PROJECT REPORT

ON

CONSUMER BEHAVIOUR TOWARDS

BRANDED V/S NON BRANDED
COMPUTERS

In Partial Fulfillment of Requirement for the Award of Degree of

Master of Business Administration

Submitted to : Submitted by:-

Dr. Ravi Kumar Gupta Ishaan Garg
Prof. Roll NO 17 /MBA/15
Deptt. Of Mgmt. Studies MBa 4th Sem.

Session : 2015-17

VAISH COLLEGE OF ENGINEERING ROHTAK

AFFILIATED TO
MDU, ROHTAK
 DECLARATION

I Ishaan Garg, declared that the Project Report Consumer Behavior towards Branded V/s
Non Branded Computers. is an original work and the same has not been submitted to any
other institute for the award of any other degree. The feasible suggestions as approved by
faculty have been duly incorporated in consultation with the Supervisor.

Ishaan Garg
 ACKNOWLEDGEMENT

No report is complete without a mention of all those who contributed its very existence.
However, an expression of thanks, no matter how extensive it is, is never complete or adequate.
This acknowledgement is no exception. First of all I would like to express my sincere thanks to
God who has provided me with this opportunity of learning.
I wish to express my appreciation to all those, with whom I have worked, interacted and whose
thoughts and insights had helped me in furthering my knowledge and understanding of subject.
I wish to express my gratitude and sincere thanks to Dr. Ravi Kumar Gupta for her keen
interest and guidance offered in an amicable and pleasant manner through out this project work. I
would also like to thank all those people who spared time out of their busy schedules to provide
me with relevant information and feedback.
At last, but not least, I would like to thank my family and my friends who had been a pillar of
support to me and without their encouragement I would not have completed this
knowledgeable report.
A report of this nature is the product of the ideas and experience of several persons accumulated
over the years besides me. Though I am unable to mention all of them individually, my depth of
gratitude to them is less. However, I alone take responsibility for any shortcomings.

ISHAAN GARG
 PREFACE

Practical assignments and projects are an important and indispensable part of management
courses. Theoretical studies are not sufficient to get into corporate world and understand the
complexities of large scale organizations.

In this project attempt has been made to understand the Consumer Behavior towards Branded
V/s Non Branded Computers. The customer studied were the resident of Rohtak.
The main objective of the survey was to study the causes behind the purchase of branded or non
branded computers. For this purpose a questionnaire was prepared.

The nature of present study is exploratory. It will guide the marketers to change their strategies
and plans according to rural customers. However the scope of this report is limited to certain area
but the organizations can widen the scope of the same report to get more information.
 TABLE OF CONTENTS

DECLARATION
ACKNOWLEDGEMENT
EXECUTIVE SUMMERY

Chapter 1: INTRODUCTION

Objectives
Scope of the Study

Chapter 2: LITERATURE REVIEW

Chapter 3: RESEARCH METHODOLOGY

RESEARCH DESIGN
HYPOTHESIS

Chapter 4: DATA ANALYSIS AND INTERPRETATION

SWOT ANALYSIS

Chapter : CONCLUSIONS AND RECOMMENDATION

LIMITATION OF STUDY

ANNEXURE
Questionnaire

BIBLIOGRAPHY
 CONCEPTUAL FRAMEWORK

CONSUMER BEHAVIOR

The Consumer behavior plays an important part in developing a relationship between the customer
and the marketer. In this, the marketer identifies with his customers & thinks from customer's
prospective. If purchase represents customer's consumption motives & purposes, the post-purchase
behavior indicates whether or not those purposes & motives have been achieved. Thus, purchase
activity is the means while post-purchase is an evaluation.
The formation of satisfaction or dissatisfaction is, however a function of many factors. These
factors are as follows-
Use, occasion of product.
Prior experience of product.
Personal expectation & norms.
Cultural norms.
Need Recognition

Information Search

Valuation of Alternatives

Purchase

Post-purchase
Analyzing what happens after a sale is as important as understanding what causes consumer
to buy in the first place. Actual rather than potential customers and purchase situations,
marketers consider post-purchase behavior of primary importance in its impact on future sales.
Analyzing both positive & negative post-purchase behavior is a very effective means through which
goods & services can be improved, promotions better targeted & strategies reshaped both to keep
current customers & to new ones like them.
Consumer Behavior is analyzed after selling goods & services. In this the marketer takes the
views of the consumers for a particular good or service. We can also call it as feedback from
consumers to make goods and services more effective & maintaining good & long term relations
b/w consumers & marketer. In present scenario customer is the king & marketer can't neglect
them. Consumer Behavior is of two types: -
1) Positive post-purchase behavior
2) Negative post-purchase behavior.

Positive Post-Purchase Behavior

The most positive outcome from achieving customer satisfaction is to gain loyalty. Loyalty, in its
simplest sense, is to a product, brand, marketer that results in his levels of repeat purchase.
Consumers might purchase the same brand due to some another reasons, but unless there
commitment, they are not considered as loyal. When the consumers are satisfied with the
product and have good opinion about the product & the brand it shows their positive post-
purchase behavior.

