THE 4-STEP SRM PROCESS

A practical guide on
getting the basics right in Supplier Relationship Management
Table of contents
What do you find in this presentation?

Introduction to SRM definitions

Benefits of SRM
The 4-step SRM process:
Step 1 - Segmentation
Step 2 - Objectives
Step 3 - Activities
Step 4 - Evaluation
Useful examples and practical tools
Group exercises

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2
What is SRM and what is SRM partnership?
Important definitions going forward

Supplier Relationship Management (SRM) is the

entire analysis- and work process on segmentation and
management of suppliers as an integral part of the
sourcing strategy, optimizing way of interaction and
collaboration with each supplier in accordance with
specific business needs and desired value.

SRM partnership is the most advanced type of

supplier relationship, with developing two-way,
mutually beneficial relationships with those suppliers
that are most vital to the buying company to maximize
value and deliver greater levels of trust, innovation, and
competitive advantage.

3
Benefits of SRM partnerships
What are desired outcomes from enhanced collaborative supplier relationships?

1 Deliver a lasting legacy of value creation and capture unique advantages

2 Streamline communication, build trust, and secure mutual profitable growth

Improved utilization of complementary resources (the Company/Suppliers),

3
focus on fewer and better strategic relationships

4 Build trust and implement a common operating framework for all

development work and interactions with core suppliers
5 Become Costumer of Choice and first to be served - for suppliers and vice versa

Added value offerings to jointly work out in collaborative relationships:

Volume growth and price decreases (mutual commitments)
Identifying and solving problems TOGETHER
Incentivized performance, shared risks and rewards
Product innovations, joint R&D efforts
Ongoing ideations and shared cost savings
Distribution development (QR, VMI) and reduced inventory levels
Product yield increases and production waste reduction
Higher quality levels

4
Supplier Relationship Management introduction
The way we do business with suppliers is evolving over time

then we got smarter

In the beginning

If me hit hard me get good

price. Grmf.

It takes two to tango!

5
Working differently with key suppliers
Traditional buyer-seller relationship versus mature collaborative inter-company team work

Marketing Marketing

Manufacturing Manufacturing
Develop traditional Quality Quality
Sales Buyer
relationship and price- Procurement Procurement
Work done in
functional
oriented model Finance Finance silos and one
point of contact
R&D R&D
to Work
differently

Collaborative
relationship and value
Marketing Marketing
creation model Manufacturing Team Manufacturing
coordinated
Quality by buyer Quality
Value creation
and seller
Procurement Procurement (beyond price only)
as one collaborating
Finance Finance
cross-functional
R&D R&D team

6
The SRM watch outs
Considerations when starting out on an SRM journey

Do Dont
BE PERSISTENT
RELY ON DOCUMENTATION
SRM is still not widely understood
Work with the minimum
outside the world of procurement
necessary
KEEP IT SIMPLE
WORK IN SILOS
The basic concept is just that
Share information freely
FOCUS ON BEHAVIOUR CHANGE
BE FIXATED ON WORKING
Relationships are between people
ONLY WITH BIG SUPPLIERS
Smaller companies can be
DEVELOP TRUST
a great source of innovation
Consistency and
reliability are key

7
The 4 basic steps of SRM
The SRM process is an iterative process consisting of four major blocks

1
Segmentation
Supplier Classification

2
Evaluation The 4-Step Objectives
Measurement & Feedback SRM Process Expectations & Governance

Activities
Meetings & Projects

8
SEGMENTATION first step of the SRM process
Understand your category positioning and determine appropriate supplier relationship types

1
Segmentation
Supplier Classification

9
Segmentation of categories
Identification of your categorys positioning is first step in the segmentation

Category Positioning Matrix

High

Leverage Strategic
Leverage Strategic
Category Category
Use competition Reduce risk, create

Business Impact
to get best value Partner mutual value
Collaborative
Regarded Collaborative

Non-Critical Bottleneck
Non-Critical Category Category Bottleneck
Reduce time and effort Reduce risk, simplify,
but get best price Transactional Collaborative grow volume or exit
Regarded
Low

Low Supply Market Complexity High

Suggested or typical supplier relationship types (or classification)

for each category positioning is stated in blue text 10
Category segmentation - example
Typical positioning of different spend categories for a truck manufacturer

Example how the category Category Positioning Matrix

segmentation may look like
for a large international truck High
manufacturer:
Leverage Strategic
Technical
Use competition Tires Design Reduce risk, create
mutual value

Business Impact
to get best value Diesel
Front/Rear Engines
Lights

Instrument
Temporary Panel Deck
Non-Critical Staffing Risky Bottleneck
Anti-Spin
Reduce time and effort Systems
Secure supply, simplify,
Cleaning
but get best price Services
grow volume or exit
By knowing the
Category Positioning,
you will know what is Low
the preferred or optimal supplier
relationship type and how the suppliers Low Supply Market Complexity High
within that category should typically be
managed. For each quadrant, there are
different objectives, purchasing levers
and actions to play with.

