FUTURE IS DIGITAL MARKETING

Submitted By Group – F750

Prakash Babu
Preeti Chhikara
Mini Baweja
Nitin Garg
Rahul Raj Yadav
Mayank Sharma
DIGITAL MARKETING

Digital Marketing is the practice of promoting products and services using digital distribution
channels to reach consumers in a timely, relevant, personal and cost-effective manner.

Whilst digital marketing does include many of the techniques and practices contained within the
category of Internet Marketing, it extends beyond this by including other channels with which to
reach people that do not require the use of The Internet. As a result of this non-reliance on the
Internet, the field of digital marketing includes a whole host of elements such as mobile phones,
sms/mms, display / banner ads and digital outdoor.

Previously seen as a stand-alone service in its own right, it is frequently being seen as a domain
that can and does cover most, if not all, of the more traditional marketing areas such as Direct
Marketing by providing the same method of communicating with an audience but in a digital
fashion. Digital is now being broadened to support the "servicing" and "engagement" of
customers.

At its heart, digital marketing centers around the Internet, which has become both a
communication vehicle and a very powerful marketing medium. The Internet can be used both to
push a message to someone like email, IM, RSS, or voice broadcast, as well to “pull” content
serving a banner ad and Pay Per Click search terms. Digital marketing, therefore, can be thought
of as the combination of push and pull Internet technologies to execute marketing campaigns.

Because it is digital, a reporting engine can be layered within a campaign allowing the
organization see in real-time how that campaign is performing, such as what is being viewed,
how often, how long, as well as other actions such as responses rates and purchases made. Please
note that each digital marketing technology is different and they cannot all provide the same
types of reports. Also, digital marketing is constantly evolving and new technologies are being
created all of the time.

The unique effects of digital marketing is not driven by technicality itself but first and foremost a
result of digital technologies seamless integration within our everyday life.

Digital marketing overlays both traditional and digital marketing strategies for providing
customers with the latest news and developments about product and services.

Some people may ask, what is the difference between digital marketing and Internet marketing?
The big difference is in the type of marketing techniques used. Internet marketing, although
using the digital Internet, focuses on every means of getting information to potential customers
about products and services a merchant is offering using only the Internet. Digital marketing uses
all the channels available in the digital media to get information to customers, and it does not
limit itself to the Internet.
Forms of Digital Marketing
There are 2 different forms of digital marketing, each of which has its pros and cons.

Pull Digital Marketing

Pull digital marketing technologies involve the user having to seek out and directly grab (or pull)
the content via web search. Web site/blogs and streaming media (audio and video) are good
examples of this. In each of these examples, users have a specific link (URL) to view the content.

Pros:

 No restrictions in terms of type of content or size as the user determines what they want.
 No technology required to send the content, only to store/display it.
 No regulations or opt-in process required.

Cons:

 Considerable marketing effort required for users to find the message/content.

 Limited tracking capabilities – only total downloads, page views, etc.
 No personalization – content is received and viewed the same across all audiences.
Push Digital Marketing

Push digital marketing technologies involve both the marketer (creator of the message) as well as
the recipients (the user). Email, SMS, RSS are examples of push digital marketing. In each of
these examples, the marketer has to send (push) the messages to the users (subscribers) in order
for the message to be received.

Pros:

 Can be personalized -- messages received can be highly targeted and specific to selected
criteria – like a special offer for females, 21 years old or over and living in California.
 Detailed tracking and reporting – marketers can see not only how many people saw their
message but also specific information about each user such as their name as well as
demographic and psychographic data.
 High Return on Investment (ROI) possible – if executed the right way, push messaging
can help drive new revenue as well as brand reinforcement.

