strategies, the company will be able to know how to produce a
product or provide a service that will meet or exceed the requirement of customers as well as to meet cost
and managerial goals. These processes will have long term effect in aspect of efficiency and production
flexibility, quality and cost.

In order to meet the demands of customers, S&R Casing Company will use the mass customization
strategy. In Malaysia, there are no sellers who sell the product that completely similar to our company
which has extra function of solar charging ability. However, there are plenty brands of normal casing that
made by various company can be found in the local market. In a sense that, the variety and volume of the
normal casing that can be found from the market is extremely high. So, our company decided to apply mass
customization strategy in order to produce high volume and variety products since it is still not exist in
market. As for the variety of product, our company decided to produce the casing that not only being unique
in term of solar charging, however, extra function will be installed to the casing. Besides, the casings will
be variety in terms of design as well. All customers have their own favorite design and this mostly differed
due to personal style, behavior, jobs and ages. As for a business man, the design must not be too flower
or cartooned as they have to be very formal and looks professional within business time. Furthermore, our
company will also considered the economy ability of customers as not all customers are able to afford the
price of casing. S&R Casing Company has decide to design out a very simple casing with as low price as
possible to this group of customers. Notwithstanding, our company casing will always guaranteed with the
quality of product and the price will never affect the quality. In shorts, there will be variety of design to be
produced by the company in order to suit the majority customers needs.

Levels of Production
There are three kind of production levels which are subsistence, domestic production and surplus or export.
As for the S&R Casing Company, the production level will be kind of domestic production. Domestic
production is that the production is more than survival level. It provides product that only meet the demands
of local market and is insufficient for exporting. This production level is preferred because our product is
currently exist in foreign country so it is not suitable to have surplus or export level of production. However,
this might happen once our company product has gain trust or has attractive unique features as compared
to foreign company, S&R Company will considering the export level of production.

Made or Buy
For the production of casing, S&R Casing Company prefers to buy the materials. For the PET
manufacturing process, our company will buy the machines to convert the used PET bottle into flakes then
manufacture it into new casing through injection molding process. The rest of the part will be directly buy
from other company. The parts are such as solar panel, battery and RE-case. Even though our company has
manufacture own casing but the company still cooperate with another company to provide the casing that
manufactured by recycled material. As stated before, the company will import the casing from Miniwiz Co.
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Ltd which located in Taiwan. The casing that

manufactured by Miniwiz Company is made of PET
bottle and rice husk. Hence, the casings produced will
have different appearance as our companys casing.
Furthermore it is made of 100% recycled content
which has meet the target and initial goal of our
company. So, our company will import several size of
casing which will be suited to various kind of devices,
then install the solar panel on the casing.

Characteristics of business location

The most important thing that comes in our mind and to be concerned when we talked about business no
matter in which century, is choosing the right and strategic location for the business, to ensure the business
to be well-established. That is a place where consumers can access easily to our products and services; a
place where can be easily seen; a place where is very accessible for transportation and communication from
anywhere; and for sustainable business, it should be a place where allowed to be able to expand in future
time. These can be very challenging characteristics to look for the place based on overview of that place
and area through a long period.

As the business grows, it might need more space to establish our business, to cater for the needs of
consumers and our business, as it could happen after some times, that is why we should concern about.

In addition, we have considered about the demand in the area. At the beginning, we mentioned about the
strategic location, if our business cannot fit into that area regarding to our products and services, all the
things we have done in vain. And therefore we must ensure that our products and services can satisfy needs
of people.

Moreover, as we are into manufacturing business, supply and market price of raw materials are used in
manufacturing processes that are mainly concerned, acts as the important factors to save the costs.
Therefore, it is good that we are able to find those materials from nearby area.

Specification of the factory

A factory typically consisting of buildings and machinery where workers manufacture products. For
starting this business, it requires heavy investment around 2.5 million ringgit for setting up the factory,
getting the required machinery and recruiting staff. Below shows the plan.

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Land Details

The selected land shown above is located at Lorong Demak Indah 1, Demak Laut Industrial Park, and it
has a land size of 1.25 acres and a reasonable price of RM 1,700,000.00. The thing is that it fulfilled the
characteristics of business location we have mentioned, as it is located at the centre of the industrial area
and the land size is more than enough for current situation. The most important is that it allows further
expand in future as our business grows and it is not far from the town area.

