The Power of Selling
The Power of Selling
Reinventing Infrastructure
for Compact Development
Cover: Ice skating is one of a suite of year-
round activities offered at the Belmar project
in Lakewood, Colorado. (Belmar, Lakewood,
Colorado)
Shifting Suburbs
Reinventing Infrastructure
for Compact Development
About ULI
The mission of the Urban Land Institute is to provide leadership in the responsible use of
land and in creating and sustaining thriving communities worldwide. ULI is committed to
■■ Bringing together leaders from across the fields of real estate and land use policy to
exchange best practices and serve community needs;
■■ Fostering collaboration within and beyond ULI’s membership through mentoring,
dialogue, and problem solving;
■■ Exploring issues of urbanization, conservation, regeneration, land use, capital
formation, and sustainable development;
■■ Advancing land use policies and design practices that respect the uniqueness of
both the built and natural environments;
■■ Sharing knowledge through education, applied research, publishing, and electronic
media; and
■■ Sustaining a diverse global network of local practice and advisory efforts that
address current and future challenges.
Established in 1936, the Institute today has nearly 30,000 members worldwide,
representing the entire spectrum of the land use and development disciplines. ULI
relies heavily on the experience of its members. It is through member involvement
and information resources that ULI has been able to set standards of excellence in
development practice. The Institute has long been recognized as one of the world’s
most respected and widely quoted sources of objective information on urban planning,
growth, and development.
ISBN: 978-0-87420-254-0
Established in 2007, the Initiative achieves its mission through a multifaceted program of
work that leverages ULI’s extensive public and private networks and includes research
and education, publications, and convenings.
ULI’s Infrastructure Initiative is led by full-time staff with a deep understanding of global
infrastructure challenges and opportunities. An advisory group composed of industry
leaders guides the program. Key ULI Infrastructure Initiative activities include
■■ A global infrastructure report, produced in collaboration with Ernst & Young since 2007;
■■ Ongoing programming to promote regional infrastructure solutions;
■■ Regular e-mail updates to infrastructure audiences; and
■■ Exploration of infrastructure topics relevant to ULI members and to ULI’s public and
private partners.
■■ How public and private sector stakeholders are working together to build and retrofit
suburban places;
■■ How infrastructure—including roads, transit, and more—can be transformed and
leveraged to support compact development;
■■ How local governments and regional coalitions can position themselves for compact
growth; and
■■ What funding, financing, and regulatory sources and tools are being used or are
needed.
Casey Peterson
Researcher, ULI Infrastructure Initiative
Julie D. Stern
JDS Communications
43 Contributors
Part I. Introduction
A merica’s metropolitan areas have always been the scenes of dynamic change. In
the great metropolitan dance, suburbs and central cities have each played starring
roles in their turn, learning from each other, sharing missteps, collaborating, and
competing.
Until World War II, most metropolitan action happened in cities, which served as retail,
cultural, and workplace hubs. The suburbs were the boomtowns of the second half
of the last century, the repositories of the post–World War II American dream, where
ample space and strong consumer appetites combined to generate an unparalleled
prosperity. During that period, central cities struggled, their economies and populations
sapped by the suburban exodus and a host of political and policy failures.
The 1990s and early 21st century were a time of continued transformation for cities and
State Road 7 in Florida, before and after
suburbs alike. Many cities engineered remarkable economic turnarounds, employing a
improvements. Investments in bus stop
host of new tools to attract both private investment and people. Suburbs were changing infrastructure have made waiting for the bus
as well. Some continued to thrive, but challenges mounted too. Inner suburbs struggled more comfortable for passengers. (State Road 7
to update their image, infrastructure, and economic dynamism, whereas some outer Collaborative)
At the same time, driven in part by powerful demographic forces, market preferences
have been shifting. Signs point to an increasing appetite—especially among generation
Y—for higher-density living patterns and for transportation options that include transit,
walking, and biking.
Over the last two decades, driven in part by a desire to attract and retain a young
talented workforce, suburban places have launched important initiatives aimed at
meeting shifting market demands. Across the country, dozens, if not hundreds, of
suburban places have worked to reimagine their future and to build or rebuild in more
compact and sustainable ways.
