g i

nk
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design methods
p r o c e s s j o u r n a l

s h ay l a k e r r
ART205 DESIGN METHODS
PROCESS JOURNAL
SHAYLA KERR
SPRING 2018
00 introduction

Art and I are lifelong friends. We have realm of digitally made art by a good
always been together, and I have never friend; since then, I have been familiarizing
really known anything the way I have myself with the various digital art programs
known art. Every aspect interests me, that the Internet had to offer. Often, I
and I love how it opens new
doors to other subjects. In
my eyes, it is never just
drawing or painting. It is
also dance, music, writing,
and language. As a child I
constantly moved, and would
often be living in a hotel my
parents could barely afford,
or crammed into our mini-
van on the side of the road.
I never saw it as being too
terrible because each day
was a new and wondrous
scene out my window. It was
a chance to observe new
places to capture with my
camera, or scribble into my college ruled spent my days watching tutorials on how a
“sketch” book. I began to find more areas clipping mask works, or how to use the pen
of art to apply my skills and interests to, tool. This led me to discovering my love for
such as digital art. I was introduced to the design.
00 introduction

The more that I learned the basic elements of design, the more I began to look at
the world around me and see how design was used in nearly every aspect of our lives.
What I want is to design things can be put out into the world and seen by others.

  At first, I wasn’t very confident in if I would truly love this field or even be good at
it, but after taking the Art 205 class, I have never felt more confident in my life that
this is exactly what I want to do. Every project that has been given so far has been a
challenge, but one that I gladly accepted. I have tried my hardest in every aspect and
made it a point to be punctual when assignments are due. I want to continue this road
I have started myself on so I can keep doing what I love and expand my skills and
knowledge on design.

  I see this experience as an opportunity not just to hone my skills in design, but also
as chance to meet new people, see new things, be exposed to new ideas and concepts,
and a chance to really define myself as a designer and artist. If given the chance to
study here, please know this is not an opportunity that will be wasted on someone
who is trying to decide if this is the career for them. This is an opportunity that will be
appreciated and valued; I have looked forward to this my entire life. I know this is
where I belong, and I hope to prove that to you if given the chance.

Shayla Kerr
Statement of Intent
2018 BFA Graphic Design Application
01
does it fly?
This project, I have to admit, was very points, this project did frustrate me, but
difficult for me. I knew that for this project I knew that I would be able to create
I would need to research things that something decent at the end of it all. The
would not be so easy to find, and most final product I eventually I created seemed
likely dabble in a little bit of physics and like after all the tests that it would fly very
aerodynamics. A lot of what inspires me far when dropped, but unfortunately, it
comes from nature and I thought I could only fell about a hundred-something inches
continue that theme into this project, because the paper I used was too heavy.
which is why for a good portion of my Oh well, you create and you learn.
process I spent time observing leaves and
sycamore seeds. I would be lying if I said
it didn’t disappoint me that these leaves
and sycamore seeds weren’t working very
well when I put them to the test. At many

08
Finding references from nature that
could help me succeed in making
a paper figure that could fly some
distance was very difficult. I realized
quickly that things like leaves and seeds
only flew so far mainly because they
were being carried by the wind, which
was something that we would not have
when throwing our planes.
02
syntax and semiantics
During our Syntax and Semantics project, I wanted to quickly introduce myself to
I had many conflicting emotions that the program, and the one time I made a
helped move along, but also stunt my graphic design meme.
process for this assignment. The first
couple of emotions that I felt where joy   A lot of this assignment was also me
and excitement. I was excited to be doing worrying about the font. I never realized
a project that was to be made digitally just how important font was in the graphic
and involved professional printing and design industry, and during one of the
felt excited to begin. However, I was also presentations we were given during class it
feeling anxiety as well as some high levels finally clicked. This stuff is super important.
of stress. I was anxious because even if the There were leading and serifs and kerning
project was fairly cookie-cutter and simple and all sorts of things that I had no idea
enough, I wasn’t exactly sure where I had about, let alone how to adjust them in
room for my creative liberties. I wanted InDesign. Most of my time going into this
something that stood out but also kept to project was primarily spent on the font. I
the assignment. Not only this, but I had think because of all the new things I was
only ever used InDesign in passing when introduced to, that is why I went for a

12
02
syntax and semiantics
simple design of my overall project
much like the example shown in
class. I didn’t feel ready to try and
add my own flare while also trying
to learn a whole new program. I
didn’t want to overwhelm myself by
worrying about more than I should.