Facilities
Reconditioned Toyota 2.5 Tonnes Forklift
Price: RM 45,500.00
Description: Reconditioned Toyota 2.5 Ton Forklift is used to lift and move products and materials
within a short distances.
SAKURA Hand Pallet Truck SA-PM30 (3 tonnes)
Quantity: 2 units
Price: RM 690.00/unit
Description: Hand Pallet Truck is used to lift and move pallets easily and is similar to forklift in
functions.
Office. A room where is provided for office staff and it is a place to have works.
Small meeting room. Sometimes called meeting room. It is a place where to meet to discuss and decide
things.
Assembly area. An area is used to perform assembly for the injection moulded case and solar panel.
Dipping area. An area is used to perform anti-static coating and dying for the case.
Storage. This is where the goods, materials, instruments and products are stored.
Canteen. This is provided for employees to have a meal in this place to ensure environment hygiene.
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Public restroom. A place where is provided to keep peoples hygiene and have rest for staff.

FIRST FLOOR

Canteen Assembly area Dipping

area

Warehouse
Office Manufacturing area

Rest-
room

SECOND FLOOR

Office

Small
conference
room

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Machineries
(i) 170 Ton High Speed Thin Wall Plastic Injection Moulding Machine GH-170

Machine dimensions: 5 1.11 1.78 m3

Quantity: 2 units

Price: RM 35,629.00/unit (10,000 USD)

Shipping cost: RM 1,000.00

Description: Plastic Injection Moulding Machine is a machine that used in manufacturing process to
produce our product, S&R Case by injecting plastic into Plastic Case Injection Mould and heating to
form the shape of the case. (Ningbo Beilun Fully Machinery 2015)

(ii) Plastic Case Injection Mould

Quantity: 2 units

Price: RM 10,605.80/unit (3,000 USD)

Shipping cost: RM 300.00

Description: Plastic Case Injection Mould is used to form the shape of case. (Alibaba 2015)

(iii)Plastic Material Sorting Machine

Price: RM 57,004.35 (16,000 USD)

Shipping cost: RM 3,000.00

Description: Plastic Material Sorting Machine is used to crush bottles and extract plastics, further
sort plastics by type and colour. (Alibaba 2015)

(iv) Coordinate Measuring Machine (CMM)

Quantity: 2 units
Price: RM1, 4000 (US 4000)
Shipping Cost: RM 500
Description: Coordinate Measuring Machine (CMM) is used to measure the dimension of the work
piece. (Alibaba 2015)

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Staff

Sustainable & Recyclable Casing Company is running a medium business, therefore there are few staffs
with many duties. As some people must have several positions, it is important to make clear the duties
and corresponding responsibilities. Below is an outline of some positions in our business.

Operations manager. This is the leader of all operations which is running in the company, and has the
overall responsibility for financial success of the business. The operations manager has to handle
external relationship with lenders, community leaders and vendors such as phone case supplier,
materials supplier, solar panels suppliers and suchlike.
Quality control, safety and environmental manager. This is a key function of our company. One has to
be responsible for monitoring product quality, air and water quality that are so much important and
training of employees.
Accountant. This is another key function in our company. The one has to be responsible for monthly
income statements and balance sheets, payroll, collection of receivables and a key aspect that is to
manage the cash.
Office manager and receptionist. This individual serves as HR director, purchasing agent and
supervisor of salespeople and vendors. Sometimes acts as the front-desk person whom has to handle
mail and calls, greet visitors to our company, and settle billing such as monthly electricity and water
bill.
Supervisor. This person is the second-in-command in the factory whom will supervise production line
when owner absent from the factory and must have an overall understanding of all aspects of the
business. Sometimes this will handle the new employees, including setting up training or orientation,
settle schedules and contact with outside training provider for additional training to employees
somehow.
Equipment operators. Trained and skilled workers whom operate certain machine or piece of
equipment.
Professional staff. These staff are instrumental as they are the firms professional staff resources. These
may be include a CPA accountant, an IT consultant and a lawyer.

Warehouse requirements

Warehouse should be well-constructed building as it functions to store goods even in extreme weather
conditions. To provide a good exit-point for rainwater, ridged roof is highly recommended to be constructed,
and the rainwater drainage pipes and gutters should be efficient and high capacity and should be constructed
on the exterior of the warehouse to avoid flood. On the other hand, the interior floor should have higher
level than outside area and a capability to withstand the weight of forklift and stored cargo working. For
safety measurements, the walls, pillars, pipes and electric box must be well marked with yellow painted
lines. Moreover, in order to get loading vehicles and forklifts pass into warehouse, the doors and aisles
must meet the minimum required height, and there must be sufficient space for forklifts to operate. Finally,
a safety margin for lighting should be one meter height from the highest point of stored cargo.

