SAMIP

Selta Advanced
Multimedia Integrated Platform
SAMIP ,

Communicate, Collaborate:
The two C of Enterprise Efficiency
 C oBmuus inni ec as sz iporo
n ec eosrsi e- onrtiaetnat eadi pc ro
o mc emsus in iaczai teinodna l i

The challenge for businesses today

It is increasingly important for businesses Their ultimate objective is to improve time-to-
today to respond rapidly and effectively to market, boost productivity, cut costs, extend their
changing market and customer needs on pain of customer base and win and retain customers
losing competitive edge. So all companies, loyalty.
whether small, medium or big, need slim,
high quality processes for the maximum Do you want to operate really efficiently and
communication and collaboration both in- have all the information you need, anywhere
and outside. and in all circumstances? Do you want maximum
customer satisfaction for your customers?
IP convergence, multi-channelling, fixed-mobile SAMIP s new platforms will help you win the
integration, unified communication and web battle!
services are the main instruments that businesses
are adopting to meet this challenge in the
most comprehensively effective way.

Communication and collaboration, anytime and anywhere,

is the value your investment creates
Separate infrastructures, lots of different convergent communication services made
suppliers, complexity and high ownership available through communication applications
costs will soon be vague memories. that can be integrated with the IT world.

In todays company networks, differing types

of information converge and a vast array of
value-added services are available. The resulting
benefits are reflected in business processes,
which can now offer improved performance,
reduction and optimization of costs and
investments influencing customer satisfaction
and retention.

SELTA designed its SAMIP communication server

as the nerve centre of your company network.
The IP native platform combines, innovative
technology, flexibility and scalability, enabling
your network to enjoy the advantages of new

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 The advantages of SAMIP

IP solution for any enterprise,

single or distributed
Thanks to its flexibility and full range of services, XML) and has interfaces (Ethernet, Wi-Fi, TAPI)
SAMIP is the ideal communication platform for interoperability across different networks,
for small and medium businesses, small offices systems, hardware and software devices,
and branches, and companies of medium including those of third parties.
complexity, even with a distributed structure.
SAMIP accommodates distributed configurations
SAMIP is a full-blown convergent communi-

on broadband interconnections that deliver
cation server built round highly integrated big benefits for cost cutting, especially for
innovative technologies. It uses the standard multi-branch companies and virtual private
protocols and languages (SIP, HTTP and HTML, networks.

A system oriented
to unified communication and collaboration
Usage of IP protocol and standard languages Customer Relationship Management (CRM), or
enables SAMIP to operate as an application- other traditional office applications, for example
oriented platform. Microsoft Office or IBM Lotus Notes.

In particular, the platform manages unified

communication, mobility convergence, multi-
media contact center, personal telephony, and
video communication applications.

Unified communication and fixed-mobile

convergence allow the customer to take
advantage of the companys high availability
in terms of people and information.

SAMIP adapts to the needs of specific market

sectors with its full range of vertical applications
for hospitality (hotels and senior residences),
utilities, transport, and defence.

Thanks to the standards, the full range of

SAMIP applications can be integrated with
the most commonly used management systems,
such as Enterprise Resource Planning (ERP) and

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 The advantages of SAMIP

Open and scalable platform

SAMIP s architecture is based on IP/SIP Thanks to its modular and scalable architecture,
protocol, the reference protocol for networked SAMIP guarantees integration and interopera-
communication and the core of its own bility with existing systems thus protecting
Communication Manager. investments already made and making it possible
Systems based on this architecture represent the to grow in line with specific hardware and
future development of business communication software requirements. The system management
because they provide linkage and dialogue applications can be used to provide local and
between both new generation (hardware and remote provisioning, both online and offline,
software) appliances and legacy devices. to make the platform management itself even
more slender and efficient.
LDAP
Directory

