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Digital Marketing Fundamentals

This document provides an index of topics for digital marketing fundamentals, including building an online presence through websites and email, getting discovered through search engine optimization and search ads, using analytics to understand customers, promoting locally and through social media, leveraging mobile opportunities, online display advertising, expanding business internationally, utilizing video marketing, and selling products through an online shop.

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sabzineh
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84 views

Digital Marketing Fundamentals

This document provides an index of topics for digital marketing fundamentals, including building an online presence through websites and email, getting discovered through search engine optimization and search ads, using analytics to understand customers, promoting locally and through social media, leveraging mobile opportunities, online display advertising, expanding business internationally, utilizing video marketing, and selling products through an online shop.

Uploaded by

sabzineh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Digital Marketing Fundamentals

Index

The online opportunity 1


Your first steps in online success 3
Build your web presence 7
Connect through email 14
Get started with search 20
Get discovered with search 27
Make search work for you 34
Be noticed with search ads 38
Improve your search campaign 43
Get started with analytics 48
Find success with analytics 53
Get noticed locally 58
Help people nearby find you online 61
Get noticed with social media 65
Deep dive into social media 71
Discover the possibilities of mobile 76
Make mobile work for you 79
Advertise on other websites 85
Deep dive into display advertising 90
Expand internationally 93
Make the most of video 101
Build your online shop 109
Sell more online 111

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