Lesson Plan Guideline

Superior University

1 Superior University Lahore

Course Hand Book

Supply Chain Management
 Lesson Plan Guideline

Table of Contents
1. Course Delivery Arrangements................................................................................................4
2. Course Instructors.....................................................................................................................4
3. Course Introduction..................................................................................................................5
4. Course Objectives.....................................................................................................................6
4.1. Specific Course Objectives...............................................................................................6
4.2. General Objectives............................................................................................................6
5. Course Coverage......................................................................................................................7
6. Student Gain.............................................................................................................................8
Topics...............................................................................................................................................8
7. Teaching and Learning Methodology.......................................................................................8
7.1. Lectures and Class Discussions:.......................................................................................8
7.2. Case Studies:.....................................................................................................................9
7.3. Presentation:......................................................................................................................9
8. Assessments..............................................................................................................................9
8.1. Evaluation Criteria:...........................................................................................................9
8.2. Course Work Assignments:...............................................................................................9
8.3. Presentation:....................................................................................................................10
8.4. Case Studies/Articles:.....................................................................................................10
8.5. Assessment policies........................................................................................................10
9. Lecture Plan............................................................................................................................11
10. Grading of Course...............................................................................................................17
11. Academic & Disciplinary Policies......................................................................................17
11.1. Late Submissions:........................................................................................................17
11.2. Absenteeism:...............................................................................................................17
11.3. Deferred Examinations:...............................................................................................17
11.4. Scholastic Honesty:.....................................................................................................17
11.5. Plagiarism:...................................................................................................................18
11.6. Cover Sheets for Assessment:.....................................................................................18
12. Assessment GPA and Percentages......................................................................................18
13. Expectations of Business Conduct......................................................................................19
13.1. Professionalism:..........................................................................................................19
13.2. Respect:.......................................................................................................................20
13.3. Responsibility:.............................................................................................................20
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 Lesson Plan Guideline

13.4. Honesty:.......................................................................................................................21
14. Annexure.............................................................................................................................22
14.1. Annexure I (Guidelines for Project)............................................................................22
14.2. Annexure II (Guidelines for WAC).............................................................................25
14.3. Annexure III (Presentation Assessment Criteria)........................................................30

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 Lesson Plan Guideline

1. Course Delivery Arrangements

Course Supply Chain Management

Semester Duration 6 months

2. Course Instructors

Module Leader
Name Imran Ejaz
Tutor Details
Name Imran Ejaz
Contact Information [email protected]
Consultation Hours Monday to Friday
(11:00 am to 12:00 am)
(14:00 am to 15:00 am)

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3. Course Introduction

Supply chain management is unique and, to some degree, represents a paradox because it is concerned with
one of the oldest and also the most newly discovered activities of business. Supply chain system activities -
communication, inventory management, and warehousing, transportation, and facility location - have been
performed since the start of commercial activity. It is difficult to visualize any product that could reach a
customer without logistical support. Yet it is only over the last few years that firms have started focusing on
logistics and supply chain management as a source of competitive advantage. There is a realization that no
company can do any better than its Supply Chain system. This becomes even more important given that
product life cycles are shrinking and competition is intense. Logistics and supply chain management today
represents a great challenge as well as a tremendous opportunity for most firms.

Another term that has appeared in the business jargon recently is demand chain. From our perspective we
will use the phrases logistics management, supply chain management and demand chain management
interchangeably.

In this course we will view the supply chain from the point of view of a general manager. Supply chain
management is all about managing the hand-offs in a supply chain - hand-offs of either information or
product. The design of a logistics system is critically linked to the objectives of the supply chain. Our goal in
this course is to understand how logistical decisions impact the performance of the firm as well as the entire
supply chain. The key will be to understand the link between supply chain structures and logistical
capabilities in a firm or supply chain.

Program: BBA
Semester: 6th Session:
Pre Requisites: Marketing Management, Consumer Behavior, Marketing Channels
4. Follow Up:
Text Book: Supply Chain Management: Strategy, Planning and Operations by Sunil
Chopra, Peter Meidl and D. V. Kalra, 6 th edition, Pearson Education
(2013), India.
Course Goals and Learning Outcomes

4.1.Course Goals
The main goals of the course are to enable students;
1. To communicate in verbal, written and graphical manner about supply chain issues

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2. To use information technology for presenting viable solutions for supply chain problems
3. To develop an ability to learn and work in group
4. To develop critical analysis on supply chain issues
5. To question existing paradigms of business working
6. To design frameworks of supply chain in professional settings

4.2. Course Learning Outcomes

At the end of the course, the students will be able to:

1. Demonstrate the understanding of supply chain management

2. Analyze the supply chain networks

3. Design the supply chain networks

4. Plan and coordinate the demand and supply in supply chains

5. Plan and manage inventories in supply chains

6. Plan and design the transportation networks in supply chains

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5. Course Coverage
Topics include:
1. Understanding supply chain management
2. Competitive and supply chain strategies with strategic fit
3. Framework for structuring supply chain drivers including facilities, inventories, transportation,
information sourcing and pricing
4. Distribution networks in supply chain
5. Network design in supply chain
6. Demand forecasting in supply chain
7. Aggregate planning in supply chain
8. Panning supply and demand in supply chain
9. Coordination in supply chain and bullwhip effect
10. Managing economies of scale in supply chain through cycle inventories
11. Managing uncertainty in a supply chain through safety inventory
12. Transportation in supply chain
13. Sourcing decisions in supply chain
14. Pricing and revenue management in supply chain
15. Sustainable supply chains

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6. Student Gain
Classification Topics
7. The student will be able to understand:
 Supply chain management

 Framework to analyse supply chain

 The designs of supply chains

Knowledge and  Planning and coordination among demand and supply

Comprehension
in supply chain

 Planning and management of inventories in supply

chains

 The designs and planning of transportation networks

in supply chains
The student will be able to :
 Analyze risk factors associated with all
components.
Application & Skills
 Work comfortably with MS Excel for solution of
problems.
 Designing the supply chains for businesses
 Case analysis, article reading and research based
on secondary data to create country snap shot
Analysis and Synthesis
will help in synthesizing the use of theory in
analyzing different products in various industries.
Teaching and Learning Methodology

7.1.Lectures and Class Discussions:

Lectures are designed in the manner that will help students to understand the basic theories and
concepts of management. The use of slides, cross questioning, reference material and class discussion
will make the comprehension of the topic more effective.

