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SBI Cards To Offer Pre-Approved Cards To SBI Customers

SBI Cards will offer pre-approved credit cards to existing SBI customers in an effort to double its cardholder base to one crore in the next couple of years. It has partnered with SBI and credit bureau TransUnion Cibil to check SBI customer credentials and identify potential cardholders. SBI Cards aims to leverage SBI's large customer base of 50 crore customers to boost its own customer base, with a target of acquiring at least 1% of SBI's customers.

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300 views1 page

SBI Cards To Offer Pre-Approved Cards To SBI Customers

SBI Cards will offer pre-approved credit cards to existing SBI customers in an effort to double its cardholder base to one crore in the next couple of years. It has partnered with SBI and credit bureau TransUnion Cibil to check SBI customer credentials and identify potential cardholders. SBI Cards aims to leverage SBI's large customer base of 50 crore customers to boost its own customer base, with a target of acquiring at least 1% of SBI's customers.

Uploaded by

Gaurav007
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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SBI Cards to offer Pre-Approved cards to SBI Customers

As SBI is the second largest credit card selling company after HDFC Bank, SBI Cards to offer Pre-Approved
cards to SBI Customers. Recently, they have made a tripartite agreement with SBI and India’s first Credit
Bureau TransUnion Cibil to this end. This will help Credit Bureau to check the credentials of SBI customers.

SBI is panning to tap SBI’s customers to double its base to one crore in the next couple of years. “There is
some obvious synergy between SBI and SBI Card and we have started tapping SBI customers. SBI has 50
crore customers and if we get at least 1% of it, we will be in line with our target to double card base,” SBI Card
chief executive officer Vijay Jasuja told ET.

“We source about 12-15% of our customers through co-branding,” Jasuja said. The company has about 47-
48% customers from open market and about 38-39% from leveraging its parent’s customer base. [Full Story]
. SBI card’s average monthly card spends have risen nearly four times to Rs 5500 crore from around Rs 1500
crore in 2013. Its profit after tax grew to Rs 390 crore in FY17 from Rs 284 crore a year back.

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