Assignment on

EPRG Model

Submitted to- Submitted By-

Dr. Gauri Modwel Puja Kumari
Sec-A
31
Nokia
Nokia Corporation, is a Finnish multinational communications corporation that is
headquartered in Keilaniemi, Espoo, a city neighbouring Finland's capital Helsinki.
Nokia is engaged in the manufacturing of mobile devices and in converging Internet and
communications industries, with over 123,000 employees in 120 countries, sales in more
than 150 countries and global annual revenue of EUR 41 billion and operating profit of
€1.2 billion as of 2009. It is the world's largest manufacturer of mobile telephones: its
global device market share was about 33% in Q2 2010, down from 35% in Q2 2009 and
unchanged from Q1 2010 (beginning in 2010 Nokia revised its definition of the industry
mobile device market that it use to estimate industry volumes). Nokia's converged device
market share was about 41% in Q2, unchanged from Q1 2010. Nokia produces mobile
devices for every major market segment and protocol, including GSM, CDMA, and W-
CDMA (UMTS). Nokia offers Internet services such as applications, games, music,
maps, media and messaging through its Ovi platform. Nokia's subsidiary Nokia Siemens
Networks produces telecommunications network equipment, solutions and services.
Nokia is also engaged in providing free digital map information and navigation services
through its wholly-owned subsidiary Navteq.

Nokia has sites for research and development, manufacture and sales in many countries
throughout the world. As of December 2009, Nokia had R&D presence in 16 countries
and employed 37,020 people in research and development, representing approximately
30% of the group's total workforce. The Nokia Research Center, founded in 1986, is
Nokia's industrial research unit consisting of about 500 researchers, engineers and
scientists. It has sites in seven countries: Finland, China, India, Kenya, Switzerland, the
United Kingdom and the United States. Besides its research centers, in 2001 Nokia
founded (and owns) INdT – Nokia Institute of Technology, a R&D institute located in
Brazil. Nokia operates a total of 15 manufacturing facilities located at Espoo, Oulu and
Salo, Finland; Manaus, Brazil; Beijing, Dongguan and Suzhou, China; Farnborough,
England; Komárom, Hungary; Chennai, India; Reynosa, Mexico; Jucu, Romania and
Masan, South Korea. Nokia's industrial design department is headquartered in Soho in
London, England with significant satellite offices in Helsinki, Finland and Calabasas,
California in the USA.

Nokia is a public limited liability company listed on the Helsinki, Frankfurt, and New
York stock exchanges. Nokia plays a very large role in the economy of Finland; it is by
far the largest Finnish company, accounting for about a third of the market capitalization
of the Helsinki Stock Exchange (OMX Helsinki) as of 2007, a unique situation for an
industrialized country It is an important employer in Finland and several small companies
have grown into large ones as its partners and subcontractors. Nokia increased Finland's
GDP by more than 1.5% in 1999 alone. In 2004 Nokia's share of the Finnish GDP was
3.5% and accounted for almost a quarter of Finland's exports in 2003.
List of Nokia products
The following is a list of products branded by Nokia Corporation. This list
concentrates on the modern Nokia products.

Original series

Phone
Screen type Released S Technology Generation Form factor
model
Nokia 100 Monochrome 1987 D NMT-900 1G Candybar
Nokia 101 Monochrome 1992 D NMT-900 2G Candybar
Nokia 252 Monochrome 1998 D AMPS/N-AMPS Unknown Candybar
Nokia 282 Monochrome 1998 D AMPS/N-AMPS Unknown Clamshell
Nokia 636 Monochrome 1995 D AMPS Unknown Candybar
Nokia 638 Monochrome 1996 D AMPS Unknown Candybar
Nokia 640 Monochrome 1999 D NMT-900 Unknown Candybar
Nokia 650 Monochrome 1999 D NMT-900 Unknown Candybar
Nokia 810
(car Monochrome 2003 D GSM Unknown Candybar
phone)
Nokia 918 Monochrome Unknown D AMPS Unknown Candybar
Nokia
Monochrome 1992 D AMPS DCT1 Candybar
1000
Candybar -
Nokia
Monochrome 1992 D GSM DCT1 First GSM
1011
phone
Nokia TACS/ETACS/NMT-
Monochrome 1995 D DCT1 Candybar
Ringo 900

Nokia 9000 series – Communicator series

The Nokia 9000 series was reserved for the Communicator series, but the latest
Communicator, the E90 Communicator, is an Eseries phone.

