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Samsung Q3&4

Samsung should connect its differentiation strategy to its core capabilities and positioning strategy when planning new products. They should (a) assess product design quality by evaluating how well the design meets user needs and technological capabilities, and (b) effectively test prototypes by gathering user feedback on early versions to identify needed improvements before mass production.

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Jayone Low
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42 views2 pages

Samsung Q3&4

Samsung should connect its differentiation strategy to its core capabilities and positioning strategy when planning new products. They should (a) assess product design quality by evaluating how well the design meets user needs and technological capabilities, and (b) effectively test prototypes by gathering user feedback on early versions to identify needed improvements before mass production.

Uploaded by

Jayone Low
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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3) Trace the connections between differentiation strategy, core capabilities, and positioning

strategy. How are they related to Samsung’s new product planning?


4) How should they (a) assess the quality of product design, and (b) effectively conduct their
prototype tests.

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