DEPARTMENT OF DESIGN

INDIAN INSTITUTE OF TECHNOLOGY, GUWAHATI

PLACEMENT BROCHURE CLASS OF 2018

Message from the
PROF. UTPAL BARUA
HEAD OF DEPARTMENT

I take pleasure to introduce our graduating design students

of the batch 2018, from the Bachelors’ and Masters’
programs to you. The Department of Design has a vision to
nurture some of the brightest technical minds of the
country, and to develop in them, a passion for innovation in
technology, with a firm understanding, appreciation and
celebration of design. The department prepares students for
future contributions to technology, industry and society, led
by a team of committed faculty, hand-picked from various
domains of expertise with a wealth of experience both in
academic research and in industry. The curriculum is well
defined and reflects the multidisciplinary nature of design. I
cordially invite you to participate in the placement process
at IIT Guwahati. I shall look forward to your participation in
shaping the future careers of our students.
ABOUT THE INSTITUTE Established in 1994, as an ‘Institute of National Importance’, IIT
Guwahati has grown into being a preferred destination for people
passionate about learning and innovation. IIT Guwahati has been
ranked among the Top 100 Young Universities in the world by the
Times Higher Education, one of the two Universities from BRICS
nations. IIT Guwahati has several factors contributing to how in a
short span of time it has established itself as one of the best
institutes of its kind in the country. The programmes and courses
that are offered at IIT Guwahati are perpetually evolving to adapt
to the ever changing global requirements and along with the
diversity of the fields of study, this has helped the institute
become one of the nation’s nerve centres for research and
development, and technical education. The faculty ensure that
the students of the campus are ready to face the challenges of the
professional world by providing them with a sound conceptual
understanding of their respective disciplines. The institute also
offers a plethora of opportunities to students for their holistic
development, through the excellent facilities that it has for sports
and general extracurricular activities.
 ABOUT THE
The Department of Design DEPARTMENT
DoD is one of the thirteen departments at the Indian Institute of
Technology Guwahati. The Department of Design nurtures Innovators,
Creators, Communicators and Inventors. It offers three programs - B.
Des., M. Des. and Ph.D. in the creative design discipline.

Faculty
The department comprises encouraging and energetic faculty, guiding
students through every phase of design. Faculty members also provide
consultancy to corporate institutions. Distinguished faculty, designers
from renowned universities visit us every year and enrich our academic
programme.

Students
Students from the department have completed internships in
companies and research labs both in India and abroad and have worked
in national and international sponsored projects as part of the
curriculum. The department has an excellent placement record over the
past years, with students working in leading companies. It follows a very
comprehensive and innovative design curriculum throughout the
design teaching, where-in the students are encouraged to channel
themselves into specialised areas viz. Interaction Design, Human
Computer Interaction, Usability Engineering, Design Management,
Product Design, Graphic Design, Branding and Identity Creation,
Animation and Transportation Design.
LABS & FACILITIES Department of Design advocates high quality design research and scholarly
activities, in which, its competent laboratories play a major role. Members of
the department are making use of these facilities and contributing to the
community through projects and publications every year.
Usability Engineering Lab
First of its kind in India. Major research areas include Usability engineering,
e-learning technologies, information systems etc. This lab has produced
over 100 bachelor thesis projects so far. This lab uses advanced
technologies such as eye-tracking devices, Observatories, Biometric
softwares etc.
Faculty-In-Charge: Dr. Pradeep Yammiyavar, FDRS
Featured Project: HCI-virtual Laboratories (A part of NPTEL)
New Media Lab
Multimedia and Visual communication are integral streams of Department
of Design. Equipped with professional softwares like Final Cut Pro and
advanced videography studios, New Media lab has witnessed many
marvellous projects in the field of animation, multimedia and digital art.
Faculty-In-Charge: Sheetal Gokhale
E-Kalpa Lab
E-kalpa lab is devoted to facilitate online design education. This laboratory
is composed of wide range of facilities, from photography videography
studios to web designing studios, clearly substantiating an eclectic
approach to design education.
Faculty-In-Charge: Dr. Ravi Mokashi Punekar
Featured Project: D’Source - digital learning portal for design education
Embedded-Interactions Lab
Embedded Interaction Lab (EILab) specializes in gesture and tangible user interfaces,
with research focus on design for development. Research at EILab has been
published in reputed international conferences, journals, national newspapers and
appreciated with numerous awards. EILab has collaborated with various industries
and research labs such as Nokia Research Center, Microsoft Research, IBM Research,
Samsung and many more.
Faculty-In-Charge: Dr. Keyur Sorathia
Featured Project: Investigation of social acceptance of gesture controlled user
interfaces among low socioeconomic- literacy user group (IBM Funded)