Negative Post-Purchase Behavior

Negative post-purchase behavior takes several forms, each of which can erode brand & outlet
loyalty & diminish customer satisfaction. Some negative behavior is - such as the lack of taking
services or not guiding to other potential customers, producing more & more complaints. These
may be very harmful for an organization because it can damage the reputation of the company &
also can decrease the sale of the product.
It can be caused due to following reasons-

Negative Word-of-Mouth

Rumors

Complaint Behavior
 INTRODUCTION ABOUT BRANDED AND

NON-BRANDED PERSONAL COMPUTER

As we are in 21st Century and computer industry is growing day by day and every person
whether it may be a student, shopkeeper, Business Man and Industry everyone need computer
and think what type of computer we purchase Whether it should be Branded or Non-Branded
personal computer .In the face of strong market forces created by Electronics Gadgets and
mounting competition, corporation can no longer plod along historical track or seek the
preservation of the status quo. Companies are discovering that old solution do not work with
problems .The business parameters have changed and so have the risks payoffs.

There are many companies lie in the market who are providing different types of personal
computer components and this is well know that no body is master in any field so these means
every company is good in ones field of personal computer component. The market goes
according to customer that what is his requirement because technology is changing day by day so
the need of the customer is also changing day by day.

Everybody buying computers asks this eventually. "Should I buy a branded personal computer or
a non-branded clone?" Branded personal computer like Compaq, IBM, Acer, Packard Bell, etc.,
are what I consider "safe". The chances of you buying a lemon are relatively small, and their
systems have everything you will most likely need. The computer systems are set up to run with
minimal fuss because almost everything is already in place. If you're apprehensive about buying
computers and want as little hassle as possible, branded personal computers are the way to go.

The downside is that all of this convenience comes at a premium. Branded personal computers
tend to be 10%-20% more expensive than similarly configured systems. Branded computers
come as "packages", which means there isn't much room for customization. Also, most branded
personal computers are designed as "entry level". They're designed for the average user. Think of
the companies that sell branded personal computers as car dealers that sell family cars. They may
offer sedans, compact-cars, and mini-vans, but not much in the way of sports cars, pick-ups, or 4-
wheel drive off-road vehicles. If you need the cutting-edge state of the art, look elsewhere.
Another possible downside is that branded personal computers sometimes have non-standard
customizations built in. Although such software and hardware customizing might have been done
by the manufacturer to make things easier for the user, on occasion, such customizations wreck
havoc on certain software programs. Certain applications might fail to run properly on such
system. Early IBM systems were notorious for this because they used personal computer-DOS
instead of MS-DOS, which was more widely used. However such occurrences are more common
when installing or playing games. Most productivity software work perfectly well.

Non-branded Clones

I'll tell you a little secret. There's really no such thing as a branded personal computer, only
branded parts. The companies that produce personal computer buy parts from other companies
like Samsung, Seagate, Intel, NEC, etc. Non-branded clones can have the same parts as their
branded brethren. The problem is that the parts used may either be high-quality, substandard, or a
mix of both.

Non-branded personal computer (lets just call them clones for now) has the advantage of
being cheaper. However, when comparing one clone with another, the rule "you get what you pay
for" definitely applies. If the price seems too good to be true, be suspicious. Either the one
selling the computer is cutting corners by using substandard parts, or the price being quoted is
for a "base" system.

A "base" system is a "minimalist" personal computer that just includes everything a computer
needs in order to run like the CPU, memory, a floppy and hard drive, a video card, and a monitor
(usually black & white). It may or may not include other essentials such as a CD-ROM drive,
extra-memory, larger hard drives, etc. Usually, such items are listed like a menu of options, i.e.:
+8MB RAM, + P3,000; 8x CD-ROM, + P2,000; 10x +P3,000; etc. After adding up everything
you want included, you'll get the actual price for your system. Most shops will do this for you, or
at least will give recommendations based on what you want to use your computer for.

How do you insure that you don't get a lemon? Unfortunately, the best way is to ask the brands of
the parts that go inside the personal computer. But, then again, if you were familiar with the
innards of computers, then you wouldn't be reading this article would you? So the only recourse
is to ask for referrals. They should point you in the right direction.
What is Computer?

A programmable machine. The two principal characteristics of a computer are:

It responds to a specific set of instructions in a well-defined manner.
It can execute a prerecorded list of instructions (a program).

Modern computers are electronic and digital. The actual machinery -- wires, transistors, and
circuits -- is called hardware; the instructions and data are called software.

All general-purpose computers require the following hardware components:

Memory : Enables a computer to store, at least temporarily, data and programs.

Mass storage device : Allows a computer to permanently retain large amounts of data.
Common mass storage devices include disk drives and tape drives.
Input device : Usually a keyboard and mouse, the input device is the conduit through which
data and instructions enter a computer.
Output device : A display screen, printer, or other device that lets you see what the
computer has accomplished.
Central processing unit (CPU): The heart of the computer, this is the component that
actually executes instructions.
In addition to these components, many others make it possible for the basic components to work
together efficiently. For example, every computer requires a bus that transmits data from one part
of the computer to another.

