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Introduction

Hippo Laundry is a start-up laundromat business that will offer self-service laundry using smart card technology, eliminating coins. It will be located in Indera Mahkota, Kuantan and aims to launch in January 2018. The business plan has two key purposes - to guide the business operations and obtain financing. The business is owned by three partners and will operate 24/7 with managers overseeing general operations, marketing, finance, and operations.

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Yanie Taha
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371 views

Introduction

Hippo Laundry is a start-up laundromat business that will offer self-service laundry using smart card technology, eliminating coins. It will be located in Indera Mahkota, Kuantan and aims to launch in January 2018. The business plan has two key purposes - to guide the business operations and obtain financing. The business is owned by three partners and will operate 24/7 with managers overseeing general operations, marketing, finance, and operations.

Uploaded by

Yanie Taha
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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INTRODUCTION

Hippo Laundry is a start-up Laundromat, which is a self-service laundry facility where


clothes are washed and dried without much personalized professional help. The target customer
of this business are for those who are 18 years old and above. Hippo Laundry will offer the
newest technology available in laundry industry that is different from the current conventional
“coin-op” laundry.

The newest technology used in this business will eliminate the use of coin in the typical
laundry industry. In our business, Smart card technology will be introduced. The technology
will allow the customer to purchase a vending card that will be used for all washing and drying
facilities located in our store. The benefits of using this technology is it will eliminate the daily
collections of coins from each machine. Besides, it is also one of the marketing strategy to
bring customer back every week as they will still have credit balance on their vending card.
Hippo Laundry will be located at Indera Mahkota, Kuantan. The business is estimated to
launch on January 2018.

KEY PURPOSE

There are two key purposes of this business plan. Firstly, it will act as a guideline to
help us running our business with a more cohesive vision. By thoroughly analyse our plan for
marketing, sales, operating, financial, and administration, our chances for success can be
improved.

Another purpose of this business plan is to aids us in obtaining investment and loan
from respective financial institution. By demonstrating our great business plan, the lenders will
be attracted to approve our loan application.

BUSINESS BACKGROUND

Hippo Laundry is a partnership owned business that provides self-laundry services by


using latest technology in laundry industries. Our company was registered with Suruhanjaya
Syarikat Malaysia (SSM) on 22nd April 2017. The business will be located at Indera Mahkota,
Kuantan, Pahang. Our business will operate 24 hours a day, 7 days a week.
OWNER BACKGROUND
GENERAL MANAGER

NAME : Nur Ainie Binti Zainal Abidin

NRIC : 801101-13-5268

QUALIFICATIONS:

 Bachelor in Mathematical Science, International Islamic University Malaysia


 Masters in Statistics, Stanford University
 PhD in Statistics, Stanford University.

SKILLS:

 Adapt, innovate, excel.


 Strong and consistent results.

EXPERIENCE:

 5 years working experience in Nestle Malaysia Berhad as a team leader for the Supply
Chain division. As the team leader, I have to ensure that products are planned,
produced and delivered to retail shelves in full, on time, in fresh condition, and without
any damage to the packaging.

ROLES IN BUSINESS:

 General Manager oversee and manage projects to ensure that they are completed in
accordance with project deadlines and budgets.
 Develops strategic plan by studying technological and financial opportunities,
presenting assumptions and recommending objectives.
 Schedule and plan projects, then assign responsibilities to managers, supervisors and
employees.

MARKETING MANAGER

NAME : Siti Syurieyati binti Mohd Sofian

NRIC : 851031-04-5060

QUALIFICATIONS:

 Bachelor in Business Administration, International Islamic University Malaysia


 Master in Business Administration, International Islamic University Malaysia

SKILLS:

 Laser-focused attention to detail.


 Excellent organizational skills.

EXPERIENCE:

 Product Marketing Manager at Nestle (M) Sdn Bhd


 Directed and supervised all activities related to product management including
promotions, product documentations, launching, packaging and product advertising.

ROLES IN BUSINESS:

 Developing the marketing strategy for the business in line with business objectives.
 Coordinating marketing campaigns with sales activities.
 Creating and publication of all marketing material in line with marketing plans.
 Monitor and report on effectiveness of marketing communications.
 Creating a wide range of different marketing materials.
FINANCIAL MANAGER

NAME : Muliani Binti Mohamad Taha

NRIC : 820922-14-5370

QUALIFICATIONS:

 Bachelor in Accounting, International Islamic University Malaysia.


 Masters in Islamic Banking and Finance, International Islamic University Malaysia.

SKILLS:

 Excellent accounting skills.


 Integrity, openness, strong organizational capabilities.

EXPERIENCE:

 8 years working experience in Bank Islam Berhad as an accountant.


 Responsible for maintaining the bank’s general ledger, assisting during preparation of
financial statements and preparing permanent records for every transaction

ROLES IN BUSINESS:

 Controlling expenditures and obligations such as debt, payrolls.


 Managing the investment and accounting for all assets and project expenditures.
OPERATIONS MANAGER

NAME : Siti Nur Akmal binti Mohd Borhan


NRIC : 801122-06-5676
QUALIFICATIONS:

 Bachelor in Business Administration in Logistic and Supply Chain Management,


University of Tasmania, Australia
 Master in Business Administration in Logistic and Supply Chain Management,
University of Tasmania, Australia
SKILLS:

 Strong leadership skills and ability to perform a wide range of duties.


 Focus on quality.
 Good in critical thinking and problem solving skills.
EXPERIENCE:

 Knowledge and experience in organizational effectiveness and operations


management.
 Business Operations Executive at Pearson Malaysia Sdn Bhd for 10 years.
ROLES IN BUSINESS:

 Plan, direct and coordinate the operations of the business.


 Ensuring and improving the performance, productivity, efficiency and profitability of
business and company operations through the provision of effective methods and
strategies.
 Prepare and control operational budgets.
 Improve processes and policies in support of business goals.
 Manage maintenance of equipment and machinery. Provide technical support where
necessary.
 Facilitate coordination and communication between support functions.
 Liaison with top management. Assist in the development of strategic plans for
operational activity. Implement and manage operational plans.
LOCATIONS

Our store will be located at Indera Mahkota, Kuantan and it is a 3000 square foot block building
and located next to several well-known local businesses. The location of this store is essential
for acquiring the target customer base of 18 years old and above, since it is located just off the
campus of International Islamic University Malaysia, close to residential area, and next to a
restaurant.

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