  Overall, I was pretty happy with

the outcome of my project. The
printing process was something
that I picked up quickly, thankfully.
My project blended in with the vast
majority of other projects that were
turned in and hanging on the wall,
but I was still happy with it. Most of
all I was happy that I was able to
pick up on some basics of InDesign
fairly quickly. The program is still
practically uncharted territory
for me but I am much more
comfortable using it that I was a
week ago.

Looking back on this assignment, I

am glad that we did it because it
helped me understand the basics of
using InDesign as well as help remind
me that colors, shapes, and objects
all have connotations and different
associations to them. It’s a useful skill
that now I try to remember while
designing something.
03
great ideas poster
During this week, we began our new had for the same quote, just so that way
assignment about making a poster. I was they were out of my head. I for those types
honestly so excited for this project that of ideas, they were really literal and less
before I was even given the assignment metaphorical. The ones with stars next to
I was already preparing my paper for them are the ideas that I liked the most
thumbnails. Stuff like this has to be my and could potentially flesh out more.
favorite type of project to do just because it
gives me a chance to use my skills from my   Eventually, I pinpointed two ideas and
illustration background and use familiar began to flesh them out. One of them, the
programs. This sort of assignment is one with the flower, just did not progress as
something that I have more experience in, well as I would have liked. I tried to create
so I am happy to work through the process. a draft both digitally and in traditional
mediums, and neither felt as strong as I
  The first photo is a board showing my would have liked it. So I started focusing on
thumbnailing and idea process. I had five the poster with the person hugging herself.
quotes that I really gravitated towards This is what the second photo displays
and I made three different thumbs for because it is a progression board of my
each quote. I tried knocking out the basic process on this particular poster. I planned
ideas that almost everyone would have what I would like the quote and overall

16
03
great ideas poster

composition of the piece would look because I never know what could be the
like. After getting feedback in class over one idea that works better than all the
all that I had, I am now focusing on others. Overall, I am going to continue
contrast, the color palette, and making to move my concept forward until I
the overall piece more universal and feel I’ve created something that I am
identifiable for people to relate to. completely satisfied with.

  Mind you, this had all been

accomplished over the spans of
forty-eight hours. I know that I work
kind of fast and try getting everything
down very quickly, which can be
overwhelming. I just have all these ideas
and try getting them down very quickly
“Success is liking
yourself, liking what
you do, and liking how
you do it.”
- Maya Angelou
03
great ideas poster

One of my first ideas that I began to flesh I used light washes of gouache in big
out was the “Simplicity” prompt. The idea blocking shapes. Then, on the zoom-in of
was to use a flower that could represent as the leaf was very detailed in showing every
being a simple object, but then when you cell and vein on the flowers leaf.
look very closely at it you see that it is a
very complex form made of tiny complex   Even though I already put so much
structures. I went ahead and thumbnailed work into this particular prompt, I wasn’t
to get the overall composition and play as happy with it as I could have been.
with colors. I referenced multiple types of After this, I started working on the Maya
flowers to see how simple and basic of Angelou prompt instead.
shape I could achieve with the flower I
create in the end.