The signs point to continued change—and a continued need for innovation—in the
suburbs. The aging of the baby boomers—an upwardly mobile generation that helped
fuel decades of suburban growth—means that one engine of suburban expansion
is receding. According to the Brookings Institution, the suburbs are now home to
a greater proportion of people age 45 and older than are cities, as the baby boom
generation ages in place. In 2010, for the first time, the majority of the nation’s poor
lived in suburbs, as suburbs absorbed more of the national rise in metropolitan poverty.
Immigrants also make up an increasingly important component of the suburban
population.
The way that the U.S. Census Bureau aggregates population and economic data at the
regional level can make it challenging to quantify what is happening in suburban places,
and to compare that information with growth patterns in cities. But clearly, efforts at
suburban redevelopment and reinvention are continuing and will likely accelerate in the
years to come. As this transformation continues, infrastructure is and will be a key piece
of the compact suburban growth puzzle.
the suburban compact A rich body of work, undertaken by ULI and other organizations, explores what works
development story. and what does not work in suburban redevelopment, what is happening nationwide,
and where American suburbs are heading. This report complements that work by
providing case studies that highlight the infrastructure aspects of eight redevelopment
efforts from across the country.
The report looks at infrastructure in the context of the development project. It examines
the infrastructure that was built and how that infrastructure was paid for, in an effort to
illuminate the shape that infrastructure investments are taking and the tools being used
to fund and finance them.
■■ Suburban mall retrofits. Built on the site of dying or obsolete shopping malls,
these projects transform sprawling parking lots and mall complexes into compact,
mixed-use places. These projects take advantage of consolidated landownership
patterns and a sophisticated set of financing and regulatory tools. Examples included
in this report are Belmar, Colorado, and CityCentre in Houston, Texas.
■■ Suburban transit-oriented development. Many transit-oriented development
(TOD) opportunities are located in the suburbs. These projects seek to leverage
their location near fixed-rail transit stations or bus transit corridors to build in higher-
density ways, connecting the development with transit using sidewalks, bikeways,
and other kinds of transportation infrastructure. Examples included in this report are
projects in Richardson, Texas.
■■ Suburban arterials or commercial corridors. These efforts seek to transform
aging or dysfunctional land uses and transportation infrastructure along highly
traveled stretches of road. Such endeavors often focus on the densification of
identified nodes and involve investments in transit service, especially bus transit.
Examples in this report include State Road 7 in Florida and the Aurora Corridor
project in Shoreline, Washington. As described in more detail below, this type is
proving to be one of the most challenging forms of suburban redevelopment.
■■ Wholesale or large-scale suburban transformation. By their very nature,
such transformations are rare. The redevelopment of Tysons Corner in Fairfax,
Virginia—now simply called Tysons—is an example of an effort to reshape in a
fundamental way how a suburban place functions. Tysons has been explored
extensively elsewhere and is not included in this report. This report examines how
Dublin, Ohio, is attempting to launch a similar transformation. These efforts require
strong leadership and support from regional and local planning bodies, including
metropolitan planning organizations.
Suburban Arterials
Across the country, approaches to suburban arterials and commercial corridors remain
works in progress. Designed for easy access by car to retail destinations, or for the
swift movement of through-traffic, many of these corridors are disjointed jumbles of
strip retail centers, utility wires, narrow or nonexistent sidewalks, parking lots, and
extensive curb cuts. You get the picture.
Improvements along the Aurora Corridor have
included a new pedestrian bridge, landscaped For these places, it can be hard to imagine an alternate future, to say nothing of
medians, and upgrades to utility infrastructure. actually building one. Because of their important transportation role, and because of
(HDR Engineering Inc.) the development challenges they pose, they are often overlooked or disregarded as
priorities for redevelopment. And even when a vision is in place, coordination across
multiple jurisdictions, land assembly, prioritization of development nodes and sites
(often necessary because of the sheer volume of land involved), and infrastructure
investment needs all pose challenges—challenges that public and private stakeholders
are still developing tools to effectively address.
