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Group Name: Dream C'ream Group Members

This document contains details about the group "Dream C'ream" and their analysis of an advertisement by Tata Sky DTH provider in India. It lists the group members and then analyzes various aspects of the advertisement such as its use of Amitabh Bachchan and music to attract attention, targeting of joint families, and promotion of limitless entertainment for family members. It also discusses the advertiser's choice of a family image and celebrity, how customers can learn about prices, and whether the ad would influence potential customers.

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39 views

Group Name: Dream C'ream Group Members

This document contains details about the group "Dream C'ream" and their analysis of an advertisement by Tata Sky DTH provider in India. It lists the group members and then analyzes various aspects of the advertisement such as its use of Amitabh Bachchan and music to attract attention, targeting of joint families, and promotion of limitless entertainment for family members. It also discusses the advertiser's choice of a family image and celebrity, how customers can learn about prices, and whether the ad would influence potential customers.

Uploaded by

si ran
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Group Name: Dream C’ream

Group Members:
1. DEEP SANJANA
2. GAURAV KUMAR
3. NIKHIL DEEPAK
4. PRAGATI PRIYA
5. PRAYAG PUSHKARAM
6. ROHIT KUMAR
7. SIDDHANT RANJAN
8. YASHWANT KUMAR SINHA
Ad Analysis

1. Amitabh Bachchan and music attracted and advertisement gets attention.


2. Advertisement is for one of leading DTH provider Tata Sky in India.
3. Joint family are target audience for this ad.
4. DTH connection with maximum number of services/channels for entertainment of all
family members.
5. Amitabh Bachchan
6. Sky in Tata Sky itself justifies limitless entertainment as Sky is limitless.
7. Advertiser has chosen image of family and Amitabh Bachchan to sell their product which
provide full entertainment of complete family members.
8. Price of services as to learn about price customer will visit to nearest center or call to
customer service and will influence them more to buy this product.
9. Yes, this ad keeps attention because of music and Amitabh Bachchan acting. If I were in
the market for this type of product before buying I will compare plans with several DTH
providers.
10. Communication Language should match with the culture shown in ad.
11. No, people were not gullible at time when this advertisement was first used as they
compare plans for services provided by different DTH providers.

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