So what? Conclusion: Enhance relationship through SRM program

with key suppliers of Diesel Engines and Technical Design 11
Category positioning drives SRM approaches
For each quadrant, different sets of objectives, actions and sourcing levers come into play

Examples on actions toward suppliers and negotiation approach for each category positioning

High

Leverage Strategic
Category Category

Business Impact
Collaborative Partner
Regarded Collaborative

Non-Critical Bottleneck
Category Category

Transactional Collaborative
Regarded
Low

Low Supply Market Complexity High

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Segmentation as part of Spend Analysis
Segmentation is an integral part of the Sourcing Strategy process first step

1) SPEND ANALYSIS 2) DEVELOP SOURCING 3) EXECUTION OF

STRATEGY STRATEGY
Cost analysis
Needs analysis Strategic pillars Monitor changes/risks
Market analysis Buying levers Project management
Supplier analysis Prioritized actions Manage suppliers

If you are executing

Category- and Supplier segmentation is an integral part of a strategy (step 3)
and have not done
your Spend Analysis in the Sourcing Strategy process appropriate segmentation, you will need
to go back to step 1 and do the
(Sourcing Strategy - step 1) complete supplier segmentation and
adjust your strategy and set of actions!

13
Supplier classification terminology
Three ways of defining relationship types with suppliers (real-case examples from different companies)

Example 1: Example 2: Example 3:

A-SUPPLIER INTEGRATED
SUPPLIERS
Partner to Win
B-SUPPLIER suppliers
TOP PREFERRED
SUPPLIERS

C-SUPPLIER 5-10%
CHALLENGER SUPPLIERS
D-SUPPLIER Collaborative
Business as usual suppliers
(All other suppliers)
E-SUPPLIER COMMERCIAL SUPPLIERS

Supplier classification from A to E Selected few suppliers called Partner suppliers, The most strategic suppliers are called
A-, B-, and C-suppliers are ongoing suppliers around 5-10% of total suppliers with these Integrated, many categories will not have any
with A being most valuable/strategic suppliers the company do focused collaborative Integrated suppliers since being integrated
D-suppliers are Development suppliers, that are programs (SRM programs means really in-it-together (co-located, etc)
normally new to the business The majority of the supplier base are Preferred and Integrated suppliers are relevant
E-suppliers are non-prioritized suppliers that Collaborative each supplier brings a certain for SRM programs, enhanced collaboration
are managed transactionally or in exit plan value to the company, but not necessarily Challengers and Commercial suppliers compose
motivating programs to create value or enhance the majority of the supplier base, with the latter
the relationship managed by minimum efforts

14
Supplier classification by MySourcingLeader.com
Relationship types naming convention going forward in this SRM presentation

OUR DEFINITION OF PARTNER We may call the set of

actions and intensive
RELATIONSHIP TYPES: work efforts to enhance
relationship and create value with a core
COLLABORATIVE supplier for SRM program. We do such
programs with suppliers in the upper part
of the pyramid, as they are most critical
for our future business success.
REGARDED

TRANSACTIONAL

TRANSACTIONAL REGARDED COLLABORATIVE PARTNER

Pay for service or goods. We need Competition is used to secure best Joint efforts from both supplier and Partnership with a supplier who
something and buy it from a supplier buy options the buying company on cost agrees to cooperate to achieve a
Not much depth or room for Some common work on bottom- reductions and product/service common goal and establish a close
expansion, yet what they supply is line or top-line projects, but improvement relationship, based on similar
needed for the business limited and with clear agreement Leveraged capabilities, bringing objectives or characteristics
Transactional suppliers are not on development cost fees, etc together complementary knowledge, Partner suppliers provide Products
prioritized suppliers, normally Regarded suppliers are not seldom expertise, and skills to contribute to or Services that are very critical for
managed with an arms length growing development suppliers, if the mutually beneficial development our business and consumer needs
distance or could be in exit plan competitive they may become Some careful exchange of plans and We are in-it-together, meet
We spend minimum time and Collaborative suppliers strategies often, and share strategies and risks
resources on managing this type of Low level of time invested and Medium to high level of time and We innovate exclusively together in
suppliers resources from buyer company resources invested into relationship a climate of high trust level

15
Segmentation of suppliers
How do you place right suppliers in right classification type of the pyramid?

Which relationship type with

suppliers is optimal for your
category/material/service?

16
Characteristics of supplier relationship types
Checklist supporting your determination of right classification of your suppliers
Relationship Category Matrix Relationship Business Needs Market Dynamics Technology Supplier Requirement
Type Characteristics

PARTNER Strategic Long term Mutual sharing of One or very few Suppliers High experience
Very high Trust plans and suppliers technology is level with our
level strategies High profit margins essential for us company
Open and Close relationship Low price volatility Market leader Expansion of
Transparent on all levels and High complexity of capacity when
Hard to switch functions Product/Service needed
Built from B- Product/Service Co-location or
supplier has major impact exchange of
Very frequent info on business and personnel may be
exchanges customers required
Sharing of risks

COLLABORATIVE Leverage, Strategic Medium/Long term Mutual sharing of Few / Multiple Suppliers Experienced with
High trust and plans and intents suppliers available technology is our company
open dialogue Relationship across High profit margins important Expansion of
Hard to switch many levels Medium/Low price Above industry capacity when
Less integrated as Product/Service is volatility standard, market needed
A-suppliers key to business and leader
consumers Medium/High
Sharing of risks complexity

REGARDED Leverage, Short/Medium Some plans and Many suppliers Suppliers Some experience
Bottleneck, Non- term intents are shared competing technology is not with our company
critical Fairly easy to Some info Average profit essential Capacity expansion
switch supplier exchange on many margins Industry standard not critical
Multiple exchanges levels Medium/High price Low complexity
Minimal risk volatility
sharing

TRANSACTIONAL Non-critical Short term / Spot Business plans or Intensive Suppliers No or limited
Easy to switch strategies are not competition, many technology is not experience with
Info exchange kept shared players to choose important our company
at minimum Minimal from Industry standard Capacity expansion
interactions Market decides Low complexity not critical
No risks shared margins or Low
High price volatility

Criteria for category- and supplier segmentation supporting your analysis and decisions 17
Understanding business needs
SRM is about fulfilling business needs by effectively tapping your suppliers capabilities

Improved quality?
Reduced cost?
Sustainability
programs?
Mitigated risk?