7.2.Case Studies:
A case is a scenario that gives you the opportunity to identify problems and recommend a course of
action in a business situation. The case may be real or fictional, but will usually represent a complex
situation with no ready solutions.

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Various case studies will be provided to students so that they can analyze real life issues faced by
managers in the organizations and then suggest solutions.

7.3.Presentation:
To enhance the confidence and improve the communication skills of the students’ class presentations on
course work assignments will be encouraged during semester.
8. Assessments

8.1.Evaluation Criteria:
The course work assignments will be conducted and in order to evaluate the students learning and their
understanding of the concepts the final term exam will be conducted. Final term exam paper will help in
assessing the knowledge, comprehension, analytical and synthesis skills of students (sample paper is
attached in annexure v). The detail of the content coverage in each term paper is discussed below:
Course Work Assignments
Description Weightage
Written Analysis of Case Studies 20%
Comparative Report on three Supply Chains (SME, 20%
National, Multi-National)
Designing a Supply Chain for own business 20%
Exam Paper
Description Weightage
Final Term Exam 40%
Total Marks 100

8.2.Course Work Assignments:

The course work assignments will help students in applying academic theories learned in class to the
practical complexities of modern day businesses.
Assignments Details
Nature of Assignment Content of Assignment Group/Individual
Case: Seven Eleven Japan Co. & Financial
Written Individual
Statements for Wall Mart Stores Inc.
Case: Designing the Distribution Network for
Written Individual
Michael’s Hardware
Project: Comparative report on three Supply
Written Group
Chains (SME, National, Multi-National)
Note: Detail description and evaluation criterion of each assignment is provided in annexure I & II.

8.3.Presentation:
To enhance the confidence and improve the communication skills of the students’ class presentations on
course work assignments will be encouraged during semester. (Detail description and guidelines are
provided in annexure IV)
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8.4.Case Studies/Articles:
Various case studies/articles will be provided to students so that they can analyze real life issues faced by
managers in the organizations and then suggest solutions. Case studies/Articles will be available in book
(Detail guidelines regarding WAC preparation, case base session and their evaluations are provided in
annexure III).

8.5.Assessment policies
Types and Due Dates of Assessment
Type of Nature of Assessment Assessmen
Weighting Due Date
Assessment Assignment Item t Criteria
Students have to submit
their assignments to the
Research students’ Office and the Provided in
Individual
Based/ 100% assignment date will be the
Written / Group
Practical announced by the course appendix
instructor.

Assignment Submission Procedure

Type of
Assignment Submission
Assessment
Students will submit their assignments (hard copy) as per the instructions of the
Written
Course Instructor.

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9. Course Mapping
Mapping of Lecture Breakup with Course Learning Outcomes and Assessment Methods

CLO 1 CLO 2 CLO 3

CLO 4 CLO 6
Demonstrate Analyze Design CLO 5
Plan and Plan and When to
the the the Plan and
coordinate the design the Who Will How to be be
Sessions understandin supply supply manage Result Action Taken Remarks
demand and transportatio Measure Measured Measure
g of supply chain chain inventories in
supply in n networks in d
chain network network supply chains
supply chains supply chains
management s s

Session 01: Distribution of Module

Introduction Class After 4th Handbook to whole class
• Dean
to the Course Feedback Lecture through email for
and Module reconfirmation

Session02:
Understandin
• QC Head File Check
g the Supply
Chains
Session 03:
Supply Chain
Performance:
• • QC Head File Check
Achieving
Strategic Fit
and Scope
Session 04:
Supply Chain
• • QC Head File Check
Drivers and
Metrics

Session 05:
Schedule
Demand Discussion with Module
• QC Head File Check d
Forecasting in Leader for Issues if any
Feedback
Supply Chain

Session 06:
Aggregate
• • QC Head File Check
Planning in
Supply Chain
 Lesson Plan Guideline

Session 08:
Sales and
Operations
Planning:
• • QC Head File Check
Planning
Supply and
Demand in a
Supply Chain
Session 09:
Coordination
• QC Head File Check
in Supply
Chain
Session 10:
Managing
Economies of
Scale in a
supply Chain: • QC Head File Check
Cycle
Inventory or
Average
Inventory
Session 11:
Managing
Uncertainty in
• QC Head File Check
a Supply
Chain: Safety
Inventory
Session 12:
Transportatio
• • QC Head File Check
n in a Supply
Chain

Session 13:
Sourcing
• • QC Head File Check
Decisions in a
supply chain
Session 13:
Pricing and
Revenue
• • QC Head File Check
Management
in a supply
chain
Session 14:
Information Schedule
Technologies • QC Head File Check d
in a Supply Feedback
Chain
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Session 15:
Designing
Discussion with Module
Distribution
• QC Head File Check Leader the detailed
Networks and
feedback of class
application to
online sales

Session 16:
Network
• QC Head File Check
design in the
supply chain
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10. Lecture Breakup

Session Learning Teaching

Session Topic Course Coverage Recommended Readings Class Activity Home Task
Outcomes Pedagogies

