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Communications Plan: Below Is An Example Template of A Basic Communications Plan Used For A Bioblitz in 2014

This communications plan template outlines the key elements to consider when developing a plan: 1. Identify the target audiences you want to communicate with such as collaborators, funders, and those you want to influence. 2. Define the objectives and reasons for communicating such as what you want to achieve and inform audiences about. 3. Understand the relationships with audiences including their perceptions, concerns, communication needs, and expectations. 4. Determine the key messages for each audience and what information they need or could misunderstand.

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40 views4 pages

Communications Plan: Below Is An Example Template of A Basic Communications Plan Used For A Bioblitz in 2014

This communications plan template outlines the key elements to consider when developing a plan: 1. Identify the target audiences you want to communicate with such as collaborators, funders, and those you want to influence. 2. Define the objectives and reasons for communicating such as what you want to achieve and inform audiences about. 3. Understand the relationships with audiences including their perceptions, concerns, communication needs, and expectations. 4. Determine the key messages for each audience and what information they need or could misunderstand.

Uploaded by

Anonymous RrT4w73RXP
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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COMMUNICATIONS PLAN

Below is an example template of a basic communications plan used for a BioBlitz in 2014.

1. Who do you want


to communicate
with? Who uses your
work/ collaborates
with you/ funds you?
Who do you want to
influence?

2 Objectives

What do you want to


achieve? Why do you
want to
communicate?

3 Relationships
What are their
perceptions of you?
Their concerns?
Their communication
needs? Their
expectations?
4 Messages

What are your three


key messages for
this group? What do
they want to know?
What could they get
wrong?

5 Activities Mass communication Publications Consultation activities


Website Scientific journal article Focus groups
Choose
communication Media Technical report Workshops
activities. How do Newsletter Other.
Other Fact sheet
they like to receive
.
information? Briefing note Networking activities
Other Establish a network
Face-to-face
Link to established network
Personal briefing
Support champions to communicate
Seminar/ workshop
Other
Social events
Field days
Displays/ exhibitions
Email

Other
.
6 Evaluation Team meeting to discuss progress
Monitor web statistics
How will you evaluate
as you go? Questionnaires/ surveys
Interviews
How will you evaluate Test the effectiveness of written documents
at the end? Monitor media coverage
Short online survey
Other..
Other..

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