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BBA Bachelor of Business Administration Guru Gobind Singh Indraprastha University BBA-206 Marketing Research

This document contains summaries of two course syllabi: 1. BBA-206 Marketing Research - The course covers various aspects of marketing research including research design, sampling techniques, data collection methods, data analysis, and report writing. Key topics include defining marketing research objectives, experimental design, sampling methods, questionnaire design, data processing, and interpreting and communicating results. 2. BBA-308 International Business Management - The course provides an overview of international business and management. It covers topics such as the nature of international competitive advantage, the impact of globalization and foreign investment, international business strategies, socio-cultural factors, and global human resource management. Key concepts include international trade barriers, cross-border mergers and

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Vinay Tyagi
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88 views

BBA Bachelor of Business Administration Guru Gobind Singh Indraprastha University BBA-206 Marketing Research

This document contains summaries of two course syllabi: 1. BBA-206 Marketing Research - The course covers various aspects of marketing research including research design, sampling techniques, data collection methods, data analysis, and report writing. Key topics include defining marketing research objectives, experimental design, sampling methods, questionnaire design, data processing, and interpreting and communicating results. 2. BBA-308 International Business Management - The course provides an overview of international business and management. It covers topics such as the nature of international competitive advantage, the impact of globalization and foreign investment, international business strategies, socio-cultural factors, and global human resource management. Key concepts include international trade barriers, cross-border mergers and

Uploaded by

Vinay Tyagi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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BBA

Bachelor of Business Administration


Guru Gobind Singh Indraprastha University
BBA-206 Marketing Research

L-4 T-0 Credits -4


Objectives:

The objective of this paper is to understand the various aspects of marketing research,
identify the various tools available to a marketing researcher. Marketing research can help
the marketing manager in decision making.

Unit I lectures:-10

Introduction of Marketing Research: Define marketing, research, aims and objectives


of marketing research. Applications of marketing research, marketing information
system, evaluation and control of marketing research, value of information in decision
making, steps in marketing research.

Research Design: Formulating the research problem, choice of research design, types of
research design, sources of experimental errors.

Unit II lectures:-10

Sample and Sampling Design: Some basic terms, advantages and limitation of
sampling, sampling process, types of sampling, types of sample designs, testing of
hypothesis, determining the sample size, sampling distribution of the mean.

Scaling Techniques: The concept of attitude, difficulty of attitude measurement, types of


scales, criteria for good test, use of scaling in marketing research.

Unit III lectures:-14

Data Collection: Methods of data collection: secondary data, sources of secondary


data, primary data, collection of primary data observation, questionnaire, designing of
questionnaire, interviewing.
Data Processing and Tabulation: Editing coding, problems in editing, tabulation.

Unit IV lectures:-12

Data Analysis: Measurement of central tendency, dispersion, univariate analysis,


biveriate analysis, multidimensional analysis 1, Multivariate analysis II, (Factor analysis,
cluster analysis, multidimensional analysis, conjoint analysis).
Interpretation and Report Writing: Interpretation, types of research reports, guidelines for
writing a report, writing a report format, evaluation of research report.
Note: Question 1 will be compulsory case study covering basic concepts of all units
of Marketing Research.
Text Books:

1. Beri, G.C.; Marketing Research, Tata McGraw Hill, 2003.


2. Gupta, S.L., Marketing Research, Excel Books, 2004.

Reference Books:

1. Aaker; Marketing Research, John Willey & Sons, 2001.


2. Tull & Hawkins; Marketing Research, Prentice Hall of India, 2000.

BBA
GGS Indraprastha University
BBA-308 INTERNATIONAL BUSINESS MANAGEMENT
L-4 T-0 Credits-4

Objectives:

The basis objective of this course is to provide understanding to the students with the
global dimensions of management.

UNIT I lectures:-12

Overview: International Business- Introduction, Concept, Definition, Scope, Trends, Challenges


and opportunities; Nature, Meaning and Importance of International competitive advantage,
Multidimensional view of Competitiveness- Financial Perspectives- International monetary
systems and financial markets, IMF, World Bank, IBRD, IFC, IDA, existing international
arrangements; Globalization and foreign investment- Introduction FDI, national FDI policy
framework, FPI, Impact of globalization.

UNIT II lectures:-12

Globalization- Technology and its impact, Enhancing technological capabilities, Technology


generation, Technology transfer, Diffusion, Dissemination and spill over, Rationale for
globalization, Liberalization and Unification of World economics, International Business
theories, Trade Barriers- Tariff and Non Tariff Barriers.

UNIT III lectures:-12

Strategy making and international business- Structure of global organizations, Types


of strategies used in strategic planning for achieving global competitive advantage,
Meaning, Concept and scope of distinctive competitive advantage, Financial Integration,
Cross border merger and acquisitions.

UNIT IV lectures:-12

Socio cultural Environment- Managing Diversity within and across cultures, Country
risk analysis, Macro environmental risk assessment, Need for risk evaluation; Corporate
governance, globalization with social responsibility- Introduction, Social responsibility of
TNC, Recent development in corporate social responsibility and policy implications.
Global Human Resource Management- Selection, Development, Performance
Appraisal and compensation, Motivating employees in the global context and managing
groups across cultures, Multicultural management.
Text Books:

1. Bhalla, V.K. and S. Shivaramu; International Business: Environment and


Management, Anmol Publication Pvt. Ltd., 2003 Seventh Revised Edition.
2. Rao, P. Subba; International Business, Himalaya Publishing House, 2002
Second Revised Edition.

Reference Books:

1.Goldsmith, Arthur A; Business Government Society, Erwin Book Team.

2. Berry, Brian J L, Edgar C Conkling & D Michael Ray; The Global Economy in
Transition, Prentice Hall International Ltd.

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