Ergonomics Lab
Ergonomics lab majorly contributes in Design ergonomics, Human Factors in
Man-machine systems, Visual and cognitive ergonomics etc. A large number of PhDs,
Masters and Bachelor students have actively participated in its research projects
over the years. Laboratory facilities include mobile eye-tracking devices,
electro-oculography, critical flicker fusion testers etc.
Faculty-In-Charge: Dr. Debkumar Chakrabarty and Dr. Sougata Karmakar
Featured Project: Visual and tactile information Processing in Product Selection

Sustainability and Social Innovation Lab (SSI)

SSI Lab aims to foray in the domain of Design for Sustainability with research and
development focused on creating sustainable consumption and production
patterns. Currently the lab is focusing on R&D of scale-appropriate agricultural tools
and equipment with an eye on the three pillars of sustainability- social, economic,
environmental.
Faculty-In-Charge: Sharmistha Banerjee and Pankaj Upadhyay
Visual Communication Studio (VC Studio)
VC Studio aims to be a centre for excellence in the field of visual communication
design in Northeast region. It aims to nurture innovation and creativity in the
field of visual communication, create design awareness and enhance visual
sensitivity towards visual culture in the Northeast and develop a state of the art
facility to support design and research in visual communication related fields.
Faculty-In-Charge: Dr. D. Udaya Kumar and Dr. Prasad Bokil

Animation Research Lab

Animation Research Lab is an Open lab which fosters inter-disciplinary research
involving application of animation in various research areas like films,
gamification, animatronics, CGI, science, VR/AR, 3d printing, painting. It has
executed projects with Microsoft, TCS etc. Faculty-In-Charge: Charu Monga

Workshop facilities
An Industrial design group is always incomplete without a well-equipped
workshop. Department workshop consists of advanced prototyping machines
like rapid prototyping tool, blow moulding machine etc. which are actively made
use of by students and staff.
 BACHELORS IN DESIGN

Admissions through the competitive Joint Entrance Examination IIT-JEE for admission into the B.Des programme.
The Department of Design offers to its undergraduate students a B.Des degree upon completion of the course. The course itself is multidisciplinary
in nature, and serves the purpose of exposing the students to various aspects of the design profession while simultaneously developing their
capabilities and equipping them for their future careers. In addition to doing basic engineering courses, students enjoy a lot of freedom in choosing
courses of their interest. The department provides the perfect platform for its bachelors to excel in various disciplines like Graphic design,
Interaction design, Human factors engineering, Usability engineering and Product design. The knowledge gained by the student over four years is
reflected in his Bachelor’s Thesis Project (BTP), a project done over the course of the final year.

Bachelor Coursework
The courses are accompanied by 4 dedicated Semester Projects, inter-disciplinary courses and an Industrial Seminar.

Sophomore Year
Elements of design Digital drawing and illustration techniques Fundamentals of ergonomics
Materials & processes Elements of form Introduction to graphic design
Photography & videography Plastics and composites Engineering drawing
Departmental Electives Pre-Final Year
Design project Design Methods
Instructional design and multimedia Design Analysis
Advanced manufacturing Introduction to Interaction design
and processes Graphic design studio
Design seminar Physical computing
Collaborative design methods Applied ergonomics
for new product development System approach to design
Typography Art design and society
Digital human modelling and simulation Animation fundamentals
System design for sustainability Tangible user interfaces
Furniture and future
Usability engineering Final Year
System analysis and Information design New media studies
Environment and Experiential design Interdisciplinary design project
Creativity and innovation Design management and
Product detailing professional practice
Automobile Design Design exhibition project

Humanities and Social Sciences

Culture and Media Studies Philosophy Consumer Behaviour
and Phonetics Business Economics Cognitive and Applied Psychology
Language and Linguistics Sociology of Science

Minor Courses
Apart from the design courses, selected students can take up a “Minor” course from other
departments in the institute. Minor courses can be done in: Computer Sciences Mechanical
Engineering Mathematics and Computing Electronics and Communication
 MASTERS IN DESIGN

A multi-disciplinary group with professional expertise; the students of Master of Design in the institute cover a wide range of the industry from fine
arts to engineering and architecture. With prior Professional experiences, the Students of Masters of Design work in the field of Industrial Design,
Visual Communication and Interaction Design depending upon their inclination towards each field. A two year full time course, the Master’s
program covers four semesters which are completely dedicated exclusively to the study of solving problems in a particular field backed up by
significant and core-deep research.

Thesis Project
During the course of four semester, The Master’s program covers two thesis, a major and a minor. The Master Thesis is a yearlong project,
completed in two semesters. It enables the students to research, analyse and provide design solutions in the field of any domain of Visual
Communication Design, Product Design, Transportation Design, Interaction Design, Film and Video design or interdisciplinary within design.