To ensure that today’s suburbs become more compact, sustainable places for the
future, stakeholders will need to work together to identify and implement innovative
solutions to infrastructure coordination, funding, and financing challenges.
Despite the progress made and lessons learned, these efforts are challenging, and
there is still work to be done. We hope that the case studies and lessons learned in
this report will shed light on the infrastructure piece of the suburban development and
redevelopment puzzle and will help inform continued efforts to develop more compact
and walkable places in the suburbs.
T he projects explored in part III of this report are works in progress. They run the gamut
from suburban mall retrofits and arterial or corridor reinventions to comprehensive
rethinking of development patterns for a whole town. Each project offers its own food for
thought, and in looking at this set of projects as a whole, themes emerge.
Key elements have been distilled here, providing insights into two basic questions:
What successful strategies have been employed to make progress toward building This rendering shows plans for the transfor
more compact, pedestrian-friendly places? and What are the stumbling blocks that are mation of automobile-centric Rockville Pike in
obstructing additional progress? Montgomery County, Maryland, into a walkable,
transit-oriented corridor with center-running
Some of these elements are focused squarely on infrastructure, and some have broader bus rapid transit. (Federal Realty Investment
implications. Trust)
Programming and place management. If you build it, they will come. But will
they come back? The projects explored in this report are using a variety of strategies
to foster sustained engagement with customers and residents. Festivals, concerts,
farmers markets, and other special events draw visitors and interest to the CityCentre
Above: Mixed-use development makes for a project in Houston, as well as other projects in this report. Ongoing investment ensures
more walkable experience at Belmar. (City of a pleasant user experience. And organizational tools like business improvement districts
Lakewood) Below: The pedestrian bridge on the and community improvement districts apply coordination and promotion methods,
Aurora Corridor connects to the three-mile (4.8 some developed for shopping mall or downtown contexts, to suburban places. These
km) Interurban Trail network. (City of Shoreline) are the soft infrastructure strategies needed for success.
Public space and plazas; trails and sidewalks. Sidewalks and trails provide the
connective tissue for compact suburban places, and public space and plazas can
provide the heart. Much more than an afterthought, they are essential infrastructure
elements. CityCentre Houston’s central plaza is the gathering point for hundreds of events
each year, and upgraded, 7.5-foot-wide (2.3 m) sidewalks and landscaped medians
are providing pedestrian access along Washington’s Aurora Corridor. Public realm
investments are at the core of the efforts to reinvent the White Flint area in Maryland.
Stumbling Blocks
What are the stumbling blocks that are obstructing additional
progress? And what are some potential avenues for change?
Trouble working across boundaries. Compact development in the suburbs
often requires extensive cross-jurisdictional planning and coordination, as well as
the commitment of many different players, including sometimes-overlapping local
government entities, state departments of transportation, developers, and others.
Although both the Corridors of Opportunity project in Minneapolis–Saint Paul and the
State Route 7 effort in Florida show how regions are striving to crack this nut, working
across boundaries or jurisdictions remains a challenge just about everywhere.
Although not all suburban redevelopment projects cross political boundaries, many do.
And even those that do not often rely on regional investments in transit, for example,
or they can run into other regional challenges (in Shoreline, Washington, for example,
corridor improvements end at the jurisdiction’s southern border with Seattle).
Houston’s CityCentre project emphasizes high-
quality design. (CityCentre)
Looking forward, the development and adoption of creative models for regional cooperation
and investment will be an important component of efforts to redevelop the suburbs.
Funding. Although local leaders and developers have become adept at pulling together
many sources of funding (see above), finding the resources to plan and build projects,
and to make the infrastructure investments needed, remains a challenge. For every
project built, there are likely many that were unable to proceed because of a lack of
funding.
Looking forward, two funding opportunities are worthy of particular attention. The first
is ensuring that state transportation dollars are going to transportation investments
that support compact development in the suburbs. Building or rebuilding complete
streets that meet the needs of all users, and making other investments that help lay the
groundwork for redevelopment, are important priorities.
