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1
Annual Statistical Report of Sri Lanka Tourism 2002
\ 1111.1 11"'('" n o (llhr.
A few
reasons why we're called
Srilankan Airlines
For three years runnmq, Sri Lanka's nauona: carrier hilS b(>ell vot"(1
Central Asias bust Auhne 1\15-0 kis( year. our calml crew W~lS voted as the wend's Il1cndl1est Two big actuevcments that have helpeous (J<7t rrght to the top
So, we'r(> proud to be rnternatronally accla.rneo as a top class airline.
and were proud that we've rernillncd true to OU! Sri Lankan h811t<19C
OlH suno otthoart ,111 airbus flePI gives loca I travellers tile best III Sri l Cinl..111 elltert~lnmenl which Incilldc~ tr;ldltlonClI music. cldSSIC cmonia and the l;tt0st leit'dl arl,.J~
VV!th pli('!l)(,s II) ovorv ::,~'()t vou can ~et~p 111 tmJ('h with I!k' t~)IL..s .st 110IH(', \vhlle ~d\'OLHIIl~l authuntrc Sri LH1!....HI CUISln(~ ,md t~rlJl)yll1q d dnn], l,1 v",_)UI \:Ih,)ll:l? be it Ceylon tea 01 sOllietl1Hlq ~.;l!gil1Iy ~~tr()II~WI
VVt,'[t' proul1 of all our ilChl('Vl'IlH'flt~;. hut IHost oj ;111. \v(~'rt' pr~Hld I,' be Sri LUlk,1(l, .u« l WI,'lt' iH\lud f~) Ily SI) I ,J1)k,lII~; ll' .~.J dt·:,i!~ldll\)I'I:·.lll :}l Ulljll1Iil": rt':";I~I!'\'II; :Ih' \\'IHIII Cdll Sid ,1nl-.,,111 /\Idlflt·:~ (111 0/3 !)!)!)~) 01 ylHII u.rvc-! .hlt>ll!
..
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This is the thirty-fourth ill the series ofAnnual Statistical Reportspublished by the Sri Lanka Tourist Hoard and it provides {I continuing review of the trends and development ofthe tourist illdustl:r.
ANNUAL STATISTICAL REPORT OF SRI LANKA TOURISM 2002
o
.
Research & International Affairs Division, Sri Lanka Tourist Board,
I A",tI.".r c.l .. II ... H,.,.1 ""!",,I .. r ~.; I ........ 1 ..... I~,,, ;11'1 ~
The Cover Page
111<' I 'cal" zoo: 1\'([.1 dec/'II'<'d ,II ilu. /1l/1'/'Illt/fIJlldl }1'ltr n/l:co/ulI";\'ml" Iii,' L '1l1,('(I,\";,, II/'.
,\ lanvcvcnts It'/'/'colgolli::,'d world-II'i"" atu] alst. ill Sri Lanka to cclcbrat« tlu: )i'or ~ ... ,,_...
Sri Lanka hils tremendouspcnential as (Ill ceo-tourist destination. II eucotnpusscs (f 1I'Ide varictvotsccnic and ecologicallv important 1111111/'(/1 habitu;« IIlId possesses sonic o( th« richestfloral and fauna! hi,,divcrsitv ill tlu: region, This rt'markoh/c diversitv includes 86 species oftnanttnuls, 83 snakespecies. ,~- .. dl/l;'rcI11 species otfist, and 411 SCf1I1f'{flc/i'og species III terms ofavitauna lire divcrsitv is 1'1'1'11 nu nc
startling with over 4{)O specie» recorded on the island iIlC/Ili1illg 23 endemics. -
The chart above show: th« trend ill tourist arrivalsfrom /9(j(; to ]()()] asul tlu: pictur« ill /)(Jckgl'llIlili depicts the Sinharaja Forest Nnel"vc- a Work! Heritage Site declared bvthc UNLSCO, which is II t;,iodiversity hot,IPOI, with its own unique cco-svstem consisting of protected birds.flora andfauna. The other pictures be/ow ShOlVSOIJIC or Sri l.anka s bio-diversitv attractions.
The report is divided into three sections. Section I contains a summary (~r performance of the tourist industry ill 2002 and Section II presents statistical tables ami cha rts. Section III comprises the definitions of terms and sou rces of information.
The statistical analyses presented ill this year's report cover thL' ti11ll1\\illg subject areas:
1\, Trends and Structural Characteristics ofTouris: Traffic
Tourist Arrivals by Country of Residence and Month -2002
Mode of Transport and POJ1 of A!Tiva1200 1 & 2002 Relative Importance of Different Ports 1993-2002
Tourist Arrivals by Country ofResidcnce & Mode of Transport -2002 Arrivals by Type of Carrier 200 1 & 2002
Relative Importance of Different Carriers 1993-2002 TouristArrivals by Country of Residence & Carrier - 2002
TouristArrivals by Charter Carriers 1994 - 2002
Regions of Embarkat ion & Disembarkation - 2002
Regions ofEmbarkation & Disembarkation 1993-2002
Tourist Arriva Is by Country otNational ity, Region of Embarkation & Disembarkation - 2002
Purpose of Visit 200 I 8:. 2002
Percentage Distribution olTourists by Purpose of Visit 1993-2002 Tourist Arri va Is by <. \luntry ofRcsidcncc & Purpose of V is it - 2002 Period IlrS[;I\ ~()() I ,\( 2()()~
.The Foreign Exchange Earnings increased by 28.3 %, from Rs. I 8,863.3 million in 200 I to Rs. 24,202.0 million in 2002.