  When starting off on this initial first

draft, I had this idea to do a collage. I tried
it out and realized that the collage went
against the “simplicity” idea. It was very
busy to look at and I used multiple textures
in different areas of the whole piece. After
noticing this problem, I threw away the
collage idea and decided to paint the
piece instead. It was very intentional that
03
great ideas poster

The imagery and concept form the I was attempting to invoke was difficult. I
Simplicity prompt did not resonate with me completely redrew the entire piece at least
as well as my idea for the Maya Angelou four times, but you know, who’s counting.
quote. In this project, there were more Something that I should have done better
times than I could bare to count where I was probably plan ahead more. I was so
had to keep going back to the drawing focused on the imagery in my design that
board, pun intended. I didn’t have a very good or convenient
  place to put the quote. Y’know, the basis
  As frustrating as it was though, I learned of the whole design. I had to improvise
many things that have stayed with me and shrink the overall image to create
throughout other projects. I learned that room for the text at the bottom. This was a
sometimes to make a piece resonate with frustration project, but I’d do it all again if I
a bigger audience that I can make it had the chance.
gender neutral like I did here. The original
sketch had a womans breast, and in the
final product it does not. Making it harder
for people to assume. I also learned that
body language is a tough subject to nail.
People interpret different stances and
gestures differently, so trying to find a
position for the person in my image where
most people would agree upon the feeling
03
great ideas poster

  I’ve gone through a lot of trial and illustrating, but I never knew I could find
error with this project because I redid it quotes so inspirational. This whole project
four times. I kept tearing it apart and then actually inspired me to go ahead and start
remaking it and it was so frustrating, but my own personal poster projects. It’s really
in the end, even after all the feedback, enjoy knowing that I can make art about
I finally made something the I felt really things that really matter to me and then
confident in and happy to turn in. I was make them in poster form. Posters are a
really hoping during crit that we would loud statement where the whole purpose it
get around to my poster, but we didn’t to practically scream at the viewer to pay
have enough time in class. Honestly, this attention to them.
piece inspired me a lot. I knew I enjoyed
Final product and mockup.
04
character mark
For the last two weeks we have been concept phase it was easy to make almost
working on designing logos and honestly, like a mini illustration and then break it all
I know it probably sounds like I say this down to its simplest forms. Something else
every time, but I really think this is one of that I really appreciated was how quickly
the most challenging things I’ve ever done. I was able to adapt to Adobe Illustrator. I
I really loved it, but damn is it hard. I never am definitely not an expert at it, but I still
realized there were so many things I had to feel like I understand the whole program
consider when it came to making logos. I so much better compared to a week ago.
never thought of the fact that it needs to be Overall, I’m really happy with my designs
readable in black and white, super small, and I am appreciative of the experience.
super big, what emotions are associated
with shapes and colors, GESTALT
PRINCIPLES. It’s really overwhelming.
But honestly, if you look at it all critically,
it makes sense that all these elements are
necessary for a successful design. I really
feel like my illustration background helped
a lot with this project because during the

28
04
character mark

This project required a lot of me. I had to logo was my attempt to get away from the
take a good look at my characters and try first idea even though I loved it so much.
stripping them down into their basic, most The remnants of the first logo, however,
readable forms. I found it hard to create are still very prevalent within the second
something so simple yet able to completely logo. The final and my last real attempt
represent a person accurately. Grandpa at Grandpa Joe’s logo ended up being
Joe was the hardest to make a logo for a similar idea to the second, but nothing
but I wanted to try and challenge myself at all like the last two logos I had made.
and create something accurate to him. I tried my hardest to catch the essence of
The above images show the progression Grandpa Joe through his hair since I found
of Grandpa Joe’s logo. It started off as too it really unique to him.
specific, referencing something that barely
anyone would have caught. The second
04
character mark

