The Sociological Imagination
The Sociological Imagination
Connected to these ideas, Mills emphasized the importance of seeing the connections
between social structure and individual experience and agency. One way in which
one can think about this, he offered, is to recognize how what we often experience
as "personal troubles", like not having enough money to pay our bills, are actually
"public issues" -- the result of social problems that course through society and affect
many, like systemic economic inequality and structural poverty.
Often the ritual of drinking coffee is much more important than the act of consuming
the coffee itself. For example, two people who meet “to have coffee” together are
probably more interested in meeting and chatting than in what they drink. In all
societies, eating and drinking are occasions for social interaction and the
performance of rituals, which offer a great deal of subject matter for sociological
study.
The second dimension to a cup of coffee has to do with its use as a drug. Coffee
contains caffeine, which is a drug that has stimulating effects on the brain. For many,
this is the reason why they drink coffee. It is interesting sociologically to question
why coffee addicts are not considered drug users in Western cultures, though they
might be in other cultures. Like alcohol, coffee is a socially acceptable drug whereas
marijuana is not.
In other cultures, however, marijuana use is tolerated, but both coffee and alcohol
consumption is frowned upon.
Still, a third dimension to a cup of coffee is tied to social and economic relationships.
The growing, packaging, distributing, and marketing of coffee are global enterprises
that affect many cultures, social groups, and organizations within those cultures.
These things often take place thousands of miles away from the coffee drinker. Many
aspects of our lives are now situated within globalized trade and communications,
and studying these global transactions is important to sociologists.