.Tourism continued its rank as the fifth largest earner of foreign exchange in the Sri Lankan economy.
_'''estern Europe maintained its position as the mujnr tourist gcncl'ating region to Sri Lanka. with a market share of 50.9% in 2002. In 2001, it was 6tl.6'Yc •.
.In 201l2, India became thl' number (JIll' tourist gt.·Jlt.'rating market to Sd Lanka.
.Thl' ;l\t.Tage expenditure per day per tourist increased from uss 63.1 in 20()110 llSS 63A in 21)(12.
• nil' ;1\tTagl' dura tio u of sla, of t ou rixt s i n r rr-nvcd Irnm 9,9 nights ill 200 I (0 I 0.1 l1i~l!ts ill 20il~.
.Tourist arrivals to Sri Lanka in 2002 reached a growth rate of 16.7'%, from 336,794 arrivals in 2001 to 393, I 7 lin 2(102.
.The growth in arrivals in 2002 was mainly attributed to the commencement of the peace process in the county, which was followed by the relaxation of both travel advisories and travel
occupancy rate of hotels increased hv 1.0 percent» point, from 42.1 0;;, in2001 to 43.1 % in2()02.
:1' \ .Following the increase in arrivals, the total tou I
A.HIGHLIGHTS nights spent increased by 19.4 %, from 3,342.233 20{)) to 3,989.058 in 2{)02. The overall ann:
.Accommodation capacity in tourist hOI, increased by 192 rooms to reach 13,81 Sin 222 rou: hotels in 2002, from 215 tourist hotels operated wi 13,626 rooms in 2001. The number of beds increased from 25,595 in 200 I to 25,968 in 2002.
-- warnings against Sri Lanka by most countries. ---t-I
• Total employment in the hotel industry. 1)(1 directly in the servicing sectors and indirectly in I supply sectors amounted to 93, I 70. an increase 15.2%, from the SO,904 jobs provided In industry in 2001.
.Globally, for the first time in history the numlx« international tourist arrivals has exceeded the - million mark in 2002, reaching a grfJ\\th r<lli. 3.1%.
B. GLOBAL TOURISM
International tourist arrivals, for the first time
history has exceeded till' 70{) million mark ...
tourism has once again proven its resilience after r
crisis ill 20tll. In 2002, the international ani,
increased hy 3.1 '~;'" from 692.9 million arriv a"
20111 to 714.6 million arrivals in 2002. The figlln",
211112 are 22 million more than in 20111 and aimo'l
urilliou m o rc (han ill 2000 - t hv 'm illcnnitun \,'
rill' inn-rn.u iuu al ani, als in 2002 also ,Ito"
substantial change in the world tourism map where
the Europe remains as the largest international
3ITiYai receiving region, while Asia and the Pacific
has claimed the number two spot from the Americas.
It was more than t30 million international tourist
arrivals recorded in Asia and the Pacific, where sub-
regions of North East Asia, South East Asia, Oceania
and South Asia have recorded increases of 12'Yo, 4'Yt"
1 'Yo and 2% rcs(lectiv('ly,
In South Asia, Iran
17°;;,), the Maldives (+5.2%) and Sri Lanka
(+16.7'X,) recorded increases, "hill' India (-6.6%)
INTERNATIONAL TOURIST ARRIVALS - 2002*
I Growth Rate *%) 02/01
!
Arrivals (in 11111.)+
Region
Market Share (%)
A frica
2R.7
Americas
3.7 -0.6
4.0
120.2 124.7
':uropc 411.0 2.4
Il\1iddk'EaSI 24.1 10.6
~"2~1~~,~_a 5_.9 __ ~ 2_'<_) O._R __ 1
World 714.6 3.] 100
East Asia & the Paei fie
17.5 57.5
3.4
'Source World Tourism Organisalion • Estunated
C. VOl.l!MEANI)V:\LllE OFTOURISl\1
('-I) "0111 11 H.'
Tourist arrivals to Sri lanka in 20112, amounted to
. '1).'.171. w h ir h shuw cd ;III illlTC;ISl' of :-tl.377 or
1 h.1 " .. 0\ rr t hc iigure of 336.79-t :II"I"i\;I" ill .!OO I
7/
(Sec Tabll's 1 s: 2). The annual growth rate of 16.711.1
surpasses the average growth rate of 8.8% for the
period from 1966 to 2002 (See Tables a & h).
In terms of tourist nights, which is another
parameter in measuring the volume of tourist
traffic, the number recorded in 2002, amounted to
3,989,058 nights. This was an increase of 19.4 %. .~~ __ when compared to 3,342~233_nights recorded in 2001 (See Tables 8 & 13). The average duration of stay
increased from 9.9 nights in 200t, to 10.1 nights ill
2002.