Other phones
Main article: N-Gage
Phone model Form
Screen type Released S Technology Generation
number factor
176 x 208 12-bit
N-Gage 2003 D GSM DCT4 Candybar
(4096) Color
176 x 208 12-bit
N-Gage QD 2004 D GSM DCT4 Candybar
(4096) Color

Concept phones

Nokia is working toward the future of phones and mobile communication devices with
their new concept phone, the Nokia "Scentsory" such as Nokia Morph. This new mobile
device uses the sense of smell, sight, hearing, and touch to create a multiscensory
environment for the caller. Scentsory would be able to detect, send, and emit smells, as
well as radiate colors, lighting, and temperature from the environment of the caller. Dual
screens can be used for personal video messaging as well as watching videos.

Scentsory also includes features such as an LED touchpad, hidden camera, and folding
"origami" design, revolutionizing not only features previously foreign to the phone (or
any other technical device), but introducing a new physical design to the phone.

Past industries
In the past, Nokia has produced at one time or another.

• Paper products • Military technology and

• Tires (car and bicycle) equipment
• Footwear (including Wellington boots) • Robotics
• Communications cables • Capacitors
• Consumer electronics such as • Plastics
televisions • Aluminium
• Personal computers
• Chemicals
• Electricity generation machinery

Nokia mobile phones by series

Nokia 1000 series 1011 · 1100/1101 · 1110/1110i · 1112 · 1200 · 1208 · 1600 · 1610 · 1650
 2110i · 2115i · 2310 · 2600 · 2600 classic · 2610 · 2630 · 2650 · 2651 ·
Nokia 2000 series
2700 classic · 2730 classic · 2760

3100/3100b/3105 · 3110 · 3110 classic · 3120 · 3120 classic · 3155 ·

3200/3200b/3205 · 3210 · 3220 · 3230 · 3250 · 3310 · 3315 · 3330 ·
Nokia 3000 series
3410 · 3500 classic · 3510/3590/3595 · Nokia 3530 · 3510i ·
3600/3620/3650/3660 · 3600 slide · 3720 classic

Series skipped as a sign of politeness from Nokia towards Asian

Nokia 4000 series
customers. See tetraphobia.

5070 · 5100 · 5110 · 5130 XpressMusic · 5200 · 5210 · 5220

XpressMusic · 5230/5235 · 5250 · 5300 · 5310 XpressMusic · 5320 ·
Nokia 5000 series
5330 Mobile TV Edition · 5500 Sport · 5510 · 5530 · 5610 · 5630 ·
5700 · 5730 · 5800

6010 · 6020/6021 · 6030 · 6070 · 6085 · 6100 · 6101 · 6103 · 6110/6120 ·

6110 Navigator · 6111 · 6120/6121/6124 classic · 6131/6133 · 6136 ·
6151 · 6170 · 6210 · 6210 Navigator · 6220 classic · 6230 · 6233/6234 ·
6255i · 6260 Slide · 6260 · 6265 · 6270 · 6275i · 6280/6288 · 6290 ·
Nokia 6000 series
6300 · 6300i · 6301 · 6303 classic · 6310i · 6315i · 6500 classic · 6500
slide · 6555 · 6600 · 6600 fold · 6600 slide · 6610/6610i · 6620 · 6630 ·
6650 · 6650 fold · 6670 · 6680 · 6681/6682 · 6700 classic · 6710
Navigator · 6720 classic · 6730 · 6800 · 6810 · 6820 · 6822

7110 · 7160 · 7210 · 7230 · 7250 · 7280 · 7360 · 7380 · 7390 · 7500
Prism · 7600 · 7610 · 7650 · 7700 · 7710 · 7900 Prism
Nokia 7000 series Nokia 7000 series Supernova
7100 Supernova · 7210 Supernova · 7310 Supernova · 7510 Supernova ·
7610 Supernova

Nokia 8000 series 8110 · 8210 · 8250 · 8310 · 8600 Luna · 8800 · 8850 · 8910

Nokia Communicator 9000/9110/9110i · 9210/9290 · 9210i · 9300/9300i · 9500

Nokia Cseries C1 · C2 · C3 · C5 · C6
 E5 · E50 · E51 · E52 · E55 · E60 · E61/E61i · E62 · E63 · E65 · E66 ·
Nokia Eseries
E70 · E71 · E72 · E73 · E75 · E90 Communicator

