Pricing Calculations

No Units: $450 per unit

5 $450
10
15
20
25
Pricing Calculations
No Units: $450 per unit
5 $2,250
10
15
20
25
Pricing Calculations
No Units: $450 per unit
5 $2,250
10 $22,500
15 $337,500
20 $6,750,000
25 $168,750,000
Pricing Calculations
No Units: $450 per unit
5 $2,250
10 $4,500
15 $6,750
20 $9,000
25 $11,250
Pricing Calculations
No Units: $450 per unit
5 $2,250
10 $4,500
15 $6,750
20 $9,000
25 $11,250
Project Costings Analysis
Annual days Project days
Days Worked 260 60

Costs Annual Salary Daily Rate Project Costs

Project Manager $240,000 $923.08
Business Analyst $120,000
Call Centre $56,000
Product Development $220,000
Total Cost
Project Costings Analysis
Annual days Project days
Days Worked 260 60

Costs Annual Salary Daily Rate Project Costs

Project Manager $240,000 $923.08 $55,385
Business Analyst $120,000 $461.54 $27,692
Call Centre $56,000 $215.38 $12,923
Product Development $220,000 $846.15 $50,769
Total Cost $146,769
Portfolio 7.50% 8.00% 8.50%
$250,000 $18,750 $20,000 $21,250
$500,000 $37,500 $40,000 $42,500
$1,000,000 $75,000 $80,000 $85,000
Pricing Calculations
No Units: $450 per unit
5
10
15
20
25
 Name Position Cost Start Date End Date 2019 2020 2021 2022 2023 2024
1 Jo Brown Tester $136,800 2019 2028 $136,800 $140,904 $145,131 $149,485 $153,970 $158,589
2 Henrietta Stevenson Project Manager $240,000 2019 2019 $240,000 $0 $0 $0 $0 $0
3 Susan Tyler Business Analyst $120,000 2019 2028 $120,000 $123,600 $127,308 $131,127 $135,061 $139,113
4 Mark Smith Tester $136,800 2019 2021 $136,800 $140,904 $145,131 $0 $0 $0
5 Claire Doble Business Analyst $120,000 2021 2028 $0 $0 $127,308 $131,127 $135,061 $139,113
6 Benjamin Miller IT Consultant $300,000 2019 2021 $300,000 $309,000 $318,270 $0 $0 $0
7 Lynette Morton Tester $136,800 2019 2019 $136,800 $0 $0 $0 $0 $0
8 Adrian Tellsman Executive Assistant $98,000 2019 2028 $98,000 $100,940 $103,968 $107,087 $110,300 $113,609
9 Dylan Fortiswell Team Assistant $82,000 2019 2028 $82,000 $84,460 $86,994 $89,604 $92,292 $95,060
10 Stephanie Kelly Marketing $140,000 2019 2021 $140,000 $144,200 $148,526 $0 $0 $0
11 Belinda Zimmerman Marketing $140,000 2019 2021 $140,000 $144,200 $148,526 $0 $0 $0
12 Michael Feng Tester $136,800 2019 2028 $136,800 $140,904 $145,131 $149,485 $153,970 $158,589
13 Frederick Scott Marketing $140,000 2019 2028 $140,000 $144,200 $148,526 $152,982 $157,571 $162,298
14 Anne Marshman Business Analyst $120,000 2019 2023 $120,000 $123,600 $127,308 $131,127 $135,061 $0
15 Marina Winter Distribution $130,000 2019 2028 $130,000 $133,900 $137,917 $142,055 $146,316 $150,706
16 Joy Merryweather Team Leader $120,000 2020 2028 $0 $123,600 $127,308 $131,127 $135,061 $139,113
Click on the drop-down box next to the Name
17Box
Tony
in the top left-hand corner Team
Rascouli Leader
of this sheet to $120,000 2019 2028 $120,000 $123,600 $127,308 $131,127 $135,061 $139,113
display
18figure
Damian all the named
Perry ranges as shown
Call in
Centre $56,000 2021 2028 $0 $0 $59,410 $61,193 $63,028 $64,919
6-10 of Financial Modeling in Excel for
19Dummies.
Nathan Harding Call Centre $56,000 2022 2028 $0 $0 $0 $61,193 $63,028 $64,919
20 Mohammad Shad Call Centre $56,000 2019 2028 $56,000 $57,680 $59,410 $61,193 $63,028 $64,919
$2,585,200 $2,233,200 $2,035,692 $2,283,481 $1,629,912 $1,678,809 $1,590,060