Skill sets. Developing suburban areas into more compact, urban, walkable
environments can require a new set of skills on the part of public entities and private
sector developers alike. Traffic analyses can require new paradigms—for example,
acceptance of higher levels of projected congestion or a willingness to dedicate a travel
lane to transit. Often, zoning must be modified, new public/private partnerships must be
crafted, new financing arrangements must be established, parking must be rethought,
new designs must be created, and other shifts must be made in order for dense,
mixed-use projects to be possible.
These paradigm shifts require deviations from business as usual, and sometimes a
leap of faith on the part of the various parties involved. Looking forward, as compact
Public hearings and charrettes guided planning suburban projects become more common, skill sets will become more developed. In
efforts by the State Road 7 Collaborative. (State the meantime, this area is an important opportunity for more learning and exchange.
Road 7 Collaborative)
Entitlements and zoning. Getting the approvals necessary to move forward with
projects—even those that are widely supported by local leaders—can be time-
consuming and expensive. Although approval processes are important mechanisms
for protecting community values, they can add elements of uncertainty that cloud the
future of suburban redevelopment.
Looking forward, improving the zoning and entitlement process to facilitate compact
suburban development is an important effort that community leaders seeking this kind
of development should consider taking on.
Looking ahead, social media will be an important tool—joining more traditional tools
like community meetings—in winning support for redevelopment. A clear articulation
of benefits, the creation of measures to ensure that existing single-family homes are
buffered from development impacts (by stepping down heights or density, for example),
and thoughtful integration of existing and new development, residents, and businesses
can be other important components in the efforts to win community support.
Recognizing that the forces shaping the next 40 years of development will likely be very
different, Dublin has launched an ambitious plan to rethink and convert the 1,000-acre
(405 ha) core of its community. Located along Bridge Street and bounded on the north
by Interstate 270, this section of the city is slated for transformation from a low-density,
Above: Dublin’s vision includes a pedestrian bridge automobile-dependent area into a dense, mixed-use, and pedestrian-friendly corridor
connecting a park to the historic district across
composed of seven new districts, with new offices and compact residential buildings
the Scioto River. (Goody Clancy/City of Dublin,
Ohio)
complementing a preserved historic downtown.
Preceding page, clockwise from top left: As city manager, Terry Foegler helped lead the plan to transform Dublin. Examining
Developers of CityCentre inserted a street grid demographic trends, Foegler recognized that the market forces that had shaped Dublin
into what was formerly a mall; the Aurora Corridor over the last 40 years were shifting: Dublin needed to provide housing options for
provides a vital link into downtown Seattle;
talented young professionals and other workers, in order to position itself to appeal to
the State Road 7 Collaborative engaged local
companies as a place where those workers want to live. Its aging baby boomers were
citizens in planning activities. (CityCentre, HDR
Engineering Inc., State Road 7 Collaborative)
also seeking different types of housing products and environments.
What emerged from the city’s planning process was “a development idea radically
different from anything Dublin has ever experienced,” said Foegler. A new vision plan for
the city was adopted in October 2010.
Market studies estimated that demand for office space and retail space will continue to
be strong in Dublin over the next 20 years. City leaders are aiming to absorb as much of
that growth as possible in the Bridge Street corridor, and they have modified zoning to
accommodate it, shifting to form-based codes. Residential density could intensify from
the city’s current limit of five units per acre (12 units/ha) in its highest-density multifamily
zone to 50, 60, or even 70 units per acre (125, 150, or 175 units/ha) within the corridor.
Integrating and leveraging the design and implementation of key infrastructure projects
with the proposed private investments will be key to advancing Dublin’s vision. The
An aerial photo shows existing conditions in the
city’s east–west corridor of Bridge Street is a busy state highway made up of four lanes Bridge Street corridor. (Google Maps)
Dublin is now moving toward implementing the first elements of its 2010 vision plan.
Detailed traffic and infrastructure impact studies have been conducted, and the city has
drawn up transportation guidelines. Most recently, Dublin has completed fiscal impact
and infrastructure modeling and has adopted a form-based zoning code. The city is
exploring opportunities for using tax increment financing, special assessment districts,
Land uses within the corridor were part of the problem. Although the corridor is
Shoreline’s Main Street, housing about 90 percent of the city’s taxable value, the
community wanted to address the strip pattern of gas stations, shopping centers,
convenience stores, and auto-oriented businesses, as well as “colorful” businesses like
adult clubs and tobacco and alcohol stores.
