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Decline in sales at Singapore Telecommunications Limited was a symptom identified through problem identification and marketing research. Customer relationship management draws from social psychology to address symptoms by not using social media. Six types of marketing research were conducted on the company.

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29 views

Class

Decline in sales at Singapore Telecommunications Limited was a symptom identified through problem identification and marketing research. Customer relationship management draws from social psychology to address symptoms by not using social media. Six types of marketing research were conducted on the company.

Uploaded by

u_mecrazy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Social media is not used

Problem identification, starts with symptoms

Decline in sales is a symptoms in the case

Customer relations ship management is taken from social psychology.

6 types of conducting marketing research

Singapore Telecommunications Limited


Company registration number: 199201624D
31 Exeter Road, Comcentre Singapore 239732
Tel: +65 6838 3388 Fax: +65 6732 8428
www.singtel.com

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