Students will be able to

understand: Topic No 1.7 Book:
Discussions
• Introduction to the Supply Chain
Module Handbook, PPT Slides for
course, module, course Socialization with Management:
Student Expectations Assessments
Introduction to the expectations and students students Strategy, Planning
1 and course Module Handbook
Course and Module expectations from the and Operations by
assessments with Chart Papers for
course, Scope of Field and Module Discussion Chopra, Meindl and
overview of course. Student
Industry Requirements at Kalra. 6th Edition,
Expectations
domestic and international Pearosn India.
level

• Cavinato, J. L. (2002). What's

your supply Chain Type?. SUPPLY
Students will be able to CHAIN MANAGEMENT REVIEW, V. 6,
understand: NO. 3 (MAY/JUNE 2002), P. 60-66:
• What is supply chain? ILL.
What is supply chain,
• The difference between
difference between
Logistics, Agile, Lean and • Fisher, Marshall L. "What is the PPT slides
lean, agile and Video (Why 100%
Supply Chain right supply chain for your product." Case Study: India's
Understanding the logistics, Historical Accuracy is needed and
2 • Historical Perspectives Operations management: critical Video Discussion Generic Drugs and
Supply Chains Perspectives in SCM, role of supply chain)
in Supply chain perspectives on business and Supply Chain Surplus
importance of SCM,
management management 4 (2003): 73.
Decision Phases and Discussion
• Importance of Supply
Process of SCM
Chain Management • Lambert, D. M. (2004). The eight
• Decision phases and essential supply chain managament
Process of Supply chain processes. SUPPLY CHAIN
MANAGEMENT REVIEW, V. 8, NO. 6
(SEPT. 2004), P. 18-26: ILL, 8(6).
 Lesson Plan Guideline

Lee, H. L. (2003). Aligning supply

chain strategies with product
uncertainties. IEEE Engineering
Students will be able to Management Review, 31(2), 26-
Understand: 26.
• Competitiveness and Competitiveness and
supply chain strategy supply chain strategy, Nardone, Rebert, and Sean PPT slides
Supply Chain Monahan. "How Unilever Aligned Case Study: The
• Achieving strategic fit achieving strategic fit, Article on Achieving
3 Performance: Achieving its Supply Chain and Business Class Discussion Demise of
• Challenges to achieve and challenges to achieve Strategic Fit
Strategic Fit and Scope Strategies." Supply Chain Blockbuster
maintain strategic fit and maintain strategic Management Review (November
• Achieving and fit 2007): 44-50
maintaining strategic fit in
Emerging Markets Swan, Daniel, Sanjay Pal, and
Matt Lippert. "Finding the Perfect
Fit." Supply Chain Quarterly
(Quarter 04, 2009): 24-33

Students will be able to

understand:
• Impellers of Supply
Hofman, Debra. "The Hierarchy of
chain
Supply Chain Metrics." Supply Chain
• Financial measures of
Management Review (September PPT slides
performance Impellers of SC,
2004): 28-37.
Supply Chain Drivers • Drivers of SC financial measures of Case study: Seven
4 Class Discussion Example 3-1 to 3-7
and Metrics Performance performance, drivers Eleven Japan
Marien, Edward J. "The Four Supply
• Framework for of SC performance
Chain Enablers." Supply Chain
structuring drivers
Management Review (March-April,
(facilities, inventory,
2000): 60-68
transportation,
information, sourcing,
pricing)
Bernstein, P. L., & Silbert, T. H.
(1984). Are economic forecasters
worth listening to. Harvard
Students will be able to Business Review, 62(5), 32.
Understand:
• Role and Chambers, J. C., Mullick, S. K., &
Characteristics of Role of forecasting in Smith, D. D. (1971). How to
choose right forecasting PPT slides
forecasting in SC SC, components of a
technique. Harvard business Case Study: Speciality
Demand Forecasting in • Components of a forecast and Class Activity: Practice
5 review, 49(4), 45. Class Discussion Packaging
Supply Chain forecast and forecasting forecasting methods, Questions on
Corporation
methods role of IT in Georgoff, D. M., & Murdick, R. G. forecasting (Manual &
Practice Questions
• Role of IT in Forecasting forecasting (1986). Manager's guide to through MS Excel)
forecasting. Harvard Business
• Risk Management in Review.
Forecasting
Saffo, P. (2007). Six rules for
effective forecasting. Harvard
business review, 85(7/8), 122.
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Students will be able to

understand:
• Role of aggregate
planning Bitran, G. R., & Hax, A. C. (1981). PPT slides
• Aggregate planning Aggregate Planning, Disaggregation and resource Class Activity: Practice Case Study: Kloss
Aggregate Planning in problems Aggregate Planning allocation using convex knapsack
6 Class Discussion Questions on aggregate Planters and
Supply Chain • Aggregate planning Strategies, building problems with bounded
planning (Manual & Harvesters
strategies MPS variables. Management
Science, 27(4), 431-441. Practice Questions through MS Excel)
• Building Master
production schedule and
role of IT in aggregate
Planning

Iyengar, Charanyan, and Sandeep

Gupta. "Building Blocks for
Successful S&OP." Supply Chain
Management Review (November
Understanding of 2013): 10-17 PPT slides
Students will be able to
Sales and Operations
Sales and Operations Understand:
Prokopets, Len. "S&OP: What You Class Discussion The Base Case on Sales
Planning: Planning • Responding to Case Study:
7 Responding to Can Learn from the Top Performers." and Operations
Supply and Demand in predictable variability Mintendo Game Girl
predictable variability, Supply Chain Management Review Practice Questions Planning
a Supply Chain • Managing supply and
managing supply and (May-June 2012): 28-35
demand
demand, Case Discussion
Upton, Harold, and Harpal Singh.
"Balanced S&OP: Sunsweet Growers'
Story." Supply Chain Management
Review (March 2007): 51-59.