↘
↘
 charlie
g r a n d pa
bucket
joe

charlie
g r a n d pa bucket
joe

charlie
g r a n d pa bucket
joe

Finale product.
05
book cover design
For this week, working on the book cover was happy with. I had made a handful of
project has been my greatest struggle. designs that I felt were pretty strong and
Really hammering out a solid concept choosing the strongest one was difficult
that corresponds accurately with the but rewarding because it turned out
book title is not easy I’m learning. I never great in the end. If there was anything I
really expected to be easy, just not as regretted it was maybe that I didn’t make
difficult as it is now. I chose the political the Gerrymandered Wisconsin look more
title mainly because politics is something like Wisconsin. I had gotten mixed reviews
that is important to me and should be to about how it looked, but in the end I kept
most everyone. If you don’t know what’s is a more amorphous shape because I
going on in your own country, then can wanted to keep emulating the child-like
you really call yourself apart of it? It took scribblings. They’re not very accurate or
a lot of brooding to think of a concept that controlled looking, and for that reason I
I felt really encased the whole meaning kept Wisconsin a less refined shape.
behind the book. I ended mainly using
my own associations about government
and the positive and negatives that come
with it to help give me a concept that I

34
05
book cover design
Semi-rendered sketches of my three
strongest ideas.
05 book cover design

Here I decided on an idea and began to

work and play around with it.
For this piece I wanted to emulate the red markers. The arm is of someone who
fact that I found Gerrymandering, Super would work in some area of government,
PACs and Special Interest Groups very cleaning up the mess, like they would in real
childish. I found this even more evident in life. Both images combined show that this
Gerrymandering and for the book cover, is a domestic problem that helps contribute
decided to focus more on that, showing a to congressional stasis, because you can
“Gerrymandered” Wisconsin scribbled on only get so far when you continuously have
the wall like a child would with blue and to clean up other people’s messes.
Final product and mockup.
06
design methods
process book
This has to be by far my favorite project my book that go off the edge, so I need
that has been given in this class! I love to figure out how I am going to print this
bookmaking and being able to see the correctly. I love how my book has turned
progression of all my work in this class is out so much and I don’t want to change
great too. I’ve never made a book using anything, but I know that if it’s best, then
InDesign before and trying to organize all it’s best. I did some digging around in the
of my art and writing on top of figuring art library for some inspiration. I went and
out a consistent aesthetic is difficult. In looked through some of the typography
the beginning, I felt like I was constantly books that were available to see what
at war with how I wanted things to look elements I can use to create an appealing
aesthetically and how I wanted to organize and engaging book.
it all. Not just that, but I can already tell Hopefully I can work out the kinks
that there are going to be some issues somehow and have something in my hands
printing. , but working through the nights and living
off coffee was worth it, and resulted in
  Due to the parameters that were given, something that I love and am proud of.
it was highly recommended to not have
anything on our spreads that would go
to the edge of the page. Well, of course,
miss-difficult-me, I have some things in

42
06 design methods
process book

This has to be by far my favorite project my book that go off the edge, so I need
that has been given in this class! I love to figure out how I am going to print this
bookmaking and being able to see the correctly. I love how my book has turned
progression of all my work in this class is out so much and I don’t want to change
great too. I’ve never made a book using anything, but I know that if it’s best, then
InDesign before and trying to organize all it’s best. I did some digging around in the
of my art and writing on top of figuring art library for some inspiration. I went and
out a consistent aesthetic is difficult. In looked through some of the typography
the beginning, I felt like I was constantly books that were available to see what
at war with how I wanted things to look elements I can use to create an appealing
aesthetically and how I wanted to organize and engaging book.
it all. Not just that, but I can already tell Hopefully I can work out the kinks
that there are going to be some issues somehow and have something in my hands
printing. that I love and am proud of.