N70 · N71 · N72 · N73 · N75 · N76 · N78 · N79 · N8 · N80 (Internet
Nokia Nseries Edition) · N81 (N81 8GB) · N82 · N85 · N86 8MP · N90 · N91 (N91
8GB) · N92 · N93 · N93i · N95 · N95 8GB · N96 · N97

Nokia Xseries X2 · X3 · X3-02 · X5 · X6

Internet Tablet 770 · N800 · N810 (WiMAX Edition) · N900

N-Gage Classic · QD · QD Silver Edition

Others Vertu luxury phones

Concept Nokia Morph · Nokia Eco Sensor · Nokia Aeon

List of Nokia products

Other Divisions

Mobile Solutions is responsible for developing and managing our portfolio of

smartphones and mobile computers. The team is also busy developing a world-class suite
of internet services under the Ovi brand, with a strong focus on maps and navigation,
music, messaging and media. Mobile Phones is responsible for developing and managing
our portfolio of affordable mobile phones, as well as a range of services that people can
access with them. Markets manages our supply chains, sales channels, brand and
marketing activities, and is responsible for delivering our mobile solutions and mobile
phones to the market.

Nokia Siemens Networks, jointly owned by Nokia and Siemens, provides wireless and
fixed network infrastructure, communications and networks service platforms, as well as
professional services to operators and service providers.

NAVTEQ is a leading provider of comprehensive digital map data and related location-
based content and services for automotive navigation systems, mobile navigation devices,
Internet-based mapping applications, and government and business solutions.

Nokia is a transnational cooperation and as it has nine manufacturing centres in 3

continents with 4 head offices in various financial centres around the world (New York,
Singapore, Dubai). Nokia was originally founded in finland (1865) as a cable company
(which merged with a rubber company in 1967).

My Nokia

Nokia offers a free personalised service to its subscribers called My Nokia (located at
my.nokia.com). Registered My Nokia users can avail free services as follows:

• Tips & tricks alerts through web, e-mail and also mobile text message.
• My Nokia Backup: A free online backup service for mobile contacts, calendar
logs and also various other files. This service needs GPRS connection.
• Numerous ringtones, wallpapers, screensavers, games and other things can be
downloaded free of cost.

EPRG Model

Perlmutter's EPG model states that senior management at an international organisation

holds one of three primary orientations when building and expanding its multinational
capabilities:

1. ETHOCENTRIC (home country orientation)

The general attitude of a firm's senior management team is that nationals from the
organisation's home country are more capable to drive international activities forward
than non-native employees working at its headquarters or subsidiaries. The practices and
policies of headquarters and of the operating company in the home country become the
default standard to which all subsidiaries need to comply. This mind set has as
advantages that it overcomes a potential shortage of qualified managers in host nations by
expatriating managers from the home country, creates a unified corporate culture and
helps transfer core competences more easily by deploying nationals throughout the
organisation. The main disadvantages are that an ethnocentric mindset can lead to
cultural short-sightedness and to not promoting the best and brightest in a firm.

2. POLYCENTRIC (host country orientation)

This world view has as dominant assumption that host country cultures are different
making a centralised, one-size-fits-all approach unfeasible. Local people know what is
best for their operation and should b given maximum freedom to run their affairs as they
see fit. This view alleviates the chance of cultural myopia and is often less expensive to
implement than ethnocentricity because it needs less expatriate managers to be send out
and centralised policies to be maintained. The drawbacks of this attitude are that it can
limit career mobility for both local and foreign nationals, isolate headquarters from
foreign subsidiaries and reduces opportunities to achieve synergy.

3. GEOCENTRIC (world orientation)

This orientation does not equate superiority with nationality. Within legal and political
limits, executives try to seek the best men, regardless of nationality, to solve the
company's problems wherever in the world they occur. This attitude uses human
resources efficiently and furthermore helps to build a strong culture and informal
management networks. Drawbacks are that national immigration policies may put limits
to its implementation and it might be a bit expensive compared to polycentrism. It
attempts to balance both global integration and local responsiveness.

4. REGIOCENTRIC-This approach concerns with region specific.

Nokia is a company which provides each product according to countries. So, it is a

transnational company and follows Regiocentric approach.