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Production Flow Chart

Pouring into
plastic
injection Assembling
Buy plastic Pelletizing of moulding solar panel
bottles scrap plastic machine and case

Crushing Sorting by Dipping into Sell to

bottles material type anti-static retailer
coating tank

Material

In our company, we use to produce phone case with PET, PP, HDPE, LDPE, ABS and PS, seen as green
product that will help in reducing carbon emissions and energy usage since thermoplastic bottles can be
easily recycled which can be easily softened by heating and reform desired shape. However, material that
we need are plastic bottles and crushed plastic flakes can be found in every town.

Suppliers

The most important thing is that we need the suppliers in a nearby place to save time and cost for the
expenses of the raw materials as mentioned earlier in characteristics of business location. A good starting
is that we have found a few suppliers in Kuching.

Ecoserve Recycler Sdn Bhd

Product: PET, PP, HDPE, LDPE, ABS, PS, crushed PET and crushed Plastic Flakes. Location: Lot 713,
Muara Tabuan Light Industrial Park, 93350 Kuching, Sarawak, Malaysia.

Dinkargo Recycle Sdn Bhd

Product: Plastic scraps
Location: Jalan Stapok, Batu Kawa, 93150 Kuching, Sarawak, Malaysia.

Ligitek Photovoltaic Co. Ltd

Product: Solar Panels
Location: No. 238, Bo-Ai St., Shulin District, New Taipei City 238, Taiwan, R.O.C.

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Purchasing policy

The overall goals and objectives of S&R Company should have a fully integration with a successful
sustainable purchasing policy. It states clearly the companys goals and procurement strategies.

Quality Control
The objective of quality control is mainly to ensure products produced by the company must always meet
the standard that has been set. Without quality control, the product produced by any company might cause
bad consequences when it reached to product user. It can be un-durable, short useful time or products safety
issues. In order to ensure all the products produced by the company are in perfect quality, certain quality
control procedures have been taken.

There are three processes of quality control that have been used by the company which are as below:

Incoming In- Process Outgoing

Quality Quality Quality
Control Control Assuarance
(IQC) (IPQC) (OQA)

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Incoming Quality Control (IQC)

Incoming quality control process is to conduct inspection and quality issues of product before proceed to
assembly. Our company doesnt create own solar panel, so, all the solar panel are imported from the
supplier which is China Blue Solar Company. All the products from supplier are identified and checked
under strict condition in order to establish and maintain the quality standards. For example, the quality
control inspector of the company will inspect whether the solar panel from supplier has meet the quality
and safety standard specified in the purchasing documentation. This processes are assisted by using the
advanced inspecting instruments in company. In addition, the S&R Company also imported the RE- Case
from the Miniwiz Company. For the quality control, same process is applied on the product as well.

In-Process Quality Control (IPQC)

Before assembly processes can be started, all the parts have to be check in term of dimensions whether it
is in standard size or not. IPQC Inspector is responsible for collecting the sample from the plastic injection
molding machine to conduct the in process inspection. The specification of product will be recorded in
check sheet by inspector, where the results of inspection record will be used to plot the pareto chart to
identify the critical mistakes of the production process. In this process, the casings that are injection molded
from the machine are checked with the Coordinate Measuring Machine (CMM) to ensure that its
dimensions are accurate. After all raw materials required for assembly are checked, assembly of product
can be proceeded. In this phase, all the features are installed to the casings and to be checked by the OQA.

Outgoing Quality Assurance (OQA)

Outgoing quality control process is the last process of our company which checks the product after the case
has been assembled and painted. The solar casings are ready for sales if the specifications are in the range.
All the dimensions will be rechecked and the surfaces of the products are checked to ensure there is no
surface crack after assembled. If defects occur, quality circle will be employed to discuss and review the
detected trends to identify for the possible way to recover.

Considerations Involved
Product Specification
The considerations involved in terms of product specification are as follow:
Battery
Capacity
Solar Charger
Size
Weight
For battery, consideration that involved is that what type of battery is more suitable. As for our product
(casing), our company prefer to choose Li-polymer battery cells. The reason is due to its good features such
as, no memory effect, low self-discharged rate (2%/month), excellent safety characteristics and high
operating voltage (3.7V average, 4.2 volts peak). The capacity is also very important because it is the
amount of energy that can be stored in the battery. Next, different solar charger has to be selected properly

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so as the devices can be charged. For example, if the devices are tablet, cell phone or smart phone, a solar
panel must be at least with 15V, 150mA. Furthermore, the size of the casing is also under consideration in
order to bring convenient for the users to carry. Last but not least, the weight has to be design as light as
possible so that the total weight of casing together with the devices wont be too heavy.