Staff Cost Summary

Position No Staff
Business Analyst 3 $240,000 $247,200 $381,924 $393,382 $405,183 $278,226
Call Centre 3 $56,000 $57,680 $118,821 $183,578 $189,085 $194,758
Distribution 1 $130,000 $133,900 $137,917 $142,055 $146,316 $150,706
Executive Assistant 1 $98,000 $100,940 $103,968 $107,087 $110,300 $113,609
IT Consultant 1 $300,000 $309,000 $318,270 $0 $0 $0
Marketing 3 $420,000 $432,600 $445,578 $152,982 $157,571 $162,298
Product Development - $0 $0 $0 $0 $0 $0
Project Manager 1 $240,000 $0 $0 $0 $0 $0
Team Assistant 1 $82,000 $84,460 $86,994 $89,604 $92,292 $95,060
Team Leader 2 $120,000 $247,200 $254,616 $262,254 $270,122 $278,226
Tester 4 $547,200 $422,712 $435,393 $298,970 $307,939 $317,177
20 $2,233,200 $2,035,692 $2,283,481 $1,629,912 $1,678,809 $1,590,060
ok ok ok ok ok ok
 2025 2026 2027 2028
$163,346 $168,247 $173,294 $178,493
$0 $0 $0 $0
$143,286 $147,585 $152,012 $156,573
$0 $0 $0 $0
$143,286 $147,585 $152,012 $156,573
$0 $0 $0 $0
$0 $0 $0 $0
$117,017 $120,528 $124,143 $127,868
$97,912 $100,850 $103,875 $106,991
$0 $0 $0 $0
$0 $0 $0 $0
$163,346 $168,247 $173,294 $178,493
$167,167 $172,182 $177,348 $182,668
$0 $0 $0 $0
$155,227 $159,884 $164,680 $169,621
$143,286 $147,585 $152,012 $156,573
$143,286 $147,585 $152,012 $156,573
$66,867 $68,873 $70,939 $73,067
$66,867 $68,873 $70,939 $73,067
$66,867 $68,873 $70,939 $73,067
$1,637,762 $1,686,895 $1,737,502 $1,789,627

$286,573 $295,170 $304,025 $313,146

$200,601 $206,619 $212,817 $219,202
$155,227 $159,884 $164,680 $169,621
$117,017 $120,528 $124,143 $127,868
$0 $0 $0 $0
$167,167 $172,182 $177,348 $182,668
$0 $0 $0 $0
 $0 $0 $0 $0
$97,912 $100,850 $103,875 $106,991
$286,573 $295,170 $304,025 $313,146
$326,693 $336,493 $346,588 $356,986
$1,637,762 $1,686,895 $1,737,502 $1,789,627
ok ok ok ok
Model Assumptions and Source Data

HoneyCorp Customers in 2017 2,200,000

It is assumed that our customers are representative of the general population and will increase in line with population projections.
Annual Premium per pet $400
Best Case
Premium Profit 10% Base Case
Worst Case
Overheads $4.5
No indexation, based on other similar product. (Cost of having a customer on board)
Take-up rate 2.5%
This assumption was based on other similar products
Churn rate 10.0%
Based on current year average number of customers

Inflation 3%

Pet Ownership 54% source: rspca.gov

It is assumed that pet ownership habits are the same as the general population
Cost of Capital 12%

2017 2018 2019 2020

Population Projection 24,781,121 25,201,317 25,619,895 26,037,356
Population Increase 1.7% 1.7% 1.6%
Source: ABS population projections Series B, Australian Bureau of Statistics, 2011 Census.
Media & Marketing $500,000 $250,000 $125,000 $62,500
Product Development $500,000
Source: media & marketing department

Staff Chargeout Rates 2017 Annual Cost

Project Manager $240,000
Business Analyst $120,000
Marketing $140,000
External BA $180,000
External IT PM $227,808
IT - CP Tech $203,400
Tester $136,800
IB Technology $175,000
IT Consultant $300,000
Distribution $130,000
Team Leader $120,000
Executive Assistant $98,000
Team Assistant $82,000
Call Centre $56,000
Product Development $240,000
Source: emailed from HR
nb: fully costed chargeout rate, i.e. includes all oncosts such as transportation, housing, education, mobiles, insurance, indemnity etc.
 e in line with population projections.
Take up Rate Churn
3.00% 5%
2.50% 10%
2.00% 15%

2021 2022 2023 2024 2025 2026

26,452,147 26,866,209 27,279,046 27,690,209 28,110,876 28,526,424
1.6% 1.6% 1.5% 1.5% 1.5% 1.5%

$62,500 $62,500 $62,500 $62,500 $62,500 $62,500

ation, mobiles, insurance, indemnity etc.