Students will be able to

Lack of Coordination
understand:
and Bullwhip Effect,
• Lack of SC coordination
Effect on Lee, H. L., Padmanabhan, V., & Article (Bullwhip Effect:
and Bullwhip Effect PPT slides
Coordination in Supply Performance, Whang, S. (1997). The bullwhip An exploratory study in
8 • Effect on Performance
Chain Obstacles in effect in supply chains. Sloan the automobile sector
• Obstacles in Article Discussion
Coordination, management review, 38(3), 93. of Pakistan by
coordination
Managerial Levers to Mahmood et., al.)
• Managerial levers to
achieve coordination
achieve coordination
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Students will be able to

Understand:
• Role of cycle inventory
in SC
Role of Cycle
• Estimating cycle
Inventory in SC,
inventory – related costs in PPT slides
Managing Economies of estimating cycle Lee, H. L., & Billington, C. (1992).
practice Case Study: Delivery
Scale in a supply Chain: inventory Managing supply chain inventory: Class Activity: Practice
9 • Economies of scale to Class Discussion Strategy at
Cycle Inventory or Activity: Practice pitfalls and opportunities. Sloan Questions on Cycle
exploit fixed cost and MoonChem
Average Inventory question for management review, 33(3), 65. Inventory
quantity discounts Practice Questions
calculating cycle
• Short Term
inventory
Discounting: Trade
Promotions
• Managing Multi-
echelon cycle inventory
Students will be able to
Understand:
• Role of safety inventory
• Determining the
appropriate level of safety
inventory Geary, S., Childerhouse, P., &
Role of safety Towill, D. R. (2002). Uncertainty PPT slides
• Impact of supply Case Study:
Managing Uncertainty inventory, and the seamless supply
uncertainty on safety Activity: Practice Managing
10 in a Supply Chain: determining the chain. SUPPLY CHAIN Class Discussion
inventory question for calculating Inventories at ALKO
Safety Inventory appropriate level of MANAGEMENT REVIEW, V. 6,
• Impact of aggregation NO. 4 (JULY/AUG. 2002), P. 52- safety inventory Inc.
safety inventory Practice Questions
on safety inventory 61: ILL.
• Impact of
replenishment policies on
safety inventory
• Role of IT in inventory
management
Students will be able to Case Study
Understand: 1- Designing the
• Role of transportation Distribution Network
in SC for Michael's
• Modes of Role of transportation Hardware
transportation and their in SC, modes of 2- The Future of
PPT slides
performance transportation, Same Day Delivery:
Thomke, S. H., & Sinha, M.
Transportation in a characteristics transportation Activity: Practice Same as the Past
11 (2010). The Dabbawala System: Class Discussion
Supply Chain • Transportation infrastructure and Question on Transport 3- Selecting
On-Time Delivery, Every Time.
infrastructure and policies policies, role of IT and models Transportation
Practice Questions
• Design options and risk management, Modes for China
trade-offs in transportation transport models Imports
network and design
• Role of IT and Risk Appendix 14-A:
Management Transporting the
• Models Transport
 Lesson Plan Guideline

Students will be able to

understand:
Role of Sourcing in
• Role of sourcing in
Supply Chain, In-
Supply Chain
House or Outsource
• In-House or Outsource
3PL and 4PL logistics
- 3PL and 4 PL logistics
provider Billington, Corey, and Francois Jager.
Providers Role play in Supplier
"Procurement: The Missing Link in PPT slides
Sourcing Decisions in a • Supplier Selection, Selection considering
12 Supplier selection, Innovation." Supply Chain
supply chain Contracts, Risk Sharing and the concerns of
contracts, risk sharing Management Review (January- Role Play
Supply Chain Performance Suppliers and Firms
and supply chain February 2008): 22-28
• Design Collaboration,
performance, design
Procurement Process,
collaboration,
Tailored Sourcing
procurement process,
• Risk Management in
tailored sourcing
Sourcing and Sourcing in
Practice

Students will be able to Role of pricing and

Understand: revenue PPT slides
• Role of Pricing and management, pricing Bitran, G., & Caldentey, R.
(2003). An overview of pricing
Pricing and Revenue Revenue Management and revenue Class Discussion
models for revenue Case Analysis on Pricing Case Study: To Savor
13 Management in a • Pricing and Revenue management for
management. Manufacturing & Options or to Groupon?
supply chain Management for Multiple multiple segments, Practice Questions
Service Operations
Segments, Perishable perishable assets, Management, 5(3), 203-229.
Assets, Seasonal Demand seasonal demand and Case Discussion
and Bulk & Spot Contracts bulk & spot contracts

Students will be able to

understand:
Role of IT in SC, CRM,
• Role of IT and IT
Information Internal SCM, SRM, PPT slides
Framework in Supply Chain
14 Technologies in a Transaction Vidoes on IT Practices
• CRM, Internal SCM,
Supply Chain Management and Risk Video Discussion
SRM, Transaction
Management
Management and Risk
Management
Students will be able to
Understand:
• Role of distribution in
Supply Chain PPT slides
Role of distribution in Chopra, S. (2003). Designing the
• Factors influencing the Case Discussion: Linking
Designing Distribution SC, factors influencing distribution network in a supply
Distribution Network Class Discussion Tribal Farmers with the Case Study: Blue Nile
Networks and the distribution chain. Transportation Research
15 Design Market Integration of and Diamond
application to online network design, Part E: Logistics and
• Design Options for a Practice Questions Supply Chain in Karbi Retailing
sales design options for a Transportation Review, 39(2),
Distribution Network 123-140. Anglong - Assam
distribution network
• Online Sales and Case Discussion
Distribution Network
• Distribution Networks
in Practice
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Students will be able to

understand:
• Role of Network Design
in Supply Chain
• Factors influencing Role of network
Network Design Decisions design SC, factors
PPT slides
• Framework for influencing network
Ferdows, K. (1997). Making the Case Study:
Network design in the Network Design Decision design, framework for Activity (Network
16 most of foreign factories. Harvard Class Discussion Managing Growth at
supply chain • Models for Facility network design, design practice
business review, 75, 73-91. SportStuff.com
Location and Capacity models for facility question)
Practice Questions
Location location and capacity
• Making Network location
Design Decisions in Practice