(C-2) Value
earnings
from the tourist
Forcign
exchange
industry in 2002 is estimated at Rs. 24,202.0 million.
which shows all increase of 28.3 % in 2002 as against
the figure of Rs. 18,863.3 million recorded in 20tn
(Sec Tables t7 & 18).
In terms of US dollars, eurniugs increased by 19.8% .
from 211.1 million in 200 l , to 253.0 millinn in 200..:!
(Sec Tables 17 & 18).
In terms of a ilion' stable cur'rcncv, Spcclal Drawiuz
Rights (SOR) also reflected an increase of 17.9"/"
from 165.7 mn. uuitx ill 20()) to t 95.3 mil. units in
2002 (Sct' Tallie 17) .
:. ....... ~ _ ..
Average spending per tourist increased to US$
643.5, up by 2.7 %, when compared to US$ 626.8 in
2001. The average spending per tourist per day
amounted to US$ 63.4, which showed a slight
increase of 0.5 %, as compared to US$ 63.1 in the
previous year (See table 17).
Foreign Exchange Earnings from tourism continued
to maintain its rank as the fifth largest earner of
Western Europe retained its position as the major tourist generating market to Sri Lanka during the year; while recording a slight decrease of 1.8 %, from
203,984 tourists in 200t to 200,295 tourists in 2002.
Western Europe's market share has also deer-cased
from 60.6 'x. in 2001 to 50.9 % in 2002 (See Table 2).
U, 1'-. maintained its position as the murkct leader of
'\'l'stl'rn European region, but recorded a slight
decrease of 0.4 %, from 67,830 in 200 I to 67,533 ill
2002. U. K. too positioned as the second largest
tou rist gellerat ing market to Sri La nka, Ot It (' r
major markets namely', Germany, France and till'
Netherlands too showed decreases of 8.7 %, 4.6 "_~.
and 6.5 % respectively, while Italy increased
byO.9%.
I F;ve major markets - i.e. U. K., Germany, France. :-the NeQterlands and It~y_tog~th...:r-~counted for 83.2 % of the total number of arrivals from" "rn
Europe to Sri Lanka.
Asia
Asia was the second largest tourist generator to Sri Lanka. Its market share increased from 26.6 % In
2001 to 36.4 'Yo in 2002. The arrivals increased ~Iy 59.4 %, from 89,732 in 2001 to 143,064 tourists in
2002.
Sub-regions, South Asia and East Asia recorded increases of 66.1 % and 49.2 % respectively.
It was a noteworthy feature that, India recorded all
increase of 106.3(%, from 33,924 in 2001 to 69,996 in
2002 and positioned it-self as the major tourist generating market to Sr-i Lanka during the year, The increase in ar r'ivals from India in 201L! \1 as
mainly dIU.' to special promotional progl-alllL ,'_~
launched by the S.-i Lanka Tourist Board and the industry together with the Sri Lankan Airlines and
also the issuance of visa on arrival for tourists from
the SAARC countries. The other major market
from Asia, Japan, too showed an increase of 47.3 %
during the year.
All other individual markets from this region
recorded increases, except
South Korea (-5.8=-%)
.md Pakistan (-21.1 %).
Thus, it may be noted that Western Europe and Asia
together generated 87.3 °A. of the total tourist
arrivals to the country in 2002. The balance 12.7 %
was from North America (5. J 1%), Australasia (3.4
%), Eastern Europe (2.0 1%), Middle East (1.7
%), Africa (0.4 %) and Latin America (0.1 %).
')f these regions, Eastern Europe (14.4 %), Middle East (17.1 %), Africa (69.2 I~O), Australasia (0.8 IYi.), -.,rorth America (24.3 %) and Latin America & the
Caribbean (29.4 %) have shown increases in the
volume of tourist traffic to Sri Lanka for 2002.
The top ten generating markets to Sri Lanka in
terms of arrivals were, India (17.N(Yt,). U, K. (17.2 %),
Gl'rlllilllY (14.0 %), France (S.I %). Japan (3.5 (Y<.),
ltalv (3.1 %), the Netherlands (3.n lilt.), 1I. S. A.
(2.l)1I1..), Australia (2.9 %) and 'laldin's U.S %).
TIIl'sl.' ten mar'kl'ls togl'tIH'r accounted for 72.0 (Ii;. of
the tutul tourist traffic in 2002 [Refer chart 2(h)l.
In terms of tourist nights, the top ten generatill'
markets in orderofmagnitude were - Germany (1 X.:
%).lJ. K. (18.6%), India (13.3 I~.), France (SA (~.;.
the Netherlands (3.8 %), Australia (3.5 %), U. S. A
(3.1 %), Italy (3.1 %), Japan (3.0 %) and Canad. (2.1 (Yo) (See Table 8).
(0-2) Seasonality of Arrivals
Peak months were October, November, December
with a mini peak in July and August. The highex
number of arrivals were in December, with ;
seasonal index of J 50, recording SO (Yo above th
monthly average. This records a slight increase i:
seasonality ratio from 1.7 in 200 I, to 1.3 in 2002. Th
coefficient of seasonal variation in 2002 was I}
compared to 43 in 2001 (See Table 'C' and Table 3).