Pricing Calculations
No Units: $450 per unit
5 $2,250
10 $4,500 Select cell B3 and press F2 to display
15 $6,750 the source ranges as shown in figure
6-11 of Financial Modeling in Excel
20 $9,000 for Dummies.
25 $11,250
 6%

In the Connections group on the Data

tab, click Edit Links to break this link as
shown in figure 6-14 of Financial
Modeling in Excel for Dummies.
Position
Tester
Project Manager
Business Analyst Press the ALT key to display the
Tester shortcuts as shown in figure 6-15 of
Financial Modeling in Excel for
Business Analyst
Dummies.
IT Consultant
Tester
Executive Assistant
Team Assistant
Marketing
Marketing
Tester
Marketing
Business Analyst
Distribution
Team Leader
Team Leader
Call Centre
Call Centre
Call Centre
Project Costings Analysis
Annual days Project days
Days Worked 260 TBA

Costs Annual Salary Daily Rate Project Costs

Project Manager $240,000 $923.08 #VALUE!
Business Analyst $120,000 $461.54 #VALUE!
Call Centre $56,000 $215.38 #VALUE!
Product Development $220,000 $846.15 #VALUE!
Total Cost #VALUE!
Project Costings Analysis
Annual days Project days
Days Worked 260 60
Go to the Data tab on the Ribbon
Costs Annual Salary Daily Rate Project Costs and press the Data Validation icon in
Project Manager $240,000 $923.08 $55,385 the Data Tools section to display the
Business Analyst $120,000 $461.54 $27,692 dialog box shown in figure 6-17 of
Financial Modeling in Excel for
Call Centre $56,000 $215.38 $12,923 Dummies.
Product Development $220,000 $846.15 $50,769
Total Cost $146,769
 Data tab on the Ribbon
the Data Validation icon in
Tools section to display the
x shown in figure 6-17 of
Modeling in Excel for
Project Costings Analysis
Annual days Project days
Days Worked 260 60

Costs Ann Salary Daily Rate Project Costs

Project Manager $240,000 $923.08 $55,385
Business Analyst $120,000 $461.54 $27,692 Go to the Data tab on the Ribbon
Call Centre $56,000 $215.38 $12,923 and press the Data Validation icon in
Product Development $220,000 $846.15 $50,769 the Data Tools section to display the
dialog box shown in figure 6-18 of
Total Cost $146,769 Financial Modeling in Excel for
Dummies.
Do these costings include Tax? No
Data tab on the Ribbon
he Data Validation icon in
ools section to display the
shown in figure 6-18 of
Modeling in Excel for
Last NameRegion Abbreviation Sales Region Abbreviation
Wilson North East N/E $12,501 North East N/E
Driscoll South West S/W $2,349 South West S/W
Fu North West N/W $54,687 North West N/W
Gregory South East S/E $32,467 South East S/E
Harrison North East N/E $32,159
Lowe South West S/W $3,220
Renn North West N/W $3,283
Wrill South West S/W $54,681 Go to the Data tab on the Ribbon and
Jackson North West N/W $326 press the Data Validation icon in the
Data Tools section to display the
Lewis South East S/E $322 dialog box shown in figure 6-19 of
Smith North East N/E $463 Financial Modeling in Excel for
Gregson South West S/W $12,010 Dummies.
Smythe North East N/E $5,606
Jones South West S/W $810
Johnson North West N/W $6,868
Kendall South East S/E $36,595
Lewis North East N/E $48,581
Martin South West S/W $52,297
Vincenzo North West N/W $8,431
Pollard South East S/E $14,964
Olinda North West N/W $2,185
bbreviation

on the Ribbon and

ation icon in the
o display the
figure 6-19 of
in Excel for
Project Costings Analysis
Annual days Project days
Days Worked 260 53

Costs Ann Salary Daily Rate Project Costs

Project Manager $240,000 $923.08 $48,923 Go to the Data tab on the Ribbon
and press the Goal Seek icon under
Business Analyst $120,000 $461.54 $24,462 the What-If Analysis button in the
Call Centre $56,000 $215.38 $11,415 Data Tools section to display the
Product Development $220,000 $846.15 $44,846 dialog box shown in figure 6-20 of
Financial Modeling in Excel for
Total Cost $129,646 Dummies.
 to the Data tab on the Ribbon
d press the Goal Seek icon under
e What-If Analysis button in the
ta Tools section to display the
alog box shown in figure 6-20 of
nancial Modeling in Excel for
mmies.