Product Quality
Product quality is based on how durable or end of useful life of a product. For our company casing, the
quality of the solar panel as well as the casing quality are determined. The quality of the solar panel has to
be very strictly tested to ensure it is operating properly without endanger the users. The casing also tested
how well it can protect the devices from being cracked. Every parts of the design are very important as it
implies the quality of a product.

Packaging Specifications
As for the product packaging specification, our company also ensure that the packaging materials used are
all eco-friendly or using the recycled materials. All the product is packed with attractive design and most
importantly is the overall protection of the product for distribution, storage, sale and use. Before goods are
ready for transport, our company uses the boxes that made of cardboard. This is not merely due to its low
price, however, the materials used are always considered, whether it is recyclable or oppositely.

The below are the packaging specifications that under consideration of S&R Casing Company:
I. Eye-catching appearance
An eye-catching appearance of packaging of product is very important because most of the consumers
especially the younger ones will respond very positively.

II. Design Shape and Color

The reason of well-considered design with creative printing and finishing is to entice customers in
order to pay more attention to our product pack as well as the contents.

III. Innovation
Innovation in aspect of packaging also plays a main role to win attraction over other products. An
innovative pack will make a product to be a new product even familiar product does exist in the
market. Thus, it is considered a strategy to boost sales of product.

IV. Appropriateness
Appropriateness of packaging is considered to be extremely important as well as it implies the quality
of the product. Instead of just promising the good quality product to be produced, our company also
pays more attention on packaging so as the quality of product is communicated by packaging itself.

Safety Requirements
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Short circuit and overheating of the product are always what our company concerned about. Since the
product involved electronic components, safety is uppermost important to ensure it is safe to use. To do so,
our company has tested all the product to ensure that all the goods are in very safe condition before it
reaches to customers.

Labelling Information
The label of the product has to be in details to let customer to choose their desired specification. Normally,
the details to be provided on the product packaging are as below:-
Product name
Product Specification
Battery capacity
Color and size
Applicable devices
Manufacturing location
Product website
Serial number
Recyclability
Price

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Task 3

MME40001 Engineering Management II

Research Group 12
Title: Sustainable and Renewable Casing Company
Lecturer : Introduction:
Piraiarasi The general meeting was held on 13th of March 2015 by Chan
Chelladorai Su Ming at 8.00a.m. in Chan Su Mings House
Confirmation of Minutes:
Minutes of meeting was proposed by Lim Beng Hooi.
Meeting Content:
This meeting discussed changing of business location that has
Tutor: Piraiarasi been decided in task 1. A few suggestions has been given:
Chelladorai
1. Next to Taman Tiya Vista A land that is still remained
as wood, and it is not far from
the city. But thing is that we
need more funds to cut down
the wood then to build.
Chairperson: 2. Demak Laut Industrial It is current for sale and very
Chan Su Ming Park convenient is that the main
road connects to the city.
Another thing is it has a land
size of 1.25 acres and costs
1.7 million ringgits. Also, it
comes with a warehouse with
Vice Chairperson: 3. Next to Jalan Kuching- There is a huge land with
Lim Beng Hooi Samarahan wood, also not far from the
city.

Regarding to the characteristics of location that require for our

business, we suggested that a place where transportation is
accessible; easily to be seen; able to expand in the future; near
Secretary: Felix the city; and able to get materials supply in that area. The land
Kok that we are looking for must be below 2 million and around 0.9
acres or more than 0.9 acres. By the way, the materials that we
need for our business is merely plastic bottles, wires and solar
panels.

For the production process, we briefly explained the processes

to produce the S&R Case in order to identify what machineries
we might need for manufacturing the case. About the
machineries, we will need plastic injection moulding machine,
plastic sorting machine and targeted phone case injection mould.

Moreover, according to the size of our business, we decided to

have operations manager, quality control, safety and
environmental manager, accountant, office manager and
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Task 3

receptionist, supervisor, equipment operators and professional

staff, for instance, IT consultant, lawyer and engineer.

About the sustainability issues for the material extraction and its
processes, the processing and manufacturing of material and
disposal that we might face in the future, we suggested that PET
plastics to be the material, because of the ability of recycling,
low carbon footprint, easy processing and manufacturing and
getting it easily.

Since we are talking about production, we will need process

strategy and that will make the production efficient, flexible,
high quality and low cost.

At the end of the meeting, we distributed the workload as below.

Lim Beng Hooi 2, 3, 4,12
Chan Su Ming 5, 6, 7, 8, 12, 13
Felix 9, 10, 11

Closing
This meeting is ended at 10:30a.m. as due to the commence of
tutorial class for other subject.

Recorded by: Confirmed by:

CHAN SU MING
FELIX KOK
Chairperson
Secretary

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