Hot Data
Hot Data
Case studies
Public opinion
In the public sectors, the major confrontations are the amalgamation and
ability of the big data from corner to corner of various public sector units
and allied unions. Big data provides a large range of facilities to the
government sectors including the power investigation, deceit recognition,
fitness interconnected exploration, economic promotion investigation and
ecological fortification. Big data is even used to examine the food based
infections by the FDA. Big data results are fast which outputs to quicker
well-being. Also in the investigation of a huge volume of communal
complaints uses the big data analytics. This same analytics are utilized in the
course of health check statistics in urgency and resourcefully for quicker
pronouncement manufacture and to become aware of mistrustful or
falsified declarations.
COLD DATA
Public cloud services targeting cold storage include Amazon Glacier, Google
Cloud Storage Nearline and Microsoft Azure Cool Blob Storage. These
services offer lower data availability at a lower price per gigabyte than
alternative cloud storage offerings sold by Amazon, Google and Microsoft.
WARM DATA
OPEN DATA
Open data is the idea that some data should be freely available to everyone
to use and republish as they wish, without restrictions from copyright,
patents or other mechanisms of control.The goals of the open data
movement are similar to those of other "open" movements such as open
source, open hardware, open content and open access. The philosophy
behind open data has been long established (for example in the Mertonian
tradition of science), but the term "open data" itself is recent, gaining
popularity with the rise of the Internet and World Wide Web.
In governments
In science
CLOSED DATA
Several mechanisms restrict access to or reuse of data. They include:
Example
protools,logic pro,cubase,etc..
THICK DATA
Thick data is qualitative information that provides insights into the everyday
emotional lives of consumers. It goes beyond big data to explain why
consumers have certain preferences, the reasons they behave the way they
do, why certain trends stick and so on.
It’s crucial for successful companies to analyze the emotional way in which
people use their products or services to develop a better understanding of
their customers. By using thick data, companies can develop a positive
relationship with their customers and it becomes easier for those
companies to maintain happy customers and attract new ones.
Example
Big data will tell you that in 2013, Samsung was able to sell 35 million more
smartphones than Apple. But what can these companies really do with this
data? Pat themselves on the back or hang their heads in shame? If you are
in the market for a smartphone, you’re not going to buy a Samsung because
they sold 35 million more than Apple. As a customer, you probably don’t
even know this information. You may, however, buy a Samsung because
they offer a multitude of models that you can customize to your
preferences, and Apple’s product line is less diverse. Or perhaps you won’t
buy an Apple smartphone because it’s not quite as durable, or they don’t
have as wide a selection of phone colors as Samsung. Using thick data to
figure out why more people are buying from Samsung is key for both
companies to move forward and either keep dominating the market, or
reinvent to gain dominance. At its core, business is about making bets on
human behavior, and those bets backed by thick data are what business
models should be based around.
Take for example Lego, a successful company that was near collapse in the
early 2000’s because they lost touch with their customers. After failed
attempts to reposition the company with action figures and other concepts,
Jørgen Vig Knudstorp, CEO of the Danish Lego firm, decided to engage in a
major qualitative research project. Children in five major global cities were
studied to help Lego better understand the emotional needs of children in
relation to legos. After evaluating hours of video recordings of children
playing with legos, a pattern emerged. Children were passionate about the
“play experience” and the process of playing. Rather than the instant
gratification of toys like action figures, children valued the experience of
imagining and creating. The results were clear; Lego needed to go back to
marketing its traditional building blocks and focus less on action figures and
toys. Today, Lego is once again a successful company, and thick data proved
to be its savior.
THIN DATA
Casestudy
Strengths
·13 Can select control subjects from the same source population.
·16 Data does not have to be collected which may reduce time and costs
Limitations
·22 Even such a large data set may have power problems when exposure
and outcomes are both rare.
·26 Studies where data are primarily related to secondary care (cancer-
care studies).
·27 Studies examining over the counter (OTC) drugs as these will not
usually be recorded.
TRANSACTIONAL DATA
SPATIAL DATA