• Impact of Uncertainty
on Network Design
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11. Grading of Course

Course Work Assignments

Description Weightage
Course Work Assignments 60%
Final Exam Paper
Description Weightage
Final Exam Paper 40%
Total Marks 100

12. Academic & Disciplinary Policies

12.1. Late Submissions:

According to the University policy an assessment item submitted after the due date, without
an approved extension, will be penalized at a rate of 10% per day of the possible maximum
marks for the assessment item for each day or part day that the item is late. You can submit
your assignment up to 4 days after due date. Late submission subjects to maximum 40%
deduction in overall marks. Assessment items submitted more than four days after the due
date will be awarded zero marks.

12.2. Absenteeism:
Late coming and shortage in attendance i.e. 2 continual absents from class, ensure that
students will be struck off from the relevant subject.

12.3. Deferred Examinations:

The midterm examination will be held during class time on the day set out in the course
timetable. Deferrals for midterm exams will be allowed for medical affliction, religious
conflict or personal problems, but must be supported by the appropriate written
documentation. Students who are absent from midterm exams without prior and approved
notice, in writing, to the instructor, will not be eligible to write a deferral, and will be
awarded a failing grade for that examination.

12.4. Scholastic Honesty:

Superior University expects each student to do his/her own work. The University has "zero
tolerance" for cheating, plagiarism, unauthorized collaboration on assignments and papers,
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using "notes" during exams, submitting someone else's work as one's own, submitting work
previously submitted for another course, or facilitating acts of academic dishonesty by
others. The penalties are severe!

12.5. Plagiarism:
University policy prohibits students plagiarizing, collusion, copying and ghost writing any
material under any circumstances. A student plagiarizes if he or she presents the thoughts or
works of another as one’s own. This definition may include:
 Using another’s ideas without due acknowledgement.

 Working with others without permission and presenting the resulting work as though
it was completed independently.

 Aiding another student to plagiarize is also a violation of the plagiarism Policy and
may invoke a penalty.

12.6. Cover Sheets for Assessment:

A Faculty specific Assignment Cover Sheet (available at university bookshop) is to be
completed and attached to each assessment item to be submitted.
13. Assessment GPA and Percentages
(80-100%) This is an outstanding standard indicating comprehensive knowledge and
understanding of the relevant materials; demonstration of an outstanding level
of academic ability; mastery of skills (as identified in the assessment task); and
achievement of all assessment objectives.

(70-79%) This is an excellent standard indicating a very high level of knowledge and
understanding of the relevant materials; demonstration of a very high level of
academic ability; sound development of skills (as identified in the assessment
task); and achievement of all assessment objectives.

(60-69%) This is a very good standard indicating a high level of knowledge and
understanding of the relevant materials; demonstration of a high level of

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academic ability; reasonable development of skills (as identified in the

assessment task); and achievement of all assessment objectives.

(50-59%) This is a satisfactory standard indicating an adequate knowledge and

understanding of the relevant materials; demonstration of an adequate level of
academic ability; satisfactory development of skills (as identified in the
assessment task); and achievement of most assessment objectives.
Fail (less than 50%)
This is an unsatisfactory standard indicating an inadequate knowledge and understanding of
the relevant materials; insufficient evidence of academic ability; failure to develop skills (as
identified in the assessment task); and failure to achieve assessment objectives.
14. Expectations of Business Conduct
A successful career in business requires more than technical skills – skills including expertise
and proficiency in accounting, marketing, human resources, aviation, management, or
entrepreneurship. It requires the ability to build productive, long-term relationships with
other members of the organization, the industry, and the community. Such relationships are
developed through day-to-day behaviors that convey respect, honesty, confidence, and
professionalism.
In Superior University, students, faculty, and administrative staff are expected to adhere to
behavioral standards that reflect these same attributes.

14.1. Professionalism:
 Being prepared for meetings, classes, appointments, presentations

 Being correct and clear in written and oral communication

 Refraining from inappropriate gossip, such as making derogatory comments about

students to other students, about instructors to other instructors, etc.

 Adopting actions, demeanor, and dress that are appropriate to each situation

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 In order to maintain the sanctity and decorum on the University Campus, all male
and female students are required to be dressed in a decent and appropriate manner.
Please note carefully that under no circumstances you will be allowed to attend
classes in a casual and shabby getup, for example, dirty and un-ironed clothes. The
University shall take a particularly stern view of any kind of immodest and revealing
clothes, such as shalwar-qameez with long slits, shirts with low necklines, skirts and
tight or torn jeans. Male students may wear shalwar-qameez with waist-coat and
sandals with straps.

 Keeping confidential information in the proper circles

14.2. Respect:
 Arriving on time for classes, appointments, office hours and meetings

 Listening to the presentations, comments, questions, and opinions of others without

interruption or ridicule

 All mobile phones must remain switched off (not kept on silent / vibration mode) for
the entire duration of a class. Any breach of this rule will lead to immediate
confiscation of the phone, which will only be returned after the semester is over.

 No food, drinks, bubble gum or beetle-nut will be allowed inside the classroom.

 Expressing differences of opinion or dissatisfaction without aggression or personal

attacks on others

 Avoiding actions or words that may harm others

 Using courteous language in all manner of communication (verbal, written,

electronic)

 Adopting the “golden rule” and treating others as you would like to be treated – fairly
and equitably

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14.3. Responsibility:
 Obeying all Superior University policies and rules (as outlined in the Calendar) and
applicable civil and criminal legislation.