Lowest number of arrivals were recorded in .lun-
with an index of 94 (Sec Table ·C').
(D-3) l\'lode of Transport and Port of Arrival
Katunayake International Airport continued to h
the main port of tourist arrivals by air with 99.9 "
share of the rorul tourist traffic. The balance 0.1 ..
used the Colombo Harbour as the port of l'IlII
(Tables d & 4).
(D-4) .\rri,alsh~ Carrtcr
Seventeen scheduled airlines operated services to Sri Lanka and accounted for 97.5 % of the total tourist traffic in year 2002. Charter flights (2.4 %,) and arrivals by SC~ (0.1 %) accounted fOI' the balance.
Six leading scheduled airlines (airlines which
carried more than ten thousand tourists during the year - i.e. Sri Lankan Airlines, Emirates, LTU, Singapore Airlines, Indian Airlines and Condor
Airways) accountc~86.9 % of the total tourist traffic (Sec Table 5).
Inter-regional flights accounted for 79.6 % of the
total tourist arrivals, which was an increase of 1.6
percentage points from 78.0% in 2001 (Sec Table e).
Intra-regional flights accounted for 18.0 % of the
total tourist arrivals, which was a decrease of 0.6
percentage points from 18.6 % last year.
During the year, seven charter airlines from Europe brought in a total of 9,336 tourists. This was a
decrease of 16.9 % in comparison to the total of II ,236 in 200 I. The charter arrivals in terms of
market share, declined by 0.9 percentage points -
from 3.3 o!.. in 2001 to 2.4 % in 2002 (Sec Table 5(a) andTabkr}.
(1)-5) Region of Embarkation and Disembarkation
Europe maintained its importance as the major region of embarkation and disembarkation for tourists travelling to Sri Lanka. Compared to t he previous year, the proportion of tourists embarking and disembarking in the Indo-Pakistan region showed an increase, while Europe and the other
region consisting of neighbouring countries, ,,!lich.
includes Singapore, Malaysia, Thailand and.
Maldives declined (See Table 1).
I
1_- _
I I
I
Direction and flow of traffic showed that about
'39.4 % of tourists embarked from a point in Europe
before arriving in Sri Lanka and the proportion of
tourists that went back to Europe direct from Sri
Lanka was 36.9 %, du ring the year (See Table f).
Though Europe accounted for 53.0 % of total tourist
a rr ivals, only around 35.8 % of the European tourist movements were directly from Europe. Thus, it is - evident that a fair proportion of tourists use UOI1- European ports as embarking and disembarkin .....
points (See Table 6).
(D-6) Purpose of Visit
The main purpose of visit, based on the declaru: -ns made by tourists on their E/D cards continued to he
pleasure - i.e. holiday. recrcatinn, sight-seeing etc.
and the proportion of tourists, who came for this
purpose amo untcd to H5A (% - a decrease of.j
percentage points from 89.2 (10 in 20{ll. I:,,'
or
or
34.7 % stayed 8-14 nights and 15.7 % stave.
proportion of travel for business purposes increased
from 6.7 % in 2(0) to 9.4 % in 2002. Travel to visit
h . friends and relations and travel for religious and
ag
er
cultural purposes and sports etc., accounted for the
balance 5.2 %, which was an increase over the 2001
figure by 1.1 percentage points (See Table g).
more than two weeks,
When considering thc average duration of stay h:
the major regions, the largest staying tourists wen
:1 (7.6 nights) (See Table 8).
from Western Europe (11.9 nights) and Axi:
td Of the total pleasure travellers, 55.5 % were West
--proportion of business tourists (private and official) came from Asia with Western Europe taking second
place. It was a noteworthy feature that, 64.9% of all thosc who came for business purposes were Asians
(See Table 7).
(0-7) Average Duration of Stay and Tourist Nights
.,
Average duration of stay increased from 9.9 nights
~n the previous year, to 10.2 nights in 2002 (See Tahle h). This was mainly due to the increases in the proportions of tourists, who stay more than three nights. The proportion of tourists whose periods of stay 4-7 nights, 8-14 nights, 15-21 nights, 22-30 nights and 3 t & Over nights showed increases of 0.2, 0.2, O. I, 0.1 and 0.1 percentage points
respectively.
It is also revealed that, 22.6 '1., of tourists stayed ..1 nights or less, while 27.0 "A, stayed 4-7 nighh,
A total of 3,989,058 tourist nights were recorded ir: 2002:--1t was an-increase of 19.4 % in comparison tn 2001, where 3,342,233 nights were recorded (Set
Table 8).
In 2002, the total number of tourist nights spent in tourist hotels was 3,045,368. This was an increase of 10.1 %, compared with the figure of 2,767,18i nights recorded in 2001 (See Table 13).
Tourist nights spent in supplementary establish ments amounted to 135,068 in 2002, which shower: an increase of 23.9%, from 109,037 nights recorded
in 200 l.