Cons:

 Compliance issue – each push messaging technology has its own set of regulations, from
minor (RSS) to heavily controlled (email and text messaging)
 Requires mechanism to deliver content – the marketer has to use an application to send
the message, from an email marketing system to RSS feeders.
 Delivery can be blocked – if the marketer does not follow the regulations set forth by
each push message type, the content can be refused or rejected before getting to the
intended recipient.
Combination of Pull and Push Digital Marketing

At its heart, digital marketing centers around the Internet, which has become both a
communication vehicle and a very powerful marketing medium as the recent Doubleclick
acquisition by Google demonstrated. The Internet can be used both to push a message to
someone like email, IM, RSS, or voice broadcast, as well to “pull” content serving a banner ad
and Pay Per Click search terms. Digital marketing, therefore, can be thought of as the
combination of push and pull Internet technologies to execute marketing campaigns.

Digital Marketing can be considered as a combination of "push" and "pull" marketing techniques
that helps to execute the marketing campaigns. Push is when you get in touch with a consumer
and encourage them to buy your product and service. You can send SMS on the mobile phones
of your customer or send them emails. Detailed tracking and reporting is possible in Push
marketing.

On the other hand pull is when the customers take the initiative to find you on the web world
with the help of Digital Marketing

Digital Marketing is the practice of promoting products and services using database-driven
online distribution channels to reach consumers in a timely, relevant, personal and cost-effective
manner.
Digital Marketing Channels

BANNERS

Few of them are shown below:

BLOGS

SEM
Websites and Virtual Videos

SMS
MMS

Digital Banners
Digital Marketing and Multi-Channel Communications

While digital marketing is effective using one message type, it is much more successful when a
marketer combines multiple channels in the message campaigns. For example, if a company is
trying to promote a new product release, they could send out an email message or text campaign
individually. This, if properly executed, could yield positive results. However, this same
campaign could be exponentially improved if multiple message types are implemented.

An email could be sent to a list of potential customers with a special offer for those that also
include their cell phone number. A couple of days later, a follow up campaign would be sent via
text message (SMS) with the special offer.

Push and pull message technologies can also be used in conjunction with each other. For
example, an email campaign can include a banner ad or link to a content download. This enables
a marketer to have the best of both worlds in terms of their marketing method.
Digital Marketing Myths

 Flash is so awesome – make everything flash.

 Digital Marketing campaigns are free and/or cheap.

 It’s all about the internet, so if I do a 2 month search engine marketing campaign, my

product will be a hit.

 Your customers are on every social network, so your campaign should be too.

 Social media is like viral marketing.

 If we let people embed and distribute our content it will dilute our brand.

 Using a naked picture of yourself as your avatar can help increase friends and followers.

 If I get x number of friends on Facebook, my product is a hit.

 Facebook application is the answer to all viral marketing.

 Creating a Facebook fan page or group will drive lots of awareness.

 Mass replying on Twitter is a good way to connect with people.

 LinkedIn is only good for contacting business people.

 Uploading video on YouTube = viral marketing.

Digital Marketing Trends

As 2010 fast approaches, digital marketers are gearing up for yet another year of changes that
will incorporate both the transformational and the incremental.

From the economy's influence on the burgeoning "do-it-yourself" culture to an increasing

reliance on collective wisdom, information-based art, and remote computing, digital experts at
Last Exit (via MarketingCharts) have put together the following list of top digital marketing
trends they believe will play out in the year ahead.

1. Facebook Replaces Personal Email: As Facebook becomes increasingly used as a verb

(e.g."I Facebooked you today") in ways that Hotmail and gmail never were, it will be interesting
to see the extent to which it will displace personal email as a communication tool.  It’s already
completely permission based, there is no spam (yet), and no address book required - your friends
are already there.

2. The Cloud Helps Open-Source Software Make Proper Money: Open-source software
projects that were typically the purview of programmers and technophiles are now available to
the masses. In one example, Beanstalk, a fully hosted, version-controlled code repository that
uses the Subversion open-source project has created a subscription based service that - for a
small fee - removes the hassle of setting up Subversions and maintaining servers.  Services like
this can really only be financially viable with cloud computing infrastructure - so companies
such as Beanstalk don't have the huge upfront capital outlay for servers. With the right skills any
open-source project can be commercialized this way.