 If you fail to attend at least 80% of the sessions you will receive an F grade for the
module

 A student must have maximum participation in class lecture and activities. He/she
should think critically to make effective arguments during the class.

 A 15-minute break will be given. Any student coming late or returning late after the
break will be considered absent for that day.

 Accepting responsibility and consequences if deadlines are missed or established

requirements are unmet.

 Managing personal, career, and academic progress (i.e., not relying on others for
reminders of course, program, professionalism certification, or other requirements)

 Meeting commitment

14.4. Honesty:
 Refraining from all forms of academic dishonesty (e.g., representing the work of
others as original, using prohibited aids during examinations, etc.)

 Being truthful in dealing with other constituents in Superior University

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15. Annexure

15.1. Annexure I (Guidelines for Project)

1. Project Title Comparative Analysis of Supply Chains of Three Firms (SME, National Large
Scale firm and an MNC)and Creating a Supply Chain for Own Business
2. Project Students are supposed to select three companies (a small medium enterprise
Description (SME), a national large scale firm and a multi-national corporation (MNC)) that are
transacting with the ultimate consumers in order to learn the processes of supply
chain management through which existing supply chains can be evaluated and new
supply chains can be designed. For this purpose, students are supposed to conduct
the comparative analysis of supply chain management of selected firms and then
develop a supply chain for a new owned company. The project should be submitted
in the form of a written report (details of report format are provided in point 6.7)
and will base on the real time data used by companies and as per the market
dynamics. The project should also be presented in the form of presentation or a
viva as per the decision made by course instructor.
3. Learning 1. Demonstrate the understanding of supply chain management
Outcomes (LO) 2. Analyse the supply chain networks
3. Design the supply chain networks
4. Plan and coordinate the demand and supply in supply chains
5. Plan and manage inventories in supply chains
6. Plan and design the transportation networks in supply chains
7. Enable students to present their rational working in front of teacher, market
professionals and others with logical reasoning and can defense their results
and recommendations made on the basis of their result analysis.
4. Time Duration 2 months (08 weeks)
5. Size of team 5 members in each group consisting of:
1. Two student should have CGPA ranging from 3 to 4
2. One students should have CGPA ranging from 2 to 3
3. Two students should have CGPA ranging from 1 to 2
6. Description of Tasks Timeline LO Evidence

In the pre-stage of the project, students will be given a week to form their groups, select business of their choice and get it
approved from the course instructor.
6.1. Identifying the interest in multiple industries, selecting three
existing companies and getting the proposal approved

First of all, scan the market and find three companies including an
SME, a national firm working on large scale and a multi-national
corporation that attract you a lot and you may feel excitement to 1 week LO 1 Proposal
work in that category. Develop one page proposal containing the
information about the course and selected companies, group
members and course instructor and get it signed it from your course
instructor that will ultimately become a part of the project in the
form of Appendix.
6.2. Questionnaire development for interview, getting company 1 week LO 1, LO 2, Questionnaire
visiting letter from the students’ office and confirming the LO 3, LO 4, Approval, Official
appointment from the company officials LO 5, LO 6, Letter
Study all chapters discussed in class from the book of supply chain LO 7
management by Sunil Chopra, 5th Edition and understand the basic

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concepts of supply chain management, supply chain process and

strategy, supply chain drivers and matrices, forecasting, aggregate
planning, sales operations, coordination, inventory planning,
transport management, supply chain networks and distribution
systems. Develop a questionnaire to conduct an interview from the
company officials with the intention to get all information related to
supply chain management. Cover all the points topics discussed
earlier and create indirect questions so that information can be easily
obtained. Get a letter from university students’ office to visit
company as permission letter and take appointment from the
company.
6.3. Visit of the company and data collection
Report,
LO 1, LO 2,
According to appointment, visit the company and collect all Presentation and
LO 3, LO 4,
information through an interview. Try to ask indirect questions if 1 week visiting card of
LO 5, LO 6,
information is not shared by the company officials directly. Ask contact person
LO 7
indirect questions by explaining them the concepts in the form of with contact details
questions and get the information.
6.4. Designing a company profile and identifying customer
segments and forecasting demand

Select a company name and create a company profile which will

include introduction of the company, vision statement, and mission
Proposal,
statement, objectives of the business and core values. Design a
2 weeks LO 3 Report,
customer profile using segmentation tools with the parameters like
presentation
geographical location, demographics, psychographics and
behavioural data. Furthermore, forecast the demand of the customers
in a selected territory where the product is intended to be launched.
For this purpose, students can used the qualitative techniques of
forecasting as the company is new and no prior data is available.
6.5 Defining Supply Chain Strategy, adjusting the supply chain
drivers
Report,
Define the supply chain strategy (Efficiency VS Responsiveness), 2 week LO 2
presentation
processes to follow (PUSH VS PULL) and main drivers of supply
chain management (Facilities, Inventory, Transportation,
Information, Sourcing and Pricing).
6.6 Creating an aggregate plan of production, defining material
handling, inventory planning along with inbound logistics

Create an aggregate plan in the case of multiple products chosen for

Report,
a company or create a production schedule in case of one product 1 week LO 3, LO 4
presentation
along with lead time to manufacture the products. Moreover, define
the material handling procedures along with inventory management
(level of average inventory, safety stock, EOQ), selection of vendors,
location of vendors, lead time and inbound logistics plan.
6.9 Determining optimal level of product availability, transport
and logistics planning, distribution management system and
defining coordination system.
Report,
1 week LO 4, LO 2
Calculate the optimal level of product availability, design a presentation
distribution management system along with logistics and transport
planning. Moreover, design a coordination system within the supply
chain.
6.1. Submission of Final term project

Get the prints of the project on the paper and get it bind either in tape
binding or ring binding. Attach an assignment submission cover
sheet and fill it properly. Hand it over to the students’ officer on the
announced due date of the project within office hours.