Application
Server
ATA SIP
NETfon
IP Phone SIP client
on Handset
SIP Client

Instant SIP User

Messaging
Server IP Network SIP Phone
Wireless
SIP HTTP RTP SIP Phone

Fax
Analog
Email Phone
SAMIP Communication Server
Server

PSTN
ISDN
VoIP
Gateway
IP Service
Provider SAMIP
SIP
Server
DECT

PBX

Operator
Console

Remote User SAEfon CL

Digital Phone
Analog
Phone

SAMIP, IP managed PBX: a managed class of services

The completeness of its management applications and on the other hand have some difficulties to
allows SAMIP to be also implemented as IP- make relevant investments on latest technologies.
managed PBX. For customers, this means a Thanks to IP-managed SAMIP , customers will
cost-effective and less complex configuration have the services they need and the possibility
since it is managed by the outsourcer or by the to upgrade them according to their new
carrier directly. requirements, just by paying a fee.
In addition to this, they wont have to worry
The IP managed SAMIP solves the problem of about infrastructures and maintenance that
small-medium sized companies that on one hand will be directly managed by the carrier or the
need services to improve their work processes, outsourcer in a completely transparent way.

5
 The advantages of SAMIP

An open platform based on SIP, HTTP, and RTP

SAMIP was designed to work as the basic The SAMIP platform is based entirely on the
platform for your communication applications SIP protocol, working alongside XML and HTTP,
and to integrate them with your IT systems. the two market standards for IP networks, data
A company network using SAMIP creates exchange, and the RTP protocol for streaming
values for its processes and for the business, by data flows.
facilitating truly all-embracing communication,
which is vital to acquiring and retaining the The SIP protocol allows flexible use of standard
customers loyalty. terminals and new generation applications for
PCs and smartphones.
XML is one of the basic languages in the
development of Service Oriented Architecture
(SOA) architectures and is therefore vital
for interaction between communication
applications and other IT applications.

SAMIP gives the customer the means for creating

new application services by integrating those
already existing on the platform to satisfy the
emerging business needs. This feature makes
SAMIP the ideal platform for a gradual
development in the portfolio of services specially
designed for vertical markets.

Optimized VoIP with SAMIP

The SAMIP communication server provides SAMIP acts as dedicated and integrated gateway,
Voice over IP (VoIP), enabling linked devices ensuring communication among already existing
(fixed and mobile phones, smartphones, etc.) IP, analogue, digital phones and PBXes.
to communicate in network with other systems,
whether new generation or traditional. With SAMIP , a company network can be
SAMIP optimizes the VoIP communication extended by using Wan connections based on
between IP NETfon phones and SIP standard SIP and H.323 trunking functionality and can
phones both on IP local network (Lan) and IP integrate traditional systems by means of
networking (WAN). Q.Sig standard.

With reference to VoIP trunking, the optimization SAMIP supports ISDN, Frame Relay, CDN and
is active only if the IP public network allows xDSL connections and the possibility to make
the renegotiation of SDP (Session Description VoIP trunk calls.
Parameters) and the NAT (Network Address
SAMIP supports call backup if the main service
Table) management.
is not available.

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 Vo I P, I P L A N Te l e p h o n y, N e t w o r k i n g

IP LAN Telephony with SAMIP platform

SAMIP makes it possible to exploit SIP based With SAMIP , users can connect software phones,
IP LAN telephony functions, which is crucial to making telephone calls directly with the PC
be always connected on corporate Lan with mobile device. They can also integrate IP phones
any IP NETfon or SIP standard phone, with mailing applications (eg. Microsoft
whether locally or from remote. Outlook) to manage directly or via TAPI
With IP LAN telephony, IP phones can be incoming and outgoing calls using a PC mobile
managed as if they were a common element of device through existing telephone book.
the data network, even through CTI applications.
SAMIP allows remote users to work as if they
The capacity to treat voice traffic in packets were in the office. And all this without sacrificing
(VoIP) and have data interfaces with the outside anything in terms of communication quality
world is essential prerequisite for enjoying the and reliability.
benefits of new generation applications services
and, more generally, the cost reductions that
customers are expecting.
Distributed companies in particular can have
VoIP connections using virtual connections
between their various sites, thus reducing their
costs and optimizing the communications.