Computers can be generally classified by size and power as follows, though there is considerable
overlap:

Personal computer : A small, single-user computer based on a microprocessor. In addition

to the microprocessor, a personal computer has a keyboard for entering data, a monitor for
displaying information, and a storage device for saving data.
Workstation : A powerful, single-user computer. A workstation is like a personal computer,
but it has a more powerful microprocessor and a higher-quality monitor.
Minicomputer : A multi-user computer capable of supporting from 10 to hundreds of users
simultaneously.
Mainframe : A powerful multi-user computer capable of supporting many hundreds or
thousands of users simultaneously.
But mainly computers are of two types that are:-
1) Branded.
2) Non-Branded.

So again the question arises what is branded and non-branded?

What is Branded Personal computer ?

The computers which are made by the company and are tested by their R & D and after checking
their performance, quality, service, Price etc. and then launch in the market for the sale with a Brand
computer name is called branded personal computer. There are many companies which have their
own R & D and Sale their computers in the market. These companies do the same work they
purchase the different product from different companies and assembled them but they do their
own R & D on them and then send them to the market. They give best computers to the consumer
like reliability, look, quality, performance etc.
Some of the branded companies are-

1. HCL
2. IBM
3. Compaq
4. HP
5. Dell

What is non- branded Personal Computer?

These are mainly called Assembled computers which are made by consumer directly they make
their choice of their own that what type of product they want in their computer. They purchase
the different hardware components of different companies and get them assembled with the
assistance of computer literates. The different companies which provide different products for
assembling the computer are

1) Creative Technology Ltd.

2) Intel

3) Microsoft

4) Sata Segate

5) Techcom

6) LG

7) Samsung

8) Sony

9) Mercury
 Pros and Cons of Branded and Non Branded Computers

Pros of Branded Computers

1) Certain amount of quality assured
2) Good(balanced) performance
3) If you are concerned about looks some of them look really good.

Cons of Branded Computers

1) Branded Computers are expensive in nature
2) After sales service is poor if you buy a single personal computer for home use

Pros of Non Branded Computers

1) Non Branded Computers are cheaper as compared to Branded computers.
2) Easy to upgrade
3) After sales service is good if you personally know the supplier.

Cons of Non Branded computers

1) No guarantee of performance
2) Same goes for hardware
 Profile of Branded Companies

HCL Info systems Ltd is one of the pioneers in the Indian IT market, with its origins in 1976. For
over quarter of a century, we have developed and implemented solutions for multiple market
segments, across a range of technologies in India. We have been in the forefront in introducing
new technologies and solutions.
An HCL Info system Ltd. is India's premier information enabling company. We are the one-stop-
shop for your requirements of products & services in the areas of Computers, Laptops, Servers,
Storage, Enterprise Networking, Copiers, and Digital Projectors & Communication Devices.
This is backed by HCL's service support infrastructure - the widest in the country.

VISION STATEMENT

"Together we create the enterprises of tomorrow"

MISSION STATEMENT

"To provide world-class information technology solutions and services to enable our customers

to serve their customers better"

QUALITY POLICY

"We deliver defect-free products, services and solutions to meet the requirements of our external

and internal customers, the first time, every time"

OUR MANAGEMENT OBJECTIVES

To fuel initiative and foster activity by allowing individuals freedom of action and innovation in

attaining defined objectives.

OUR PEOPLE OBJECTIVES
To help people in HCL Info systems Ltd. share in the company's successes, which they make
possible; to provide job security based on their performance; to recognize their individual
achievements; and help them gain a sense of satisfaction and accomplishment from their work.

CORE VALUES

We shall uphold the dignity of the individual

We shall honor all commitments
We shall be committed to Quality, Innovation and Growth in every endeavor
We shall be responsible corporate citizens

PRODUCTS & SOLUTIONS

HCL Info systems' portfolio of products covers the entire spectrum of the information technology
needs of its customers. By virtue of the immense diversity of markets and customers that it
addresses, HCL Info systems' products offerings include everything from high end enterprise
level servers for mission critical applications to multimedia home computers. You may be a large
multi-location company exploring solutions to e-enable your organization or you may be a new
born rising star looking for someone for IT planning or setting up your IT Infrastructure, HCL
Info systems has a solution tailor-made for you.

Personal computers

Display

Toshiba Computers
PROFILE

HP is a company unlike any other. We serve everyone from consumers to small and mid-sized
businesses to enterprises to public sector customers with an extensive portfolio of market-leading
solutions specifically designed to meet the needs of each customer segment.

Our annual R&D investment of nearly $4 billion (USD) fuels the invention of products, solutions
and new technologies. We produce an average of 11 patents a day worldwide. HP Labs provides
a central research function for the company which is focused on inventing new technologies to
improve our customers' lives, change markets and create business opportunities.

Millions of people around the world use HP technology every day. HP is:

the largest consumer IT company

the world's largest SMB IT company
a leading enterprise IT company

Our strategy is to offer products, services and solutions that are high tech, low cost and deliver
the best customer experience. Our team of 150,000 employees does business in more than 170
countries. Revenues reached $79.9 billion for the fiscal year that ended October 31, 2004.

Corporate objectives

"It is necessary that people work together in unison toward common objectives and avoid
working at cross purposes at all levels if the ultimate in efficiency and achievement is to be
obtained."

