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Gantt Chart

PepsiCo created a 5-year strategic action plan from 2008-2013 to expand its operations into emerging markets. The plan involved conducting market research, identifying products to promote, sourcing funds, hiring distribution teams, and implementing a joint distribution strategy for Gatorade and healthier snacks through retailer partnerships.

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Jaymar Larisma Bustamante
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3K views1 page

Gantt Chart

PepsiCo created a 5-year strategic action plan from 2008-2013 to expand its operations into emerging markets. The plan involved conducting market research, identifying products to promote, sourcing funds, hiring distribution teams, and implementing a joint distribution strategy for Gatorade and healthier snacks through retailer partnerships.

Uploaded by

Jaymar Larisma Bustamante
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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PepsiCo Inc.

's Strategic Action Plan (2008-2013)


Year 1 (2008)
Activities January February March April May June July August September October November December
1.) Coordinate with PepsiCo
top management about the plan to expand
its operations to emerging markets
2.) Conduct market research in the selected
areas to expand
3.) Identify which products to promote in
selected markets to expand
Year 2 (2009)
1.) Conduct consumer education about
PepsiCo and their products
Period of Expansion 2.) Selection of methods for distribution of
PepsiCo's products (Subsidiaries, agents,
distributors and acquisitions)
3.) Coordinate with respective retailers of
PepsiCo in chosen markets
(Power of One retailer alliance strategy)
Year 3 (2010)
1.) Sourcing of funds to finance the expansion
2.) Implement the Power of one retailer alliance
strategy
3.) Hiring of the distribution and sales team
4.) Implementation of the distribution to chosen
areas to expand
Year 4 (2011)
1.) Coordinate with retailers about the joint
distribution of PepsiCo's Gatorade
and other good-for-you products
2.) Selection of what good-for-you snacks
to market and bundle with Gatorade
Joint distribution of PepsiCo's 3.) Conduct meetings with retailers about the
Gatorade, soft drinks and better-for-
you snacks bundling and side-side shelving for Gatorade
and better-for-you snacks
Year 5 (2012)
1.) Start distribution of Gatorade and
better-for-you snacks in stores
2.) Follow-up of the progress of the
distribution with retailers

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