SAMIP Unified Messaging

SAMIP runs Unified Messaging applications management feature. SAMIP is able to notify
with its Messaging Manager, which handles all the users of incoming messages sending a
information channels between devices and text message to their mobile phone. SAMIP
platform (fax, voice, text messages) through also provides the automatic operator.
the email client. In practice, this means the
user has transparent univocal access to all types Voice2Email: integrates the voicemail with
of messaging used by the company wherever the mailbox to deliver a new voice message,
he/she is and from any device. which is attached to the email as a wave file
for an easy listening via browser.
The following unified messaging services
provided by SAMIP are crucial for the companys Fax2Email: fax server to send and receive
availability: faxes by email.
Voicemail: directly integrated in SAMIP s
central unit without need for additional SMS2Email: to send and receive SMS (Short
resources. The VM is also linked with the SMS Message Service) by email.

7
 Mobility

Fixed-Mobile Integration Applications

To satisfy the increasing need for anytime and
anywhere communication, SAMIP offers fixed/
mobile integration services ensuring the best
availability of people in or out the office.

SAMIP employs GPRS and UMTS networks to

reroute calls to mobile phones as well and to
send call acknowledgements to mobile phones
in the event of service unavailability.
With SAMIP , mobile users can exploit the
same phone services and features of their
fixed phone as if they were in the company.

With the certified integration with Comdasys

Mobile Convergence solution, the mobility
inside or outside the office is at its best, thanks
to the single number, available on devices
based on Symbian, iOS and Blackberry.

Personal Mobility
Through Personal Mobility the users can configure
their availability everywhere. In particular, they
can define a set of rules to forward an incoming
call to alternative numbers, both fixed and
mobiles, but also to voice mailboxes or groups.

The personal mobility rules can be set both by

the administrator and the user in a flexible
and easy way just through a web interface.

SAMIP fixed-mobile convergence can be

configured through the Personal Mobility feature
on SIP cellphones. Practically, it is possible to
transfer an incoming call first to the configured
mobile telephone and then to the voice mail,
in case the mobile is busy or there is no
network coverage.

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 P e r s o n a l Te l e p h o n y a n d C o n t a c t C e n t e r

Personal Telephony Applications

These applications, DCP (Desktop Communicator
Professional) and DCS (Desktop Communicator
Supervisor), manage communication services via
PC thanks to and SAMIP phones (PO included)
TAPI interface.

The applications have an easy-to-use and user-

friendly graphic interface that allow users to
open and close calls, monitor the state
(busy/free) of the extensions and decide to
display it (even for remote extensions), and
administer telephone directories (Outlook,
ODBC applications).

Through SAMIP s Telephony Service Provider,

DCP and DCS applications interact with the
server that collects the state of all the extensions Desktop Communicator

in the network and allows their visualisation.

Multimedia Contact Center Management

SAMIP uses IPvalue to implement intelligent
management and distribution policies for
inbound and outbound traffic, also with the
support of Text-To-Speech for reading by phone
emails, faxes, sms and information retrieved
from management databases from ERP.

SAMIP is able, through Line State, Presence

and Telephony servers, to check the status
of traditional and IP phones, and send this
information to IPvalue that transfers the calls
accordingly.
Moreover, IPvalue identifies the incoming and
IPvalue Contact Center
outgoing fax calls, relieving the operators tasks.
IPvalue can also manage the operators in a
SAMIP isnt just a convergent communication distributed way even if they are not at their
platform its a full-blown communication server usual workplace.
furnishing an array of applications including the The IPvalue contact center allows the call
IPvalue suite, which can supervise a Call/Contact registration both through IP/SIP and traditional
Center via a simple web browser. phones according to the Italian regulations.

9
 Integrated applications

Integrated applications with SAMIP

Hospital Security

Hotel Sales & Marketing Banking

SAMIP Service Designer

IPvalue
SAMIP Messaging Manager Contact Center

SAMIP Media Server

SAMIP SAMIP
Gateway Communication Manager

ISDN 2.5 G 3G WLAN xDSL

PSTN

One of SAMIP s most innovative characteristics Service Designer allows the creation of vertical
is that it enables the customer to seamlessly applications that are tailor-made to suit the
develop new applications that integrate and needs of specific sectors and customers.
employ the services offered by the platform
itself.

