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Research Methodology

The document describes a research methodology for evaluating customer satisfaction with Reliance JIO mobile services. It involves a descriptive research design using a sample of 300 customers surveyed through a questionnaire. The questionnaire contains questions about awareness, usage, expenditure, preferences of services, satisfaction levels, and recommendations. Data will be collected through primary customer surveys and secondary sources, then analyzed qualitatively to evaluate customer perceptions of JIO services.

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Shubham
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67 views

Research Methodology

The document describes a research methodology for evaluating customer satisfaction with Reliance JIO mobile services. It involves a descriptive research design using a sample of 300 customers surveyed through a questionnaire. The questionnaire contains questions about awareness, usage, expenditure, preferences of services, satisfaction levels, and recommendations. Data will be collected through primary customer surveys and secondary sources, then analyzed qualitatively to evaluate customer perceptions of JIO services.

Uploaded by

Shubham
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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RESEARCH METHODOLOGY

RESEARCH DESIGN:

The purpose of the methodology is to design the research procedure. This includes the overall
design, the sampling procedure, the data collection method and analysis procedure.
Marketing research is the systematic gathering recoding and analyzing of data about problem
retaining to the marketing of goods and services.
The essential purpose of marketing research is to provide information, which will facilitate the
identification of an opportunity of problem situation and to assist manager in arriving at the best
possible decisions when such situations are encountered.
Basically there are two types of researches, which according to their applicability, strength,
weaknesses, and requirements used before selecting proper type of research, their suitability
must be seen with respect to a specific problem two general types of researches are exploratory
and conclusive.

1. CONCLUSIVE RESEARCH:

It is also known as quantitative research; it is designed to help executives of action that is to


make decision.
When a marketing executive makes a decision are course of action is being selected from among
a number of available. The alternatives may be as few as two or virtually infinite. They may be
well defined or only vaguely glimpsed.
Conclusive research provides information, which helps the executives make a rational decision.
In some instances, particularly if any experiment is run, the research may come close to
specifying the precise alternatives to choose, in their cases especially with descriptive studies the
research will only particularly clarify the situation and much will be left to the executives
judgment.
The type of research here is Descriptive Research Design. This kind of design is used for
more precise investigation or of developing the working hypothesis from an operational point of
view. It has inbuilt flexibility, which is needed because the research problem, broadly defined
initially, is transformed into one with more precise meaning in exploratory studies, which in fact
may necessitate changes in research procedure for gathering relevant data.

The characteristic features of research are as follows:


Flexible Design
Non-Probability Sampling Design
No pre-planned design for analysis
Unstructured instruments for collection of data
No fixed decisions about the operational procedures

Sample Size

Sample size refers to the numbers of respondents researcher have selected for the survey.
I have selected 300 sample units from market and individual customers.

SAMPLING TECHNIQUE

The sample design provides information on the target information and final sample sizes. I
used conveyed convenient sampling surveyed in research.

Sampling Area:

While conducting sample,I went many places of Muradnagar areas-Railway road,


Kasbaroad,Rawliroad,Sarnaroad,Sainthali,Duhai etc.
Data collection tool

I have used Questionnaire, as the research instrument to conduct the market survey. The
questionnaire consisted closedended questions designed in such a way that it should gather
maximum information possible.

The questionnaire was a combination of 15 questions. If choices are given it is easier for the
respondent to respond from the choices rather they think and reply also it takes lesser time.
Because the keep on responding and one has tick mark the right choice accordingly.
Data was collected through two sources:
Primary Source: Primary data was collected directly from the customers through a questionnaire.
Secondary Source: The secondary source was the company website and my colleagues.

Method of sampling
Convenient sampling is used to do sampling as all the customers in the sites are Surveyed..

Data Analysis
Data analysis was done mainly from the data collected through the customers. The data
Collected from secondary sources is also used to analyse on one particular parameter.
Qualitative analysis was done on the data collected from the primary as well as secondary
Sources.
ANNEXURE
NAME: ------------------------------------
AGE: ------------------------------------
SEX: ------------------------------------
OCCUPATION: - -----------------------------------
MOBILE NO: ------------------------------------
ADDRESS : ------------------------------------

Questionnaire
1.Do you have a mobile phone?
a)yes
b)No

2.Are you aware about Reliance JIO?


a)Yes
b)No

3.which operators service do you use?


1.Airtel
2.Vodafone
3.Idea
4.Reliance JIO

4.What is your average monthly expenditure on mobile (in RS)?


a)Rs100-Rs200
B)Rs200-Rs300
c)Rs300-Rs400
d)Above Rs500
5.From which source you came to know about Reliance JIO?
a)News paper
b)Advertisement
c)Mouth publicity
d)Hoardings

6.Since how long you are using Reliance JIO services?


a)Less than one month
b)2-3 months
c)4-5 months
d)Non users

7. Which feature of Reliance jio convinced you to use this?


a)Connectivity
b) Schemes
c) Advertisements
d)Goodwill

8.Which service do you like most while using the Reliance jio services?
a)Data services
b)Call rate
c)Network coverage
d)Value added services

9. Why did you choose this service provider


a).Unlimited calling services
b).Unlimited Data services
c).Unlimited sms services
d).All services
10.Do you call at customer care?
a)Yes
b)No

If Yes,how often you call at customer care?


1.Daily
2.Once in week
3.Once in month
4.Rarely

11.For what reason do you call customer care?


a)Value added services
b) Information regarding new schemes
c)Complaints
d)Other queries

12. Are you satisfied with Reliance JIO services?


a)Yes
b)No

13.What should be improved in Reliance JIO services


a)Improve in Network coverage
b)Remove calling congestion
c)Upgrade in Android version
d)Others

14. Would you like to recommend others?


a)Yes
b)No
15.Rate the following Reliance JIO services on basis of your satisfaction?

Services Excellent Very Fairly Average Poor


good good

Network
coverage

Data service

Calling service

Value added
services

Customer care

New schemes
and offers

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