It is sisnificant that, 76.3 % of the tourist nights wen
'"
spent in tourist hotels. Another 3.4 % wen' ir. supplementary establishments (guest-houses ano rest-houses), while only 20 . ..1 % used other means o! accommodation, mainly unauthorized units, privat.
residences and Iodges etc, (See Table ] 3).
Ii
(0-8) Distribution by Sex and Age
Of the total tourist arrivals, 59.2 .y., were male and
40.8°It, were female (Sec Table i).
Age distrihution showed that the majority oftourists were in the age group of20 - 29 years, accounting for 3 J .6% of the total traffic - a decrease of J.O percentage point over 32.6% recorded for 2001.
Compared to the year 2001, there was an increase in travellers within the all age groups of above 40 years,
during the year 2002.
(0-9) Occupation
According to the declarations made by tourists to Sri
Lanka on their immigration cards, the percentage of
the tourists, who were gainfully occupied (75.1 %) in
2002 remains unchanged from 200 I. Retired
persons constituted 5.9%, while the balance 19.0%
declared themselves as having no occupation. Those
in the "No Occupation" category \U'I"(' mainly
housewives and dependants (See Tables 1 (I & j).
Of till' tourists who engaged ill gainful occuparions,
(':\('l'1I1 in' gnHk~ and skilh.'dl sctui-skillcd w orkcrs.
Others in gainful occupations were Executives (15.8%), Businessmen (10.4%). Professionals (7.7 %), Educationists (5,3 %) and Scicntist« &
E. SCHEDULED AIRLINE OPERATIONS
Seventeen scheduled airlines operated flights to Sri
Lanka in 2002 (See Table 5 & 11). During the ~ummer season from ~ay to-October 2002. 187
flights were operated per week with a sea
capacity of 47, 151.
However, in the winter season, from November ZOO 1
to April 2002, 180 flights were operated per week
with a seating capacity of 44,233 seats.
F. PASSENGERARRl\'ALSAND DEPARTCRES
The total, in terms of two-way passenger traffic into r
and out of Sri Lanka (arrivals and departures) v
1.87 million in 20()2. II was a decrease of 1.7 ':';, over
2001, where the total two-way passenger traffic "as
1.94 million (Sec Tables 12 & 24).
Analysis of the composition of this two-way
passenger traffic reveals the majority to be Sri
Lankans (55.() %), followed hy tourists (.to. I nn).
Resid.'nt visa holders and other fOl"l'ign 11':1\('11,'1""
who could not he d:lssifi.'d :IS tourists, m adc 1111 i Itt •
hul.mcc ".9 n.;., (S"I.·Tahk 12).
vccurives
l'SS i () n a Is
mists &
s
his to Sri
[Iring the
G
ACCOMMODATION SECTOR
(G-l) Accommodation Capacity
Accommodation capacity in tourist hotels increased
during the year 20()2. There were 222 tourist hotels
with 13,8] 8 rooms in operation in 2002 (Sec Table
13). This shows an increase of 192 rooms over 200 I,
:'102, IS7 _1_::rooills._The number of beds too increased from
during which 215 tourist hotels operated with 13,626
II ses g
rier 2001
per week
t l'lIRES
affic into .-'
ires] '1S
7'l"on'r
alfic was
wo-wuy
Ill' Sri
10.1 '1.,).
1\ ellcr«,
, ilp I he
25,595 in 2001 to 25,968 in 2002.
"""
In addition to the tourist
hotels, the 230
supplementary accommodation units (Guest-
houses, Rest-houses, etc.) provided 2,500 rooms with 4,250 beds during the year. The previous year's comparative figures were 199 units with 2,011 rooms
with 3,479 beds.
The regional distribution of accommodation """"
capacity in tourist hotels showed that, 5,504
rooms or' 39.8 %, of the total capacity was available in the South Coast region, 2,599 rooms or 18.8 % of the total room capacity was located
in till' Colombo City region, 2,466 rooms or
17.9 % of room capacity was in the Ancient
Cities n'gioll and 2,415 rooms or 17.5 % of room
capacil~' WlIS in till' Crcutc r Culombo n'gion, 669
rooms or ·U!'~';, of room capacit~ was in Ih(' high
ruunrrv. w it h till' balance (16~ rooms or 1.2'~;o)
(G-2) Occupancy Rates
Overall annual room occupancy rate of tourist
hotels increased from 42.1 % in 200], to 43.1 '1., ill
2002 (See Table I).
All regions except Greater Colombo and South
Coast have recorded increases in occupancy in 2002,
when compared with the corresponding figures for
2001. (Sec Table I).
Region-wise, the highest occupancy level was
recorded in the Colombo City (56.4 %), followed by
the East Coast region (44.8°;;,) and Greater Colombo
(42.8%).
The highest occupancy rate by month, 53.1 % was
recorded in December 2002 and the lowest 32.4 %
was recorded in the month ofJune (See Table 14).
(G-3) GuestNights
Total foreign gUl'st nights recorded in tourist hotels
amounted to 3,045,368, which was an increase of
) n.1 % over rhc figu re of 2,767,187 nights recorded in
20()) [See Tahir 13). The local gUl'stnigh Is recorded
in tourist hotels amounted to 94(),228. which
showed an increase of 22.n %, on',' the figure of
770,lUH recorded in the prcvioux year.