SAMIP does this with a software tool called

Service Designer, which provides primitives
that the system integrator uses to create new
applications or integrate third party applications.
Service Designer doesnt require the person
doing system integration work to have in-depth
knowledge of this system or, therefore, of the
platform itself.
Service Designer

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 M a n a g e m e n t a n d P ro v i s i o n i n g

System Management
SAMBuilder is a client installed on a PC for
configuration and maintenance of SAMIP .

SAMBuilder manages, among other things,

the numbering plan, configuration of users
and lines, user and service access rights, unified
messaging and system network alarms
management.

The comprehensiveness of the functions in the

SAM Manager and SAMBuilder suite boost the
efficiency of the entire solution by enabling
SAM Manager the user to improve intervention times, cut
ownership costs and optimize Return on
SAM Manager and SAMBuilder form an Investment (ROI).
advanced management and provisioning suite
providing management of SAMIP systems On SAMIP platform, the remote management
both online and stand-alone. This is an extremely is realized through the IP network or through
compact management solution grouping in a a dial-in connection via an external modem
single tool all the functions required to manage connected to the serial port of the platform.
systems via a single control panel, either locally
or remote or even with a simple web browser.
This last characteristic is particularly important
for optimizing the activities of resources and
cutting management and maintenance costs,
especially for carriers and Service Providers
(ISP) offering a complete hosting service. The
suite is included in SAMIP IP-managed version.

SAM Manager comes in two versions: for small

and medium businesses with few sites, where
management data may be both local to the
platform and distributed across shared
network directories; for large enterprises and
service providers which is designed to handle a
complex infrastructure with redundant servers
and high reliability.

With SAM Manager, users can select a language,

change network path, create/delete a network
path, create/delete/edit central system data,
monitor alarms (both current and historical), and
run the SAMBuilder configuration programme
both on- and offline.
SAMBuilder

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 We b S e r v i c e s

Management via Web Access

Almost all functionalities are managed by the
administrator, while the single network user
can manage personal information through the
same interface (e.g. setup of call forwarding,
personal mobility, access to the centralized
phone book to look for speed numbers or
extensions). The information included in the
telephone book can also be imported or
exported through text or excel files.

Users can search a phone number in the

centralized phone book and, if they are enabled,
use the click-to-dial feature directly from the
web. Moreover, it is possible to send an email,
a SMS or a fax to a selected entry, according to
the availability of the gateway (for SMS, for
example). In the centralized phone book, one
or more telephone numbers and email addresses
SAMIP management suite now includes the can be linked to an entry. The search criteria
web access version, a web interface that provides offered are different: surname, name and
a full range of functionalities according to the company, for example.
users profile, among which diagnostics, firmware
and software management, provisioning and
system advanced management.

SAMIP Web Access: Administrator Control Panel

SAMIP Web Access: Personal Provisioning

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 Alarms

Alarm Management
The Element Manager suite is based on three
modules, each of them with a precise role in
the interaction with the systems on the
network: client, server, agent.

The server downloads event data from the

monitored SAMIP platforms regularly and
after a notification coming from a monitored
platform following a specific event. The server
records the alarms in the database and
performs all the needed actions. The client
displays the alarm data from the database.
SAMIP Element Manager is an advanced The agent notifies SAM Manager, the external
application for the management of alarms software that monitors the platforms.
and together with the management and
provisioning applications, compose the complete With Element Manager is possible to collect,
management centre of SAMIP . record, and transmit the alarms coming from
the networking platforms, have different
The Element Manager organizes the systems in a notifications according to the users needs
tree structure and collects and notifies the alarms (email, SMS), and display a real-time graphic
in real-time through a constant monitoring. If representation of the network.
an alarm is detected, the application sends a
notification to the configured email addresses.
Thanks to unified communication services, the
alarm notifications can then be addressed for
example to a mobile phone, guaranteeing
maximum attention even when the personnel
is out of office.

The complete management suite has the

advantage to keep the network always under
control, allowing the on-site or remote inter-
vention according to the type of alarm.

