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Aachi Masala

This document discusses Aachi Masala, a popular brand of masala in India. It provides an introduction to the company and its history. The objectives of the study are then outlined as 1) analyzing factors influencing purchase of Aachi masala powders, 2) analyzing customer satisfaction, and 3) analyzing strengths, weaknesses, opportunities, and threats. The scope of the study is on consumer preferences for masala powders in India. A sample design of 120 housewives and working women using convenience sampling is then described.

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kalaivani
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1K views6 pages

Aachi Masala

This document discusses Aachi Masala, a popular brand of masala in India. It provides an introduction to the company and its history. The objectives of the study are then outlined as 1) analyzing factors influencing purchase of Aachi masala powders, 2) analyzing customer satisfaction, and 3) analyzing strengths, weaknesses, opportunities, and threats. The scope of the study is on consumer preferences for masala powders in India. A sample design of 120 housewives and working women using convenience sampling is then described.

Uploaded by

kalaivani
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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INTRODUCTION

Aachi Masala is the popular of Masala as the household among the millions of people

today, it is doing Masala trading into the field of pure spice powders like Turmeric, Chilli,

Coriander powders, and Matten, Chicken, Kulambu Masalas etc., this curiosity lets to enter into

masala world with boldness. This masala encountered a lot of hurdles, since selling masala

products during those days to the oriental women who are traditionally conservative. It is not

easy to sell. It is concept sealing on Easy Cooking rather than marketing food products with self-

determination and persistent attempts, it is able to get into the kitchens of our country and the

rest of the world. The store may look like a wonder, but the hard work, the pot holes and the

bumps on the way to producer. The person who stood behind produce masala for all those

achievements was with help of their business partner. The main objective of this research is to

identify the consumer satisfaction of Aachi masala products in Coimbatore District.Over

centuries the Masala have gained greater foothold, not only in India, but also all over the world

wherever good food is considered as necessity. A well-equipped Indian kitchen has all major

varieties of spices stocked. In India, Masala are available in almost all grocery shops. The

common spices which are used in their raw and fresh forms are available in vegetable shops. A

company needs to view the retailers in the same way it views its end users. Masalas play a very

important role in Indian cooking. “Masala” is the Hindi word for “Spice”. When a combination

of Masala, herbs and others condiments are ground together, it is also called “Masala” Masala

trade is a big business from time immemorial. Masala from India and far Eastern Asia were in

demand from Ancient times. Indian Masalas are famous all over the world for their rich taste and

unique flavour. India produces variety of Masala all across the country varying with the climatic

conditions. India has been cultivating Masala for ages and also exporting them to other countries
around the world. Indian Masala add to the taste of food, giving it a delicious flavour and making

it absolutely yummy. The suggestion is help to improve the quality of the Product.

OBJECTIVES OF THE STUDY

1.To analyze the factors influencing the purchase of aachi masala powders.

2.To analyze the level of satisfaction towards the aachi masala powders.

3.To analyze the strength, weakness, opportunities, and threats in marketing aachi masala

powders.

SCOPE OF THE STUDY

Growing consumerism would be a key driver for organized food retail in I dia.Several

demographic trends are favorable for the growth of convenience/packed foodstuff, masala

powders. The major factors which influence the usage of masala powders by women are:

1.Increasing urbanization
2.Growing young population
3.Tendency to spend now and save earlier.
The usage of packed masala powders has come of age – from a period whenfood items

were sold in small roadside grocery shops and mandis and bazaars to astage when food products

are retailed through super market stores where consumers can ambient and sill pay a fair price

for the product. This study will bring in lights towards the consumer preference on masala

powders.

SAMPLE DESIGN

1.The type of sampling, chosen is convenience sampling.


2.The sample size is restricted to 120 from 1.House wives and2.Working women.

QUESTIONS

1.Gender?

a) Male

b) Female

2. Marital Status?

a) Married

b) Unmarried

3. Occupational Status?

a) Housewife

b) Employee

c) Business

4. Which masala do you using?

a) Vegetarian

b) Non-Vegetarian
5. Most Important items of purchase aachi packet?

a) Chilly powder

b) Coriander powder

c) Turmeric powder

d) Chicken masala

e) Other masala user

7. Opinion Regarding price level of aachi masala product?

a) High

b) Reasonable

c) Low

7. Have you used AACHI Masala?

a) Yes b) No

8. If yes, how satisfied are you with Aachi masala?

a) Very satisfied b) Satisfied

c) Neutral d) Not Satisfied

9. Which Brand of food masalas do you prefer?

a) AACHI Masala b) MDH Masala

c) Sakthi Masala d) Everest Masala

10. Why did you choose the brand?

a) Price b) Availability

c) Taste d) Variety
11. If you were asked to choose from any of the following AACHI products, which one would
you choose?

a) AACHI Masala b) AACHI Edible Oil

c) AACHI Ghee d) AACHI Pickles

12. How did you come to know about AACHI Masala?

a) Newspapers b) Friends

c) Posters d) Television

13. How did you come to know about AACHI Masala’s various offers?

a) Retailer b) Media

c) Some other buyer d) other

14. Which promotional activities from AACHI Masala attract you the most?

a) Offers b) Discounts

c) Coupons d) Other

15. Which other Sales promotion incentives do you think the company should offer?

a) Cash incentives b) Buy one, Get one

c) Free gifts d) others

16. Which promotional activity do you think can create a long term impact?

a) Advertisement b) Sales promotion

c) Publicity d) personal selling


17. Advertisement in which media from AACHI impacted you the most?

a) Television b) Newspaper

c) Internet d) Hoardings

18. How important do you think advertising is to market AACHI Masala?

a) Very important b) Important

c) Less important d) Not important

19. How do you perceive AACHI’s Brand image?

a) Very Favorable b) Favorable

c) Neutral d) Not favorable

20. Which media is more effective for direct marketing?

a) Tele marketing b) E-Mail

c) Personal selling d) Others

21. Which company has got more publicity in recent past?

a) Aachi Masala b) Sakthi Masala

c) MDH Masala d) Everest Masala

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