Store Manager Checklists
Store Manager Checklists
Check Points
A STORE OPENING Morning Afternoon Evening
1 Check Store Locks of entrance | exit at the time of opening yes
Ensure duality is maintained during Store Opening (atleast 2 Staff present
2 during the Store opening) yes
3 Ensure Store opened on time yes
4 Ensure Staff Attendance recorded on time yes
Check Staff Uniform and Staff Grooming - must be presentable and Brand
5 specific standards compliant yes
6 Ensure all necessary lights and electricals are switched on
7 Ensure Staff strength is adequate for the day's trading
8 Check AC | Music (decibel level 6/7) | TV | LCD
9 Check Cash Counter for cleanliness and ensure a clutter-free cash desk yes
Check for the condition of the décor, notices and signages placed on the
10 Cash-Desk and their appropriate placements yes
11 Check the stacking standards and availability of the Shopping Bags
12 Replenish Stationery such as billing rolls | EDC rolls yes
13 Check EDC Machine | Phone Lines yes
14 Ensure all the exterior and interior signages are illuminated
Ensure all lights are in working condition and are without any damages or
15 defects
B IN-STORE STANDARDS: POS HYGIENE
1 Ensure the POS Systems | Machine is functioning smoothly yes
Ensure all updates on Raymark is completed on time and in a consistent
manner (includes: inwards, transfer outs, returns, GRNs, manual bills
2 updation etc.)
Ensure all manual bills are updated within the next 24 hours (e.g., if there
3 are manual bills it must be updated the very next day itself)
C IN-STORE STANDARDS: INTERIOR HOUSEKEEPING
1 Activate Store Cleanliness | Housekeeping yes
2 Ensure cleaning of Store Floor, Fixtures, Trial-Rooms yes
3 Ensure the Trial-Rooms are free of clutter yes
4 Ensure all the mirrors inside the Store and the Trial-Rooms are cleaned yes
5 Ensure the Shop-Floor is hazard free yes
Ensure the glass door and the front glazing is clean and free of any such
6 finger-print marks yes
Ensure the Store has no bad odour and has a refreshing and pleasant
7 fragrance
8 Ensure that Store Cleanliness | Housekeeping is checked yes
D IN-STORE STANDARDS: WINDOWS
1 Ensure all windows & its fixtures are clean and clear of dust yes
Ensure the window display lights are working and focussed on products &
2 signage
Ensure the window display is as per the guidelines of the brand in terms of
3 graphics, props, mannequins, garments and accessories yes
Ensure that the Staff are exhibiting and demonstrating professional conduct
while on the Shop-Floor and are maintaining appropriate body language
6 while attending to Customers or while interacting with each other yes
Ensure that the Staff are helping Customers in their decision making while
7 being polite yet honest yes
Ensure that the Staff are providing the best-in-class Trial-Room experience
by hanging the garments on the cloth-hooks and being available just
8 outside the Trial-Room while the Customer is trying out garments inside yes
Ensure that the Staff is providing the Store telephone number and his | her
name to the Customer in case of any further assistance related to the
9 Store's product and service offer that the Customer may need in the future
Ensure that the Cashier is greeting the Customer and providing the best-in-
10 class service at the cash-desk area
K IN-STORE STANDARDS: SECURITY
1 Ensure that Staff spot-checks are being carried out
2 Ensure all stocks are security tagged
3 Ensure all the Staff are always alert and security conscious yes
Ensure all door-locks of the Entrance | Exit are secured and locked at the
8 time of closing ensuring that the doors are secured locked yes
Refer to the "Weekly Merchandise Performance Report" and take note of Sales AVU | Stock
3 AVU | Bottoms Contribution % | Fast-Sellers to include them in the Team Talk document Yes
4 Prepare for a comprehensive yet objective Team Talk | Morning Briefing document
After refering to the "Weekly Merchandise Performance Report" take corrective actions (if
5 required) - Stock Mgt Yes
B STORE COMMERCIALITY: CONDUCT TEAM TALK | BRIEFING Yes | No