3. Mobile Commerce - The Promise That Has Never Delivered, Yet: Though mobile phones
have, for a while now, delivered real benefits to global societies by facilitating the transfer of
money, only recently has mobile device use extended to payment for goods and services. The
game changer has - and will continue to be - the iPhone/iTunes platform.  In-app purchases on
the iPhone can tempt users to buy small items, upgrades, updates, etc, while iTunes holds their
precious credit card information.  All, of course, is done in seamless fashion, enough to promote
impulse purchases.  It would seem like an easy task for this to be extended to other platforms
with PayPal or Google Checkout, but so far it has not been done.

4. Fewer Registrations - One Sign-in Fits All: As consumers grow increasingly frustrated  and
resentful about registering yet again on another website, juggling different IDs and remembering
a dizzying array of passwords, information-managing services such as Facebook Connect and
OpenID will becoming even more useful and will continue to be adopted at great speed through
2010.

5. Disruption vs. Continuity - Alternatives to the "Big Idea": As the significance of social
networks continues to grow, businesses are investing more in community building as a marketing
driver. According to the recent Tribalization of Business study released by Deloitte, 94% of
businesses will continue or increase their investment in online communities and social media
and, for the majority of these companies, their marketing function will drive this investment. At
the same time, as evidenced by Google's recent release of "free floating" social tools, such as
Google Waves and Sidewiki, there is an increasing shift toward online identity and social
activity being an integrated part of the network as a whole, rather than concentrated within
discrete platforms such as Facebook.

With the increasing emphasis on marketing and advertising through social networks and the
increasing pervasiveness of social tools, marketing objectives come into conflict with advertising
techniques. While advertising has often sought to distinguish itself and stop the consumer in their
tracks with a disruptive "big idea," the emphasis is now shifting toward persuasion through
fitting organically into the consumer's social sphere. It will always be the objective of marketing
to provide creativity and novelty, but the way in will increasingly be one of persistence and
continuity.

6. Self-Sufficiency: The Continuing Evolution of Web-Driven, Open-Source DIY Culture:

Much has been said about the power and potential of collective intelligence, and many of the
breakthrough solutions of tomorrow appear to lie in more effectively pooling the resources and
intelligence of our increasingly networked world. On the other side of the equation, the power of
pooled intelligence and networked resources have empowered individuals to take on more and
more complex undertakings themselves.

From drawing on the collective intelligence of blogs and university open courseware to educate
themselves, to services like ponoko, spoonflower and cafe press that facilitate small-scale
production, to offline resource pooling like pop- up retail and collective office spaces,
individuals are discovering that it has never been easier to try doing it themselves.

7. Info-Art: Where we once had pop-psychologists and pop-philosophers, we now appear to

have pop-statisticians and pop-economists. The growing wealth of data and the access to rich and
diverse data sources that are significant by-products of information networks have made the art
of data analysis a defining skill of our time.

At the same time, the skill of elegantly visualizing that data has become a defining art of our
time. The art of the infographic is becoming increasingly pervasive as people look more and
more to the growing amount of data at our disposal for insight, and more refined as the
interactions of that data becomes more complex. Expect to see greater innovation spurred by
more elegant ways of capturing and visualizing information by a growing number of info-artists.
8. Crowd Sourcing: Across many industries and organizations, crowd sourcing will become a
growing tool as part of various outsourcing strategies. Organizations will mobilize the passionate
special-interest groups to not only carry a message but also to lead and take part in activities on
their behalf. From political canvassing to software development, from people journalism to
environmental activism, expect to see huge growth in crowdsourcing models provoked and led,
in large part, by digital social media strategies.