To provide products, services and solutions of the highest quality and deliver more value to our
customers that earns their respect and loyalty. At HP, we believe that diversity and inclusion are
key drivers of creativity, innovation and invention. Throughout the world, we are putting our
differences to work to connect everyone to the power of technology in the marketplace,
workplace and community.
Products and Services

Desktop Computers for Home and Office.

Copier

Fax, Scanner, Photostat

Suppliers and accessiores

PROFILE

At IBM, we strive to lead in the invention, development and manufacture of the industry's most
advanced information technologies, including computer systems, software, storage systems and
microelectronics. We translate these advanced technologies into value for our customers through
our professional solutions, services and consulting businesses worldwide. The character of a
company -- the stamp it puts on its products, services and the marketplace -- is shaped and
defined over time. It evolves. It deepens. It is expressed in an ever-changing corporate culture, in
transformational strategies, and in new and compelling offerings for customers. IBM's character
has been formed over nearly 100 years of doing business in the field of information-handling.
Nearly all of the company's products were designed and developed to record, process,
communicate, store and retrieve information -- from its first scales, tabulators and clocks to
today's powerful computers and vast global networks.

IBM helped pioneer information technology over the years and it stands today at the forefront of
a worldwide industry that is revolutionizing the way in which enterprises, organizations and
people operate and thrive.

The pace of change in that industry, of course, is accelerating, and its scope and impact are
widening. In these pages, you can trace that change from the earliest antecedents of IBM, to the
most recent developments. You can scan the entire IBM continuum from the 19th century to the
21st or pinpoint -- year-by year or decade-by-decade -- the key events that have led to the IBM
of today. We hope that you enjoy this unique look back at the highly textured history of the
International Business Machines Corporation.

At IBM, we strive to lead in the invention, development and manufacture of the industry's most
advanced information technologies, including computer systems, software, storage systems and
microelectronics. We translate these advanced technologies into value for our customers through
our professional solutions, services and consulting businesses worldwide.
PRODUCTS AND SERVICES

Personal Computing

1. Notebooks
2. Workstations

3. Monitors

4. Desktops

5. Handheld

Services

1. Intel Processors based 4.Unix

2. Midrange 5. Mainframe

3. 5. Power Processor based 6. Linux.

 DELL

PROFILE

Dell's commitment to customer value, to our team, to being direct, to operating responsibly
and, ultimately, to winning continues to differentiate us from other companies. The
Background section provides critical information and history about Dell's business world.
Look inside; we think customers, investors and others will find our story to be a unique
one. The Company Dell Inc. is a trusted and diversified information-technology supplier and
partner, and sells a comprehensive portfolio of products and services directly to customers
worldwide. Revenue for the last four quarters totaled $49.2 billion and the company employs
approximately 55,200 team members around the globe.

Dell was founded in 1984 by Michael Dell, the computer industry's longest-tenured chief
executive officer, on a simple concept: that by selling computer systems directly to customers,
Dell could best understand their needs and efficiently provide the most effective computing
solutions to meet those needs. This direct business model eliminates retailers that add
unnecessary time and cost, or can diminish Dell's understanding of customer expectations. The
direct model allows the company to build every system to order and offer customers powerful,
richly-configured systems at competitive prices. Dell also introduces the latest relevant
technology much more quickly than companies with slow-moving, indirect distribution channels,
turning over inventory every four days on average in its own business, Dell has enhanced and
broadened the fundamental competitive advantages of the direct model by applying the
efficiencies of the Internet. Dell led commercial migration to the Internet, launching
www.dell.com in 1994 and adding e-commerce capability in 1996. Today, Dell operates one of
the highest volume Internet commerce sites in the world based on Microsoft Corp.'s Windows
operating systems. The company's Web site, which runs entirely on Dell Power Edge servers,
receives more than two billion page requests per quarter at 81 country sites in 28
languages/dialects and 26 currencies. Dells high return to shareholders has been the result of a
focused effort over time to balance growth with profitability and liquidity. Dell has consistently
led its largest competitors in each of those categories.
PRODUCTS AND SERVICES

Servers Dell's standards-based Power Edge line of servers is designed to provide customers
affordable performance, reliability, and scalability. Options include high performance rack
and tower servers for enterprise customers and aggressively priced tower servers for small
organizations and workgroups/remote locations.
Storage Dell/EMC and Dell's Power Vault lines of storage products offer customers a
comprehensive portfolio of cost-effective hardware and software products to store, serve and
protect customer data. The portfolio includes external storage, tape backup products, network
attached storage, fiber channel arrays, storage area networks, and rack solutions.

Printing and Imaging Systems Dell features a wide array of Dell-branded printers, from
photo printers for consumers to large multifunction lasers for corporate workgroups. The Dell
printer product line is focused on making printing easier to buy, own, and use. All Dell
printers feature the Dell Ink Management System or Dell Toner Management System, which
simplify the supplies purchasing process by displaying ink or toner levels on the status
window during every print job and proactively prompting users to order replacement
cartridges directly from Dell.

Workstations Dell Precision desktop and mobile workstations are intended for professional
users who demand exceptional performance to run sophisticated applications, such as three-
dimensional computer-aided design, digital content creation, geographic information
systems, computer animation, software development and financial analysis.

