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Achieving Strategic Goals: 1.1 What Is A Project?

The document discusses the evolving nature and uses of projects. It notes that projects are increasingly being used to achieve both strategic organizational goals as well as routine tasks, and that efforts are underway to improve project effectiveness. New project types are also emerging, such as virtual projects involving global teams and "quasi-projects" with undefined objectives or budgets.

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rui ann
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67 views

Achieving Strategic Goals: 1.1 What Is A Project?

The document discusses the evolving nature and uses of projects. It notes that projects are increasingly being used to achieve both strategic organizational goals as well as routine tasks, and that efforts are underway to improve project effectiveness. New project types are also emerging, such as virtual projects involving global teams and "quasi-projects" with undefined objectives or budgets.

Uploaded by

rui ann
Copyright
© © All Rights Reserved
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Download as PDF, TXT or read online on Scribd
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1.1 W HAT I S A PR O J E CT?

• 3

on prices, response times, and product/service innovation. Computer and telecommu-


nication technology, along with rapidly expanding higher education across the world
allows the use of project management for types of projects and in regions where these
sophisticated tools had never been considered before. The most important of these
recent developments are covered in this book.
Achieving Strategic Goals There has been a growing use of projects to achieve
an organization’s strategic goals, and existing major projects are screened to make sure
that their objectives support the organization’s strategy and mission. Projects that do not
have clear ties to the strategy and mission are terminated and their resources should
be redirected to those that do. A discussion of this is given in Section 1.7, where the
Project Portfolio Process is described.
Achieving Routine Goals On the other hand, there has also been a growing use
of project management to accomplish routine departmental tasks, normally handled as
the usual work of functional departments; e.g., routine machine maintenance. Middle
management has become aware that projects are organized to accomplish their perfor-
mance objectives within their budgets and deadlines. As a result, artificial deadlines
and budgets are created to accomplish specific, though routine, departmental tasks—a
process called “projectizing.”
Improving Project Effectiveness A variety of efforts are being pursued to
improve the process and results of project management, whether strategic or rou-
tine. One well-known effort is the creation of a formal Project Management Office
(PMO, see Section 2.5) in many organizations that takes responsibility for many
of the administrative and specialized tasks of project management. Another effort
is the evaluation of an organization’s project management “maturity,” or skill and
experience in managing projects (discussed in Section 7.5). This is often one of the
responsibilities of the PMO. Another responsibility of the PMO is to educate project
managers about the ancillary goals of the organization (Section 8.1), which automati-
cally become a part of the goals of every project whether the project manager knows
it or not. Achieving better control over each project though the use of phase gates,
earned value (Section 7.3), critical ratios (Section 7.4), and other such techniques is
also a current trend.
Virtual Projects With the rapid increase in globalization of industry, many projects
now involve global teams whose members operate in different countries and different
time zones, each bringing a unique set of talents to the project. These are known as
virtual projects because the team members may never physically meet before the team
is disbanded and another team reconstituted. Advanced telecommunications and com-
puter technology allow such virtual projects to be created, do their work, and complete
their project successfully (see Section 2.1).
Quasi - Projects Led by the demands of the information technology/systems
departments, project management is now being extended into areas where the
project’s objectives are not well understood, time deadlines unknown, and/or
budgets undetermined. This ill-defined type of project is extremely difficult to
conduct and to date has often resulted in setting an artificial due date and budget,
and then specifying project objectives to meet those limits. However, new tools
for these quasi-projects are now being developed—prototyping, phase-gating, and
others—to help these projects achieve results that satisfy the customer in spite of
the unknowns.

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