Innovation or access
to new technology?

Continuous
improvements?
Quick response?

Find out your business needs (part of Sourcing Strategy process, step 1).
Talk to your organization! Interview the top business leaders in Marketing and Sales.
Its fundamental that your Sourcing Strategy and SRM programs (actions with suppliers)
focus on what matters and fulfil the buying companys business needs!
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Is any relationship type better than the other?
Sourcing strategy and business needs drive the supplier segmentation

Factors influencing choice of

right relationship type:
GROWTH:
Strategic fit PARTNER
PRODUCT/SERVICE MIX:
Innovation requirements
Criticality for our business
Product life-cycle stage
Consumer needs
Need for capacity
COLLABORATIVE
Supplier change barriers
Resource & time investment
Risk environment

REGARDED

TRANSACTIONAL

Supplier segmentation supports decision on resource

allocation and right sourcing strategy 19
Resources and time invested in supplier relationships
The more advanced relationship the more efforts and investments from both parties

High The size of the bubbles

symbolizes the amount of
suppliers in your category.
Partner Typically, you spend more time and resources
with selected few suppliers, while the
majority of suppliers are managed through
Collaborative less/standard time and work efforts.
Resources &
Time
Commitment Regarded

Complexity Transactional
level for
Procurement

Low

Arms length Type of Supplier Relationship Alliance

Standard Product/Service Specification Specific

20
Assessment of suppliers using M.O.I.S.T.E.R. (1/2)
MOISTER is an easy and powerful tool for evaluating if suppliers fit and meet business needs

Market
Commercial position; Industry leadership; Customer portfolio;
Position Commercial approval; External relations; Customer reach

Manufacturing and Service capabilities; Quality systems;

Operational
Excellence Logistical capability; Human resources; Supply base

Market Operational
Excellence Research and innovation capability; Intellectual properties;
Position Innovation
Capability Project execution; Core competencies; Product development

Business structure; Management approach; Strategic direction;

Innovation Strategic Strategic
View toward buying company; Corporate governance
Trust Match
Capability Match

Strategies and sensitive information sharing; Team building;

Trust Common objectives setting; Efforts based on mutual benefit
Economical Relationship
Strength Chemistry
Cost structure; Financial performance; Ownership structure;
Economical
Strength Risk exposure; Profit centers; Credit rating

Shared values and expectations; Relationship effectiveness on all

Relationship
Chemistry levels/functions; Communication and collaboration climate

21
Assessment of suppliers using MOISTER (2/2)
Example on MOISTER applied on spend category showing analysis and relationship plan per supplier

Supplier Market Operational Innovation Strategic Trust Economical Relstionship Supplier Status
Position Excellence Capability Match Strength Chemistry Relationship
Plan

Keep as High or Very High Level -

COLLABORATIVE; Good fit, supplier's level
Supplier 1 improve meets the business needs
operations, limit
innovation
(no or positive gap)

Run SRM Medium Level - On track

program; create
Supplier 2
value; enhance to with improvement potential
PARTNER (some gap exists, work do be
done with supplier)
EXIT supplier;
shift volume to Low or Very Low Level -
Supplier 3
New supplier and No fit, supplier's level is
the Partner
clearly below the business
REGARDED; needs (significant gap)
maintain and
Supplier 4 work on
Relationship
Building

Develop;
New supplier start out as
REGARDED

M.O.I.S.T.E.R. is a practical tool for assessing if your suppliers fit your company and
fulfill your business needs. The tool is easy to use and makes a powerful visualization
of your plan with each supplier and the analysis that justifies your proposal/decision.
22
Current and optimal supplier relationship
Enhancement of supplier relationship is an integral part of your sourcing strategy

Where is your supplier In this example, a

supplier has been
relationship today? identified being
currently managed as a Collaborative
supplier, while the optimal relationship
type should rather be managed as

Is it the optimal relationship Partner. This could be the case when a

suppliers technology is more critical to
our business than we first thought, and
for the Product/Service? this technology might have to be
renovated to meet new consumer needs.
In our Sourcing Strategy, we will include
actions on how to enhance the
relationship with this supplier.
You need to determine if the choice of supplier
relationship type matches the segmentation factors

If yes, develop or maintain the relationship so it fits

your Sourcing Strategy and business needs

If not, include actions to your road map that enhance

the relationship to higher levels in order to bring
desired value/benefits (see example to the right)

23
Documenting your supplier classification (1/2)
Integrate the determined supplier relationship types into your sourcing strategy material

Suppliers in Category: Its powerful to use the suppliers

A Flexible
packaging
A Supplier 1 (Flexibles)
company logos instead of the stars.
B Supplier 2 (Flexibles) B In your Sourcing Strategy, you may
Printed
C Supplier 3 (Printed Carton)
Carton Plastic
plot suppliers on a geographical map:
D Supplier 4 (Corrugated) C Bottles &
E Supplier 5 (Tertiary) Caps