When completed, Aurora Avenue will feature landscaped medians, 7.5-foot (2.3 m)
sidewalks on each side set four feet (1.2 m) back from the road, overhead utility lines
relocated underground, new lighting, a north−south multimodal trail paralleling the
road, and a public plaza to provide recreational and gathering space. Colored, scored
concrete and artwork enhance crossings at intersections. The new corridor features
two travel lanes in each direction. The original two-way center turn lane has been
converted to a landscaped median with focused left-turn lanes and U-turn pockets.
This map shows the three-mile (4.8 km) scope
of the Aurora Corridor investments. (City of
In tandem with the transportation investments, the city upgraded utility infrastructure,
Shoreline)
including water, sewer, electricity, and communications conduits, at a cost of about
$3,750 per frontage foot ($12,375/m). Unsightly power lines have been moved
underground, and street lighting has been improved.
As examples of how a city can reduce costs, Eernissee suggested lowering fees,
changing zoning, speeding up the development approval process, and improving
infrastructure. As examples of what cities can do to enable landowners to increase
rents, Eernissee suggested place making—creating appealing locations where people
want to live, work, and play—and reducing the cost of living by providing transit.
Eernissee also focused on what bus rapid transit (BRT) can offer. “With stops about
a half mile [0.8 km] apart, the entire corridor—not just station areas—is activated. No
one’s going to ask, ‘Do I live near a station?’ Instead, they’ll ask, ‘Do I live on the line?’
That’s what we have to sell.” The city staff projects that living along the BRT line will
save motorists between $2,000 and $8,000 a year while connecting places along the
line and system. The BRT line will allow for a horizontally mixed-use corridor, without
the high costs and development expertise required to create a great vertical mixed-use
development.
Although the corridor improvement project is not yet complete, the results have already
been impressive, with accidents falling 60 percent and some redevelopment activity
occurring—including a five-acre (2.0 ha) parcel that will include senior housing, market
rate and affordable housing, and a new YMCA building. However, Shoreline faces
challenges it can’t control. Immediately south of Shoreline, State Road 99 remains
unchanged, and the city of Seattle and Washington State Department of Transportation
currently have no plans to upgrade the road.
When it opened in the mid-1960s, the Villa Italia Mall—composed of 1.2 million
Above: Belmar’s ice skating rink is an important
square feet (111,484 m2) of mall space and surface parking lots—was one of the most
amenity in the new community-oriented town
center. (Belmar, Lakewood, Colorado) productive regional malls west of the Mississippi River. For several decades, it was
a vital member of the Lakewood community; at its peak in 1994, it generated $3.12
Facing page: Belmar features townhouses built million in sales taxes. But by the late 1990s, occupancy had declined, storefronts
in the American mercantile style. Insets: Belmar
were boarded up, and the property was in need of redevelopment. In 1997, city voters
added new life to an obsolete shopping mall. (City
of Lakewood)
authorized the use of urban renewal powers.
Building the right infrastructure has been a key consideration. After clearing the site and
conducting environmental remediation in 2001, Continuum Partners designed a new
grid-based street system, with a matrix of 22 streets scaled to the size of city blocks.
The city assumed ownership of the streets after completion. Belmar features wide
sidewalks and narrow roads, encouraging walking and slowing traffic. Over-the-road
cable lighting creates atmosphere and a sense of intimacy. Parking is concentrated in
three large public garages with a total of 3,000 spaces, in addition to roughly 2,000
street and surface spaces. When the Denver area’s light-rail West Line, which will run
east–west about two miles (3.2 km) north of Belmar, opens in 2013, existing bus service
with increased frequency will connect it to Belmar.
The entire site was rezoned to launch a phased development process in which the
purpose of the blocks could be determined over time. To date, 800 new housing units
have been built, a mix of apartments, condominiums, townhomes, and zero-lot-line
homes. In addition to being compact, the housing is constructed in the American
mercantile style, reflecting Denver’s architectural history. Retailers on the site include a
Open space is an important component of the development, making up nine acres (3.6
ha) of the site. An urban park and public plaza serve as Bellmar’s center and social hub.