  Due to the parameters that were given,

it was highly recommended to not have
anything on our spreads that would go
to the edge of the page. Well, of course,
miss-difficult-me, I have some things in
06
design methods
process book
josefin sans
josefin sans
ubuntu ubuntu
ubuntu ubuntu
ubuntu ubuntu
ubuntu
00
personal projects
MY LOGO
A lot of the projects that we have done helped me create my overall brand. The
this semester really inspired me to do my decision to make the ginkgo leaf yellow
own little projects off to the side. The was intentional because I didn’t want
logo project not only inspired me, but also to make the leaf a traditional green, as
helped me understand the elements to much as I love the color. I wanted a color
creating a logo. I used this new knowledge and catches the eye and I remembered
to help me create my own logo so that reading somewhere that the color yellow
way I have something that I can put on is noticed by the human eye quicker. I
all my social media and projects that added the darker orange to help contrast
can represent me and be used as a part the yellow and make seem brighter. While
of branding myself. Just like with the creating this, I kept looking back at the
logo project, I went through the whole Gestalt Principles to make sure that I was
process of creating a logo I felt properly creating something that was at least semi-
represented me. In my sketchbook I started successful. After working out if I wanted
by taking down notes of things that like or to incorporate text or not, I ended up with
incorporate often in my art. Eventually I something that I am happy with and now
chose a ginkgo leaf because it fit my love use for my art blog, YouTube, and even on
and frequent use of plants. I chose the the cover of this project.
ginkgo leaf specifically because my main
art blog was called “Ginkgo Art” which

48
01 my logo

MY LOGO
The planning process for this personal years. I’ve never lived in one place for very
project of mine was similar to all the long; had to say goodbye to many people
others I previously did for school. I listed and things in my life. People and things
things that I could possibly use for my you normally should never have to say
mark, colors I associate myself with. I goodbye to. But I have become a decent
liked the idea of a textual mark, like using person all the same. I stay positive and
my signature or my name, but I am an endure through my feelings and memories,
illustrator at heart, so I went back to what I no matter how much they hurt.
do best and decided to create a logo that
imagery based.

  My overall choice for choosing

the ginkgo leaf was not as deep and
meaningful as some other peoples choices
might be. I just really like them. I think
they are incredibly beautiful and I have
never seen a ginkgo tree until I came to
Louisville. They represent longevity and
endurance, things that I like to associate
myself with. I’ve endured a lot through the
01
my logo
Business card mockup.
02
tampon tax poster
FEMINIST POSTER
Something that has always been very this poster. The luxury tax on tampons has
important to me and appears often been something that has always bothered
in my work is feminism. From a young me and many others. My concept was
age it has always been something that I simple but I am proud of my overall
have advocated, and as I grew, I started design. The tampon string curling into a
incorporating it into my art so I can help dollar sign as well as being apart of the
create make an impact in my community. initial quote itself I find to be very powerful
After the poster project, I was very inspired and interactive..
to continue making posters, especially
now that I had some knowledge on how
to use illustrator and how to print. Using
a similar method to how we created our
poster projects in class I started making
my own personal poster as a side project. I
had read a quote by Cristina Garcia about
the tampon tax that really helped fuel

54
02 tampon tax poster

FEMINIST POSTER
Figuring out how to combine a tampon upside down I was able to combine the
with a dollar sign was the more difficult quote and the imagery, making the overall
part of this project. I knew I wanted to piece more cohesive. I’m still annoyed by
somehow shape the dollar sign using the the dollar sign because of the two black
string, but it wasn’t shaping very well. bars, so maybe with more revision and
In these thumbnails and sketches you brainstorming I can figure somehting out.
can see my many attempts to shape the
tampon string, and even experimenting
with color. The second half of the dollar
sign problem was trying to figure what
make the “||” shape of the dollar sign.
Having a continuous line cereate a dollar
sign is difficult, and I even want to say
impossible. Eventually, the composition of
the overall original idea was flipped upside
down; literally. By flipping the composition
 “ just want
people to realize this
is not

insignificant ” - Cristina Garcia (Washington Post 2016)