9. More Flash, Not Less: Outside of the obvious brand sites, micro-sites and media sites (video,
games, etc.) where it appears absolutely necessary, Flash has often been looked down upon if not
completely discounted by both techies and search engine optimizers. It seemed to face an
uncertain future as a viable tool for serious websites and applications such as eCommerce tools
and corporate websites. However, Adobe's rich media tool has enjoyed the grit and determination
of its advocates and external development community. Now, several tricks, authoring tools and
server side scripting workarounds have meant that Flash-built websites no longer serve up a
single, impenetrable page. They offer deep, searchable, indexable sites that will allow acute,
detailed traffic and behavioral analytics and search engine optimization.

As websites continue to increase in their importance as a company's storefront, the demand for
rich, brand-extending experiences will also increase. Further proliferation of  fast broadband will
reduce download issues while the adoption of Flash on mobile devices will dramatically increase
and fuel reach and the desire/need for highly usable, brand transporting, conversion oriented
experiences
Developments in technology will be the catalyst for fundamental change in the ways consumers
use media, and consequently on how they consume marketing messages.

The broad themes of the new media consumption landscape will be:

 Media consumption will become less collective and more individual.

 Sophisticated, multiple pathways to individual consumers will develop.

 All media relationships will become interactive to a greater or lesser extent.

 Consumers will increasingly determine their own use of media in a much more complete
fashion, including deciding when they will accept marketing messages and when they
won’t.

 Metrics which measure ‘viewing’ rather than ‘engagement’ will disappear.

The new age of marketing we are about to enter will be about

Relevance- Relevance will be key to ensuring that yours is among the few marketing messages
with which your target consumer will truly engage.

Interaction- Interaction will offer individual consumers unique experiences, feeding back
information to the brand.

Relationships- Relationships will be the vital pathways by which marketers reach consumers,
including relationships with media, with brands and with fellow consumers.

The importance of these three factors will compel marketers to exploit more
fully than at present the inherent advantages of digital media, including:

 The addressability of individual consumers rather than a broadcast model.

 Interactivity rather one way communication.

Learning about individuals and their behavior and using this information to determine what
information and entertainment to service them with in the future.
Future is Digital Marketing

In the past year, the development of digital marketing took some exciting new turns, reaching not
only new levels of growth and penetration, but also new levels of sophistication. Marketers who
started with websites, banner ads and email now have an increasingly wide choice of platforms
on which to engage their target customers. Search, social media, blogs, sponsored content,
mobile, email, and gaming all offer opportunities for innovation and differentiation online.

Online media is increasingly gaining the trust of Asian consumers. A recent TNS survey
revealed that of the top 25 most trusted forms of media, 14 were online. And increasingly,
trusted online media includes user-generated content. The third most trusted overall are expert
product reviews from websites, with consumer product reviews from websites at #5 and
consumer opinions on blogs and message boards at #7 and #12 respectively.

In the early days of digital marketing, offline advertising was used as the model: interruptive
messages were placed in front of (or disrupted) the content in ways that grabbed the user's
attention. Now we're seeing a truly interactive model arise, in which brands engage their
consumers online, either by joining the conversation, or creating a platform for a community to
gather around the brand. Some of this new online communication looks more like PR than
advertising, and clearly the lines are blurring between sales promotion, CRM and brand-building.
Whatever it will eventually develop into, it's exciting.

It's clear that Internet users have adopted new media faster than most advertisers trying to reach
them. Advertisers need to do some catching up. Although there are some definitive case studies
that demonstrate the power of using social media, the ADMA Survey of the region's advertisers,
marketers and agencies uncovered that most marketers and advertisers still predominantly use
websites, online ads and email. Why these relatively conservative approaches when the Internet
changes continuously and offers so many opportunities for innovation? In some cases,
advertisers may be concerned about the relative lack of control over their messaging and
positioning on social media platforms, and in other cases they may not yet have discovered a
credible way to connect with their target customers online.