SAMIP Alarm Management

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 Advanced Services

SAMIP Telephony Advanced Services

SAMIP offers advanced telephony services pressing a button associated to a user; the
including all the most sophisticated call control same button is also used to answer the calls
functionalities required by company communi- coming from the same user.
cation networks. All multimedia communication SAMIP also offers Inbound Routing service to
applications will be greatly benefited by these configure routing rules on incoming calls
services, with high performance guaranteed. according to the caller number, called number,
The PBX services supported by SAMIP include, and call date/time. This service is typically used
in addition to basic telephony, advanced to manage support centre or commercial offices,
functions such as incoming and outgoing call and offers an important improvement of
routing, call transit and the possibility of efficiency and a biggest satisfaction of the
having a uniform numbering plan with different customers thanks to the optimization of
access profiles per class of service. response time.
SAMIP also provides Line Sharing and Direct
Trunk Selection services that are used respectively The availability and completeness of these
to manage (single user or group) any entity voice services, which can also be used via a PC
associated to a button or led of the telephone, with Personal Telephony applications, is a further
and to make an internal or external call by guarantee of improved business efficiency.

SAMIP Conference Service

Thanks to the Conference Server application, it
is possible to set up and personalize a conference.
Users can customize conference rooms and
monitor accesses through a password both by
phone and web. The conference user interface
allows the user to have an easy management
and control of the conference participants.
The conference is managed from predefined lists
of users and can be set up in the following ways:

Meet me conference: guest enters the con-

ference at an agreed time by calling the
number of the conference room and dialing SAMIP Web Access: Conference Server

the password established by the promoter

for the current conference; Transfer from promoter: the promoter
calls the participants and adds them to the
Circular Call: all the guests of the conference conference by calling the extension to be
are automatically called by the system and added in the conference room and transferring
added in conference at answer, without him to the call group that corresponds to the
dialing any password; conference room.

14
 Te r m i n a l s

A full range of fixed and mobile devices

Developed to be the fulcrum of enterprise
communication, the SAMIP platform is a server
that distributes and administers services to the
terminals linked to it.
SAMIP operates analogue, digital (SAEfon CL),
IP/SIP (NETfon and standard SIP), DECT, Wi-Fi,
smartphones as well as softphone applications
that can be exploited both on fixed and mobile
devices, thus guaranteeing full mobility of
services and also providing effective integration
with other applications such as conferencing and
collaboration. Meaning improved productivity.

Dispatcher Console touchscreen on PC

Zenyth Bluelight: last-generation analogue

telephone

Prestige: analogue telephone set designed

for the specific needs of hotels, thanks to its
high level of customization.

NETfon Bluelight 500 SIP standard phones.

Attendant console, even in the version for

The range of SELTAs fixed and mobile terminals blind/partially blind users.
includes:
Dispatcher console: touch screen application
NETfon Bluelight: SELTAs IP phone with for operators specific needs.
innovative design, an easy and user friendly
interface thanks to its large display, PoE
(Power over Ethernet) and a wide range of
IP services with quality of service.

SOFTfon: a software application that turns a

PC into a fully equipped telephone platform.
With the client software and the headset
(optional), communication services thus
become available and manageable via PC.

SIP client video softphones.

SAEfon CL: multifunction digital phone for a

high level of services and features from the
terminal directly. Zenyth 650

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 CERTIFICATE n. 9110.SEL7

www.selta.com UNI EN ISO 9001

SELTA S.p.A. SELTA Espaa, S.A. OOO SELTA

Headquarters
and Head Office Head Office
29010 Cadeo (PC) Italy 64019 Tortoreto Lido (TE) Italy 28935 Mstoles (Madrid) 109028 Moscow, (Russian Federation)
Via Emilia, 231 Via Nazionale, Km 404,500 Pto. Guadarrama, 50 - Spain Zemlyaniy Val St., 50A/8 - Building 2
Tel. +39.0523.5016.1 Tel. +39.0861.772.511 Tel. +34.91.6160825 Tel. +7.495.6602286
Fax +39.0523.5016.333 Fax +39.0861.772.555 Fax +34.91.6657759 Fax +7.495.6602287

[email protected] [email protected] [email protected] [email protected]

SELTA reserves the right to apply modifications without further notice. 720034001-A0-GB Ed. 5 2k-09/2011 Rel. Mars