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Republic of The Philippines Polytechnic University of The Phillipines Sta. Mesa, Manila College of Business Administration Marketing Management

This document appears to be a marketing report submitted by three students - John Derick Banday, Bianca Christine S. Episcope, and Ma. Crislyn P. Gawat - to their professor Timothy Paul Garcia for their Product Management course. The report describes the development of a new soap scrub product called "Obo-Sen Whitening Soap Scrub", including details about its quality, features, design, packaging, labeling, and branding.

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Crislyn Gawat
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37 views5 pages

Republic of The Philippines Polytechnic University of The Phillipines Sta. Mesa, Manila College of Business Administration Marketing Management

This document appears to be a marketing report submitted by three students - John Derick Banday, Bianca Christine S. Episcope, and Ma. Crislyn P. Gawat - to their professor Timothy Paul Garcia for their Product Management course. The report describes the development of a new soap scrub product called "Obo-Sen Whitening Soap Scrub", including details about its quality, features, design, packaging, labeling, and branding.

Uploaded by

Crislyn Gawat
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Republic of the Philippines

POLYTECHNIC UNIVERSITY OF THE PHILLIPINES


Sta. Mesa, Manila
COLLEGE OF BUSINESS ADMINISTRATION
Marketing Management

Whitens and
moisturizes skin

In Partial Fullfilment of the subject MARK 3123 Product Management

Submitted by: Submitted to:


John Derick Banday Prof. Timothy Paul Garcia
Bianca Christine S. Episcope
Ma. Crislyn P. Gawat
Aldous Paule
Whitening Soap Scrub
PRODUCT QUALITY

Obo-Sen is a grated soap made with special ingredients that makes the soap

unique and very special. The soap is designed to be reliable when it comes to being

handy that the target market wouldnt have a hard time in bringing it.

This product guarantees the effect of having a new radiant and soft skin. It also

has salty bits that helps get rid of deep seated dirt and dead skin cells that makes the

skin better. The soap can moisturize the skin hydration, prevents flaking, and dullness.

It works with high percentage that will serve the consumers better.

There are a lot of advantages that Obo-Sen have. One of it is that the soap is

grated and it comes in a handy pack. It makes the consumers have an easy way in

bringing it anywhere. In uniqueness, it has salty bits that helps get rid of deep seated

dirt and dead skin cells that make the skin better.

PRODUCT FEATURES

Obo-Sen Whitening Soap Scrub is a whitening soap and scrub in one. To be

precise, it is a grated soap combined with salt scrubs. The salt scrubs are composed of

salty bits which help get rid of deep seated dirt and dead skin cells from skin leaving you

with new and radiant skin. It is infused with milk formula which is responsible for

nourishing the skin. The grated soap is of two varieties, the white shreds and the orange
shreds. The white shreds are gentle and non-drying which help give moisture to skin

making it softer and smoother. The orange shreds, on the other hand, are enriched with

natural papaya enzymes that whiten skin and keep it young-looking.

The differentiating factors of our product from our competitors products are the

following:

Offers new and unique innovation by combining grated soap and salt scrubs

in one

Whitens skin complexion without having to compromise skins moisture

Moisturizes skin which boosts skin hydration, prevents flaking, and dullness

Salt scrubs help remove dirt and dead skin cells which pave way for new

cells to regenerate making skin tight, firm, and young-looking

Salt scrubs invigorate the skin and helps to improve circulation which gives

skin a natural glow.

PRODUCT DESIGN

PACKAGING

For the packaging of our product, we decided to use a glass jar with a net weight

of about 470 mL. Its lid provides a substantially airtight seal which permits the plastic jar

to be repeatedly and readily opened and closed. The lid also has two openings; one is a

half-moon shaped opening which its purpose is for pouring large quantity at once while

the other is three small holes for pouring smaller quantity at once. This is advantageous

because it dispenses the soap scrub in single use quantities while the remaining product
is protected in the plastic jar. In this way, it prevents the product inside to potentially be

soaked with water. Also, it is more sanitary since they dispense what they only need to

use from the plastic jar, hence preventing the spread of bacteria if the soap scrub is

shared.

LABELING

Included in the label of our product are the logo, brand name and the net quantity

of the product which are placed at the front part of it. At the back of the product is where

the brief information regarding the product, its ingredients, caution and proper storage of

the product is located. The products barcode and contact numbers and e-mail address

of the seller are placed at one side of the product.


BRANDING

The branding that we chose for our product is Obo-Sen which means oval in

Japanese. We decided to use this as our brand name because our product, the soap

scrub, is a shred of soap and salt scrubs so we wanted our product to incorporate the

usual shape of soap, which is oval.

The logo that we created is a maroon silhouette of a Japanese girl since our

brand name is in Japanese. We are also certain that when you use our product, you will

have a skin complexion like that of the Japanese people.

DOCUMENTATION

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