A commitment to increasing energy efficiency and reducing emissions has resulted
in several buildings being certified as LEED (Leadership in Energy and Environmental
Design) structures. Belmar also has one of the country’s largest solar panel systems,
with 8,000 solar panels that generate 20 percent of the site’s energy needs. Almost 88
percent of the materials used in construction by weight were recycled or reused from
the former mall site.
Funded through a public/private partnership, the roughly $850 million Belmar project
has been financed with a combination of government bonds, federal grants, and equity
from Continuum. To date, $160 million has been spent on infrastructure improvements,
$40 million of which was financed by developer equity. (The garages alone cost $35
million, or about $14,000 per space.)
Although sales figures at Belmar declined during the recent recession, they decreased
less than sales did elsewhere, indicating the strength, durability, and appeal of Belmar’s Above and facing page: Belmar shoppers take
retail offerings. Residential activity has also been satisfactory. Future phases will include advantage of the site’s wide sidewalks. (Belmar,
Lakewood, Colorado) Facing page, insets: The
even more housing (the property is zoned for 2,000 units), as well as other uses—
Villa Italia Mall was razed and redeveloped as
including, possibly, a hotel. “People ask me all the time, when will Belmar be finished?”
the Belmar project, a mix of retail businesses,
said Dorr. “And I don’t know—not only when it will be finished but what it might look like
programmed open space, and housing. (City of
when it is. The market is going to drive that.” Lakewood)
nodes. SR-7 is lined with commercial strip development built in the 1960s and 1970s—aging
businesses that are having trouble competing with newer retail areas along other roads
nearby. Strong population figures, tourist activity, and a lack of available vacant land for
new development indicate strong redevelopment potential for the corridor.
In 2000, local government leaders along the 32-mile (52 km) route formed the State
An improved public space along State Road 7 Road 7/U.S. 441 Collaborative. Now stretching to 41 miles (66 km), the collaborative
has received a strong reception. (State Road 7 is the longest revitalization effort in the country. The goal of the collaborative—which
Collaborative) includes all 17 of the municipalities that SR-7 traverses and is supported by the South
The collaborative has undertaken extensive planning and community outreach activities,
funded in part by a $1.9 million grant from the U.S. Federal Highway Administration.
A ULI Advisory Services panel visited the corridor in 2004 and suggested that nodal
redevelopment take place at the highway’s major and minor intersections, with less Below left: A rendering depicts plans to redesign
intensive redevelopment between those nodes. Community input, gathered through the Greenway Canal in Lauderdale Lakes for
charrettes and interviews, revealed that citizens wanted redevelopment, improved recreational use. Below: A map shows the State
public transit facilities and services, and new housing for all income levels, among Road 7 Collaborative area, which stretches 41
miles (66 km) and spans 17 municipalities. (State
other goals. “The charrette and the planning process set the stage,” according to Gary
Road 7 Collaborative)
Rogers, executive director of the Lauderdale Lakes Community Redevelopment Agency
and vice chair of the SR-7 Collaborative. BROWARD COUNTY
SR 7/US 441 CORRIDOR
CHARRETTE SEGMENT MAP
A strategic master plan for Broward County was adopted in 2004, with multiple updates
since then. That plan changed the land use designation along SR-7 to “transit-oriented PARKLAND
HILLSBORO BLVD
SAWGRASS EXPRESSWAY
regulations offer clear, concise descriptions. The hope is that with the appropriate CORAL SPRINGS
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infrastructure and regulatory framework in place, further redevelopment—including the
SAMPLE RD
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(LCK - SR7_cities.apr)
Local transit service is currently provided throughout the corridor but is intended to
evolve over time. Express service overlays are being introduced through pilot programs
using bus queue jump lanes on SR-7. Eventually, a premium transit system in dedicated
lanes will be established using bus or fixed-rail transit.
