Scribd
Upload
50 views

MSP Pricing Structures Assignment

This document provides instructions for a session on MSP pricing structures. Students are asked to review an assigned article on strategic pricing decisions for MSPs and a blog post about optimal pricing strategies on platforms. They are to focus on the pricing discussions and come prepared to discuss three questions: 1) Why MSP pricing is more complex than regular products, 2) potential challenges to pricing structure principles from the article, and 3) whether Amazon Marketplace's 17% fee is too high, too low, or appropriate based on various considerations.

Uploaded by

Þórarinn Már Kristjánsson
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
50 views

MSP Pricing Structures Assignment

This document provides instructions for a session on MSP pricing structures. Students are asked to review an assigned article on strategic pricing decisions for MSPs and a blog post about optimal pricing strategies on platforms. They are to focus on the pricing discussions and come prepared to discuss three questions: 1) Why MSP pricing is more complex than regular products, 2) potential challenges to pricing structure principles from the article, and 3) whether Amazon Marketplace's 17% fee is too high, too low, or appropriate based on various considerations.

Uploaded by

Þórarinn Már Kristjánsson
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 1

Session 3: MSP pricing structures

By now, you should have read the SMR article assigned for the first 4 sessions (Strategic Decisions
for MSPs). For this session, please focus on the pricing structure discussion in that article, as well
as the following post:
http://abovethecrowd.com/2013/04/18/a-rake-too-far-optimal-platformpricing-strategy/

ASSIGNMENT QUESTIONS
1. Why is pricing by MSPs significantly more complex than pricing of regular products/services?
2. Consider the pricing structure principles discussed in the SMR article. Are they satisfying?
Robust? Please come prepared with 1-2 specific challenges to those principles.
3. Today, Amazon Marketplace’s effective “rake” is about 17% (the 12% number in Gurley’s post
is outdated or an under-estimate). Is that too high, too low, or just right? Based on what
considerations?

You might also like