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Executive Summary: - Strong Brand Value and Loyal Customer Base Are Big Strengths For Godrej

Godrej is a leading manufacturer of appliances like refrigerators and washing machines in India with 50% of the domestic market share and 53% globally. The project analyzes Godrej's sales promotion strategies which provides personalized marketing across channels to give customers a 360-degree view of promotions. Godrej has strong brand value and a loyal customer base in India having been a leader in washing machines for decades, and is hoping to expand into new international markets with its export capacity and new product launches.

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sanju kumar
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19 views

Executive Summary: - Strong Brand Value and Loyal Customer Base Are Big Strengths For Godrej

Godrej is a leading manufacturer of appliances like refrigerators and washing machines in India with 50% of the domestic market share and 53% globally. The project analyzes Godrej's sales promotion strategies which provides personalized marketing across channels to give customers a 360-degree view of promotions. Godrej has strong brand value and a loyal customer base in India having been a leader in washing machines for decades, and is hoping to expand into new international markets with its export capacity and new product launches.

Uploaded by

sanju kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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EXECUTIVE SUMMARY

This project has been completed in godrej. The project is on SALES


PROMOTION IN GODREJ . It includes various topics:

GODREJ India Limited, manufacturer in India. ... fridge , washing machine.


The company is headquartered at mumbai .

: It is the analysis of domestic 50 % and global market share 53% and


position of godrej top of the local market .

Delivers personalized and efficient marketing, sales, and service through


multi-channel collaboration.
Enables a 360-degree view of the sales promotion while you are interacting
with them.

Godrej i India Limited is a leading manufacturer of washing machine in India.


Lovingly referred to as the peoples washing machine, over the past three
decades godrej has changed the way people in India.

. Strong Brand Value and Loyal Customer Base are big strengths for godrej
foreignt intervention due to having share in godrej. Export capacity of the
company is giving new hopes in American and UK markets. Launch of new model
is also increasing the market.

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