Lauderdale Lakes has replaced a number of obsolete bus shelters with 12 new open-
Improvements to bus stops along the corridor offer air shelters that feature real-time arrival message displays, with another ten planned.
ample seating and shade. These photos show A weed-filled, virtually abandoned corridor along a major regional drainage canal has
conditions before and after improvements. (State been transformed into a two-mile-long (3.2 km) nonvehicular path that connects city
Road 7 Collaborative) government facilities, commercial centers, schools, and recreational facilities.
Redevelopment of the land along SR-7 has proved challenging, despite the adoption
of new land use and zoning standards. Challenges include land assembly and the
need to extend sewer infrastructure to places where it does not currently exist, with the
economic downturn stalling development of the Lauderdale Lakes Town Center and
other sites along the corridor. The work of reinventing SR-7 continues.
other stakeholders to transform the area’s land use and transportation patterns. The
White Flint Partnership, formed in 2008 as a collaboration of the area’s six major real
estate players, has been working with local planning agencies and a transportation
consultant to develop, implement, and fund a new vision for the area. The goal that has
emerged from this work is a denser, mixed-use, walkable, and transit-friendly corridor.
The White Flint Sector Plan, completed in April 2010, lays out land uses in 430 acres
(174 ha) along Rockville Pike. The current properties in the White Flint Sector are mostly
zoned for commercial uses, and many acres are occupied by surface parking lots. The
vision calls for almost 10,000 new housing units along this corridor and greater density
of both residences and retail around the Metro station, in order to form an identifiable
center. An extensive community outreach program—including a sustained social
network–based outreach effort—helped gain public buy-in for the additional density and
other recommendations.
The area’s transportation infrastructure will also be transformed. The sector plan
establishes a connection among land uses, transit, motorists, bicyclists, and
pedestrians. It aims to transform Rockville Pike from a traffic-clogged roadway into a
21st-century boulevard with wide sidewalks, streetfront retail, dedicated bike lanes,
and a center lane dedicated to BRT. An expanded, pedestrian-friendly road network
with 16 new roads will put the entire area within a ten-minute walk of some form of
public transportation. The more fine-grained street grid will help diffuse congestion and
support a more mixed-use and less auto-dependent area.
Reconstruction of Rockville Pike has not yet started, although new developments,
including Federal Realty’s Pike and Rose project, have recently broken ground. When
complete, Rockville Pike will be transformed from an auto-oriented corridor to one that
is better able to use its enviable location and connections to transit to grow in more
dense and pedestrian-friendly ways.
Duke Realty was interested in the site because, as Pat Mascia, senior vice president
of Minneapolis–Saint Paul operations for the company, put it, “We had great
The West End project, shown here in a site plan, demographics that would support a regional retail project,” as well as “the best office
repurposed a big-box site as a denser, more development site in the Twin Cities. Putting retail and office uses together on this site
multiuse district. (Duke Realty) created some great opportunities.”
ment. Now home to signi ■■ Area residents—those living adjacent to a TOD project, as well as others—are
important champions of projects, if they see the benefits.
ficant TOD, Richardson is
continuing to think about
land use in the face of R ichardson, Texas, is a 28-square-mile (72.5 km2) suburban city, with about 102,500
residents and 120,000 jobs. Located ten miles (16.1 km) northeast of Dallas, the
city—with four Dallas Area Rapid Transit (DART) stations on the Orange Line and a fifth
potential future transit planned along the as-yet-unbuilt Cotton Belt Line—has made a long-term commitment
to working with DART on TOD.
expansion.
Richardson’s first major public/private partnership—developed by the Galatyn Park
Corporation, DART, and the city—is the 27.5-acre (11.1 ha) Galatyn Park urban center,
completed in 2002 to capitalize on the new Galatyn Park Station. The development
includes a performing arts center, a public plaza, 283 apartments, 6,813 square feet (633
m2) of retail and restaurant space, and a 336-room hotel. Although several office buildings
remain to be completed, the project has spurred additional development on adjacent land
of a new Blue Cross/Blue Shield of Texas corporate headquarters complex.