In any event, there is no doubt that 2010 is the year of social media. Social media platforms have
not figured out a way to make money from the huge communities they have created online, but
even brands with no clear social media strategy know that they must engage by joining networks
and conversations. Facebook, Twitter, Friendster, Bebo, MySpace and LinkedIn have built large-
scale user bases in Asia Pacific but these global players don't dominate in every market. New
patterns of usage and local behaviour are emerging across the region, with clear distinctions from
country to country where consumers spend time online, and how they behave. The imperative for
marketers now is to join these networks and interact directly with their communities of
customers online.

Looking beyond social media, online advertising continues to become more mainstream and
sophisticated, despite the recession. Yahoo! predicts Asia's annual online ad spend will eclipse
western Europe's by 2010 to reach US$122 billion. According to the TNS survey, dedicated
websites (53%), sponsored content (50%), pop-up ads (46%), banner ads (39%) and email (19%)
are the most common types of digital edia seen being used in Asia.
Online branding efforts appear to be paying off, with nearly a third of users saying that the brand
advertising they have seen significantly increased their interest in using the brand in question.

Mobile continues to gain, both as a text messaging and voice call channel, but also for Internet
access.

With usage of all elements of the online marketing mix growing and becoming more
sophisticated, all the stakeholders in the digital marketing industry -- from marketers and
advertisers to publishers, agencies, hardware and technology solutions providers -- have a unique
opportunity in 2010 to pioneer new ways to engage consumers and build their brands and sales
online.

 Search is and will continue to act as the launch pad for most online experiences. The
difference will be in the application, access and delivery of search results. With access to
search increasingly varied by platform (mobile, web, API, socially-aided, etc.), search
can become increasingly targeted and (as Google has shown us) will always be
monetized.
 Localized search will become ubiquitous with Search. Users will increasingly use search
to find local and offline results. In this respect, local search will become a microcosm of
the SEM landscape we know today, with results targeted on such a granular basis that the
competition between websites for conversions will take to the street.
 The consumer’s voice, since the advent of *shudder* ‘web 2′ technologies like social
platforms, blogs and other dialogue enablers has been increasingly heard and will
continue to lead the way marketers do business. This isn’t anything new, but recognition
that as internet infrastructure grows, the need to listen to what your customers want – and
don’t want – is beyond imperative. Barry Smith of SkyScanner summed it up by
underlining the need to understand your landscape – get feedback, monitor, and respond
accordingly.
 Social media will continue to proliferate and become increasingly synonymous with the
web as a whole. Already we’re accustomed to checking our favourite social sites as part
of our daily routine, but with innovations on the horizon like Google’s Wave plus
socially-driven mobile apps and social search, most of the things done online by
consumers and businesses alike will have a strong social component to them.
 The basic channels, and significantly email marketing, will become the foundation to a
marketers kit. During a surprisingly open and telling presentation, Mark Kelleher – Head
of Marketing Technology and Operations at the BBC – highlighted the BBC’s constant
and continued use of email marketing as one of their primary interaction methods. 110
different newsletters totaling 30 million sent/month are delivered as timely, relevant and
highly personalized communications thanks to advanced CRM techniques. It seems based
on this that as a tactic, email marketing shows no signs of abating anytime soon.
 The web services we use today behind a monitor will tomorrow be integrated into more
devices and channels. Integration and convergence as well as multi-platform access are
indeed the next logical progression of the web, and marketers need to diversify their
messages and technologies to reach the maximum number of users effectively.
 The underlining rule so far? Get the basics right before venturing into the ‘what’s
upcoming’ waters. Focus on what you do already, but do it better, and always remember
to maximize value to your end user, listen to them, and offer them what they want.
Simple things to overlook like website conversion optimization, calls-to-action, A/B
testing, platform/browser optimization, feedback user groups, localization and continual
evolution need to be addressed before anything else. Build a solid foundation, and you’re
setting yourself up for success.
Crowdsourcing

Crowdsourcing is a neologistic compound of Crowd and Outsourcing for the act of taking tasks
traditionally performed by an employee or contractor, and outsourcing them to a group of people
or community, through an "open call" to a large group of people (a crowd) asking for
contributions.