Stores Achievement versus Targets (MTD | WTD | Yesterday | YTD):
1 Units | Rev | FF | Trx | Conv% | UPT | AVU | ATV | UPS | RPS Yes
Individuals Performance Score-card (MTD | WTD | Yesterday | YTD):
2 Units | Rev | Trx | UPT | AVU | ATV Yes
3 Highlight | Call-Out highest scores: Individual's Scores
Today's Targets:
Store Overall: Units | Rev | Trx | UPT | AVU | ATV | UPS | RPS
4 Individual's: Units | Rev | Trx | UPT | AVU | ATV Yes
Peer Group Benchmarking:
5 Store's Past Highest Scores | Best Individual Scores Yes
If Week-end then discuss importance of Weekends to the business
6 Highlight and inform the activities of "GFIW"
In case of "Promos" discuss launch | progress
Clarity of "Promo" and "VERBATIM"
7 Progress report - achievement versus targets Yes
8 Discuss yesterday's | week's examples of best performance
9 Discuss yesterday's | week's examples of best customer service
10 Discuss yeserday's | week's examples of bad customer service
11 Any other important announcements | information
12 Call-Out the "FAST SELLERS" and briefly discuss "IUSS"
13 Inquire for any "Training Needs" of the Team members
14 Advise the comparative LSS Stores "Sales" performance
15 Inquire any issues that can be rectified to support the improvement in Sales yes
C STORE COMMERCIALITY: MERCHANDISING MANAGEMENT Yes | No
1 Refer to the "Weekly Merchandise Performance Report" and take note of Fast-Sellers yes
2 Activate "Fast Sellers" management program - "IUSS"
3 Check if all Staff are aware of the last week's Top 10 Fast Sellers yes
Check if the Top 10 Fast Sellers are displayed prominently and are easily visible and easily
4 accessible by both the Customers and the Staff yes
Check if all Staff are aware of the display location of the last week's Top 10 Fast Sellers in
5 the Stores yes
Check if 5 of these Top 10 Fast Sellers are being double-displayed (is dispalyed in more
6 than one location in the Store)
Check and place orders for these Top 10 Fast Sellers from the Distributor and | or Company
7 (LSS)
If not available at the Distributor | Company check for them in other Stores of the same
Franchisee and request an Inter Store Transfer (IST) if the other Store is not selling the
8 product as fast as yours and if your Store has a higher Revenue Target
Check if the "PIVOTAL SIZES" are available on display for each of the Style Lots that are
9 being displayed on the shop-floor | selling space yes
If the Pivotal Sizes are not available then ensure that the Stock is replenished from the back
10 stock-room immediately so that they are made available on the selling space | shop-floor yes
Check for "REPLENISHMENT" of Stocks from the Stock-Room to the Shop-Floor | Selling-
11 Space yes
12 Activate "In-Store Merchandising" for "SLOW SELLERS"
13 Check if the "SLOW SELLERS" are due to the "Display" issues
14 Check if the "SLOW SELLERS" are due to the "Broken Sizes"
If they are because of "Display" then ensure to highlight them so as to increase their visibility
15 and attractiveness
Ensure to layer them or display as "Ensemble" with a Fast-Seller but while ensuring they are
16 meaningfully coordinated or that they fall in the same color pallete yes
17 Ensure to put them on In-Store Mannequins and place them next to these Mannequins yes
If they are "SLOW SELLERS" because of "Broken Sizes" (Passive Stock) then place them in
18 a designated spot on the Selling-Space or inside the Stock-Room
Ensure to fill up the majority of the display spaces by only the "ACTIVE STOCKS" - in-
19 season merchandise (less than 90 days old) and with "Pivotal Sizes"
Ensure to utilize the not so easily visible or easily accessible display spaces to display the
20 "Broken Sizes" (e.g., last | bottom row of shelves on a wall panel)
D STORE COMMERCIALITY: CORE PRODUCT MANAGEMENT Yes | No
1 Check if all the Store Team members are aware of the Top 30 Core Lots yes
Check if all the Store Team members are aware of where these Top 30 Core Lots are
2 displayed on the shop-floor | selling space yes
3 Check if these Lots have enough of the "PIVOTAL SIZES" on display yes