Finale product.
03
book making
BOOK MAKING
Something that I have done since I was the quotes through visual metaphors. The
in elementary school was create books. I illustrative style that the overall zine is in,
have always been writing and illustrating is one that I use in a lot of my work. It is
and I thought it only necessary to bring very angular and flat toned, almost never
it all together into a book. This is still adding shading.
something that I enjoy and do often even
today. As of recent, I have been keeping   My overall product didn’t exactly come
myself busy by hand making mini multi- out as I would have liked. For the zine I
media sketchbooks for sale. Something wanted to use the simple method of using
that I have been experimenting with even a single sheet of paper into eighths, make
more recently is zines. I always saw them a slit and then fold. The text size and color
and heard what type of impact that they of my illustrations all came out perfect, the
make and felt really inspired to make my biggest problem with printing I am facing
own, focusing on the female body and the is learning bleeds and trying to get the
self in general. Majority of the quotes that whole image to the end of the paper.
I used were geared towards sexual abuse,
femininity, and self worth. All of these
topics are important to me and many
others, and I wanted to create a book
that emphasized these topics and portray

60
03
book making
03 book making

BOOK MAKING
I remember when we were making books There was a lot of math involved, and even
for our final project in my Foundations of then I didn’t get it completly right because
2D Design class, that there was a simple there are too many human errors when it
way to make a book without many pages comes to cutting and folding paper. I’m
or tools. For the zine, I didn’t want to make figuring out how to fix the kinks.
it this a huge project, that defeats the
whole purpose of a zine. They’re simple. I
used a book making technique that only
required a single piece of paper and a
single cut.

  The biggest issue I face with this book

making technique was figuring out how to
fit my illustrations onto the pages correctly.
 fold fold fold

6 5 4 3

BC FC 1 2

lay out flat fold and cut center lay out flat

bend
pop out and open fold
center
03 book making
Left: back cover. Right: front cover.
04
branding exercises
BOOK MAKING
I am always so inspired when I see the have been trying to learn the basics of is
mockups of brands and products design by typography. I have classes on it in a few
other graphic designers. They’re beautiful months, but instead of going in completely
and look clean and professional. I want blind, I’d rather prep myself for what can
to have the same oppertunities and make be expected. In this branding project, I try
things like that in the future. Even with to practice typography a bit.
school out, I like to take my time and
learn as much as I can, and practice new
skills everyday. By giving myself this little
graphic design projects, I get to continue
to use what I have learned so far and
keep problem sloving. Something that I

68
04
branding exercises

The original free mock up I used for this

product and brand I was designing.
Originally I even had a design in mind for
the shape of the bottle, which it was to be
more Greek looking, but could not find a
bottle or mock up that would fit that design.
 persephone
pomegranate juice

Finale product.
05
university of
louisvile
BOOK MAKING
Louisville, both the city and the university, how I use certain images. I didn’t realize
are my new home. I love both of them in the beginning that branding was a very
deaerly, and the fact that I get to do serious thing that cannot be messed up. In
graphic work for them really makes me feel retrospect, that is a bit daft on my part, but
like I belong and have a sense of purpose in my defense, I am still new to the graphic
here. Working at the Louisville Cardinal design world. I’m still wet behind the ears
Student Newspaper really helped me kick and learning. Besides some work for the
it all off. I’ve been given multiple projects student newspaper, I also have applied
so far and the school year hasn’t even for illustrative jobs offered on campus. For
started, and I’m definetly not complaining. example, I have applied to design a mural
for one of the walls in the new lounge area
  I’ve designed shirts and a new logo so in the SAC. It pushed me to finally make
far. The original “logo” they had was just a my CV. It’s all very professional.
lot of text put together nicely. Not very fun
to look at. Making a new logo for them
was fun, but because it is school affiliated,
I have to be careful of what I make and

72
05
the louisville
cardinal newspaper
Front and backs of the shirt I made on Custom Ink, using the
various logos I created and was supplied with. These shirts are
for my team members and myself at the student newspaper. I
am very excited to have these shirts soon!
05 u of l mural