Notebook Computers Dell offers two lines of notebook computer systems. The Latitude line
is designed to address a wide range of business and organizational needs, including powerful
performance, portability, and flexibility. Latitude offerings range from wireless-ready, highly
expandable full-featured models to thin, light ultra-portable models. The Inspire line is
targeted to customers who require high-performance computer systems at aggressive prices.
Typical customers are individuals or small-to-medium sized businesses that require optimum
performance for their investment.

Desktop Computers Dell customers can select from two lines of desktop computer systems.
The OptiPlex line is designed for corporate, institutional and small business customers who
 demand highly reliable, stable, manageable and easily serviced systems within networked
environments. The Dimension line is designed for small businesses and home users requiring
fast technology turns and high-performance computing. The Dimension product line typically
features the latest high-performance components.

Networking Products Dell's Power Connect switches connect computers and servers in
small- to medium-sized networks. Power Connect products offer customers enterprise-class
features and reliability at a low cost.

Software and Peripheral Products Dell offers a multitude of competitively priced software
and peripheral products, including software, monitors, printers, handhelds, notebook
accessories, networking and wireless products, memory, digital cameras, projectors and
scanners. The company also offers several new Dell peripheral products, including plasma
TVs, the Dell Digital Jukebox MP3 player and Axim handheld.

Managed Services Dell's wide range of IT management services allow customers to lower
annual service costs and enhance performance without sacrificing control of their systems.
Dell Managed Services assists customers in planning, deployment, maintenance, asset
management, on-site field services and other related services.

Professional Services Dell Professional Services help businesses utilize emerging

technology, enhance efficiencies, reduce business risk and maximize return on technology
investment. Using its expertise and best practices in technology consulting, application
development, solutions integration, and infrastructure design, Dell designs, develops and
implements end-to-end technology solutions.

Deployment Services Dell's deployment services are designed to rapidly configure and
deploy Dell systems and products into IT environments. Dell's custom factory integration
services allow customers to configure systems to meet their specific hardware and software
needs. Additional deployment services include asset management and recovery services,
custom delivery services, installation services, managed deployment services and image
management services.
PROFILE

Founded in 1969 and based in Sunnyvale, California, AMD provides microprocessors, Flash
memory devices, and silicon-based solutions for our customers in the communications and
computer industries worldwide.
However, our focus goes beyond integrated circuits and transistors. AMD is committed to
helping our customers and their customers take advantage of the phenomenal capacity of
silicon to add value and help differentiate their offerings. To that end, AMD products are
developed with customer needs always in mind and not for the sake of innovation alone. Stated
more plainly, it means that AMD exists to provide real solutions for real customer problems that
exist.
We refer to this philosophy as customer-centric innovation, and it represents the guiding
principle behind everything we do at AMD.
The era of technology for technologys sake is behind us. Innovation driven by real customer
needs Customer centric innovation is the new path to leadership.
The development of AMD microprocessor solutions stands in direct proportion to our
commitment to the enterprise. We learn from our customers, we endeavor to anticipate their
strategic business and IT needs, and we create innovative, differentiated technologies that can
benefit their bottom line at the time of purchase and for years after.

Products
High-performance, low-power MIPs and x86 solutions for a variety of applications.
1.AMD Alchemy Solutions, AMD Geode Solutions, E86 embedded processors, and
wired Ethernet devices are designed to help you develop innovative x86 applications quickly,
easily and efficiently. Broad-ranging x86 solutions that feature true power at any
performance level.
2. Introducing the AMD Geode NX DB1500 Development Board with SIS chipset a
reference design tool that helps you develop mini-ITX form factor applications.
3. The AMD Alchemy Au1200 Processor is a low-power, high-performance processor
solution for Personal Media Player (PMP), automotive and Digital Media Adapter
(DMA) applications.
 Profile of Companies whose products are used in Non-Branded
Personal computer

PROFILE

At Intel, we believe in innovation. We're driven by it. We live by it. And it's this principle that led
us to create the world's first microprocessor back in 1971. Read below to see how Intel's
commitment to innovation continues to shape the world's future. For 35 years, Intel Corporation
has developed technology enabling the computer and Internet revolution that has changed the
world. Founded in 1968 to build semiconductor memory products, Intel introduced the world's
first microprocessor in 1971. Today, Intel supplies the computing and communications industries
with chips, boards, systems, and software building blocks that are the "ingredients" of
computers, servers and networking and communications products. These products are used by
industry members to create advanced computing and communications systems. Intel's mission is
to be the preeminent building block supplier to the Internet economy.

Operational Overview

Manufacturing
Intel is a leader in semiconductor manufacturing and technology and has established a
competitive advantage through its scale of operations, agility of its factory network, and
consistent execution worldwide. Intel has 11 fabrication facilities and six assembly and test
facilities worldwide. Intel produces the silicon for its high-performance microprocessors, chipset
and flash memory components in its fabrication facilities. After the silicon-based products are
created, they are sent to Intel's assembly and test facilities where each wafer is cut into individual
microprocessors, placed within external packages, and tested for functionality.
E-Business
Intel's mission is to be a worldwide, 100 percent e-Corporation that maximizes profitability,
responsiveness and innovation. The company has built its internal infrastructure and practices
around its own products and technologies. Intel handles everything online, from order processing
to materials management to accounts payable. More than 60 percent of Intel's materials
transactions and 85 percent of customer orders are processed electronically

