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Principles of Effective Writing: Assignment of Business Communication

The document discusses principles of effective written communication. It outlines 10 principles put forth by Lucas for improving writing, including brevity, clarity, sophistication and simplicity, revision, emphasis, reading, honesty, passion and control. It also discusses views from Kumar's book that emphasize accuracy, brevity and clarity. The conclusion identifies the key aspects of effective writing as being clear with a definite purpose, eliminating fuzzy language, ensuring the message is a complete package, keeping content specific and accurate, keeping it short to respect the reader's time, understanding the reader's level, and using simple language.

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abdul khalique
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619 views

Principles of Effective Writing: Assignment of Business Communication

The document discusses principles of effective written communication. It outlines 10 principles put forth by Lucas for improving writing, including brevity, clarity, sophistication and simplicity, revision, emphasis, reading, honesty, passion and control. It also discusses views from Kumar's book that emphasize accuracy, brevity and clarity. The conclusion identifies the key aspects of effective writing as being clear with a definite purpose, eliminating fuzzy language, ensuring the message is a complete package, keeping content specific and accurate, keeping it short to respect the reader's time, understanding the reader's level, and using simple language.

Uploaded by

abdul khalique
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Assignment

of
Business Communication

Principles Of Effective Writing

Abdul Khalique

M.B.A 1st year 16001

October 16, 2016


WRITTEN COMMUNICATION

Introduction

Written or printed communication is generally considered the second basic form of


communicating. It is a form of communication in which the information is exchanged in
written or printed form. It is the most formal form of all type of communication. It may be
in form of E-mail, Fax, Letter. Etc…For instance, correspondence within a company,
agreement deed between the partners, rules & regulations of an organisation are some of
the examples where written form is necessary for further records or say proof.

Principles of Written communication

Written communication has great importance in today’s business world. It is an innovative


activity of the mind. Effective written communication is essential for preparing worthy
promotional materials for business development. Speech came before writing. But writing
is more unique and formal than speech. Effective writing involves careful choice of words,
their organization in correct order in sentences formation as well as consistent composition
of sentences. Also, writing is more valid and reliable than speech. But while speech is
spontaneous, writing causes delay and takes time as feedback is not immediate.

According to (Lucas, F L;, 1955. rev. 1962) in his book ‘Style: The Art of Writing Well'
he offered the following basic principles to "shorten that painful process" of learning how
to write better.

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Abdul Khalique

Brevity

Sound &
Clarity
Rythm

Sophisticati
Communicati
on and
on
Simplicity

Principle Of
Effective
Writing

Revision Emphasis

Reading Honesty

Passion &
Control

1. Brevity: It is bad manners to waste [the reader's] time. Therefore, brevity first, then, clarity.

10. Sound and Rhythm: Apart from a few simple principles, the sound and rhythm of English
prose seem to me matters where both writers and readers should trust not so much to rules as
to their ears.
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Abdul Khalique

The detailed explanation is in the following link or in mentioned book:
http://grammar.about.com/od/rhetoricstyle/a/lucastyle10.htm

And,

In the other book, ‘Basic Business Communication1’ by (Kumar, Raj;, 2010) he mainly
focuses on three points:
1. Accuracy.
2. Brevity.
3. Clarity.

Conclusion
After going through the views of different author as I understand is:
 A written script should be very clear and have a definite purpose
 Uses of fuzzy languages should be eliminated.
 The message should be a complete package so that one can easily understand.
 Content should be specific and accurate.
 Message should be short as much as possible so that reader's time should not be
wasted.
 Understanding the reader's level before writing is very much important.
 Last but not least, write to communicate, simple languages are more effective.


1 Page no.: 153‐157

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Abdul Khalique

References

 Kumar, Raj;. (2010). Basic Business Communication. New Delhi, India: Excel Books.

 Lucas, F L;. (1955. rev. 1962). Style: The art of writing well. Cassell.

 Nordquist, R. (Ed.). (2016, September 07). About Education. Retrieved October 16, 2016, from
About Education: http://grammar.about.com/od/rhetoricstyle/a/lucastyle10.htm

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Abdul Khalique

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