For example, the public may be invited to develop a new technology, carry out a design task
(also known as community-based design and distributed participatory design), refine or carry out
the steps of an algorithm, or help capture, systematize or analyze large amounts of data.

Crowdsourcing is a distributed problem-solving and production model. Problems are broadcast

to an unknown group of solvers in the form of an open call for solutions. Users—also known as
the crowd—typically form into online communities, and the crowd submits solutions. The crowd
also sorts through the solutions, finding the best ones. These best solutions are then owned by the
entity that broadcast the problem in the first place—the crowdsourcer—and the winning
individuals in the crowd are sometimes rewarded. In some cases, this labor is well compensated,
either monetarily, with prizes, or with recognition. In other cases, the only rewards may be fame
or intellectual satisfaction.

Perceived benefits of crowdsourcing include the following:

 Problems can be explored at comparatively little cost, and often very quickly.
 Payment is by results or even omitted.
 The organization can tap a wider range of talent than might be present in its own
organization.
 By listening to the crowd, organizations gain first-hand insight on their customers'
desires.
 The community may feel a brand-building kinship with the crowdsourcing organization,
which is the result of an earned sense of ownership through contribution and
collaboration.

The difference between crowdsourcing and ordinary outsourcing is that a task or problem is
outsourced to an undefined public rather than a specific other body. The difference between
crowdsourcing and open source is that open source production is a cooperative activity initiated
and voluntarily undertaken by members of the public. In crowdsourcing the activity is initiated
by a client and the work may be undertaken on an individual, as well as a group, basis. Other
differences between open source and crowdsourced production relate to the motivations of
individuals to participate.
Crowdsourcing Process

 Company has a problem.

 Company broadcast problem online.

 Online “crowd” is asked to give solutions.

 Crowd submits solutions.

 Crowd vets solutions.

 Company rewards winning solvers.

 Company owns winning solutions.

 Company profits.
Crowdsourcing is using Twitter

They says:-
Twitter is a free service that lets you keep in touch with people through the exchange of quick,
frequent answers to one simple question: What's happening? Join today to start receiving
Crowdsourcing's tweets.
Crowdsourcing on Twitter
Cisco launches new crowdsourcing video ad campaign called "Do you Flip?"
Flip Video - doyouflip.com

tosolini

-------------------------------------------------------------------------------------------------------------------------------

Crowdsourcing in Charlotte. Name a restaurant and win $500. Fun. ... HT@smashadv
Name our Restaurant, Win $500 | Boxman Studios - boxmanstudios.com

thekjacrew

-------------------------------------------------------------------------------------------------------------------------------

I figured out the basics of how I'm going to make a flourless yellow cake. Thanks for nothing
crowdsourcing. You get none!

OriginalGlazed

-------------------------------------------------------------------------------------------------------------------------------

RT @lindegaard: Open Innovation, Crowdsourcing Initiatives from Daimler from 15inno.com -

Open Innovation, Crowdsourcing Initiatives from Daimler | 15inno - 15inno.com

RJSchoenefeld

-------------------------------------------------------------------------------------------------------------------------------

CrowdSourcing - Harnessing the power of the people - Great Ideas for small business owners!! ... (via
@bhavintu) #FB
Crowd Sourcing – Harnessing the power of the people - directi.com

MegBdiditright

-------------------------------------------------------------------------------------------------------------------------------

How crowdsourcing helped Haiti's relief efforts

How crowdsourcing helped Haiti's relief efforts - O'Reilly Radar - oreilly.com

techformedia

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DELL Customization Process-

Customer-Driven Innovation

Industry-Leading R&D Driven by Customer Needs, Cutting-Edge Solutions, and Strategic

Partnerships

Since the first Dell PC was introduced in 1986, Dell has continued to shape the industry,
breaking new ground and pioneering critical developments in home, small business and
enterprise computing. Dell's R&D efforts now span the globe, driven by some of the industry's
foremost product designers and engineers. At the core of Dell's innovation approach, however,
remains an unwavering commitment to delivering new and better solutions that directly address
customer needs.