Products and Services

Microprocessors, also called central processing units (CPUs), are frequently described as the
"brain" of a computer because they control the central processing of data in personal computers
(Personal Computers), servers, workstations, and other devices

Processors

1. Intel Pentium 4 Processor Extreme Edition supporting Hyper-Threading Technology

2. Intel Pentium 4 Processor supporting Hyper-Threading Technology

3. Intel Pentium 4 Processor

4. Intel Celeron D Processor

5. Intel Celeron Processor

Intel Chipset Board

1. Intel 845PE Chipset

2. Intel 845GV Chipset

3. Intel 848P Chipset

4. Intel 915PL Express Chipset

5. Intel Desktop Board D845GVFN

PROFILE

Sony Corporation of America based in New York City, is the US subsidiary of Sony Corporation
headquartered in Tokiyo. Sony is the leading manufacturer of audio, video, communications and
information technology products for the consumer and professional markets.

Our companies are known for creating products that enrich people's lives. Through Sony
Corporation of America and its operating companies - Sony Electronics Inc. and Sony Pictures
Entertainment - we are also dedicated to improving people's lives. Our commitment extends to
helping local communities, fostering better educational systems, funding research to cure
devastating diseases, supporting the arts and culture, helping disadvantaged youth and actively
encouraging employee volunteerism.

Our philanthropic efforts reflect the diverse interests of our key businesses and focus on several
distinct areas: arts education; arts and culture; health and human services; civic and community
outreach; education; and volunteerism. Each operating company has its own philanthropic
priorities and unique resources, from product donations to recordings and screenings that benefit
a multitude of causes. Sony Corporation of America is a strong supporter of arts and culture.
Education and volunteerism are key components of Sony Electronics' philanthropic efforts.

Products provide by Sony are:-

1. Floppy Drive
2. CD Rom-CD R/W
PROFILE
The vision of Digital LG is to highlight the innovative digital products and
services of LG Electronics to enrich your life and make it more comfortable.
Also included are LG Electronics business areas and a message from the CEO .

Products

LCD TV CD R/W Writer/Rom

PROFILE

In 1993, SAMSUNG introduced a new corporate identity program in honor of its 55th
anniversary and 5th anniversary of the introduction of the "second foundation." It was aimed to
strengthen competitiveness by bringing the attitudes and behavior of all employees in line with
Samsungs desired perception by the public. Samsungs corporate logo was redefined to project
Samsungs firm determination to become a world leader. The SAMSUNG name is now written
in English, expanding its global presence throughout the world. The name is superimposed over
a dynamic, new logo design, giving an overall image of dynamic enterprise. The elliptical logo
shape symbolizes the world moving through space, conveying a distinctive image of innovation
and change. The first letter, "S", and the last letter, "G," partially break out of the oval to connect
the interior with the exterior, showing Samsungs desire to be one with the world and to serve
society as a whole.

PRODUCTS

PRINTER MONTIORS
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 Significance of the Study

Personal computer market has been rapidly increasing day by day. The growing competition
requires prompt efficient services & prices to consumers. The study evaluates the consumers
attraction towards Branded & Non-Branded personal computer. One major reason for
undertaking research is to discover market opportunities.

To study and know about:

Buying behavior of customer.

Consumer attraction towards Branded or Non-Branded personal computer.
Who provides better services to consumer?
 Objectives of the study

1. To identify the causes of popularity of Branded & Non-Branded personal computer.

2. To identify the market share of Branded & Non-Branded personal computer.
3. To study the consumer behavior towards Branded & Non-Branded personal computer.
 LIMITATIONS

Each research work has its own limitations or we can say that limitation in any research work is
unavoidable. Limitations are the most important and critical part of research without the
consideration of which, a research work cannot progress. The forthcoming discussions are all
about the limitations faced through out this project.

The discussion on limitations is to make aware the readers before a hand about the problems and
shortcomings faced during the research work, so that they should co-relate and evaluate the
analysis keeping the limitations in consideration.
Some of the limitations are-
1. Non-responses of the respondents acted as a constraint in collecting the relevant information.
2. A few wrong responses of the respondents also hampered the project work.
3. Educational level of some of the respondents also acted as a constraint in collecting the
relevant information.
RESEARCH METHODOLGY

To understand the consumer behavior towards the Branded and Non branded personal computer,
a survey was conducted.

Research Design:

Research design is purely and simply the framework or plan for a study that guides the collection
and analysis of data. Infact, the research design is the conceptual structure within which the
research is conducted .It is the arrangement of conditions for collection and analysis of data in a
manner that aims to combine relevance to the research purpose with economy in procedure.

Research design includes two types of research study:

a) Exploratory research study

b) Descriptive research study.
The type of research employed in this project was Exploratory because exploratory research is
use to define the problem and discovery of new ideas.

Survey Population
Survey population was respondents of Rohtak city.
Survey sample:
The sample size for survey was 60 respondents. The sample population has been classified as
academicians, students, businessmen, servicemen and households.
Sampling technique
Sampling technique means how the sample has been chosen. For the survey convenience
and judgemental sampling was used.
Data Collection
Data collection refers to the process of collecting the data required for research. There are many
techniques for data collection like interview, questionnaire and schedules etc. The data collection
technique adopted was questionnaire. For the survey, questionnaire was designed which was
consisted of 13 questions.
Primary Data:

Primary data were collected by the way of questionnaire.