D Corrugated
Shippers

Tertiary
E Packaging

Spend $2mln Spend $5mln

TRANSACTIONAL PARTNER

SUPPLIERS SUB-CATEGORIES

Spend $3mln
Spend $7mln REGARDED
Visualization of segmentation of both Suppliers and COLLABORATIVE

Categories (or the sub-categories of your spend scope)

24
Documenting your supplier classification (2/2)
Include relationship types in the spend data on your supplier portfolio

By now you should be done with your Category- and Supplier Segmentation
Document your concluded Relationship Types in suitable supplier list or spend analysis data file.
This could like like below:

Share of Agreed Annual Value

Spend ($ category Relationship Lead Contract Expiry Price Reductions Creation Payment
Supplier million) spend Type Country Date (%) Agreed Terms Lead Contact
Supplier 1 25 30% Partner* DE 12.2017 3 Yes 90 Buyer name

Supplier 2 18 20% Collaborative IT 12.2017 2 No 45 Buyer name

Supplier 3 13 15% Collaborative* PL 6.2016 2 No 60 Buyer name

Supplier 4 5 6% Regarded TR 12.2015 0 No 60 Buyer name

Supplier 5 3 4% Transactional DE No contract 0 No 45 Buyer name Supplier 1

Etc
Supplier 2 Supplier 3

*) Given the assessment done (previous slides) , the supplier will be selected for SRM
program and a common Development Plan will be established together Supplier 4

Supplier 5

25
Suppliers concluded subject for SRM programs
Planner example on what suppliers will be subject for relationship enhancement or SRM programs

Category Sub-category Supplier Current Desired Value Stakeholders SRM Leader Timing to Status
Ralationship Relationship Proposition complete
Level Level Development
Plan

Flexible Category, Sub- Supplier 1 Partner Partner Dedicated line Marketing/Sales Buying July 2015
Packaging category name, or Open books Manufacturing Manager
Product/Service Renovation of Name
Product Delta

Flexibles Category, Sub- Supplier 1 Collaborative Partner JIT deliveries Marketing/Sales Buying Dec 2015
Packaging category name, or Joint develop- Manufacturing Manager
Product/Service ment Name

Printed Category, Sub- Supplier 3 Collaborative Partner Cost reduction Marketing/Sales Buying Dec 2015
Carton category name, or L6S program Manufacturing Manager
Product/Service Name

Plastic Category, Sub- Supplier 4 Regarded Collaborative Increased Marketing/Sales Buying Dec 2016
Bottles & category name, or Consumer Quality Dept. Manager
Caps Product/Service Percieved Name
Quality

Corrugated Category, Sub- Supplier 5 Regarded Collaborative Secure Manufacturing Buying Dec 2016
Shippers category name, or capacity for Manager
Product/Service new Product Name
Range

Coming out from the segmentation process, above is a guidance

on how you may make a plan and tracker file for your categorys
SRM programs (or relationship enhancements)

26
Summary of Segmentation SRM process step 1
Rightly done segmentation is essential for the continued work in the SRM process

Lets summarize the Segmentation

activities:
Do your spend/market/supplier analysis
Identify the business needs
Determine optimal supplier relationship types
Develop your Sourcing Strategy
Build actions/tactics to achieve the optimal
supplier relationships
Manage all suppliers and run SRM programs
to capture desired value with selected few

Understand your spend and category positioning

Analyze Business Needs and Supply Market
Assess Suppliers
=> Supplier Segmentation
27
OBJECTIVES
The second step in the SRM process is about setting why and what

2
Objectives
Expectations & Governance

28
Objectives of SRM
With your selected few SRM partners you will collaboratively create the value your business needs

Traditional procurement
price nego (item-by-item
focus, lack of holistic view)

INNOVATION
COST

RISK

VALUE
Unlocking full value from
HIDDEN the procurement levers
(like innovation,
VALUE reformulation, supply-
chain efficiencies, etc),
which requires a broader Creative and persistent work together as partners
focus than price on taking Cost and Risk out (bottom line), while
bringing Value and Innovation in (top line)

EXAMPLES OF SPECIFIC OBJECTIVES OF SRM PROGRAMS:

- Dedicated resources from both companies to manage global collaboration

- World-class commercial- and technical performance from supplier in return for long-
term growth, trust and stability
- Supplier ready to invest in the markets we need them (co-locate, break monopolies)
- Active support in our spec simplification and technology agenda
- Focused direction for suppliers investments in research programs

The common supply-chain shall always beat competing supply-chains!

29
The objectives of SRM program with a specific supplier (1/2)
Determine internally (across all stakeholders) what value you need to capture from the supplier

Why do we need to establish an SRM Partnership and what are our SMART* goals?

