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Pop Codes and Conventions Taylor S

Taylor Swift's music video for "Look What You Made Me Do" references her past music videos and career through scenes of her in different costumes and settings. The video uses sexual and provocative imagery of Swift with a whip and collar around her neck. It also features men dancing in high heels as a challenge to social conventions. Through the lyrics and video imagery, Swift addresses how her reputation has been portrayed over the years in the media.

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251 views

Pop Codes and Conventions Taylor S

Taylor Swift's music video for "Look What You Made Me Do" references her past music videos and career through scenes of her in different costumes and settings. The video uses sexual and provocative imagery of Swift with a whip and collar around her neck. It also features men dancing in high heels as a challenge to social conventions. Through the lyrics and video imagery, Swift addresses how her reputation has been portrayed over the years in the media.

Uploaded by

Zara
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Taylor Swift ‘Look What You Made Me Do’

Camera Editing
Sexual/seductive at 2:00-2:03 wearing a Green tint at 3:20, the colour green symbolises life, growth and new beginnings.
black outfit and holding a whipping stick Ironic as song is about her reputation throughout the years.
which gives off sexual connotations. The
Lyrics match video, talking about gun makes the shape with her hands at the
collar around her neck perhaps
beginning:
degrades her to an animal, therefore
she is objectified by the camera. (Male “How you laugh when you lie
Gaze) You said the gun was mine”

There are many close-up shots at 0:42,


1:26 and 2:41. Long shots of men
dancing with heels at 3:25

Pop Codes and Conventions

Culture: Mise En Scene

Pop culture originated from United Costume:


States of America, its very popular genre Bright costume at 3:43-3:53.
among teenagers. It mostly talks about
romance or makes up a narrative. In this Props:
video, Taylor is talking about the issues The heels on the men dancing at 3:19 challenges social conventions and
of how she builds her reputation. At the shows the current trend of men expressing their sexuality by wearing heels.
end there are different versions of
Taylor Swift from different music videos Setting:
and in her career. Bright, colourful and creative settings between 3:20-3:24

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