I
Foreign guest nights spent ill supplementary
establishments increased by 23.9'Yo, from 109,037 in 2001 to 135,068 in 2002. The local guest nights increased by 2.8 %, from 294,233 in 2001 to
302,456 in 2002,
Total of foreign guest nights recorded in the
tourist hotels and supplementary establishments
in 2002 amounted to J,180,436 representing
79.7 % of the total tourist nights spent in Sri Lanka. Accommodation in the informal sector,
such as paying guest-houses, private and rented
houses etc. made up the balance 20.3 %.
The distribution of foreign guest nights in tourist
hotels by region shows that, the major share of
38.1°;', of foreign guest nights has been spent in
the Southern Coastal area, The Greater Colombo
area accounted for 18.4 %, while the Colombo
City and Ancient Cities region accounted for
23.4 'X. and 16.4 % respectively. High Country
(3.3%) and East Coast (0.4%) regions accounted
for till' balance (Sec Table 15),
Ownlll, furcign tourists accounted for 76.4%. of
the total guest nights of tourist hotels. "hill' the
local tourtsts had a dominant share of 69.1 'X. in
supplcmcntarv estahlish ments.
II.
E:\1PLOYMENT IN TilE TOURIS'I INDUSTRY
Tourism industry generates opportunities for both
direct and indirect employment. Direct cmploymcn-
is provided in tourist sectors, which sell goods and services direct to the tourist. This includes
.
accommodation establishments, restaurants and
bars, travel and transport agencies, airlines.
recreational agencies, tourist shops and the National
Tourist Organization, provincial office, 'c. Indirect employment opportunities are generatc.i in
the sectors, which supply goods and services to
tou rist esta hlis h mcnts,
Total number of persons employed directly in the tourism sector at the end of 2002 amounted to
38.821, which was an increase of 15.2% OWl' the
figure of .B, 710 recorded in 2001 (See Table 19),
The majority of employment opportunities h1";.:
been created in the sectors of accommodation .. it!
calel'ing (63,6%). Travel Agencies (12.8 %) and"
Air lines (N.2'j';.) have also provided a substantial number of job opportunities (Sec Table 19).
Ofthe rorat cmploycd, 59.9 % were in thc Technical.
Clcricul and xupervtsorv gnHil's, 24.2 % in the
i\lanual and Opt'l':llin' gradt's and 15.9 '1.. ill t hc :
\Ianagt. -r ial grades.
Indirect employment in the supplying sector in 2002
was estimated at 54,349 (Sec Table 22), thus the total
employment figure in the tourist industry for 2002 was
approximately 93,170. This shows an increase of
ent
15.2% over the figu re of SO,904 recorded in 200t. The
nd ratio of employment to arrivals for 2002 worked out to
md
1 :4.2, as compared to a ratio of 1 :4.16 recorded for the
previous year.
nal I.
. tr --,
nn
ito
the
I to
the
TOURIST PRICES
-_ .
The overall tourist price index shows an increase of
38.3 %, when compared with the previous yea,'. In
absolute terms, it increased by t ,077 points from 2,813
in 200112002 season, to 3,890 in 2002/2003 season
(See Table 20). The category in which the highest rate
of increase in prices was recorded in the Food Items
(62.5 %), followed by Accommodation sector (39. 7(~,)
while Transport declined by 28.4 'Yo. The highest
rnd
:J!'(e"!ose from the Circuits areas (39.801.,),
increase in price within the sector of Accommodation
and
ntial
.ical,
I the
I the
J,
REVENUE FROM TOURISM
Tourism brings revenue to the Governnll'nt in a
varidy of ways. They are through tau's 011 profits of tourist sector establishments, tau's fruin earned
incnme of employees in the tuurist sector, import duty
on direct imports, the iudircct tax cnmpnncnt in local
Slip pi" (I P l' r a I i 11 g
re \ l' II Ill' (I r
(I (I' c r 11 1I1l' Il t
,..
uudcrtukinas. airport
tn x cs. l'nln
museums, archaeological sites, etc. Some of the
revenue earned through these means is given in
tables 26-32, Table 25 shows the revenue earned
from the Bandaranaike Memorial International
Conference Hall (B;VlICH).
Revenue from Tourism in 20(11, derived from taxes
and gate fees from the tourist establishments, embarkation points and archaeological sites etc. amounted to Rs. 977.8 million in 2_002, as_against
Rs. 784.7 million in the previous year. This was an
increase of 24.6 % (See TabIe32).
The highest revenue was earned from the
Embarkation Tax (Rs. 393.2 million), followed by the Cultural Triangle (Rs. 242.8 million). The
tourism sector has backward linkages. Therefore, it
should be noted that in addition to direct revenue.
the government also earns a substantial amount of
income as indirect taxes.
Revenue derived from indirect taxes such as income
tax, electricity, water, posts and telecommunication,
lease rentals, etc. are unavailable. Figures presented
an' only a partial indication of the total revenue
through tourism .