Secondary Data:

Secondary data were collected from various books & internet. Internet helped a lot to
understand the current information.

Data Analysis:
Data analysis is a process of examining and analyzing the data in order to find out the results.
The data in the project had been analyzed using pie charts for each question and then explained
theoretically.
 Data Analysis and Interpretation

Data collection through questionnaires resulted in availability of the desired information. But
these were quite useless until they were analyzed. Various steps, required for this purpose were
editing and tabulating. Editing refers to inspecting, correcting and modifying the collected data.
Tabulating refers to bringing together similar data and compiling them in an accurate and
meaningful manner.

For collecting the information sample size of 60 people was taken which included the people of
all age groups. For making the information more relevant, respondents were divided in four
categories on the basis of their age. Those groups were as follows:
Age No. of respondents
(In years)
10-20 10
20.30 25
30.40 15
40 above 10
60
Q 1. Do you have the Computer?

(a) Yes
(b) No
Table 1

Option No. of people responded Percentage

Yes 42 70%

No 18 30%

Interpretation:

During the survey, it was found that 70% of the people had Computer whereas 30% did not have
computer.
Q 2. (A) Which type of Computer you have?

a) Branded

b) Non-Branded

Table-2

Option No. of people responded Percentage

Branded 10 24%

Non-Branded 32 76%

Interpretation:

During the survey, it was found that 76% of the people had Non Branded computer whereas 24%
had Branded computer.

Q 3. For what purpose you had purchased your computer?

(a.) For personal use

(b.) For job work

(c.) For entertainment

Table-3

Option No. of people responded Percentage

For Personal Use 17 40%

For Job Work 8 20%

For Entertainment 17 40%

Interpretation:

During the survey, it was found that 40% of the people used Computers for entertainment, 20%
for job work, whereas 40% used Computers for personal purpose.

Q 4. Do you want to Purchase or Re-purchase?

(a.) Yes

(b.) Upgrade

(c.) With old one

Table-4

Option No. of people responded Percentage

Yes 3 15%

Upgrade 8 20%

With old one 34 65%

Interpretation:

During the survey, it was found that 15% of the people wanted to purchase the computer, 20%
wanted to upgrade their existing computer and 65% remained with their old computer.
Q 5. Do you have knowledge about computers application?

(a.) Yes

(b.) No

Table-5

Option No. of people responded Percentage

Yes 54 90%

No 6 10%

Interpretation:
During the survey, it was found that 90% of the respondents had knowledge about computers
application, while 10% did not have any knowledge regarding computer.
Q 6.From where did you purchase the computer?

(a.) Vendor

(b.) Company Dealer.

Table- 6

Option No. of people responded Percentage

Vendor 27 65%

Company Dealer 15 35%

Interpretation:
During the survey, it was found that 65% of the respondents had purchased their computer from
vendor while 35% of the respondents had purchased from Company Dealer.

Q 7. Which type of Computer do you want to Purchase?

a) Branded
b) Non Branded

Table- 7

Option No. of people responded Percentage

Branded 24 40%

Non-Branded 36 60%

Interpretation:
During the survey, it was found that 40% of the respondents wanted to purchase the computers of
Branded Company while rest (60%) of the respondents wanted to purchase Non Branded
computers.

Q 8 .If Branded computer, then which will you prefer?

 a) Compaq (d.) Dell
b) HCL (e.) HP
c) IBM (f.) Zenith

Table- 8

Option No. of people Responded Percentage

Compaq 21 35

HCL 15 25

IBM 6 10

Dell 6 10

HP 9 15

Zenith 3 5

Interpretation:
During the survey, it was found that 35% of the respondents wanted to purchase the computers of
Compaq Brand, 25% of the respondents wanted to purchase HCL, 10% of the respondents
wanted to purchase IBM, 10% of the respondents wanted to purchase Dell, 15% of the
respondents wanted to purchase HP, and 5% of the respondents wanted to purchase Zenith.

Q 9. Which factor you will consider while purchasing the computer?

a) Price
b) Outlook
c) Efficiency
d) After sale services
e) Companys name

Table- 9

Option No. of people responded Percentage

Price 24 40

Outlook 12 20

Efficiency 12 20

After Sale Services 6 10

Companys Name 6 10

Interpretation:
During the survey, it was found that 40% of the people made their purchase because of price,
20% of the people were influenced by outlook, 20% of the people were influenced by efficiency,
and 10% were influenced by after sale services and only 10% respondents made purchase
because of companys name.
Q10. From where you get the information regarding the computer?

(a.) Newspaper (d.) T.V/Cable

(b.) Friends/Relatives (e.) Magzines
(c.) Vendor (f.) Others

Table-10

Option No. of people responded Percentage

Newspaper 9 15%

Friends/Relatives 27 45%

Vendor 3 5%

T.V/Cable 15 25%

Magzines 6 10%

Others 0 0%

Interpretation:

During the survey, it was found that 45% of the respondents got information about the computer
from friends/relatives, 25% from TV/Cable, 15% of the respondents got information about the
computer from Newspaper, 10% from Magazine, 5% got information from Vendors.