QUANTITATIVE GOALS:
Productivity minimum X% of spend value
Quality claims maximum Y% of delivered value?
Payment terms (DPO) and inventory (DIOH) improvements?
Etc

QUALITATIVE GOALS:
Improved relation and efficiency in daily communication
Strengthened position at the supplier (secured capacity) The goals should be shared with the
Capture suppliers unique R&D capabilities (innovation) supplier after being determined internally
Etc

*) SMART goals are

SOFT (RELATIONSHIP) GOALS: S = Specific
M = Measurable
How to we want our suppliers to perceive us?
A = Attainable
Goodwill goals? R = Realistic
T = Timely
Etc

30
Objectives of SRM program with a specific supplier (2/2)
Make an overview of your justification for enhancing the supplier relationship and get internal buy-in
Supplier background SRM relationship type
EXAMPLE: Historical spend development with [Supplier Name]: [Supplier Name] is currently managed as Collaborative. Due to our
need for Innovation (especially product range Delta) and capacity
30
[Supplier name] turnover, $mln increase we must enhance the relationship to Partner
25 2014

20 est 2015

15 2013

2012
10
5
0

3rd largest supplier within Category in region

Strongest R&D capabilities in the supplier industry

What value can they offer to us? What do they want from us?
Commercial advantage renovation of product range Delta 3-year contract
through innovation Sales turnover growth by >10% annually
Productivity 4% annually, based on stable growth and lomng- Payments on time
term contract Forecast both short-term and long-term
Capacity supplier will invest in new dedicated line, if Visibility on our plans in markets X, Y, Z
R&D resources dedicated resource supporting our new product Etc
development

You may share this Objectives overview with the supplier but be careful what is stated 31
Supplier preference matrix
Apply the model to understand the suppliers view on your common business

Use the preference matrix to analyze if your desired CATEGORY

POSITION STRATEGIC BOTTLENECK LEVERAGE TRANSACTIONAL
relationship type fits to the suppliers driving forces SUPPLIER
PREFERENCE
The supplier might make different choices, depending on
the value and attractiveness of the business with you
CORE BUSINESS GOOD MATCH GOOD MATCH GOOD SITUATION GOOD SITUATION
Potential SRM Partnership Potential SRM Partnership; Drive cost optimization; Maintain relationship;
Long-term agreement Motivate supplier Offer more volume
High
DEVELOPMENT CORE BUSINESS
Attractiveness of business

DEVELOPMENT MODERATE RISK POTENTIAL MATCH GOOD OPPORTUNITY GOOD MATCH

with buying company

Focus on mutual Mutual efforts on Find mutual dependency Maintain relationship;

KEY ACCOUNT
DEVELOP CUSTOMER dependency areas developing business areas; motivate supplier Offer more volume
Strategic customer
Some efforts
Best price and service
Loyalty programs
EXPLOITABLE MODERATE RISK BE CAUTIOUS ADVERSE RELATION POTENTIAL PROBLEM
Monitor service and price; Identify mutual needs; Build competition; check Build alternative sources
change supplier build competition power-balance and info
NUISANCE EXPLOITABLE

LOW INTEREST DILEMMA

NUISANCE HIGH RISK VERY HIGH RISK LONG-TERM PROBLEM HIGH RISK
Opportunity Price increase Offer incentives; Increase attractiveness; Change to other supplier Monitor development;
No efforts or exit Minimal efforts change supplier change supplier Consider exiting

Low
Low Relative value of business with High
Are you and the supplier important to each other?
buying company
Is there an equal power balance in the relationship?
Check carefully and take appropriate actions
32
Meet the supplier and agree on way forward
With senior management participating meet and agree on mutually enhancing your relationship

WE WANT! DO YOU ALSO WANT?

You will need to understand if the supplier wants to work Determination
with you in the different way that an SRM program requires. ? Commitment
Find it out by an open exploring meeting with the suppliers
management. Questions to explore: Sharing
Extensive information exchange plans and sensitive strategies
Transparency
What specific incremental value do we want from each other?
Do we have similar view on growth- and profit levels?
Where are we together 5 or 10 years from now?
Do both parties have the resources required? Agree upon intensive collaboration
Strong Commitment on the part of MANAGEMENT The SRM program is kicked off
Rules of the game established and shared
Regular business reviews and Steering meetings
Analysis of both partners Value Propositions
Resources and investments are we willing to invest?
Measurement of results and open feedback
A climate of trust and working in the common interest
Incentives to improve and to obtain results

33
Establish appropriate resources and interactions
Agree on who shall be involved in the relationship and proactively set all meetings/events in the calendars

REGULAR BUSINESS REVIEWS ANNUAL STEERING MEETING INNOVATION WORKSHOPS OTHER EVENTS
Frequency: Frequency: Frequency: Supplier Day (with several suppliers?)
Monthly / Quarterly 1/year 1-2/year Exchange of personnel
Who: Who: Who: Mutual training sessions
Mutual Key Account Teams KAM teams, Senior Management KAM teams, R&D technicians, Team building event
What: reps Marketing, Manufacturing Etc...
Performance Scorecard Evaluation What : What :
Projects, value creation reviewing Business Strategy update Exchange of trends and news
Commercial discussions Review Scorecard Ideation on new value creation (cost
Mutual feedback (service, trust, etc) Action plan & Next steps saving projects, new products, etc)

Do your extensive
homework in identifying the
right people both internally
and at the supplier. The Key Account Team
cannot by only from Procurement/Sales, but
representatives from all relevant functions in
the companies, depending on the agenda of the
relationship enhancement and value creation
activities.