SECTION' II: STATISTICAL TABLES AND CHARTS
PART A: TRENDS miN] SlRUlCruRAl CHARAClEmSl1lCS Of TOURIST TRAFFIC
lrOfJIlRfSTARRIVAl..S BY YEAR -1966 TO 2002
500,000
_J Tourist Arrivals
.... % Change
Chart - 1
70
60
50
t40
10
°
450,000 -
-10
-20
-30
Table (a)
Averagt' \nnual
G"\wth
Rates
400,000
L t· ~~
---- ---
300,000
<J)
"0
>
''::: 250,000
.... 1 I
« \~
200,000
j I~
150,000 1\//
I
100,000 .
50,000 I I 'i i
TOURIST ARRIVALS BY COUNTRY OF RESIDENCE & MODE OF TRANSPORT - 2002
Table 4
NORTH AMERICA 19,866
Clllalb ~.3() I
US.A. 11.:i6:i
LATIN AMERICA &
THE CARIBBEAN 555
WESTERN EliROPE 200,295
Austria 6,117
Belgium 4,767
Denmark 1,96S
Finland 729 19,989 55,170
EASTER.N EUROPE 8,079
Russia 2,946
Others 5,133
MIDDLE EAST 6,492
AFRICA 1,611
ASIA 143,064
,
China (P.R.) 4,338
Hong Kong, China 3,759
India 69,960
Indonesia 1,476
Japan 13,602
Korea(South) 2.616
Maldives 9,651
, Malaysia 9,861
i r Pakistan ,6,756
t
, 1,641
, Philippines
Singapore 7,599 .:.:
I: ~ .. 3,945
Taiwan (P.c.)
......
i ':' Thailand .. - ~ .. .. 3,432 .
,.:,
l'_ 4,428
.: . .;..- 1 Others
AUSTRALASIA 13,209
Australia 11,217
New Zealand 1.920
Others T2
;, .. TOTAL 393,171
i!I ..... ,": • 19,860
Crews of ships and aircraft even if they stay for one night or more.
In March 1993, the U.N.O. Statistical Commission adopted a set or recommendations for tourism statistics prepared by the World Tourism Organization (W.T.O) as a follow-up to the Ottawa International Conference for Travel and Tourism Statistics, held in June 1991. These recommendations have been followed in this report for defining "International Visitor", "International Tourist"
---------c-and "International Excursionist. "The defin'itions are:
4.
Dependents of temporary immigrants and children below 3 years.
In this report the term "Visitor",
1.
The term 'International Visitor' refers to any
"Excursionist" are used for "International Visitor-i:., j ..
"International Tourist" and "International Excursionist" 1F-
respectively.
In Sri Lanka's tourism statistics,
person who, travels to a country other than that in which he/she has his/her usual residence but
excursionists consist almost exclusively of passengers on sea cruises, who come on shore for purposes of sightseeing, shopping, etc. while the ship is in harbour.
outside his/her usual environment for a period not exceeding 12 months and whose main purpose of visit is other than the exercise of an activity remunerated from within the country visited.
(b)
Tourist Arrivals:
II.
The term 'International Tourist' (ovcrnight visitor) is an International Visitor who, stays at least one night in a collective or private accommodation in the country visited.
Every single visit (or entry) ofa tourist to the country cither in the course of the same trip or in the course of different trips is counted as an arrival, provided the visit (or entry) lasts at least one night in the country (N.B. those who do not cross the frontiers arc not regarded as visitors).
(e)
Tourist Night:
It
I
iii. The term 'International Excursionist' (same day vis itor] refers to an International Visitor who,
the nighi in a collective or
docs not spend
A night spent in Sri Lanka by a tourist in any type of immobile accommodation.
private acconunodauon in the country visited.
To clarify further the following arc excluded from the definition (If'lnt.:rnational Visitor':
(d)
Guest Nigh!;
I.
,\11 p c rs o n s a rri vi uu with a s p cc i tic purpo:«: of cllgaglllg tirCIIIsCI\'C's tn gainful (l('cllpalion or to establish residence in Sn
A night spent in a Tourist Hotel. Rcsthousc or Guesthousc approved by tire' Sri I .ank.. Tourist Board, as being suitahk • foroccup.uiou by torcign visitors,
- 2
I
'n
(c)
Passenger Statistics:
Tourist !lutch:
(d)
All Tourist Hotels, which arc reckoned to be up to international standards ofopcr.u ion.
Passenger arrival and departure reports compiled by the lrnmiuration Department.
(I)
Supplcmcntury Accommodation:
(c)
Air Traffic Statistics:
All Guest Houses, Rcst Houses, IIIIlS, Youth Hostels ctc., which are approved by the Sri Lanka Tourist Hoard as being suitable for occupation by foreign visitors.
Quarterly returns obtained by the Sri Lanka Tourist Board from the scheduled airlines, which operate flights to Sri Lanka.
___ (g)__ Official Receipts:
(I)
Statistics 011 Official Tourist Receipts:
Official Receipts constitute the foreign exchange purchases and acceptances by authorized dealers and commercial banks from foreign visitors either directly or indirectly.
Monthly returns on foreign exchange purchases and acceptances obtained from the authorized dealers and the Commercial Banks.