This has to be the first time I felt nervous about. I wish I could say that I planned out
about a project instead of stressed. I was the overall design a lot, but I really didn’t.
nervous because this is the first time I I was so inspired by Louisville and the
applied for a job that wasn’t retail or fast images I found that it all just came out like
food. I was nervous because they opened one happy accient. Even the quote was an
this job up to my peers at school, many accident and on the fly.
who are much more talented than I am.
I was nervous, because they asked for
a resume, and mine wasn’t as pretty as
others. Despite all that, I still went for it. I
created a design I am really happ with,
and I know that there are probaby some
branding issues I may need to fix, but the
overall concepts is what I am most happy
 thinking
FUTURA PT

of betty
HEAVY OBLIQUE

fly high
WORK HARD TODAY,

TOMORROW!
05 u of l mural:
refrences

The symbols and imagery I used for the mold a little bit, but still clearly Louisville.
mural were all refrencing Louisville the city It’s a lounge area, a place for people to
and the university. In the promt, I believe chill and not have to stress about life or
they specifically asked for the Louisville school, so I wanted to really strive to create
skyline, which I provided. On top of the something that was visually fun. I took
prompt, the school also gace us the the surrounding patterns and texture into
surrounding colors and texture from the account and actually added them into the
walls, floors, and light fixutes that were design. I love my overall design honestly
also in the room. U of L’s color scheme has and really hope that the moderators of the
always been very muted colors, and so project like it as well.
were the ones in the room where the mural
would go. I wanted to do something a
little differe. Something that was exciting
and fun and that broke the traditional
05
u of l mural
05 u of l mural

When I sent in my design, it was important want. It was just as important to me that
for me to give options, even though I was I give the vewiers of my application a
already dead set on a design already. It’s mockup so that way they can see how the
good to give people options, even if it’s design would sit and feel in the space.
nothing like what they asked for, because
then they know exactly what they don’t
05
u of l mural
Finale product.
06
combining my crafts
I know, I know, I don’t really seem like cards across the major and minor arcana
the type to do witchcraft, but I do. Not decks, which is a lot, so for the moment
very often or religiously, but more as I have decided to do the twelve cards of
like a spiritual hobby. I don’t consider the major arcana. Each card is illustrated
it a religion though, I’m not praying or in a way that I interpret while also
worshiping anything in particular, and remaining visually appealing.
I’m certainly not dancing around naked
in the moonlight sacrificing goats. I just  Finding a printer for my cards has
ask tarot cards to roast my life choices, been the most difficult part so far. Not
scream at some candels, and occasionally too many people really make cards, and
throw salt everywhere. if they do, they’re on gaming websites
that all have different ways of printing
 Something that has always bothered and cutting. It’s going to be a lot of trial
me is the art on tarot card decks. I’ve and error for printing. Honestly, I love this
never found a single deck that I found project and kindof consider it my baby. I
visually appealing or very resonating put well over a hundred hours into this
except for maybe two. So I just decided project.
to make my own. There are seventy-two

86
THE HIGH PRIESTEST THE HANGED MAN

STRENGTH
 THE LOVERS

THE CHARIOT
the
end of the book

a n d b e g i n n i n g o f m y

l i f e
BOOK MAKING
I know, I say “The end,” but in reality it continue to learn and make sure I take
doesn’t really feel like it. Honestly after something away from my mistakes. This
creating all these projects and this book, it book, is the beginning to what I hope is my
feels like the beginning. Pouring over this forever, because I can’t see myself doing
booklet for hours and hours I’ve always anything else.
kept in mind that this was going to be only
a small glimpse to what I can do and what
I hope to continue to do in the future. I’m
proud of myself and proud of my work.
I know that it is in no way perfect, but I

92
“never abandon
imagination.”

-tony diterlizzi
Design Methods by Shayla Kerr was designed, printed,
and bound by Shayla Kerr in Spring of 2018 at the
University of Louisville for ART 205. The Body Text used
was Josephine Semi-Bold 10/16. Header Text used was
Ubuntu Bold 44/31.
design methods

p r o c e s s j o u r n a l