Q11. Have your pervious computer solved your purpose?

(a.) Yes
(b.) No

Table-11

Option No. of people responded Percentage

Yes 34 80%

No 8 20%

Interpretation:

During the survey, it was found that 80% of the respondents had solved their purpose of having
the computer while 20% did not.

Q 12. Which Branded computers technology is the best technology?

(a.) Compaq (d.) Dell (g.) Others
(b.) HCL (e.) HP
(c.) IBM (f.) Zenith

Table-12

Option No. of people responded Percentage

Compaq 18 30%
HCL 15 25%
IBM 3 5%
Dell 1 2%
HP 12 20%
Zenith 8 13%
Others 3 5%

Interpretation:
During the survey, it was found that 30% of the respondents preferred Compaq as best brand, 5%
preferred IBM, 25% HCL, 20% HP brand, 2% of the respondents preferred Dell brand while rest
of the respondents (13%) preferred Zenith, and 5% preferred others as best brand.

Q 13. Which one computer has almost all qualities if the price remains same for every
computer whether Branded or Non-Branded?
(a.) Compaq (c.) IBM (e.) HP (g.) Assembled
(b.) HCL (d.) Dell (f.) Zenith (h.) Others

Table-13

Option No. of people responded Percentage

Compaq 12 20%
HCL 9 15%
IBM 6 10%
Dell 3 5%
HP 9 15%
Zenith 0 0%
Assembled 18 30%
Others 3 5%

Interpretation:
According to the survey, 30% of the respondents preferred Assembled computer, 20% would go
for Compaq, 10% preferred IBM, 15% HCL, 21% HP brand, 5% of the respondents preferred
Dell, 5% of the respondents preferred other brands, and no one preferred Zenith.
Conclusion
In project report, it was found that most of people purchased the personal computers for
entertainment and personal use.
 It was found that consumer purchased personal computer from vendors because people wanted
more services that were provided by the vendors.
According to survey people would like to purchase personal computer which appeared
attractive and more warranty with cheaper price.
At the end of the survey, it was found that most of the people purchased the Non Branded
computer due to their low cost/price. In future, if branded companies may reduce their prices then it
is sure that there will be no market share of Non Branded personal computers.

SUGGESTIONS

Branded computer companies need to do more efforts to create an image in customers mind
 through more advertisement.
Branded computer companies should reduce the prices of their computers.
Branded computer companies should open more outlets
Outlet owners should provide more services so that customers feel delight.
Branded computer companies should use various promotional tools in order to promote their
products.

QUESTIONNAIRE
Consumer Name: ______________________

Age : ______________________

Gender : ______________________

Qualification : ______________________

Occupation : ______________________

Q 1. Do you have the Computer?

1) Yes
2) No
If no then go to Q.No. 4

Q 2. Which type of Computer do you have?

1) Branded
2) Assembled

Q 3. For what purpose you had purchased your Computer?

1) For Personal Use
2) For Job Work
3) For Entertainment

Q4. Do you want to purchase or re-purchase?

1) Yes
2) Upgrade
3) Old One

Q 5. Do you have knowledge about computers application?

1) Yes
2) No

Q 6. From where did you purchase the computer?

1) Vendor
 2) Company Dealer.

Q 7. Which type of Computer do you want to purchase?

1) Branded
2) Assembled

Q 8 .If Branded, then which will you prefer?

1) Compaq
2) HCL
3) IBM
4) Dell
5) HP
6) Zenith

Q9. What factor you will consider for purchasing the computer?
1) Price
2) Outlook
3) Efficiency
4) After Sale Services
5) Company Name

Q10. From where you get the information regarding the computer?
1) Newspaper
2) T.V/Cable
3) Friends/Relatives
4) Magzines
5) Vendor
6) Others

Q11.Have your pervious computer solved your purpose?

1) Yes
2) No
Q 12. Which Branded computer technology is best technology?

1) HCL
2) Compaq
3) HP
4) IBM
5) Dell
6) Zenith
7) Others

Q 13. Which one computer has almost all qualities if the price remains same for every computer
whether Branded or Non-Branded?
1) HCL
2) Compaq
3) HP
4) IBM
5) Dell
6) Zenith
7) Assembled
8) Others

Have you any suggestions.

______________________________________________________________________________
______________________________________________________________________________
_________________________________________________________

Thanks for your Co-operation. (Signature of the Respondent)

Bibliography
1. Kothari C.R., Research Methodology, New Age International Publication,
NewDelhi, 2nd Edition (2004), Pages (1-10, 24-31, 35-57, 95 -100 & 122- 130).
2. Kotler Philip, Marketing Management, Prentice Hall of India Pvt. Ltd.,
NewDelhi, 11th Ed (2000).
3. Solomon Michael. R, Consumer Behavior, Prentice, Hall of India Private Ltd.

Websites Searched are

1. www.hp.com
2. www.hcl.com

3. www.compaq.com

4. www.hclinfosystem.com

5. www.samsung.com

6. www.sony.com

7. www.dell.com

8. www.ibm.com

9. www.amd.com

10. www.google.com

http= Hyper Text Transfer Protocol

www= World Wide Web