(g) Employment Statistics:
2. SOURCESOFINFORMATION
(a)
Tourist Statistics:
Annual Surveys conducted by the Sri Lanka Tourist Board among all registered tourist Establishments; viz. Accommodation and Catering establishments, Travel and Transport Agencies, Recreational Clubs, Tourist Shops, Airlines and National Tourist Organizations.
Embarkation and Disembarkation cards filled by the foreign visitors.
---
(h) Statistics of Tourist Prices:
(b) Excursionist Stutistics
Passenger arrival reports compiled by the Immigration Department.
Price data collected from a sample of tourist establishments.
(i) Revenue Statist it's:
(c) Acconuuodatiun Statistics:
r"10nlhly report obtained by the Sri Lanka Tourist Board lhl111il\l' rcgistnc'" .nconunodation cstahlishmcnts.
Inland Revenue Department. Airport 8: Aviation Services (Sri Lanka) Ltd., Ministry (If Cultural .. \lbirs, Departmerit of Wild Life. Department of Agriculture and Handarauaik,' Memorial lntcrnational Confcrcnrv 11,111
-- .. -~--
I
!
I
usr OF !RrE5i[E~Ifg<C[J=fl IF»lUll8lUCA1l"DOrMS OIF TIHlIE SlR~ lA.INlM 1rOlUJ~US'i BOAIRD
Title ofthe Report
Report on-the Slincy olTnrcign Visitors (July 196 7 to March I ')(,X)
Travel Industry Survcv
Quarterly Review ofTourism Statistics
- ---- 1---------
Report of the Charter Tourist Survey
Ceylon Tourist Board Quarterly Review of Sratistics-l " Quarter
Ceylon Tourist Board Quarterly Review of Stat istics - 1" Quarter
Ceylon Tourist Board Quarterly Review of Tourism Statistics-
I"Quartcr 2'''' Quarter
Ceylon Tourist Board Quarterly Review of Tourism Statistics-I' Quarter
Report ofthc Al) HOC committee on expansion oftourist accommodation
Tourism in Sri Lanka - A Review of Perf om lance
Report of t he Census ofthe Unauthorised Establ ishmcnts providing Iaciliucs to tourists in Sri Lanka
Year of Publication No.of Pages f
Volume I ~IJ ,
Volume II ~() i
j
92 j r
1969 •
L
I )
1969
I ''4'" Quarter -; •
74 j
j
Jan-Apr 1970 38 •
-- I
I=- c;
- -
-- ..
-
I'
1970 95 ~I
1971 85
,
Jan-Dec 1972 40 "
- /-:
';
1972 90
~
,
,. i
-. ,
If 1
1973 18
1973 23 - T"
»: f
1974 16 - l
Aug 1976 ?' ..
_j 1977
15
19S3
37
, 1
r
'J.l._
I r
Title of the Report Year of Publication No. of Pages
Italy Market Study 1<)~3 IS
Market Intelligence News Release
No.1 Jan 1983
No.2 feb 1983
No.3 May 1983
No.4 JUIlC 1983
No.5 July 1983
No.6 Aug 1983
No.7 Sep/Oct 1983
No.8 Nov/Dec 1983
SurveyofDeparting Foreign Tourists from Sri tanka -- - Feb-~p~ -1983 54
--- --
~. The Middle East Region - A Market Profile Feb 1984 54
Market Intelligence News Release Vol. II (No.1 to 10) Jan-Dec 1984 115
Airport Survey ofGerman, French & UK Tourists Dec 1987 24
Japan Outbound - A Market Profile Nov 1988 29
Report of the Census of Unauthorised Establishments Apr/May 1988 39
providing tourist services in Hikkaduwa
Report of the Census of Unauthorised Establishments August 1988 21
providing tourist services in Ncgornbo
The Federal Republic of Germany - A Market Profile May 1989 31
Korea Outbound - A Market Prof Ie May 1989 21
.~ I"Jll?rfonnance of the Hotel Sector in Winter 1990/91 Sep 1991 16
Survey of Foreign Tourists - 1991/92 March 1993 32
Korea Outbound 1995 June 1995 6
India Outbound 1995 July 1995 8
Survey of Departing Foreign Tourists from Sri Lanka July- November 2000 45
Tourism Update - Market Intelligence Report (Vol.l) Jan-Dec 2001 179
Hotel Industry Study 1999/2000 2001 42
Tourism Update-Market Intelligence Report (VoL 11) Jan-Dec 20()~ 100
Hotel Industrv Study 2000/200 I 2002 51
Report Oil \ ,', "\"111'1'111 Seminar- 2002 2002 -l~ , "
matter which Aitken Spence Hotel you choose to stay in,
you can be rest assured that we treat you like a privileged guest.
AlTKEN SPENCE HOTELS
31:, Vauxhall Street. Colombo-Oz. Tel 3084()S Email ashmres(ci'ailkenspence Ik
(SAGE Studies in International Sociology) Marie-Francoise Lanfant, John B Allcock, Edward M Bruner-International Tourism - Identity and Change-SAGE Publications LTD (1995)