Now, you are ready for getting the work started or continued.
Its time for action!
34
ACTIVITIES its all about implementation
The third step of the SRM process is about doing the work and achieving set targets

3
Activities
Meetings & projects

35
SRM major activities
Tapping of suppliers capabilities and mutual value creation are levers to execute your sourcing strategy

Reducing the Total Cost of Ownership (TCO) of materials

and goods/services without compromising on quality;
cost reduction or cost avoidance; continuous
improvement; prepare for future cost requirements

COST
COST
Managing risks in the supply chain OPTIMIZATION
OPTIMIZATION Managing and measuring supply
together with the supplier securing performance to achieve the service
both quality- and commercial risks; level standards agreed between the
upstream sourcing (secure input supplier and the company; supply-
materials or services); risk mitigation chain optimization
and contingency plans
RISK
RISK SERVICE
SERVICE
MANAGEMENT
MANAGEMENT MANAGEMENT
MANAGEMENT

Collaborate with suppliers through Focus on team building and trust;

innovation and reformulation of materials DEVELOPMENT
DEVELOPMENT && RELATIONSHIP build an efficient inter-company
and specifications; develop products or team to achieve world-class
services that meet current and future INNOVATION
INNOVATION BUILDING results; Open feedback sessions
consumer and customer needs

Value creation with suppliers fulfilling business needs

36
Activities scheme per relationship type
What activities do you typically carry out with the differently segmented suppliers?

TRANSACTIONAL REGARDED COLLABORATIVE PARTNER

Hard negotiations Competitive biddings Collaborative efforts on cost Significant cost improvement
COST Change volume among suppliers Process improvements reduction projects projects with open books
Minimal projects on cost reduction Some cost optimization projects Value creation and continuous Joint process improvements
OPTIMIZATION improvements Lean six sigma programs
Supply-chain efficiency programs Efforts on current and future needs

Service agreement Standard contracts / POs Long-term contracts Long-term detailed contracts
RISK Development agreements Capacity expansions Expansions through common
business plans
MANAGEMENT Joint ventures / alliance agreements
Shared risks and rewards

Pay for product/service Scorecard performance Detailed performance tracking Frequent and detailed performance
Market price, spot buys measurements (SPM) with mutual feedback tracking with mutual feedback
SERVICE
In-depth analysis and joint In-depth relationship evaluation
MANAGEMENT agreement on improvements with common decision on actions
Mutual strategy development

Product/service development New technologies and IPs Product enhancements with

Standard confidentiality Product enhancements with resources from both companies
DEVELOPMENT & agreements resources from both companies Development agreements for novel
INNOVATION technologies/solutions
IP collaborative joint creation

Limited information sharing on Sharing strategies and plans Sharing strategies and plans at all
RELATIONSHIP strategies and plans Team building events levels/functions
Clear requirements Open communication Regular team building events
BUILDING Open communication
Trust building through ARTT model

37
Activities summary
The agenda and supplier interactions intensify as we move upward in the segmentation pyramid

Typical Activities by Relationship Type

Relationship Cost Management Risk Management Service Management Innovation Relationship Building Time & Efforts
Type Invested

PARTNER
VERY HIGH

COLLABORATIVE
HIGH-MEDIUM

REGARDED
MEDIUM-LOW

TRANSACTIONAL
LOW

With Transactional suppliers you manage cost and risk, and not much more
Relationship building is part of the agenda with Collaborative and Partner supplier
Some development work with Regarded suppliers, with minimal efforts on the relationship

38
Supplier Development Plan
SRM partnerships should be effectively documented by both parties

You will need to establish a Development Plan or Business

Plan with your selected SRM Partner, defining clear
objectives and priorities in line with your Sourcing Strategy
and Business Needs, that could be: CONTENT OF DEVELOPMENT PLAN:

Innovation Projects for top line growth

Supplier Profile or Summary
Sustainability and upstream programs
Cost reduction activities Development Plan prioritized actions
Cash-flow improvement KPI Scorecard (objectives & measurement)
Service level management Project List & Tracker (reviewed regularly)
Quality enhancements Team - members from each company
Quantitative targets across KPIs Meeting Calendar
Contract Information
A draft could be prepared by the buying company before Special gentleman agreements
going to the kick-off meeting with the supplier, or you Production Capabilities
start together from a blank page Growth Plan (next year, in 3-5 years)
Etc
The key is to create it and keep it updated together as one
team with representatives from both companies. By doing
it together, the supplier stays committed to really deliver
and implement what you set out in the plan

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Supplier Passport
An example on the Development Plans first page with and SRM Partner (using PowerPoint)

SUPPLIER NAME & DESCRIPTION COMPANY FACTS & FIGURES

Production Sites: Italy, USA, UAE, China

Distribution Centers: Germany, USA, UAE, China, Malaysia
Capacity Installed: 540.000 tons
Alfa formed in 1991, subsidiary of MWG GROUP Turnover: $ 850 mln Current: COLLABORATIVE
Second world manufacturer of BOPP, CAST, BoPLA / films for food Number of Employees: 2300 Desired: PARTNER
packaging, label applications, adhesive tapes and over wrapping Certifications: ISO 9001, 14001, 18001, AIB, HACCP, BRC/IoP, SEDEX

BUSINESS WITH [COMPANY NAME] PRODUCTION & SERVICE CAPABILITIES

Countries supplied: DE/PL/UK/RU/IT/ES/TR Conversion lines: 5 (brand/type names of production lines)
Other regions supplied: NA, AP Laminators: 3
Supplier since year: 2002 In-house artwork/repro: Yes
Spend in 2014 ($mln): 9.3 Cylinder engraving No (supplied by company X) You may do
Our share of supplier sales: 7% Supply method: VMI (consignment stock) this kind of
Contract valid to: 31 Dec 2016 Other: Supplier
Payment terms: 60 days Profile or Supplier Passport
for more than only your SRM
Partner suppliers. Why not doing
it for all suppliers in your
category, keeping the
KEY CUSTOMERS CONTACT & SUPPLIER LOCATIONS Passports updated annually
and available in a database for
AAA Company, Beta Company, Delta Company, Gamma Company Key account for [Company Name]:
the organization whenever
John Smith
needed?
[email protected]
Tel: 971-123456789