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Formatting of the document

Font Size (12)
Heading (14 + Bold)
Sub-Heading (12 + Bold)
Font Style (Times New Roman)
Line Spacing (1.5)
Alignment (Justified)
Spelling and Grammatical Accuracy
Referencing (in text and end list) If Any

Each member of the group is required to participate in the

presentation. Presentation should cover all the main areas of
the project. The quality of work, contribution and presentation
skills of the students will be assessed in the presentation

7. Evaluation Criteria and Rubrics

Learning outcomes Grading descriptors

LO 1: Demonstrate the Grading range (1- 10)
understanding of supply Description
chain management
1 – Poor (The group work, report and presentation, has demonstrated very
little understanding of the concepts and process of supply chains working in
the real world)

5 – Satisfactory (The group work, report and presentation, has demonstrated

that the members adequately understand the concepts and process of supply
chains)

10 – Excellent (The group work, report and presentation, has demonstrated

that the members have complete understanding of the concept and process of
supply chains)
LO 2: Analyse the supply Grading range (1- 10)
chain networks Description

1 – Poor (discussion of the distribution management systems is not up to mark

and unable to analyse the supply chain network. Furthermore, unable to create
global connections if required in the case of importing raw materials and
supplying the finished goods globally)

5 – Satisfactory (Distribution and supply chain network analysis is done but

concepts can be more elaborated. Procedure of Imports and exports can also
be explained)

10 – Excellent (discussion of the distribution management systems is clearly

made and analysis of the supply chain network is given. Furthermore global
connections are properly defined if required in the case of importing raw
materials and supplying the finished goods globally)
LO 3: Design the Supply Grading range (1- 10)
Chain Network Description

1 – Poor (discussion on the design of supply chain network is not up to mark

and unable to design the supply chain network)

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5 – Satisfactory (discussion on the design of supply chain network is up to

mark but can be explained more)

10 – Excellent (discussion on the design of supply chain network is excellent

and design of the supply chain network is also given)
LO 4: Plan and coordinate the Grading range (1- 10)
demand and supply in Description
supply chains
1 – Poor (forecasting, aggregate planning and coordination plan is not up to
the mark)

5 – Satisfactory (forecasting, aggregate planning and coordination plan is

done but calculations can be made)

10 – Excellent (forecasting, aggregate planning and coordination plan is

excellently done)

LO 5: Plan and manage Grading range (1- 10)

inventories in supply chains Description

1 – Poor (discussion on inventory management including average inventory,

safety stock and determining optimal level of product availability is not up to
the mark)

5 – Satisfactory (discussion on inventory management including average

inventory, safety stock and determining optimal level of product availability
can be elaborated more)

10 – Excellent (discussion on inventory management including average

inventory, safety stock and determining optimal level of product availability is
clearly stated)
LO 6: Plan and design the Grading range (1- 10)
transportation networks in Description
supply chains
1 – Poor (transport planning is not appropriate and not up to the mark)

5 – Satisfactory (transport planning is done but transport plans can be

designed as well)

10 – Excellent (transport planning is done excellently and transport network is

designed)
LO 7: Enable students to Grading range (1- 10)
present their rational Description
working in front of teacher,
market professionals and 1 – Poor (unable to defend the projects in viva or presentation)
others with logical
reasoning and can defence 5 – Satisfactory (answers on the questions were satisfactory but can be
their results and improved)
recommendations made on
the basis of their result 10 – Excellent (clear understanding shown during presentation or viva)
analysis.

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Total Marks 50
7. Evaluation criteria of No Contribution Acceptable Excellent
participation in the (1) (2) (3)
project

Description
No contribution – (The individual has not provided any help in completing
the assignment and has not performed his assigned roles)
Acceptable – (The individual has participated in the project and has tried to
perform his assigned role to some extent)
Excellent – (The individual has fully participated in the project, has
performed his/her assigned task very diligently and has contributed quality
work in the project)
Note: The failure to contribute in the project will result in the failure to get
any marks in the project as well. Moreover, 10% of the marks are likely to be
deducted of whole group from the written report.

8. Project submission When to submit: The project is to be submit on (___/___/____) till 04:00 pm.
late submissions will be dealt as per students’ office policy with regard to late
Guidelines submission of assignments and date extensions may be communicated to
students and students’ office staff through proper channel if needed.

How to submit: The faculty specific assignment cover sheet (available at

university bookshop) is to be completed and attached at front of the final
project. The project is to be submitted in both hard and soft forms i.e. a CD
consisting of: word document of final report, documents collected from the
companies and other relevant material that has been used in the report etc. is
to be submitted along with the hard binding copy of the project. In case of
extension required, the group has to submit an application to the program
manager. The decision to grant time extension will be subject to the nature of
the case/application filed. In case of time extension, the assignment is to be
submitted at students office on the given time and date sanctioned in the
application along with the photocopy of the application.
In case of late submission, the policy defined in section 11.1 of the course
outline will be applicable.

Where to submit: The project has to be submitted at students’ office on the

time and date provided above

9. Special a. Consult book of supply chain management, different companies’ supply

Instructions/other chains details if available, collect facts and figures from published
journals or magazines or official company websites or statistical
information if any information published by government authorities
b. Keep all the data collected from different sources including websites,
interview recording of company officials and data provided by company
in the form of facts and figures and other useful forms
c. Each member has to appear in the presentation of the project. The failure
to do so will affect the evaluation of the total marks as well as deduction
of 10 marks

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d. Before carrying out the project, make sure that you clearly understand
each learning outcome, the evaluation criteria of each learning outcome
and the link of LOs to different tasks. Before submitting your project,
carefully check that whether you have covered every aspect of the project
requirement in your project.
e. Use latest references and facts and figures, diagrams, tables etc. In order
to improve the presentation of your project report.