Also nearby, the Nortel campus has seen recent development with Ericsson Inc. having
more than doubled its footprint in 2011, and State Farm unveiling plans to expand into
one of the largest office blocks on the campus in August 2012. Two transit-oriented
The Arapaho Center Station includes a pedestrian
developments, Amli Galatyn Station and Eastside, opened within a half mile (0.8 km) of
underpass and appealing landscaping to connect
the transit center to surrounding mixed-use the Galatyn Park Station in 2008 and 2009, providing high-end, mixed-use amenities
development. (Dallas Area Rapid Transit) for residents and visitors.
Following the success of Galatyn Park Station development, the area around
Richardson’s Arapaho Center Station was transformed into an adaptive use project with
14.8 acres (6.0 ha) of mixed-use development and a one-acre (0.4 ha) central park that
opened in 2007. The Spring Valley Station experienced the addition of the Brick Row
TOD project that opened in 2008, bringing 500 apartments, 80,000 square feet (7,432
m2) of retail and restaurants, 140 townhouses, 300 condominiums, and 11,000 square
feet (1,022 m2) of office space to the area around the station.
Near the fourth and final existing station, Bush Turnpike Station, a 220-acre (89 ha)
parcel is in the planning stages to become a new transit-oriented development led The Brick Row Urban Village takes advantage of
by the Parliament Group. This project will be part of a projected $1.5 billion mixed- its proximity to the Spring Valley DART station.
use development on 300 acres (121 ha) along George Bush Turnpike and US-75. To (Brick Row Urban Village)
project is a pedestrian- ■■ Effectively programmed and managed spaces are powerful attractors of
people—and dollars.
friendly, mixed-use
destination with a one- ■■ Retention of existing structured parking facilities saved tens of millions of dollars
in development costs.
acre (0.4 ha) heavily
programmed plaza at
its center. T he CityCentre project, which opened in spring 2010, was built on the site of an
obsolete mall in the suburbs of Houston, Texas. The project’s developer, Midway,
has transformed the site into a thriving destination, with office, residential, and
entertainment offerings. CityCentre’s complex includes 400,000 square feet (37,161
m2) of retail and entertainment space, 425,000 square feet (39,484 m2) of office space,
and 149,000 square feet (13,843 m2) of fitness facilities. The development has 700
residential units ranging from brownstones to lofts, a 255-room luxury hotel topped
The focal point of CityCentre is a meticulously with six condominiums, and a movie theater. With the recent addition of three office
designed and heavily programmed plaza.
buildings, the project is complete.
(CityCentre)
Midway purchased the site because of its location at the demographic center of
Houston. Located at the intersection of Beltway 8 and I-10, 2 million people live within
a 20-minute drive of the property. Beltway 8 is the middle of three beltways that will
eventually ring the city. Because the city of Houston is so vast (with a total land area of
579 square miles [1,500 km2]), much suburban-style development is located within city
boundaries.
Three parking structures on the property, built for the old mall and retained in the
CityCentre project, can accommodate 11,500 daily visitors in approximately 4,000
spaces, and CityCentre is visible to nearly 500,000 cars per day. But developer Midway
The mixed-use nature of the development can create powerful linkages, said Jonathan
Brinsden, chief operating officer and executive vice president of Midway. “From an
investment standpoint,” he noted, “there can be tremendous synergies and value
creation, if all the pieces truly add to each other. The risk is that if you get one piece
CityCentre features carefully crafted design wrong, it can affect the other pieces negatively.” He cited CityCentre’s appealing
elements and landscaping. (CityCentre) retail, fitness, entertainment, and restaurant offerings as powerful drivers of office and
residential rents; CityCentre brings in some of the highest office and residential rents in
the city, and its hotel has the third-highest revenue per available room in Houston.
Noting that “with the two big demographic bubbles, almost all of our residents are
either empty nesters or new young professionals,” Brinsden added that his team
focused on providing the types of amenities and experiences those households want,
like a fitness center and spa, cinema restaurant, and motor club.
CityCentre’s compact form and pedestrian emphasis set it apart from other
developments in Houston. But ironically, the development was easy to entitle—
Houston’s lack of a zoning code means that planning and developing a site like
CityCentre are much simpler than they might be in other municipalities.
To ensure that today’s suburbs become more compact, sustainable places for the
future, stakeholders will need to work together to identify and implement solutions to
infrastructure coordination, funding, and financing challenges.
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