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Economic Naturalist Table of Contents

This document is the table of contents for the book "The Economic Naturalist" by Robert H. Frank. The book uses examples from everyday life to explain economic principles such as supply and demand, product design, pricing strategies, and how social and self-interest can diverge. It explores topics like why workers earn different salaries, discount pricing, signals in the marketplace, informal personal relationships, and more. The book has 11 chapters and uses everyday situations to make economics more accessible and understandable.

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joseph outa
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76 views

Economic Naturalist Table of Contents

This document is the table of contents for the book "The Economic Naturalist" by Robert H. Frank. The book uses examples from everyday life to explain economic principles such as supply and demand, product design, pricing strategies, and how social and self-interest can diverge. It explores topics like why workers earn different salaries, discount pricing, signals in the marketplace, informal personal relationships, and more. The book has 11 chapters and uses everyday situations to make economics more accessible and understandable.

Uploaded by

joseph outa
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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ROBERT H.

FRANK

THE ECONOMIC
NATURALIST
Why Economics Explains
Almost Everything
Contents

Acknowledgements be
Introduction 1
Rectangular Milk Cartons and Cylindrical Soft-
Drinks Cans: The Economics of Product Design 15
Free Peanuts and Expensive Batteries: Supply and
Demand in Action 32
Why Equally Talented Workers Often Earn
Different Salaries and Other Mysteries of the
World of Work %
W h y Some Buyers Pay More Than Others: The
Economics of Discount Pricing 74
High Heels and School Uniforms: The Divergence
of Social and Self-interest 100
The Myth of Ownership 116
Contents

7 The Biggest Dog Wins the Bone: Decoding


Marketplace Signals 138
8 The Economic Naturalist Hits the Road 155
9 First Come, First Served: Psychology Meets
Economics 171
10 The Quest for Love and Money: The Informal
Market for Personal Relationships 192
11 Two Originals 208
Parting Thoughts 213
Notes 218
Index 233

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