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Google Sandbox

The Google Sandbox is a temporary filter that Google uses for newly launched websites before fully indexing them. It acts as a holding period where sites are evaluated before being included in search results. Sites in the Sandbox may see reduced traffic and rankings. To escape the Sandbox, website owners should clean up links and content issues, publish new and valuable content regularly, and build trust over time. The Sandbox helps Google ensure search results provide relevant content for users.

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Syafiqah Yusra
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93 views

Google Sandbox

The Google Sandbox is a temporary filter that Google uses for newly launched websites before fully indexing them. It acts as a holding period where sites are evaluated before being included in search results. Sites in the Sandbox may see reduced traffic and rankings. To escape the Sandbox, website owners should clean up links and content issues, publish new and valuable content regularly, and build trust over time. The Sandbox helps Google ensure search results provide relevant content for users.

Uploaded by

Syafiqah Yusra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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27 NOVEMBER 2017

GOOGLE SANDBOX

DAILY NEWS

WHAT IS GOOGLE
CONTENTS
SANDBOX
bySiti Nuratikah binti Mohd Jalil
01 What is Google Sandbox

What is The Google Sandbox? Its actually a less


known but important phenomenon with newly
02 How Can You Tell If You launched websites. Google Sandbox acts as a
Are In Google's Sandbox temporary filter for new websites before they can
go live on Google search results page.
Around the end of 2004, many website
developers started noticing that sites that
03 Google Sandbox's Effect
previously took 4-8 weeks to get indexed and
ranked by Google were suddenly taking much
longer. People surmised that Google put some
04 How to Escape From new sites into a "sandbox" until time and other
Google Sandbox factors indicated that they had been around long
enough to be indexed.
27 NOVEMBER 2017

GOOGLE SANDBOX
DAILY NEWS

HOW CAN YOU TELL IF


YOU ARE IN GOOGLES
SANDBOX?
By Siti Nuratikah
Now that you know what the Sandbox
is it is important to learn how to tell if
a site is in the Sandbox. Before
determining if a website has been put in
the Sandbox you need to find out if the
entire site was dropped from Google or
if it has just been ranked down for
certain keyword phrases.

Start by doing a search in Google for


your site. To do this type:
site:www.yourdomain.com in the
Google Search bar (replace
yourdomain.com with your site URL).
If Google does not return any results
than most likely your entire website
has been dropped by Google. If Google
shows your website in the results and
your website recently dropped down in
keyword rankings, than you are still
indexed by Google and it is likely that
you were placed in the Sandbox.

New websites start out on the bottom


with a zero page rank but with time the
site can start ranking up. Does your
website have a pagerank but it is still
not showing up in Google Search
Engine Results Pages (SERPS)? If that
is the case, your website is more than
likely in the Sandbox. Often times a
new website can have a pagerank after
a short period of time, rank high in
Google Search Results and then all of a
sudden disappear from Google Search
Results. When this happens it is likely
that the site was put into Googles
Sandbox. Many people are left asking
themselves why? There is no one
answer as to why websites get put into
the Sandbox, but below is a list of
things thought to affect websites
placement with Google.
27 NOVEMBER 2017

GOOGLE SANDBOX

WHAT'S IN GOOGLE SANDBOX EFFECT


THIS ISSUE
By Siti Nuratikah binti Mohd Jalil

When the Google


The Google sandbox is an area where many websites
Sandbox traps your reside throughout their period of gestation until these
website you are likely sites prove that they can be taken seriously in search
results. Its a way for Google to ensure that each site
to get fewer clicks
positioned in its search results provide sufficient
since your site is not relevance for visitors.
going to appear as
From what we know, this quarantine affects all sites
frequently as it could recently launched online, halting their indexation and
have appeared outside slowing the positioning of keywords specified on pages of
the site.
the Sandbox.

However, we also know that in most cases the sites


affected by the quarantine show a suroptimization of
their content, often involving a choice of highly
competitive keywords. This specification implies the
need for Google to pre-test the domain quality before
putting them in competition in the search results.
27 NOVEMBER 2017

GOOGLE SANDBOX
DAILY NEWS

HOW TO ESCAPE FROM GOOGLE


SANDBOX
Step 1: Check for any SEO Step 2: Clean up any old black hat remnants.
penalties. Theres a lot that a black hat company may
have done to your site. Check through the
If you havent paid much attention code of your pages and look for anything
to SEO, or if youve contracted a thats cloaked and hidden from the view of
the average user. Cloaked or hidden content
black hat company before, you may is generally a sign of something negative
have existing penalties on your site. going on. Additionally, clean up any spam,
If you bought a new domain, that bad internal links, broken links, keyword
stuffing and other such issues. Essentially,
domain may also have existing youre performing a complete site audit and
penalties from the previous removing anything that violates one of
owners. If you catch these early, Googles guidelines. You may also consider
you can have them purged; if not, removing anything that comes too close or
that may be deemed too close to the line in a
you may have to hit Google with future update. This helps future-proof your
PAGE 1
reconsideration requests. site and helps build greater trust faster.
27 NOVEMBER 2017

STEP 3:
STEP 6: PUBLISH NEW,
VALUABLE CONTENT. Once youve cleaned up any outstanding issues, all you can do is work
BYSITI NURATIKAH to build trust, an audience and a base of valuable content. Over time,
your trust will grow and you will escape the sandbox. The boulder takes
This is the most time-consuming part a lot of effort to move, but once its rolling, it will build up speed.
of the entire process. You need to take
up the mantle of a white hat SEO
webmaster, which means content.
Quality content published frequently
on a regular schedule, relevant to
your audience, is the only way to
succeed in this business.

STEP 4: DISAVOW
HARMFUL LINKS.
BY SITI NURATIKAH

Poor link building is a common reason


for sandboxing. Even if you just
bought a new domain, run a link audit
in case a previous owner build bad
links. Any link you dont want to claim
as your own, disavow using Googles
tools. If you want to take more time,
you can also contact the host of the
links youre disavowing and get the
webmaster to remove them.
STEP 5: PURGE
DUPLICATED CONTENT

There are a few legitimate instances of duplicate

content, but they are few and far between. If you

have one, you can simply use canonicalization to fix

them. If you have issues with duplicate content from

off-site content scrapers, or if your content was

scraped or spun from another site, deal with the

problem. If your site was a scraper, remove the

content, no questions asked. If your quality content

has been scraped, report the scraper pages to

Google. If you have low trust, they can be harmful.

STEP 6: BUILD UP OR
REPLACE THIN CONTENT.

Thin content is generally an issue when it comes to

trust; Google vastly prefers detailed, quality

content. Identify any cases of thin or low quality

content on your site. For each page, you have a

decision to make.

Remove the page. This option is best used when

the page has no incoming links, as Google doesnt

like broken links.

Build up the content. This is generally the best

option, as you can take an existing page and add

value until its a useful page to have.

Merge with another page. This is typically useful

when you have several small subcategory pages

that can be merged, or if you have an FAQ with

different pages for every question.


REFERENCES

https://www.adngin.com/blog/blogging-best-
practices/google-sandbox-destroying-seo/
https://www.quora.com/What-is-Google-sandbox-in-
SEO
http://www.seoblog.com/2014/07/ultimate-guide-
recovering-googles-sandbox/
https://mylittlebigweb.com/en/google-sand-box-
effect-the-mystery-remains/
https://en.wikipedia.org/wiki/Sandbox_effect
https://nopassiveincome.com/google-sandbox/

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