(company logos of suppliers customers)

Updated: Global HQ
MM.YYYY Production site
40
Supplier Development Plan prioritized actions
An example on documentation of projects and activities agreed with the supplier (SRM Partner)

List agreed supplier value deliveries, review regularly and keep updated as living tracking tool over time

EXAMPLES: Activity/Project
Proposa
Value reported how?

Top Line When ready? Owner(s) Status

l $mln Cost Cost Working Value
Growth

Reduction Avoidance Capital Enabler

Commercial run L6S programs at (Sales)

supplier, increase number of shifts driven Cost

Management
Reduce waste in production of 0.25 x June15 LB/MA

by volume, reformulation of Go from 2-sift to 3-shift by volume 1.20 x Dec15 LB/MA

products/materials, etc Decrease size off shipper boxes for 0.45 x Sept15 LB/AS

Risk Management Commodity hedging,

Forex and price fluctuation agreements, Risk
Management
Qualify 2nd PP grade for molded box Y 0.20 x x Sept15 AS/OP

approval of alternative input materials, etc

Service Level Management change
Incoterms, establish VMI setup, improve Service Level
Management
Consignment stock in UK x x July15 LF/MA

forecast info exchange, Payment term Change Incoterms from EXW to DDP Feb15 LF/MA

changes, Lead time shortening, etc

Innovation joint development of new Innovation Add laser-scoring to brand Alfa pack x x Feb16 OP/LB

product/service solutions, change of

design
Supplier Training sessions, Buying company Relationship
Building /
Annual top-to-top team building event x Dec15 LB/MA/ET

training of suppliers personnel Trust Production Basics training for Buyers x May15 LB/ET

Total 0.00

41
Supplier Development Plan targets and performance scorecard
An example on documentation of targets across all KPIs agreed with the supplier (SRM Partner)

EXAMPLES: KPI - COMMON TARGETS & PERFORMANCE MEASUREMENT

Performance area 2014 actuals 2015 2016 2017 2018 Comment
Commercial run L6S programs at supplier, Target: Performance: Explanations: Target:
Mid-year
review:
Target: Target: Target:

increase number of shifts driven by volume,

reformulation of products/materials, growth- Turnover (USD mln)

driven annual price reductions, etc

Risk Management Commodity hedging,
Forex and price fluctuation agreements, Key Volume growth initiatives

approval of alternative input materials, etc

Service Level Management change Direct price reduction

Cost Reductions, CI (%)

Incoterms, establish VMI setup, improve Buying Company % of capacity

forecast info exchange, Payment term Payment terms (days)

changes, Lead time shortening, etc Claims - (%) vs delivered goods

Delivery Perf ormance, % non timely
delivered goods

Innovation joint development of new Total SPM score

Training (combined
Training (prepress, Training (pre-press
product/service solutions, change of design Trainings f or Buying Company
Marketing)
for Marketing and
R&D)
Marketing)

Supplier Training sessions, Buying company Common meetings with dif f erent
departments
as meeting schedule

training of suppliers personnel

List agreed supplier value deliveries, review regularly and keep updated as living tracking tool over time

42
Supplier Development Plan additional pages
Examples on pages in the Supplier Development Plan

EXAMPLES ON CONTENT OF SRM PROGRAM DOCUMENTATION:

How you document and keep track on

your SRM program is basically up to
you as buying manager and your
companys policies/processes. This
practical guide provides examples only
take what you like and need from it!
The mutual living document that the
buying company and the supplier will
use could be created in Word/Excel/
Powerpoint choose what will best fit
to your business and what you are
most comfortable using
Its efficient and powerful to use same
or very similar format for all SRM
programs throughout a company
readers and stakeholders will get used
to a common language and layout

43
Supplier 3-Year Business Plan
An example on documentation of an SRM program (using Word)

This example on 3-page Business Plan, to be created in collaboration with the supplier, you can find as
downloadable pdf-file in a dedicated Post in the Supplier Management module on MySourcingLeader.com
44
Integrating SRM programs with your Sourcing Strategy
Key activities with your SRM Partners fit in your Sourcing Strategy road map (category action plan)

Key activities agreed Communicate your

decisions! The agreed
SRM programs and action
with SRM Partner(s) plans with selected Partner or Collaborative
suppliers must be made clear to all stakeholders
an integral part of your in your company. You must have one voice
toward the supplier and secure that agreed

Sourcing Strategy and actions are supported across the organization

and not jeopardized through contra-productive
or colliding initiatives/agendas.
its tactics/actions

45
Supplier Days
Bringing your (key) suppliers together for relationship building and information exchange

It can be very powerful to do Annual Supplier Days, to which either

All your suppliers or only selected few SRM Partners (or your
Partner- and Collaborative supplier are invited)

Multiple suppliers may be participating on the event, either only

non-competing suppliers (cross-category event) or competing
suppliers (if event is with category only), depending on agenda and
sensitivity of the information that will be shared