15.2. Annexure II (Guidelines for WAC)

A case is a scenario that gives you the opportunity to identify problems and recommend a
course of action in a business situation. The case may be real or fictional, but will usually
represent a complex situation with no ready solutions.
Various case studies will be provided to students so that they can analyze real life issues
faced by managers in the organizations and then suggest solutions.
Stages in preparing a case analysis:
1. Understanding the case study.
2. Identify the core problem(s) in the case study.
3. Analyze the issues in the context of a theoretical framework.
4. Exploring alternative solutions with reference to a theoretical framework.
5. Choosing the best solution.
6. Making recommendations for action.
1. Understanding of case study:
Your first task is to understand the scenario you are given. When you read the scenario
you should identify the facts of the case. The following questions can guide you in
doing this.
 What is the case study about?
 What are the characters involved in the case study?
 What are the different dilemmas in the case?
 What are the actions undertaken in the case to resolve the problems?
As you are reading you will also need to fill in gaps based on your knowledge of

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theory and of the world and ignore irrelevant details.

2. Identify the core problem in the case study:
As you identify the facts of the case you will begin to think about the problems and
to decide which problems are core problems. In doing this you will need to
 Distinguish between symptoms of the major problems and the major problems
themselves.
 Distinguish between immediate and longer term problems.
 Find evidence to support your decision about what you believe to be the core
problems.
3. Analyze the issues in the context of a theoretical framework:
As you identify the core problem(s) you will begin to analyze the issues underlying
these problems. The following steps assist with this.
 Identify any bias in the way the case is described.
 Classify the factors that influence the problem.
 Reflect on theoretical principles from your course that might explain aspects of
the case.
 Apply analytical models from your course to further illuminate the situation.
 Identify the decisions that need to be made.
 Identify strategic issues.
 Identify risk factors.
 Identify historical precedents.
4. Exploring alternative solutions with reference to a theoretical framework:
As you are analyzing the issues you will begin to think about alternative solutions.
You should:
 Consider the long and the short term
 Define the alternative possible solutions
 Compare the alternative solutions in regard to theoretical grounding, strengths
and weaknesses, risk factors.

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5. Choosing the best solution:

As you explore the alternative solutions you will begin to decide on the best solution
for the organization in solving its problems. It is important at this stage to provide a
justification for the solution you choose.
6. Making recommendations for action:
When you have decided on the best solution you will be able to make a
recommendation or recommendations.
At this stage you should do the following:
 Express your recommendation(s) precisely.
 Ensure that your recommendations are complementary.
 Ensure that it is feasible to implement the
recommendations.
1. How do you present your case analysis?

A case analysis is presented as a report. The following is a suggested structure for a

case analysis report:
Introduction: Describe the situation and identify the main problem.
Body: Analyze the problem and the issues underlying the problem.
Present and analyze alternative solutions to the problem.
Conclusion: Identify the best solution.
Recommendations: Identify the courses of action needed to implement the best solution.

The evaluation of WAC shall be as follows:

Criteria Marks
Introduction (Identification of problems) 3
Body (Analysis of the problem) 5
Conclusion, Recommendations and Suggestions 5
Answers to the questions given 2
Total 15

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How You Can Attend a Case Base Session:

GUIDELINES FOR STUDENTS TO ATTEND A CASE BASED SESSION
1 Read the case individually.
2 Point out important point or key areas of the case.
Analyze the problems through the information, facts and figures given in
3 the case.
4 Prepare a written report of the analysis.
Before Session

5 Discuss your findings with the group members.

Prepare a thorough written analysis based on the findings and discussions
6 of the group.
Do in-depth analysis of the question if assigned by the Course
7 Instructor.
Submit WAC prepared by the group to the course instructor 2 days before the
discussion session.
Bring your name tag in the case based session to participate in the
8 discussion.
SessionDuring Case Based

1 Participate actively in the discussion session.

2 Use your analysis to defend or explain your ideas.
3 Listen to the ideas of other participants. Do not interrupt.
4 Do not try to jump towards conclusion.
5 Try to concentrate on the ideas being asked or discussed in the class.

Raise your name tags every time you want to participate in the
6 discussion.

Evaluation Criteria for Case Based discussion and its description:

Grade Marks
Excellent A 5
Average B 3
Pass C 2
Fail F 0

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Grade Description

1. Active participation.
2. Application/integration of theory in the ideas presented.
Grade A
3. Quality of ideas/concepts presented.
4. Have complete ideas about the facts and figures of the idea presented.
1. Active participation.
2. Application/integration of theory in the ideas presented from case.
Grade B
3. Less quality of ideas presented.
4. Less insight into the analysis of the idea presented.
1. Less participation.
2. No application/integration of theory.
Grade C
3. Low quality of ideas.
4. No insight into the analysis of the idea presented.
1. Absent from the class or
Grade D 2. Present but no participation in the class or
3. Non serious behavior in the discussion session.
NOTE: The student having "F Grade" in both of the case discussion sessions will not be
allowed to sit in the Pre-Mid Exams.

15.3. Annexure III (Presentation Assessment Criteria)

The presentation will be evaluated on following criteria:

Criteria Marks
Clarity of concepts 3 marks
Structure of the presentation 2 marks
Group coordination 2 marks
Personality, confidence and voice quality 2 marks
Ability to answer questions effectively 1 marks
Total 10 Marks
Note:
1. This criterion is subject to change as per the discretion of course Instructor.
2. It is compulsory that presenters should share the presentation material with the
class.

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3. It is a great learning opportunity for the class so they should pay attention to the
presentations.
4. Time allowed for each presentation must be within 20 minutes.

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