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MUET Writing - Test 1

Online video advertising is an effective and cost-efficient way to reach a massive global audience, as 72% of internet users view advertisements online. Online video advertising saw a 41% rise in 2009 while other online advertising declined. Research shows that video advertisements influence viewers' actions and recall more than television ads, especially for younger viewers aged 13 to 34. Key benefits are exposure to 144 million people in the U.S., improved message recall, and the ability to reach audiences and drive actions like purchases, information searches, and discussions with others.

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231 views

MUET Writing - Test 1

Online video advertising is an effective and cost-efficient way to reach a massive global audience, as 72% of internet users view advertisements online. Online video advertising saw a 41% rise in 2009 while other online advertising declined. Research shows that video advertisements influence viewers' actions and recall more than television ads, especially for younger viewers aged 13 to 34. Key benefits are exposure to 144 million people in the U.S., improved message recall, and the ability to reach audiences and drive actions like purchases, information searches, and discussions with others.

Uploaded by

Ida Ikhwan 이다 잌환
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Question 1

You are advised to spend about 40 minutes on this task. (40 marks)

We are seeing a major shift in consumer habits. Write an article on online video advertising
for a local magazine. You should write your essay in at least 150 words.

ONLINE VIDEO ADVERTISING IS THE NEWEST TREND IT IS POWERFUL,


COST-EFFECTIVE AND OFFERS MASSIVE AND GLOBAL EXPOSURE.

What do you see when you watch YouTube or go to a particular website? 72% of internet users say
they view advertisement video online a staggering figure of 144 million people in the U.S alone!
So if you are a marketer, imagine the number of people you can reach. In 2009, online advertising
fell but online video advertising rose by 41%. Broadband has certainly given it a boost.

Below are the research results from a reputable Research Company:

Effect of Advertising Exposure


Took action after seeing video advertisement 52%
Looked for more information 28%
Checked out company website 31%
Made a purchase 12%
Talked to friends/family about the product 16%

Video advertisements run during online full-episode TV programmes impact viewers


more than on-air TV advertisements.
Younger viewers of age 13 34 were more influenced than others.
Online video advertisements improve message recall.

Question 2
You are advised to spend about 50 minutes on this task. (60 marks)

Social networking websites are fast becoming popular. This is the way the 21st century
communicates today. What are the advantages and disadvantages of such websites? You
should write your essay in at least 350 words.

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