We gather requirements directly through tens of thousands of customer interactions daily,

organized events, social media venues, and customer panels. Partnerships with a wide variety of
key industry software, hardware and component suppliers give us a uniquely broad perspective
on the computing landscape.

Many innovations begin in-house, led by a global team of top engineers, product designers and
technical experts. Others begin as a team effort with Dell's strategic partners. The mission is to
deliver innovative and cost-effective solutions that meet today's real-life customer challenges and
work seamlessly in existing environments and with other products.

Dell is uniquely positioned to impact industry trends. We maintain strong internal development
capabilities. We partner, rather than compete, with top industry technology suppliers and original
development manufacturers. We steer enabling industry standards and technologies through
industry groups and strategic partners. In this way, Dell spurs innovation and delivers value to
customers.
Steps in Customization Process
CLICK HERE

CLICK HERE
CLICK HERE:-on click on this capitation (Customise) we can make our on product variety
according to our need. This is one of best facility which is given by DELL to its customers. First
step . we will saw this figure in which we can set laptop color of base screen

Second screen short

Like this we can make any changes in drivers and software in it .By this process of sell his product
DELL become the only one manufacture company which manufacture there product after getting the
order of product by this way DELL got first place in mind of the customer for purchase.
 Nike Customization Process-

Click here to
customise

Then we have chose shoe type

Example:

How to Customize My Own Nike Low Dunks

 Step 1

Go to http://nikeid.nike.com/. Customized Nike shoes can only be designed and ordered online
through the Nike website.

 Step 2

Select a low dunk. The signature Nike Dunk iD Shoe comes in a low- or high-top design, the
former of which is often referred to as the "Nike Low Dunk" or "Nike Dunk Low." Regardless of
semantics, this particular shoe is available for both men and women in a variety of sizes. Choose
the best fit for you to start the customization process.

 Step 3

Examine your options. Nike allows you to choose the size and fit (regular, wide or narrow) of
your shoe as well as your own color combinations, shoe materials such as leather or suede, and
personalized iD (like your embroidered initials).

 Step 4

Input your preferences. You can start to customize your Nike Dunk Low design from scratch or
begin with one of the provided color combinations. The website will then guide you through a
step-by-step process, so just click or type in your preferences for the features spotlighted on the
web page. If you run into any difficulties, call 1 (866) 633-6453 between 5:00 a.m. to 10:00 p.m.
Pacific Time any day of the week so a customer service representative can help you with your
order.

 Step 5

Preview and purchase your customized Nike sneaker. When you are finished customizing your
Nike iD shoe, you will be able to examine a virtual version. If you are happy with the results,
proceed to check out. If not, repeat the process until you are satisfied with your design
How to find custom Nike Dunks

Ask any aficionado, custom Nike Dunks are a must have in the collection! Fresh and clean, colorful and
rare. They come in all colors, designs, and themes. This step by step "how to" will show you how to
design custom Nike Dunks, make a unique NIKE iD , and find rare & limited edition Nike Dunks! Your
friends (and even strangers) will be asking where you found those fresh kicks!

Instructions

Things You'll
Need:

 an open mind
 creativity
 imagination

1. Step 1

Head on over to the Nike website: nike.com/nikedunk. You will be amazed at the huge
selection of rare and limited edition Dunks they offer through the website!

2. Step 2

after checking out the rare and limited edition collections, click on the "kicks creator"
link to start designing your custom Nike Dunks!

3. Step 3
 click on the "design your own custom Dunks" link... The fun is about to begin!

4. Step 4

limitless possibilities

sign in or register on the site to enter the desgin studio and start creating your own
custom nike dunks! The possibilities are endless...