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SWOT Analysis

Hyundai has several strengths as an automaker including its large global workforce, worldwide dealership network, annual sales of over 1.5 million vehicles, strong branding through advertising and celebrity endorsements, and broad product portfolio spanning segments. However, it faces intense competition that limits market share growth and has experienced some controversies that hurt its brand image. Opportunities for Hyundai include developing more affordable hybrid and fuel efficient vehicles, tapping emerging global markets, and leveraging government policies, but threats include substitute public transportation, competition from other brands, and increasing fuel costs.

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Sharma Vishnu
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432 views

SWOT Analysis

Hyundai has several strengths as an automaker including its large global workforce, worldwide dealership network, annual sales of over 1.5 million vehicles, strong branding through advertising and celebrity endorsements, and broad product portfolio spanning segments. However, it faces intense competition that limits market share growth and has experienced some controversies that hurt its brand image. Opportunities for Hyundai include developing more affordable hybrid and fuel efficient vehicles, tapping emerging global markets, and leveraging government policies, but threats include substitute public transportation, competition from other brands, and increasing fuel costs.

Uploaded by

Sharma Vishnu
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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SWOT Analysis

Hyundai SWOT Analysis

Strengths 1. The company employs about 100,000 persons around the world.
2. Hyundai vehicles are sold in 190+ countries through some 6,000
dealerships and showrooms worldwide
3.Hyundai sells over 1.5 million vehicles per year
4. It has excellent branding and advertising by having celebrity brand
ambassadors
5. Hyundai motor company has over 75,000 employees globally
6. The company has an excellent product portfolio from hatchbacks,
sedans and SUV's
7. Hyundai has a strong presence in motorsport and has been actively
involved in sponsorships
8. Electric and hybrid cars offered by the company have enhanced its brand
image

Weaknesses 1.Hyundai faces tremendous competition means limited market share


growth
2. Controversies regarding fuel engines, wrong advertising have hurt the
brand

Opportunities 1. Developing cost-friendly Hyundai hybrid cars and fuel efficient cars for
the future.
2. Fast growing automobile market.
3. Tapping emerging markets across the world can help Hyundai build a
global brand.
1. Government policies for the automobile sector across the world
Threats
2.Hyundai's business can be affected by substitute modes of public
transport like buses, metro trains etc.

3. Intense competition from global automobile brands can reduce market


share of Hyundai.

4. Ever increasing fuel pricing

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