The buying company may share future growth plans, new evolving
business needs, sales market and consumer trends, quality
challenges, organizational changes, etc

Suppliers may share trends in their industry, news on innovation,

and provide ideas on different kind of new value and improvements

If you do Supplier Performance Management (see specific articles

for SPM on MySourcingLeader.com) this is the right forum for
conducting award ceremony and hand over Supplier of the Year
diplomas

46
EVALUATION reviewing delivered results
The final step of the SRM process is about measuring performance (done regularly over time)

4
Evaluation
Measurement & Feedback

47
You get only what you measure!
Setting targets and measuring performance over time together with the supplier

Review regularly suppliers performance

(monthly, quarterly) Remember that
Use your Development Plan check progress your result is not
better than the
vs set targets, agree on improvement actions average results delivered by all
Suppliers in your category. Create
or setup new actions meeting evolving needs and run sharp actions with your
You may develop specific scorecard for the high-impact suppliers and manage
them well over time!
supplier or use standard reports from your
companys E2E system (SAP, Oracle, etc)

KPI - COMMON TARGETS & PERFORMANCE MEASUREMENT

Performance area 2014 actuals 2015 2016 2017 2018 Comment
Mid-year
Target: Performance: Explanations: Target: Target: Target: Target:
review:

Turnover (USD mln)

Key Volume growth initiatives

Direct price reduction

Cost Reductions, CI (%)

Buying Company % of capacity

Payment terms (days)

Claims - (%) vs delivered goods

Delivery Perf ormance, % non timely
delivered goods
Total SPM score

Training (combined
Training (prepress, Training (pre-press
Trainings f or Buying Company for Marketing and
Marketing) Marketing)
R&D)

Common meetings with dif f erent as meeting schedule

departments

48
Evaluation of the SRM programs
Did you bet on the right horses and captured the value from the supplier that you desired?

The very last step in the 4-Step SRM Process is evaluation of the
started/ongoing SRM programs
You may do this evaluation of the SRM programs on annual basis as
part of the ways of working in your Strategic Sourcing processes

Questions:
Did we harvest the benefits and value that we set out in the
planning of the SRM program(s)?
Is/Are the relationship enhancement with the supplier(s) going
in right direction?
Did we really bet on the right horse(s)?

If YES continue and develop the SRM program(s)

If NO agree with the SRM Partner(s) on what to change and
improve going forward through rigorous feedback exchange, adjust
your common priorities/goals/actions; or consider stop the SRM
program, re-visit your Supplier Segmentation (Step 1) and build on
enhancing relationships with other Partner or Collaborative
supplier(s) that may bring right value or satisfy your needs better

49
Summary
10 final thoughts and end words

SRM is applied in ALL supplier relationships, but you invest time and resources differently with different suppliers
SRM programs (or SRM Partnerships) are the special and intensive collaboration that you do only with a
selected few of your most critical suppliers. These suppliers are called SRM partners
You must know what supplier relationship types your category and companys business needs really require
SRM programs you do with suppliers only if your business needs such advanced type of supplier relationship
Each supplier relationship is unique and is formed and managed by people in both organizations
While you need a documentation tool for planning and reviewing, keep it simple and easy to manage over time
You get what you measure! Review supplier performance and deliverables regularly
Do not forget to frequently exchange feedback
Evaluate your SRM programs have you bet on the right horses?
An SRM Partnership makes your common supply-chain more competitive, beating competing supply-chains

SRM is the collaboration between the

buying company and its suppliers to create
and bring value for both organizations.

50
Group Exercise #1
Lets take four business cases and determine the most matching relationship type for each situation

What activity what relationship type?

FOUR TYPICAL CASES:
A global beverage company is
discussing the 3rd co-location project
1 (wall-to-wall) with their only global 4 = REGARDED
supplier of blow-moulded bottles 3 = COLLABORATIVE/PARTNER
2 = TRANSACTIONAL
Prague University in CZ places an order 1 = PARTNER
2 of copy machine papers from local Right answers:

?
supplier of office material supplies

A leading car manufacturer sends their

internal L6S team (CI) to a regional
3 supplier of car seats, to jointly identify
new cost/waste opportunities together
with the suppliers experts

On a regular quarterly business review

meeting, a large packaging printer
4 meets with a major supplier of inks,
providing their regular feedback on
service performance and dictates their
requirements on corrective actions

Time required: 10-15 mins

51
Group Exercise #2
Category- and Supplier Segmentation

1) Determine your Category Positioning (using the Category Positioning Matrix and supporting checklist)

2) Use the MOISTER supplier assessment tool and select one supplier subject for SRM program *

Selected Supplier:

[SUPPLIER NAME]

Time required: 30 mins

*) This supplier will be subject for further work in the last and major Group Exercise (#3)
52
Group Exercise #3
Create a proposal on Business Plan with your selected supplier (for SRM program)

1) Set Internal Objectives 2) Create the Supplier Profile 3) Draft the List of Prioritized Actions

Prepare the objectives, with why and Fill the supplier passport to the extent Make a draft list of actions (or tactics) that
what. State the value and benefits the possible (use easy-available data, the your buying company and supplier will do
SRM program should bring to the buying rest you will gather later) together (or driven by supplier only), that
company will deliver desired value/benefits

Time: 30 mins Time: 30 mins Time: 60 mins

Discussion in Groups during the exercise,

presentation to larger group afterwards
53