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Chowking: Chowking at The SM City Baliwag

Chowking began franchising operations in 1989 and was acquired by Jollibee Foods Corporation in 2000. By 2008, Chowking had over 400 stores in the Philippines, Indonesia, United States, and Middle East. Chowking continued expanding internationally, opening stores in the United Arab Emirates, Indonesia, and the United States throughout the 2000s and early 2010s.

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164 views

Chowking: Chowking at The SM City Baliwag

Chowking began franchising operations in 1989 and was acquired by Jollibee Foods Corporation in 2000. By 2008, Chowking had over 400 stores in the Philippines, Indonesia, United States, and Middle East. Chowking continued expanding internationally, opening stores in the United Arab Emirates, Indonesia, and the United States throughout the 2000s and early 2010s.

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© © All Rights Reserved
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Chowking

In 1989, Chowking started expanding its market share amid the volatility of the domestic market. It opened
its franchising operations[1] and made its entry into the provincial markets the same year. On January 1,
2000, Chowking became a wholly owned subsidiary of Jollibee Foods Corporation. The new owner
commenced store renovations to create a new corporate look for Chowking that would result in a
comprehensive change for each store.

Chowking at the SM City Baliwag

Typical exterior of a Chowking restaurant

Chowking restaurant in Fort Bonifacio, Taguig


Expansion
1995
Chowking opened its first store in the United States through a franchise agreement with a US-based
Filipino-American Company.

2005
Chowking entered Jakarta, the capital of Indonesia and maintained two key stores to study the feasibility of
the market. At this time, the company began to explore other potential locations and key cities as part of its
long term expansion plans.
In the Philippines, the company received the coveted The Marketing Company of the Year award from
the Philippines Marketing Association and also attained its second Hall of Fame for Most Outstanding
Filipino Franchise award from the Philippines Franchise Association.

2006
In 2006, the Chowking Food Corporation opened a United Arab Emirates (UAE) store location, increasing
its international presence to seventeen outlets.

2008
To ensure its continued growth, Chowking explored markets outside the Philippines. In 2008, Chowking had
over 400 stores within the Philippines, Indonesia, United States and the Middle East. Chowking has steadily
been expanding its network in and around the Philippines. It is able to ensure the freshness of its food and
the reliability of its supply through its main commissaries in Highland, Muntinlupa and Sucat, Paraaque, as
well as satellite commissaries in Pangasinan, Pampanga, Bulacan, Negros, Iloilo, Cebu, Cagayan de
Oro and Davao. In Dubai, United Arab Emirates, Chowking's commissary serves ten stores and is expanding
to other areas.
In 2008, Chowking announced the completion of a Php270-million (USD 5.65-million) modernization
program, which will help set the stage for the companys future growth. Called Project
DMSSM[3] (pronounced dimsum) for Designed, Modernized and Streamlined Supply Chain and
Manufacturing, the two-year modernization program that started in 2006 involves the expansion and
renovation of Chowkings Noodle Building, increased automation, and the improved integration of food
manufacturing processes in its two commissaries in Muntinlupa City.[

2011
Jollibee acquired control over the franchised operations of Chowking USA, following the expiration of the
pioneering franchise agreement.
As of April 2011, Chowking operates in key international cities in the USA, Indonesia (2),[4] United Arab
Emirates (17), Qatar (2) and Oman (1).
In Indonesia, as part of Chowking's ethos of adaptation with local tastes and cultures, the company is one of
the first restaurants to be Halal-certified,[5] courtesy of the Indonesian Ulema Council (MUI). The number of
customers grew as a result of the certification and a strong Indonesian-Muslim customer profile was
captured in their stores.

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