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MODULE 3 Power Mapping Exercise

The document discusses identifying key stakeholders called "grasstops" that can help win a digital media campaign, including decision makers, key opinion leaders, members of traditional media, opposition, and allies. It instructs the reader to list these grasstops in different categories along with their online profiles, and then map them on a "power graph" to frame campaign messaging.

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Srinivas Teja
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155 views

MODULE 3 Power Mapping Exercise

The document discusses identifying key stakeholders called "grasstops" that can help win a digital media campaign, including decision makers, key opinion leaders, members of traditional media, opposition, and allies. It instructs the reader to list these grasstops in different categories along with their online profiles, and then map them on a "power graph" to frame campaign messaging.

Uploaded by

Srinivas Teja
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Exercise 3: Identifying Grasstops

Digital media strategy can be very successful for organizations, especially when you start with a solid
strategy. One piece of strategy is identifying the grasstops (decision makers, key opinion leaders and
members of traditional media) that will help you win your campaign. Please identify the grasstops that
could help you win your campaign below.

NOTE: You are likely to have more than 5 of each. Add more rows as you go along. Please also
mention people who do not have online presence.

Decision Makers Website, Twitter handle & Facebook link

1. ______________________________ ______________________________
2. ______________________________ ______________________________
3. ______________________________ ______________________________
4. ______________________________ ______________________________
5. ______________________________ ______________________________

Key Opinion Leaders Website, Twitter handle & Facebook link

1. ______________________________ ______________________________
2. ______________________________ ______________________________
3. ______________________________ ______________________________
4. ______________________________ ______________________________
5. ______________________________ ______________________________
Traditional Media Website, Twitter handle & Facebook link

1. ______________________________ ______________________________
2. ______________________________ ______________________________
3. ______________________________ ______________________________
4. ______________________________ ______________________________
5. ______________________________ ______________________________

Opposition Website, Twitter handle, Facebook link

1. ______________________________ ______________________________
2. ______________________________ ______________________________
3. ______________________________ ______________________________
4. ______________________________ ______________________________
5. ______________________________ ______________________________

Allies (individuals and organizations Website, Twitter handle, Facebook link


at the grassroots level who you can work with)

1. ______________________________ ______________________________
2. ______________________________ ______________________________
3. ______________________________ ______________________________
4. ______________________________ ______________________________
5. ______________________________ ______________________________
The Power Map Graph

Now that you have all the names listed out, plot them on this graph. Keep it in a visible location
in your office so you can use it to frame your messaging as the campaign progresses.

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