The Minor project in the program lasts for a semester and is completely dedicated to teaching Professional Research methods to students.
First Year Courses Second Year Courses
Collaborative design methods in new Usability engineering
product development System analysis and information design
Design - an introduction Ergonomics research technique
Design methods Interaction design
Ergonomics Design semantics
Ergonomics research technique Product detailing
Form studies Digital Human Modelling and Simulation
Graphic design Environment and experiential design
New media studies Automobile design
Product design prototyping and advanced Creativity, innovation and design
manufacturing process management
Visual design - principle and application Tangible User Interface
Introduction to Toy Design Lighting design
Semester Thesis Project Masters Thesis Project
 STUDENT’S PROFILES

B.Des Profiles M.Des Profiles

The strength of the graduating B.Des students lies in their diverse The core competency of M.Des students lies in their diverse
interests, and an ability to work on collaborative projects with backgrounds and previous industry experience, thus enabling them
reputed companies. Some examples of roles that they can fulfil in to have a unique perspective in tackling design related problems.
the industry are as follows: UX Groups, IT Product development, They are flexible and can fulfil the following roles in the industry:
Design-oriented business operations, Customer experience Strategic Design Managers, Brand Strategists, Product Styling and
management, Design services and consulting, Media and Development, UX Groups, Customer Experience Managers, IT
entertainment, Identity and brand management, Research and Product Development, Media and Entertainment
development, Product Styling and Development
 Placement opportunities for the graduates have been very bright and they have been
PAST RECRUITERS recruited by reputed organizations.
SUMMER INTERNSHIPS An important aspect of the design program is industrial and professional
experience and research through internships in various industries,
& PROJECTS COLLABORATION companies and universities both in India and abroad.

Academic Internships
MIT Media Labs
Carnegie Mellon University
Northeastern University
Boston Arizona State University
KAIST
University of Ghent
TU Berlin
TU Delft
Carleton University
Canada Karlstad University
Sweden EPFL
Middlesex University
PLACEMENT PROCEDURE

Phase I Phase II Phase III

Organizations register on our The recruitment session would begin Organizations visit the campus on the
placement portal. in December 2017 and would decided date and can conduct
https://iitg.ernet.in/tnp/ continue till May 2018. Dates for written technical/aptitude tests,
visiting the campus for recruitment group discussions, interviews as a
They are given a username and are allotted to the organizations part of their selection procedure.
password from the Placement Cell for based on several parameters but this Organizations have to furnish the list
their account on the portal. On this is mostly dependent on the interest of selected candidates as soon as
account, organizations must fill out shown by both the organization and possible after the completion of the
details under the ‘Edit Job Application the candidates and other factors selection procedure. As per the
Form’ and the ‘Job Profile and Salary’ which include the CTC being offered. placement policies of the institute as
tabs where they are required to The organization can negotiate or soon as a student has been offered a
provide us with a detailed salary confirm the date with the placement job, he or she is ineligible to continue
structure with base salary, perks, cell. A compromise formula is worked in the selection processes of other
emoluments and other remuneration out by the placement cell if there is a organizations or apply to other
clearly and separately mentioned and clash in interest/dates. organizations. Job offers are to be
information pertaining to the Job routed only through the placement
Profiles being offered. (Detailed cell. Organizations are requested not
instructions may be found on the to contact students directly.
portal itself )
Suitable dates for a Pre-Placement
Talk (PPT) are decided as per mutual
convenience. PPTs are held after class
hours (i.e. after 5 PM).
FREQUENTLY ASKED QUESTIONS

How well is Guwahati connected with the rest of the country?

Guwahati, gateway for North East India, is well connected by air, rail and road with the rest of the country. There are direct air services
from/to Mumbai, New Delhi and Kolkata with connectivity to all major cities in the country and direct train services from/to all the
metropolises and other major cities.

Where will we be accommodated?

Subject to availability of rooms in the institute guest house, accommodation could be arranged at a nominal rate for delegates from a
company if they do intimate their requirements to us well in advance.

When does the placement session begin and for how long does it continue?
The Placement Session would begin in December 2017 and continue till May 2018. Companies are encouraged to visit the campus
before the placement session begins to give Pre-Placement Talks to our students and introduce them to the job profiles of their
company. This does have a direct bearing on the interest shown by students when the company visits the campus later for placements.

We are under the impression that we can recruit students only if their discipline is related our industry. Is this so?
No, the institute imposes no restrictions in this regard. Companies can opt to recruit students from any department or discipline.
GET IN TOUCH
Dr. Keyur Sorathia Via Mail
Faculty Placement Co-ordinator Department of Design
Department of Design Indian Institute of Technology Guwahati
M: +91 801 169 3660 Guwahati - 781 039 Assam, India
E: [email protected]
Websites
Dr. Kaustubha Mohanty http://iitg.ernet.in/design/
Institute Faculty In-Charge Training and http://iitg.ernet.in/ccd/
Placement Cell
T: +91 361 269 2173 / 258 2171
E: [email protected]

Pingal Kakati
Student Placement Representative
Bachelor of Design
M: +91 9678755120
E: [email protected]
[email protected]

Daksh Bahuguna
Student Placement Representative
Master of Design
M: +91 7507563656
E: [email protected]
[email protected]