Scribd
Upload
60 views3 pages

HUMA 2740 Lecture 7

The document discusses several topics related to the development of film and television industries including Thomas Ince pioneering the use of shooting scripts to organize film production in 1911, the emergence of the star system in film promotion and publicity, the transition of film exhibition venues, and the role of regulators, ratings, and cultural policy in governing television broadcasting and industries.

Uploaded by

Nina Ad
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
60 views3 pages

HUMA 2740 Lecture 7

The document discusses several topics related to the development of film and television industries including Thomas Ince pioneering the use of shooting scripts to organize film production in 1911, the emergence of the star system in film promotion and publicity, the transition of film exhibition venues, and the role of regulators, ratings, and cultural policy in governing television broadcasting and industries.

Uploaded by

Nina Ad
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

HUMA 2740

Lecture 7

Thomas Ince

- Pioneered the use of the shooting script as the blueprint for the
production of a film
o Becomes of way of organizing labour (producer to writer to
filmmaker to e.g. costume designer, set designer, slowly
becomes contractual and steady employment)
- Script sets out the division of labour to be used in completing the film
- Begins in 1911
Stars by Richard Dyer

- Analysis of the Star Image: (stars create other institutions) – star


system
o Promotion – stars going on tours, coming to opening nights
o Publicity – e.g. newspaper articles about the stars
o Films – stars in recurring roles (e.g. Charlie Chaplin)
o Criticism and Commentary
- Film producers begin to realize some performers were more popular
than others
- At first, credits were very short, no director or actors mentioned
- Broadway stars first came to films to build a career
- Way to differentiate the product (films)
- There was already a star system in place though before (e.g.
Broadway actors and sports industry)
Exhibition

- Old forms of exhibition disappear (amusement parks, Nickelodeons,


others listed above)
- More elaborate stand-alone theatres are built
- Some of these are Movie Places with 3000 seats and full orchestra
providing musical accompaniment
Ownership: Public, Private and Mixed

Television Regulators

- TV industries regulated by the state


- Regulators are state agencies monitoring the actions and
interactions of public and private TV broadcasters to make sure they
are operating in accordance with the established broadcasting
policies
- If a TV network violates a broadcasting policy, may be fined by the
regulator
- Regulatory agency may develop new regulations for TV broadcasting
or enforce old ones
Television Ratings

- A rating is info abt the number of people who watch a particular TV


show at a specific point in time
- Ratings firms emerged in response to need of TV networks and TV
advertisers for a supposedly neutral research mechanism that could
generate objective info abt the TV audience they exchanged
- Advertising firms use ratings to determine when and where to place
their adsTelevision and the Nation-State: Cultural Policy
- TV is a cultural good
- Culture is governed and cultural policy represents the state
administrative means and techniques for doing so
- States have played a central role in facilitating and legitimizing the
emergence of TV industries

You might also like