4 If not, then replenish these Stocks immediately from the back stock-room yes
Check and place orders for these Top 30 Core Lots from the Distributor and | or Company
5 (LSS) yes
If not available at the Distributor | Company check for them in other Stores of the same
Franchisee and request an Inter Store Transfer (IST) if the other Store is not selling the
6 product as fast as yours and if your Store has a higher Revenue Target
E STORE COMMERCIALITY: WEEK-END PROGRAM [GFIW] Yes | No
Ensure to communicate to the Store Team about the upcoming Week-End and the Targets
1 thereof yes
2 Ensure the Store has enough Stocks of the "Fast Sellers" displayed on the Shop-Floor
Ensure to increase the pile-size (quantities) of the folded garments to the maximum on
3 Friday morning itself yes
Ensure to increase the quantities of the hanging garments to the maximum on Friday
4 morning itself yes
Ensure the "Week-End Stacking Up" and the "Double-Display" of Fast-Sellers are executed
5 on Friday morning itself yes
Ensure all Staff are present (full strength) and they are enthusiastic and energized for the
6 week-end sales yes
F STORE STAFF: SELLING SKILLS Yes | No
Check if the Staff are enthusiastic and sincere in their interaction with the Customers - if not
1 then provide positive feedback and coaching to correct themselves yes
Check if the Staff are understanding Customer needs completely - if not then train | coach
2 them on listening skills yes
Check on the Staff's product knowledge levels and ensure they are upto expectations - focus
3 on coaching | training them if not sufficient | satisfactory yes
Check if the Staff are offering | suggesting the right products to the Customers as per the
4 Customer's need and preference yes
Check if the Staff are suggesting add-on products which forms combinations that are
5 attractive (good ensemble) and meaningful to the Customers yes
Check if the Staff are following the steps of "Selling" the Fast Sellers - first by showing the
Fast Sellers and then talking about the Fast Sellers using the right Verbatim - if not then train
6 them to deliver this without fail
Check if the Staff are mentioning and informing about the current "Promotions" that are
7 running at the Store - if not then train them and remind them to do so yes
Ensure that the Staff are accompanying the Customers to the Trial-Room for them to try-on
8 the selected garments | products yes
Ensure that the Staff are unbuttonning the Jeans and hanging it on the cloth-hooks inside
9 the Trial-Room before the Customer enters the Trial-Room
Ensure that the Staff are available outside the Trial-Room so that they can assist the
10 Customer when they come out of the Trial-Room yes
Ensure that the Staff are closing the sale properly | professionally by leading the Customers
to the Cash-Counter | Cash-Wrap area and assisting the Customer so as to ensure a
11 smooth transaction experience yes
Ensure that the Staff are informing the Customer about the "Wash-Care" instructions during
12 the time of the actual transaction
Ensure that the Staff | Cashiers are informing the Customer about the Store's | Company's
13 "Returns | Refunds Policy" (if available) during the time of the actual transaction
Ensure that the Staff are "Thanking" the Customer for the purchase and guiding them till the
14 Exit door while politely requesting them to come back again yes
Ensure that each Staff is polite and demonstrating pleasant behavior even if the Customer
15 do not make a purchase after seeing | trying many products
G MISCELLANEOUS Yes | No
1 Send stock re-orders to Distributor | LSS every Tuesday yes
2 Send stock transfer request to other Stores
3 Check delivery schedules of Stocks
4 Inform Staff of the delivery schedules and organize accordingly
5 Inform LSS regarding any Competitor activities in the market
Inform LSS of any such upcoming local events or local festivals or local real-estate
6 developments much in advance
In mall there is no A/c at all its very safacating inside the store and always swet a lot
though customers are not in position to try out thier garments